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Le livre English File - Intermédiaire Supérieur - Leçon 9A

Ici, vous trouverez le vocabulaire de la leçon 9A du manuel English File Upper Intermediate, comme "publicité", "poursuivre en justice", "exporter", etc.

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English File - Upper Intermediate
to claim
to claim
[verbe]

to say that something is the case without providing proof for it

revendiquer

revendiquer

Ex: Some online platforms often claim the benefits of miracle weight-loss products. 
misleading
misleading
[Adjectif]

intended to give a wrong idea or make one believe something that is untrue

peu clair, erroné

peu clair, erroné

Ex: She was wary of websites that used misleading headlines to attract clicks. 

Elle se méfiait des sites Web qui utilisaient des titres trompeurs pour attirer des clics.

advertisement

a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering

publicité

publicité

Ex: The company placed an advertisement in the local newspaper. 
brand
brand
[nom]

the name that a particular product or service is identified with

marque

marque

Ex: The new marketing campaign aims to strengthen our brand and increase customer loyalty. 
publicity

information or activities intended to attract public attention to a person, product, event, or cause

publicité,  promotion

publicité, promotion

Ex: The charity received valuable publicity from the television interview. 
to sue
to sue
[verbe]

to bring a charge against an individual or organization in a law court

poursuivre (en justice), intenter un procès à

poursuivre (en justice), intenter un procès à

Ex: In a personal injury case, the victim may choose to sue the responsible party for compensation. 
slogan
slogan
[nom]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

Ex: The politician's slogan focused on hope and change, aiming to rally voters for the upcoming election. 

Le slogan du politicien se concentrait sur l'espoir et le changement, visant à rallier les électeurs pour les prochaines élections.

advertising campaign

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

campagne publicitaire, opération publicitaire

campagne publicitaire, opération publicitaire

Ex: The advertising campaign for the upcoming movie includes TV commercials, social media ads, and billboards across the city. 

La campagne publicitaire pour le prochain film comprend des publicités télévisées, des annonces sur les réseaux sociaux et des panneaux d'affichage à travers la ville.

consumer

someone who buys and uses services or goods

consommateur, consommatrice

consommateur, consommatrice

Ex: The company conducts surveys to understand the needs and preferences of consumers. 
business

the activity of providing services or products in exchange for money

commerce, business

commerce, business

Ex: Our family has a small restaurant business. 
to become
to become
[verbe]

to start or grow to be

devenir

devenir

Ex: How can I become a more confident individual? 
to close down

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

fermer un commerce ou une entreprise pour qu'il cesse son activité, cesser d'ouvrir ou d'exploiter un commerce

fermer un commerce ou une entreprise pour qu'il cesse son activité, cesser d'ouvrir ou d'exploiter un commerce

Ex: The small bookstore closed down after years of struggle. 

La petite librairie a fermé ses portes après des années de lutte.

to drop
to drop
[verbe]

to let or make something fall to the ground

tomber, baisser

tomber, baisser

Ex: The children were dropping stones off the bridge. 
to grow
to grow
[verbe]

to become greater in size, amount, number, or quality

augmenter

augmenter

Ex: We expect the demand for our products to grow. 
to expand
to expand
[verbe]

to become something greater in quantity, importance, or size

se développer, se diversifier

se développer, se diversifier

Ex: As the economy improved, opportunities for employment expanded, offering hope to those seeking jobs. 
to export
to export
[verbe]

to send goods or services to a foreign country for sale or trade

exporter

exporter

Ex: Manufacturers may choose to export their products to reach a global customer base. 
to import
to import
[verbe]

to buy goods from a foreign country and bring them to one's own

importer

importer

Ex: Retailers may import products to offer a diverse range to their customers. 
to launch
to launch
[verbe]

to start an organized activity or operation

lancer

lancer

Ex: He plans to launch a charity fundraiser to support local schools. 
to manufacture

to produce goods in large quantities, especially in a factory using machinery

fabriquer

fabriquer

Ex: These parts are manufactured using automated machinery. 
market
market
[nom]

a public place where people buy and sell groceries

marché

marché

Ex: They haggled with vendors at the street market to get the best price for clothing and accessories. 
to merge
to merge
[verbe]

to combine or cause two or more things to combine into a single whole

fusionner

fusionner

Ex: The company merged its sales and marketing teams. 
to produce
to produce
[verbe]

to make something using raw materials or different components

produire

produire

Ex: The company has just produced a luxury version of the aircraft. 
to set up
to set up
[verbe]

to establish a fresh entity, such as a company, system, or organization

créer, mettre en place

créer, mettre en place

Ex: The entrepreneur set a new business up in the tech industry. 

L'entrepreneur a monté une nouvelle entreprise dans l'industrie technologique.

to take over

to begin to be in charge of something, often previously managed by someone else

prendre en charge ou prendre le contrôle de quelque chose auparavant géré par quelqu'un d'autre, remplacer quelqu'un à la direction de quelque chose

prendre en charge ou prendre le contrôle de quelque chose auparavant géré par quelqu'un d'autre, remplacer quelqu'un à la direction de quelque chose

Ex: The supervisor is taking over the team's training program. 

Le superviseur prend en charge le programme de formation de l'équipe.

new
new
[Adjectif]

recently invented, made, etc.

nouveau, nouvelle, nouvel

nouveau, nouvelle, nouvel

Ex: He just moved into a new apartment downtown. 
product
product
[nom]

something that is created or grown for sale

produit

produit

Ex: The company introduced a new product line of organic skincare products. 
to flop
to flop
[verbe]

to move in a loose, uncontrolled, or erratic manner

se débattre, gigoter

se débattre, gigoter

Ex: The kite began to flop in the strong wind, making it difficult for the child to control. 

