Vocabulary for IELTS Academic (Band 6-7) - Marketing

Here, you will learn some English words related to Marketing that are necessary for the Academic IELTS exam.

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Vocabulary for IELTS Academic (Band 6-7)

logo [noun]

a symbol or design used to represent a company or organization

Ex: Every time I see that logo , I think of quality and reliability .

spam [noun]

unwanted or irrelevant online advertisements sent to many people

Ex:

analytics [noun]

the systematic analysis of data or statistics to gain insights or inform decision-making

transaction [noun]

the general process of purchasing or selling something

Ex: Effective leaders ensure the seamless transaction of organizational operations .

monopoly [noun]

a situation in which one organization or entity exclusively controls the production, distribution, or trade of a product or service, making other rivals unable to compete

Ex: The telecommunications company was accused of maintaining a monopoly in the rural internet market , stifling competition .

sponsorship [noun]

the act of supporting or financing an individual, group, event, or activity, typically in exchange for advertising, promotion, or recognition

Ex: The concert series attracted sponsorship from beverage companies for promotional opportunities .

wholesale [noun]

the process or activity of selling goods in large quantities to businesses at a lower price

Ex:

stakeholder [noun]

an individual or group with an interest in the success of an organization, project, or initiative

inventory [noun]

a detailed list or record of all the items or goods in stock or on hand within a particular location, organization, or system

Ex: The auto repair shop organized its inventory of spare parts by category and manufacturer .

trade fair [noun]

an event where companies showcase their products and services to potential customers, partners, and industry professionals

to launch [verb]

to make a new product or provide a new service and introduce it to the public

Ex: The tech company is set to launch their latest software update soon .

franchise [noun]

a commercial enterprise that functions under an agreement, using the branding, systems, and products of an established company

Ex: She owns three franchise locations across the state , all offering identical menus .

to campaign [verb]

to promote or advertise something, typically in a sustained and organized way

Ex: Political candidates tirelessly campaign to connect with voters and communicate their platforms .

Vocabulary for IELTS Academic (Band 6-7)
Size and Scale	Dimensions	Weight and Steadiness	Increase in Amount
Decrease in Amount	Intensity	Time and Duration	Space and Area
Shapes	Speed	Significance	Insignificance
Strength and Influence	Uniqueness	Commonness	Complexity
High Quality	Low Quality	Value	Challenges
Wealth and Success	Poverty and Failure	Age and Appearance	Body Shape
Wellness	Intellectual Capability	Intellectual Incapabilities	Positive Human Traits
Negative Human Traits	Moral Traits	Financial Behaviours	Social Behaviours
Short-tempered Traits	Positive Emotional Responses	Negative Emotional Responses	Positive Emotional States
Negative Emotional States	Tastes and Smells	Sounds	Textures
Temperature	Probability	Attempt and Prevention	Opinions
Thoughts and Decisions	Encouragement and Discouragement	Knowledge and Information	Request and Suggestion
Respect and Approval	Regret and Sadness	Relational Actions	Physical Actions and Reactions
Body Language and Gestures	Postures and Positions	Movements	Engaging in Verbal Communication
Understanding and Learning	Perceiving The Senses	Commanding and Giving Permissions	Predicting
Touching and Holding	Changing and Forming	Creating and Producing	Organising and Collecting
Preparing Food	Eating and Drinking	Science	Education
Research	Astronomy	Physics	Biology
Chemistry	Geology	Philosophy	Psychology
Maths and Graphs	Geometry	Environment	Landscape and Geography
Engineering	Technology	Internet and Computer	Manufacture and Industry
History	Religion	Culture and Custom	Language and Grammar
Arts	Music	Film and Theatre	Literature
Architecture	Marketing	Finance	Management
Medicine	Sickness and Symptoms	Law	Energy and Power
Crime	Punishment	Government	Politics
Measurement	War	Positive Emotions	Negative Emotions
Travel and Tourism	Migration	Food and Drinks	Materials
Pollution	Disasters	Weather	Animals
Adverbs of Manner	Adverbs of Degree	Adverbs of Comment and Certainty	Adverbs of Time and Frequency
Adverbs of Purpose and Emphasis	Conjunctive Adverbs