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Книга English File - Выше среднего - Урок 9A

Здесь вы найдете словарь из Урока 9A учебника English File Upper Intermediate, такие как "реклама", "судиться", "экспортировать" и т.д.

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English File - Upper Intermediate
to claim
to claim
[глагол]

to say that something is the case without providing proof for it

утверждать, претендовать

утверждать, претендовать

Ex: The controversial article regularly claims that a UFO sighting occurred last night. 
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misleading
misleading
[прилагательное]

intended to give a wrong idea or make one believe something that is untrue

обманчивый

обманчивый

Ex: The advertisement contained misleading information about the effectiveness of the weight loss product. 
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advertisement
advertisement
[существительное]

any movie, picture, note, etc. designed to promote products or services to the public

реклама

реклама

Ex: I saw an interesting advertisement about a new Italian restaurant in town. 
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brand
brand
[существительное]

the name that a particular product or service is identified with

марка

марка

Ex: Apple is known for its innovative products and strong brand identity worldwide. 
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publicity
publicity
[существительное]

actions or information that are meant to gain the support or attention of the public

реклама

реклама

Ex: The company used social media publicity to promote its new product, generating buzz before the launch. 
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to sue
to sue
[глагол]

to bring a charge against an individual or organization in a law court

подавать иск

подавать иск

Ex: The dissatisfied customer decided to sue the company for breach of contract. 
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slogan
slogan
[существительное]

a short memorable phrase that is used in advertising to draw people's attention toward something

лозунг

лозунг

Ex: The company's slogan "Just Do It" became synonymous with their brand, inspiring millions of athletes worldwide. 
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advertising campaign
advertising campaign
[существительное]

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

рекламная кампания

рекламная кампания

Ex: The company launched an advertising campaign featuring popular influencers to promote their new line of skincare products. 
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consumer
consumer
[существительное]

someone who buys and uses services or goods

потребитель

потребитель

Ex: As a consumer, she prefers products that are eco-friendly and sustainable. 
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business
business
[существительное]

the activity of providing services or products in exchange for money

бизнес, деловой

бизнес, деловой

Ex: Her passion for photography led her to start a business. 
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to become
to become
[глагол]

to start or grow to be

становиться

становиться

Ex: He's training to become a pilot at a flight school. 
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to close down
to close down
[глагол]

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

закрыться

закрыться

Ex: The factory will close down next month. 
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to drop
to drop
[глагол]

to let or make something fall to the ground

падать

падать

Ex: Supplies are being dropped for the refugees. 
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to grow
to grow
[глагол]

to become greater in size, amount, number, or quality

увеличиваться

увеличиваться

Ex: The company's profits continue to grow steadily. 
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to expand
to expand
[глагол]

to become something greater in quantity, importance, or size

расширять, увеличивать

расширять, увеличивать

Ex: The company's operations expanded rapidly, opening new branches in multiple cities. 
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to export
to export
[глагол]

to send goods or services to a foreign country for sale or trade

экспортировать

экспортировать

Ex: The agricultural sector often exports crops and produce to international markets. 
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to import
to import
[глагол]

to buy goods from a foreign country and bring them to one's own

импортировать

импортировать

Ex: Businesses often import raw materials from other countries for manufacturing. 
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to launch
to launch
[глагол]

to start an organized activity or operation

начинать

начинать

Ex: They plan to launch a marketing campaign to promote the event. 
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to manufacture
to manufacture
[глагол]

to produce products in large quantities by using machinery

изготавливать

изготавливать

Ex: The company manufactures electronic devices, such as smartphones and tablets. 
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market
market
[существительное]

a public place where people buy and sell groceries

рынок, базар

рынок, базар

Ex: He set up a stand at the market to sell homemade jams and preserves. 
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to merge
to merge
[глагол]

to combine and create one whole

объединять

объединять

Ex: The two companies decided to merge, forming a larger and more competitive organization. 
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to produce
to produce
[глагол]

to make something using raw materials or different components

производить,  изготавливать

производить, изготавливать

Ex: How did you manage to produce a meal so quickly? 
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to set up
to set up
[глагол]

to establish a fresh entity, such as a company, system, or organization

устанавливать

устанавливать

Ex: She set up a charity to support underprivileged children in the community. 
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to take over
to take over
[глагол]

to begin to be in charge of something, often previously managed by someone else

перенимать

перенимать

Ex: He hopes to take over the leadership role and guide the team to success. 
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new
new
[прилагательное]

recently invented, made, etc.