Le cerf-volant a commencé à flotter dans le vent fort, ce qui rendait difficile pour l'enfant de le contrôler.

market leader

a specific product that outsells the other products of its kind

leader sur le marché

leader sur le marché

Ex: With its innovative features and customer loyalty, the car manufacturer became the market leader in electric vehicles. 

Avec ses fonctionnalités innovantes et la fidélité de sa clientèle, le constructeur automobile est devenu le leader du marché des véhicules électriques.

head
head
[nom]

a person in a leadership or authority position within a specific organization or group

chef, directeur(trice)

chef, directeur(trice)

Ex: Mr. Smith is the head of our department. 
office
office
[nom]

a place where people work, particularly behind a desk

bureau

bureau

Ex: The small startup operated out of a shared office space, fostering collaboration among team members. 
branch
branch
[nom]

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

succursale, filiale

succursale, filiale

Ex: The clothing retailer has several branches across the country, each offering a wide selection of fashion items. 
boom
boom
[nom]

a period of rapid economic growth and increased business activity

boom

boom

Ex: House prices rose sharply during the construction boom. 
to do
to do
[verbe]

to perform an action that is not mentioned by name

faire

faire

Ex: I'm not sure what to do in this situation; it's quite confusing. 
to make
to make
[verbe]

to form, produce, or prepare something, by putting parts together or by combining materials

faire, fabriquer

faire, fabriquer

Ex: The carpenter can make custom furniture based on your design preferences. 
deal
deal
[nom]

an agreement between two or more parties, typically involving the exchange of goods, services, or property

marché

marché

Ex: After months of negotiations, they finally reached a deal on the terms of the merger. 
decision

a choice or judgment that is made after adequate consideration or thought

jugement

jugement

Ex: The board of directors reached a unanimous decision to approve the new company policy. 
job
job
[nom]

the work that we do regularly to earn money

emploi, travail

emploi, travail

Ex: He is studying hard to get a good job in the future. 
loss
loss
[nom]

the act or process of no longer having someone or something

perte, mort

perte, mort

Ex: They mourned the loss of their home in the fire. 
market research

the act of gathering information about what people need or buy the most and why

étude de marché

étude de marché

Ex: Market research revealed that there was a gap in the market for eco-friendly alternatives, prompting the company to develop sustainable packaging. 

L'étude de marché a révélé qu'il y avait un manque sur le marché pour des alternatives écologiques, incitant l'entreprise à développer un emballage durable.

redundant
redundant
[Adjectif]

surpassing what is needed or required, and so, no longer of use

inutile

inutile

Ex: They removed redundant parts from the machine to improve efficiency. 

Ils ont supprimé les parties redondantes de la machine pour améliorer l'efficacité.

well
well
[Adverbe]

in a way that is right or satisfactory

bien

bien

Ex: The machine is functioning well after the repairs. 
badly
badly
[Adverbe]

in a way that is not satisfactory, acceptable, or successful

mal, de manière insatisfaisante

mal, de manière insatisfaisante

Ex: The car runs badly in cold weather. 
to [mix] business with pleasure

to combine enjoyable activities with one's work

mêler travail et plaisir, joindre l'utile à l'agréable

mêler travail et plaisir, joindre l'utile à l'agréable

Ex: She invited clients to dinner to mix business with pleasure. 

Elle a invité des clients à dîner pour joindre l'utile à l'agréable.

unfinished business

a thing that has not been completed, discussed, or dealt with yet

affaires inachevées, travaux inachevés

affaires inachevées, travaux inachevés

Ex: The unfinished business from the previous project was weighing on everyone's mind as they prepared for the new one. 

Les affaires inachevées du projet précédent pesaient sur l'esprit de tous alors qu'ils se préparaient pour le nouveau.

to [mind] {one's} own business

to only concern oneself with one's own private matters and not to interfere in those of others

s'occuper de ses affaires, ne pas se mêler de la vie des autres

s'occuper de ses affaires, ne pas se mêler de la vie des autres

Ex: He told the reporters to mind their own business when they asked about his divorce. 

Quand les journalistes lui ont posé des questions sur son divorce, il leur a dit de s'occuper de leurs affaires.

none of {one's} business

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

ne regarder personne, ne pas être les affaires des autres

ne regarder personne, ne pas être les affaires des autres

Ex: How much I earn is none of your business. 

Combien je gagne, ça ne te regarde pas.

to [mean] business

to be very serious about fulfilling one's intentions

ne pas plaisanter, être très sérieux

ne pas plaisanter, être très sérieux

Ex: The coach's new rules showed that he meant business this season. 
to get down to

to start focusing on and engaging in a task or activity in a serious or determined manner

se mettre sérieusement à une tâche, se concentrer sur l'accomplissement d'une tâche

se mettre sérieusement à une tâche, se concentrer sur l'accomplissement d'une tâche

Ex: With the sun setting, they decided to get down to cooking dinner. 

Avec le soleil qui se couchait, ils ont décidé de se mettre à préparer le dîner.

to [go] out of business

to cease to exist as a functional company or business due to financial challenges or difficulties

mettre la clé sous la porte, faire faillite

mettre la clé sous la porte, faire faillite

Ex: Many restaurants went out of business during the long recession. 

Beaucoup de restaurants ont mis la clé sous la porte pendant la longue récession.

any
any
[Déterminant]

used to say that it does not matter which individual or amount from a group is chosen or referred to

de, du, des

de, du, des

Ex: This ticket grants access at any time of the day. 

Ce billet donne accès à n'importe quelle heure de la journée.

other
other
[Adjectif]

being the one that is different, extra, or not included

autre

autre

Ex: I will save the other slice of cake for you. 
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