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Vocabulary for IELTS Academic (Band 6-7) - Marketing

Here, you will learn some English words related to Marketing that are necessary for the Academic IELTS exam.

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Vocabulary for Academic IELTS (6-7)
logo
logo
[noun]

a symbol or design used to represent a company or organization

Ex: The company's new logo features a bold design with vibrant colors that stand out. 
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spam
spam
[noun]

unwanted or irrelevant online advertisements sent to many people

Ex: The email filter automatically detects and removes spam from my inbox. 
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analytics
analytics
[noun]

the systematic analysis of data or statistics to gain insights or inform decision-making

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transaction

the general process of purchasing or selling something

Ex: The transaction of his public duties requires careful planning and execution. 
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monopoly
monopoly
[noun]

a situation in which one organization or entity exclusively controls the production, distribution, or trade of a product or service, making other rivals unable to compete

Ex: Many indie bookstores face challenges in a landscape dominated by the monopoly of major online retailers. 
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sponsorship

the act of supporting or financing an individual, group, event, or activity, typically in exchange for advertising, promotion, or recognition

Ex: The sports team secured sponsorship from a local business to fund their uniforms and equipment. 
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wholesale
wholesale
[noun]

the process or activity of selling goods in large quantities to businesses at a lower price

Ex: The store buys its products at wholesale to save on costs. 
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stakeholder

an individual or group with an interest in the success of an organization, project, or initiative

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inventory
inventory
[noun]

a detailed list or record of all the items or goods in stock or on hand within a particular location, organization, or system

Ex: The warehouse manager conducted a monthly inventory count to track stock levels. 
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trade fair

an event where companies showcase their products and services to potential customers, partners, and industry professionals

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to launch
to launch
[Verb]

to make a new product or provide a new service and introduce it to the public

Ex: The company will launch its new smartphone next week. 
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franchise
franchise
[noun]

a commercial enterprise that functions under an agreement, using the branding, systems, and products of an established company

Ex: He opened a franchise of a well-known pizza chain downtown. 
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to campaign

to promote or advertise something, typically in a sustained and organized way

Ex: The company decided to campaign its new product through various marketing channels. 
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