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Vocabulary for IELTS Academic (Band 6-7) - Marketing

Here, you will learn some English words related to Marketing that are necessary for the Academic IELTS exam.

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Vocabulary for Academic IELTS (6-7)
logo
[noun]

a symbol or design used to represent a company or organization

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
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spam
[noun]

unwanted or irrelevant online advertisements sent to many people

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam.
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analytics
[noun]

the systematic analysis of data or statistics to gain insights or inform decision-making

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the general process of purchasing or selling something

Ex: Automating the transaction of routine tasks can significantly improve efficiency .
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monopoly
[noun]

a situation in which one organization or entity exclusively controls the production, distribution, or trade of a product or service, making other rivals unable to compete

Ex: The pharmaceutical firm held a monopoly on the production of the lifesaving drug , leading to high prices for consumers .
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the act of supporting or financing an individual, group, event, or activity, typically in exchange for advertising, promotion, or recognition

Ex: The marathon event offered sponsorship packages for businesses to gain exposure to participants and spectators .
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wholesale
[noun]

the process or activity of selling goods in large quantities to businesses at a lower price

Ex: Wholesale allows small businesses to purchase products at a reduced price.
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an individual or group with an interest in the success of an organization, project, or initiative

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inventory
[noun]

a detailed list or record of all the items or goods in stock or on hand within a particular location, organization, or system

Ex: The construction company kept a meticulous inventory of tools and equipment to ensure availability for projects .
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an event where companies showcase their products and services to potential customers, partners, and industry professionals

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to launch
[Verb]

to make a new product or provide a new service and introduce it to the public

Ex: The team worked hard to launch the website ahead of schedule .
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franchise
[noun]

a permission granted to a person or group by a government or company that enables them to sell their services or products in a specific area

Ex: The franchise agreement outlined the terms and conditions for operating the business under the brand name .
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to promote or advertise something, typically in a sustained and organized way

Ex: The marketing team is campaigning the new product through various platforms .
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Vocabulary for IELTS Academic (Band 6-7)
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