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English File - Upper Intermediate - Lesson 9A

Here you will find the vocabulary from Lesson 9A in the English File Upper Intermediate coursebook, such as "publicity", "sue", "export", etc.

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English File - Upper Intermediate
to claim
to claim
[Verb]

to say that something is the case without providing proof for it

Ex: Right now , the marketing campaign is actively claiming the product to be the best in the market .
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misleading
misleading
[Adjective]

intended to give a wrong idea or make one believe something that is untrue

Ex: The news article was criticized for its misleading portrayal of the events that occurred .
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advertisement

any movie, picture, note, etc. designed to promote products or services to the public

Ex: The government released an advertisement about the importance of vaccinations .
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brand
brand
[noun]

the name that a particular product or service is identified with

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .
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publicity
publicity
[noun]

actions or information that are meant to gain the support or attention of the public

Ex: The movie studio hired a PR firm to increase the film 's publicity through interviews , posters , and trailer releases .
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to sue
to sue
[Verb]

to bring a charge against an individual or organization in a law court

Ex: Last year , the author successfully sued the competitor for plagiarism .
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slogan
slogan
[noun]

a short memorable phrase that is used in advertising to draw people's attention toward something

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .
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advertising campaign

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

Ex: The advertising campaign for the smartphone featured a series of commercials that highlighted its innovative features and sleek design .
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consumer
consumer
[noun]

someone who buys and uses services or goods

Ex: Online reviews play a significant role in helping consumers make informed choices .
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business
business
[noun]

the activity of providing services or products in exchange for money

Ex: He started a landscaping business after graduating from college .
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to become
to become
[Verb]

to start or grow to be

Ex: The noise became unbearable during construction .
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to close down

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

Ex: Due to the storm , all local schools closed down early .
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to drop
to drop
[Verb]

to let or make something fall to the ground

Ex: U.S. planes began dropping bombs on the city .
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to grow
to grow
[Verb]

to become greater in size, amount, number, or quality

Ex: The city 's population is on track to grow to over a million residents .
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to expand
to expand
[Verb]

to become something greater in quantity, importance, or size

Ex: Over time , his interests expanded beyond literature to include philosophy , art , and music .
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to export
to export
[Verb]

to send goods or services to a foreign country for sale or trade

Ex: The company is currently exporting a new line of products to overseas markets .
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to import
to import
[Verb]

to buy goods from a foreign country and bring them to one's own

Ex: Online platforms are actively importing products from global suppliers .
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to launch
to launch
[Verb]

to start an organized activity or operation

Ex: He has launched several successful businesses in the past .
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to manufacture

to produce products in large quantities by using machinery

Ex: They manufacture medical equipment for hospitals .
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market
market
[noun]

a public place where people buy and sell groceries

Ex: They visited the farmers ' market on Saturday mornings to buy fresh fruits and vegetables .
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to merge
to merge
[Verb]

to combine and create one whole

Ex: In music production , tracks from different instruments merge to form a cohesive and harmonious composition .
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to produce

to make something using raw materials or different components

Ex: Our company mainly produces goods for export .
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to set up
to set up
[Verb]

to establish a fresh entity, such as a company, system, or organization

Ex: After months of planning and coordination , the entrepreneurs finally set up their own software development company in the heart of the city .
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to take over

to begin to be in charge of something, often previously managed by someone else

Ex: The new director is taking over the film production.
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new
new
[Adjective]

recently invented, made, etc.

Ex: A new energy-efficient washing machine was introduced to reduce household energy consumption .
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product
product
[noun]

something that is created or grown for sale

Ex: The tech startup launched its flagship product at the trade show last month .
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to flop
to flop
[Verb]

to move in a loose, uncontrolled, or erratic manner

Ex: The comedian 's exaggerated gestures caused his arms to flop comically during the performance .
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market leader

a specific product that outsells the other products of its kind

Ex: The market leader in streaming services continues to expand its subscriber base , offering a wide range of exclusive content .
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head
head
[noun]

a person in a leadership or authority position within a specific organization or group

Ex: They 're searching for a new head for the design division .
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office
office
[noun]

a place where people work, particularly behind a desk

Ex: The corporate office featured sleek , modern design elements , creating a professional and inviting atmosphere .
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branch
branch
[noun]

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

Ex: The restaurant chain has expanded rapidly , now having multiple branches in major cities worldwide .
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boom
boom
[noun]

a time of great economic growth

Ex: The stock market soared during the boom, with investors enjoying significant returns on their investments .
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to do
to do
[Verb]

to perform an action that is not mentioned by name

Ex: Is there anything that I can do for you?
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to make
to make
[Verb]

to form, produce, or prepare something, by putting parts together or by combining materials

Ex: By connecting the wires , you make the circuit and allow electricity to flow .
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deal
deal
[noun]

an agreement between two or more parties, typically involving the exchange of goods, services, or property

Ex: She reviewed the terms of the deal carefully before signing the contract .
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decision
decision
[noun]

a choice or judgment that is made after adequate consideration or thought

Ex: The decision to invest in renewable energy sources reflects the company 's commitment to sustainability .
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job
job
[noun]

the work that we do regularly to earn money

Ex: She is looking for a part-time job to earn extra money .
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loss
loss
[noun]

the act or process of no longer having someone or something

Ex: The storm resulted in a loss of crops .
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market research

the act of gathering information about what people need or buy the most and why

Ex: The company 's decision to expand into new markets was informed by comprehensive market research, which highlighted emerging opportunities and potential challenges .
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redundant
redundant
[Adjective]

surpassing what is needed or required, and so, no longer of use

Ex: The extra steps in the process were redundant and removed .
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well
well
[Adverb]

in a way that is right or satisfactory

Ex: The students worked well together on the group project .
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badly
badly
[Adverb]

in a way that is not satisfactory, acceptable, or successful

Ex: The instructions were badly written .
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to [mix] business with pleasure

to combine enjoyable activities with one's work

Ex: The company retreat lets employees mix business with pleasure in a relaxed setting.
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unfinished business

a thing that has not been completed, discussed, or dealt with yet

Ex: The unfinished business from their last conversation still lingered , making it hard for them to reconcile .
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to [mind] {one's} own business

to only concern oneself with one's own private matters and not to interfere in those of others

Ex: I asked Laura what was wrong and she told me to mind my own business.
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none of {one's} business

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

Ex: At the office, Jane avoided discussing her personal life with her colleagues, firmly asserting that it was none of their business.
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to [mean] business

to be very serious about fulfilling one's intentions

Ex: The company cut three failing projects to prove it meant business.
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to get down to

to start focusing on and engaging in a task or activity in a serious or determined manner

Ex: After a long day of distractions, it's time to get down to writing that report.
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to [go] out of business

to cease to exist as a functional company or business due to financial challenges or difficulties

Ex: They tried to cut costs, but the business still went out of business.
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any
any
[determiner]

used to say that it does not matter which individual or amount from a group is chosen or referred to

Ex: You can call me at any hour .
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other
other
[Adjective]

being the one that is different, extra, or not included

Ex: We'll visit the other city on our trip next week.
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