новый

новый

Ex: The new software update includes several innovative features not seen before. 
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product
product
[существительное]

something that is created or grown for sale

продукт

продукт

Ex: The bakery's best-selling product is its freshly baked bread. 
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to flop
to flop
[глагол]

to move in a loose, uncontrolled, or erratic manner

проваливаться

проваливаться

Ex: The fish flopped around on the deck of the boat after being caught. 
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market leader
market leader
[существительное]

a specific product that outsells the other products of its kind

распроданный продукт

распроданный продукт

Ex: The brand has maintained its position as the market leader in smartphones, consistently outpacing its competitors in sales. 
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head
head
[существительное]

a person in a leadership or authority position within a specific organization or group

глава, руководитель

глава, руководитель

Ex: As the head of marketing, she has many responsibilities. 
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office
office
[существительное]

a place where people work, particularly behind a desk

бюро

бюро

Ex: The bustling office in the city center was filled with employees typing away on their computers. 
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branch
branch
[существительное]

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

филиал

филиал

Ex: The bank opened a new branch in the city center to better serve its growing customer base. 
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boom
boom
[существительное]

a time of great economic growth

бум

бум

Ex: During the economic boom of the 1990s, many technology companies flourished and saw unprecedented growth. 
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to do
to do
[глагол]

to perform an action that is not mentioned by name

делать

делать

Ex: What are you doing tomorrow? 
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to make
to make
[глагол]

to form, produce, or prepare something, by putting parts together or by combining materials

создавать

создавать

Ex: The students will make a model of the solar system for the science fair. 
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deal
deal
[существительное]

an agreement between two or more parties, typically involving the exchange of goods, services, or property

договор

договор

Ex: The two companies signed a lucrative deal to collaborate on a new product line. 
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decision
decision
[существительное]

a choice or judgment that is made after adequate consideration or thought

решение

решение

Ex: After much deliberation, she finally made the decision to pursue a career in medicine. 
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job
job
[существительное]

the work that we do regularly to earn money

работа

работа

Ex: He enjoys his job because it allows him to be creative. 
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loss
loss
[существительное]

the act or process of no longer having someone or something

потеря

потеря

Ex: The loss of her keys caused her to be late. 
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market research
market research
[существительное]

the act of gathering information about what people need or buy the most and why

исследование рынка

исследование рынка

Ex: Before launching the new product, the company conducted extensive market research to understand consumer preferences and trends. 
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redundant
redundant
[прилагательное]

surpassing what is needed or required, and so, no longer of use

избыточный

избыточный

Ex: His position at the company became redundant after the department was restructured. 
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well
well
[наречие]

in a way that is right or satisfactory

хорошо

хорошо

Ex: She performed well in the exam, earning top marks. 
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badly
badly
[наречие]

in a way that is not satisfactory, acceptable, or successful

дурно, нехорошо

дурно, нехорошо

Ex: He performed badly on the exam. 
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to [mix] business with pleasure

to combine enjoyable activities with one's work

совмещать работу с удовольствием, совмещать полезное с приятным

совмещать работу с удовольствием, совмещать полезное с приятным

Ex: I had a conference in Paris, so I mixed business with pleasure and stayed for the weekend. 
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unfinished business
unfinished business
[существительное]

a thing that has not been completed, discussed, or dealt with yet

неоконченное дело

неоконченное дело

Ex: After the meeting ended, there was still some unfinished business, and the team had to schedule another session to finalize the details. 
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to [mind] {one's} own business

to only concern oneself with one's own private matters and not to interfere in those of others

заниматься своими делами, не лезть не в своё дело

заниматься своими делами, не лезть не в своё дело

Ex: "Where have you been?" Mind your own business! 
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none of {one's} business

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

никого не касаться, не быть ничьим делом

никого не касаться, не быть ничьим делом

Ex: When asked about her savings, Mary politely replied, "That's none of your business." 
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to [mean] business
to mean business
[фраза]

to be very serious about fulfilling one's intentions

быть настроенным серьёзно, не шутить

быть настроенным серьёзно, не шутить

Ex: When she said she would quit if nothing changed, everyone knew she meant business. 
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to get down to
to get down to
[глагол]

to start focusing on and engaging in a task or activity in a serious or determined manner

Начать делать что-то с серьезностью

Начать делать что-то с серьезностью

Ex: She needed to get down to studying for her final exams. 
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to [go] out of business

to cease to exist as a functional company or business due to financial challenges or difficulties

закрыть бизнес, разориться

закрыть бизнес, разориться

Ex: The bookstore went out of business after years of falling sales. 
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any
any
[определитель]

used to say that it does not matter which individual or amount from a group is chosen or referred to

какой-нибудь

какой-нибудь

Ex: You may sit in any chair you like. 
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other
other
[прилагательное]

being the one that is different, extra, or not included

другой

другой

Ex: I spent the other half of my salary on groceries. 
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