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English File - Upper Intermediate - Lesson 9A

Here you will find the vocabulary from Lesson 9A in the English File Upper Intermediate coursebook, such as "publicity", "sue", "export", etc.

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English File - Upper Intermediate
to claim
to claim
[Verb]

to say that something is the case without providing proof for it

Ex: The controversial article regularly claims that a UFO sighting occurred last night. 
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misleading
misleading
[Adjective]

intended to give a wrong idea or make one believe something that is untrue

Ex: The advertisement contained misleading information about the effectiveness of the weight loss product. 
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advertisement

any movie, picture, note, etc. designed to promote products or services to the public

Ex: I saw an interesting advertisement about a new Italian restaurant in town. 
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brand
brand
[noun]

the name that a particular product or service is identified with

Ex: Apple is known for its innovative products and strong brand identity worldwide. 
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publicity
publicity
[noun]

actions or information that are meant to gain the support or attention of the public

Ex: The company used social media publicity to promote its new product, generating buzz before the launch. 
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to sue
to sue
[Verb]

to bring a charge against an individual or organization in a law court

Ex: The dissatisfied customer decided to sue the company for breach of contract. 
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slogan
slogan
[noun]

a short memorable phrase that is used in advertising to draw people's attention toward something

Ex: The company's slogan "Just Do It" became synonymous with their brand, inspiring millions of athletes worldwide. 
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advertising campaign

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

Ex: The company launched an advertising campaign featuring popular influencers to promote their new line of skincare products. 
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consumer
consumer
[noun]

someone who buys and uses services or goods

Ex: As a consumer, she prefers products that are eco-friendly and sustainable. 
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business
business
[noun]

the activity of providing services or products in exchange for money

Ex: Her passion for photography led her to start a business. 
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to become
to become
[Verb]

to start or grow to be

Ex: He's training to become a pilot at a flight school. 
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to close down

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

Ex: The factory will close down next month. 
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to drop
to drop
[Verb]

to let or make something fall to the ground

Ex: Supplies are being dropped for the refugees. 
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to grow
to grow
[Verb]

to become greater in size, amount, number, or quality

Ex: The company's profits continue to grow steadily. 
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to expand
to expand
[Verb]

to become something greater in quantity, importance, or size

Ex: The company's operations expanded rapidly, opening new branches in multiple cities. 
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to export
to export
[Verb]

to send goods or services to a foreign country for sale or trade

Ex: The agricultural sector often exports crops and produce to international markets. 
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to import
to import
[Verb]

to buy goods from a foreign country and bring them to one's own

Ex: Businesses often import raw materials from other countries for manufacturing. 
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to launch
to launch
[Verb]

to start an organized activity or operation

Ex: They plan to launch a marketing campaign to promote the event. 
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to manufacture

to produce products in large quantities by using machinery

Ex: The company manufactures electronic devices, such as smartphones and tablets. 
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market
market
[noun]

a public place where people buy and sell groceries

Ex: He set up a stand at the market to sell homemade jams and preserves. 
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to merge
to merge
[Verb]

to combine and create one whole

Ex: The two companies decided to merge, forming a larger and more competitive organization. 
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to produce

to make something using raw materials or different components

Ex: How did you manage to produce a meal so quickly? 
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to set up
to set up
[Verb]

to establish a fresh entity, such as a company, system, or organization

Ex: She set up a charity to support underprivileged children in the community. 
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to take over

to begin to be in charge of something, often previously managed by someone else

Ex: He hopes to take over the leadership role and guide the team to success. 
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new
new
[Adjective]

recently invented, made, etc.

Ex: The new software update includes several innovative features not seen before. 
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product
product
[noun]

something that is created or grown for sale

Ex: The bakery's best-selling product is its freshly baked bread. 
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to flop
to flop
[Verb]

to move in a loose, uncontrolled, or erratic manner

Ex: The fish flopped around on the deck of the boat after being caught. 
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market leader

a specific product that outsells the other products of its kind

Ex: The brand has maintained its position as the market leader in smartphones, consistently outpacing its competitors in sales. 
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head
head
[noun]

a person in a leadership or authority position within a specific organization or group

Ex: As the head of marketing, she has many responsibilities. 
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office
office
[noun]

a place where people work, particularly behind a desk

Ex: The bustling office in the city center was filled with employees typing away on their computers. 
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branch
branch
[noun]

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

Ex: The bank opened a new branch in the city center to better serve its growing customer base. 
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boom
boom
[noun]

a time of great economic growth

Ex: During the economic boom of the 1990s, many technology companies flourished and saw unprecedented growth. 
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to do
to do
[Verb]

to perform an action that is not mentioned by name

Ex: What are you doing tomorrow? 
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to make
to make
[Verb]

to form, produce, or prepare something, by putting parts together or by combining materials

Ex: The students will make a model of the solar system for the science fair. 
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deal
deal
[noun]

an agreement between two or more parties, typically involving the exchange of goods, services, or property

Ex: The two companies signed a lucrative deal to collaborate on a new product line. 
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decision
decision
[noun]

a choice or judgment that is made after adequate consideration or thought

Ex: After much deliberation, she finally made the decision to pursue a career in medicine. 
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job
job
[noun]

the work that we do regularly to earn money

Ex: He enjoys his job because it allows him to be creative. 
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loss
loss
[noun]

the act or process of no longer having someone or something

Ex: The loss of her keys caused her to be late. 
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market research

the act of gathering information about what people need or buy the most and why

Ex: Before launching the new product, the company conducted extensive market research to understand consumer preferences and trends. 
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redundant
redundant
[Adjective]

surpassing what is needed or required, and so, no longer of use

Ex: His position at the company became redundant after the department was restructured. 
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well
well
[Adverb]

in a way that is right or satisfactory

Ex: She performed well in the exam, earning top marks. 
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badly
badly
[Adverb]

in a way that is not satisfactory, acceptable, or successful

Ex: He performed badly on the exam. 
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to [mix] business with pleasure

to combine enjoyable activities with one's work

Ex: I had a conference in Paris, so I mixed business with pleasure and stayed for the weekend. 
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unfinished business

a thing that has not been completed, discussed, or dealt with yet

Ex: After the meeting ended, there was still some unfinished business, and the team had to schedule another session to finalize the details. 
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to [mind] {one's} own business

to only concern oneself with one's own private matters and not to interfere in those of others

Ex: "Where have you been?" Mind your own business! 
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none of {one's} business

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

Ex: When asked about her savings, Mary politely replied, "That's none of your business." 
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to [mean] business

to be very serious about fulfilling one's intentions

Ex: When she said she would quit if nothing changed, everyone knew she meant business. 
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to get down to

to start focusing on and engaging in a task or activity in a serious or determined manner

Ex: She needed to get down to studying for her final exams. 
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to [go] out of business

to cease to exist as a functional company or business due to financial challenges or difficulties

Ex: The bookstore went out of business after years of falling sales. 
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any
any
[determiner]

used to say that it does not matter which individual or amount from a group is chosen or referred to

Ex: You may sit in any chair you like. 
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other
other
[Adjective]

being the one that is different, extra, or not included

Ex: I spent the other half of my salary on groceries. 
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