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Βιβλίο English File - Άνω του μεσαίου - Μάθημα 9Α

Εδώ θα βρείτε το λεξιλόγιο από το Μάθημα 9Α στο βιβλίο μαθημάτων English File Upper Intermediate, όπως "publicity", "sue", "export" κ.λπ.

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English File - Upper Intermediate
to claim
[ρήμα]

to say that something is the case without providing proof for it

ισχυρίζεται, αclaimα

ισχυρίζεται, αclaimα

Ex: Right now , the marketing campaign is claiming the product to be the best in the market .
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misleading
[επίθετο]

intended to give a wrong idea or make one believe something that is untrue

παραπλανητικός, παραπλανητικός (στις πληροφορίες)

παραπλανητικός, παραπλανητικός (στις πληροφορίες)

Ex: The news article was criticized for misleading portrayal of the events that occurred .
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advertisement
[ουσιαστικό]

any movie, picture, note, etc. designed to promote products or services to the public

διαφήμιση, ανακοίνωση

διαφήμιση, ανακοίνωση

Ex: The government released advertisement about the importance of vaccinations .
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brand
[ουσιαστικό]

the name that a particular product or service is identified with

μάρκα, brand

μάρκα, brand

Ex: Building a brand takes years of consistent effort and delivering on promises to customers .
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publicity
[ουσιαστικό]

actions or information that are meant to gain the support or attention of the public

δημοσιότητα, δημόσια προώθηση

δημοσιότητα, δημόσια προώθηση

Ex: The movie studio hired a PR firm to increase the filmpublicity through interviews , posters , and trailer releases .
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to sue
[ρήμα]

to bring a charge against an individual or organization in a law court

αγωγή, τείνω αγωγή κατά

αγωγή, τείνω αγωγή κατά

Ex: Last year , the author sued the competitor for plagiarism .
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slogan
[ουσιαστικό]

a short memorable phrase that is used in advertising to draw people's attention toward something

σλόγκαν, των συνθημάτων

σλόγκαν, των συνθημάτων

Ex: The environmental groupslogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .
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advertising campaign
[ουσιαστικό]

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

διαφημιστική εκστρατεία, καμπάνια διαφήμισης

διαφημιστική εκστρατεία, καμπάνια διαφήμισης

Ex: advertising campaign for the smartphone featured a series of commercials that highlighted its innovative features and sleek design .
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consumer
[ουσιαστικό]

someone who buys and uses services or goods

καταναλωτής, καταναλώτρια

καταναλωτής, καταναλώτρια

Ex: Online reviews play a significant role in consumers make informed choices .
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business
[ουσιαστικό]

the activity of providing services or products in exchange for money

επιχείρηση, εργασία

επιχείρηση, εργασία

Ex: He started a business after graduating from college .
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to become
[ρήμα]

to start or grow to be

γίνομαι, καθιστώ

γίνομαι, καθιστώ

Ex: The became unbearable during construction .
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to close down
[ρήμα]

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

κλείνω, διακόπτω

κλείνω, διακόπτω

Ex: Due to the storm , all local closed down early .
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to drop
[ρήμα]

to let or make something fall to the ground

ρίπτω, αφήνω

ρίπτω, αφήνω

Ex: U.S. planes dropping bombs on the city .
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to grow
[ρήμα]

to become greater in size, amount, number, or quality

αυξάνομαι, μεγαλώνω

αυξάνομαι, μεγαλώνω

Ex: The city 's population is on track grow to over a million residents .
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to expand
[ρήμα]

to become something greater in quantity, importance, or size

επεκτείνω, διαστέλλω

επεκτείνω, διαστέλλω

Ex: Over time , his expanded beyond literature to include philosophy , art , and music .
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to export
[ρήμα]

to send goods or services to a foreign country for sale or trade

εξάγω, εξαγωγή

εξάγω, εξαγωγή

Ex: The company is exporting a new line of products to overseas markets .
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to import
[ρήμα]

to buy goods from a foreign country and bring them to one's own

εισαγωγή (eisagogí), εισάγω (eiságo)

εισαγωγή (eisagogí), εισάγω (eiságo)

Ex: Online platforms are importing products from global suppliers .
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to launch
[ρήμα]

to start an organized activity or operation

εκκινούν, ξεκινούν

εκκινούν, ξεκινούν

Ex: He launched several successful businesses in the past .
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to manufacture
[ρήμα]

to produce products in large quantities by using machinery

παράγω, κατασκευάζω

παράγω, κατασκευάζω

Ex: manufacture medical equipment for hospitals .
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market
[ουσιαστικό]

a public place where people buy and sell groceries

αγορά, παζάρι

αγορά, παζάρι

Ex: They visited the farmersmarket on Saturday mornings to buy fresh fruits and vegetables .
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to merge
[ρήμα]

to combine and create one whole

συγχωνεύω, ένωσα

συγχωνεύω, ένωσα

Ex: In music production , tracks from different merge to form a cohesive and harmonious composition .
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to produce
[ρήμα]

to make something using raw materials or different components

παράγω, παραγωγή

παράγω, παραγωγή

Ex: Our company produces goods for export .
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to set up
[ρήμα]

to establish a fresh entity, such as a company, system, or organization

ιδρύω, συγκροτώ

ιδρύω, συγκροτώ

Ex: After months of planning and coordination , the entrepreneurs set up their own software development company in the heart of the city .
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to take over
[ρήμα]

to begin to be in charge of something, often previously managed by someone else

αναλαμβάνω, καταλαμβάνω

αναλαμβάνω, καταλαμβάνω

Ex: The new director is taking over the film production.
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new
[επίθετο]

recently invented, made, etc.

νέος, καινούργιος

νέος, καινούργιος

Ex: new energy-efficient washing machine was introduced to reduce household energy consumption .
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product
[ουσιαστικό]

something that is created or grown for sale

προϊόν, παραγωγή

προϊόν, παραγωγή

Ex: The tech startup launched its product at the trade show last month .
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to flop
[ρήμα]

to move in a loose, uncontrolled, or erratic manner

αργοναυτώ, σκοντάφτω

αργοναυτώ, σκοντάφτω

Ex: The comedian 's exaggerated gestures caused his arms flop comically during the performance .
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market leader
[ουσιαστικό]

a specific product that outsells the other products of its kind

ηγέτης της αγοράς, προϊόν κυρίαρχο στην αγορά

ηγέτης της αγοράς, προϊόν κυρίαρχο στην αγορά

Ex: market leader in streaming services continues to expand its subscriber base , offering a wide range of exclusive content .
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head
[ουσιαστικό]

a person in a leadership or authority position within a specific organization or group

επικεφαλής, διευθυντής

επικεφαλής, διευθυντής

Ex: They 're searching for a head for the design division .
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office
[ουσιαστικό]

a place where people work, particularly behind a desk

γραφείο, καταστήματα εργασίας

γραφείο, καταστήματα εργασίας

Ex: The office featured sleek , modern design elements , creating a professional and inviting atmosphere .
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branch
[ουσιαστικό]

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

υποκατάστημα, παράρτημα

υποκατάστημα, παράρτημα

Ex: The restaurant chain has expanded rapidly , now having branches in major cities worldwide .
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boom
[ουσιαστικό]

a time of great economic growth

άνθηση, ευημερία

άνθηση, ευημερία

Ex: The stock market soared during boom, with investors enjoying significant returns on their investments .
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to do
[ρήμα]

to perform an action that is not mentioned by name

κάνω (káno), πράττω (práttō)

κάνω (káno), πράττω (práttō)

Ex: Is there anything that I can do for you?
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to make
[ρήμα]

to form, produce, or prepare something, by putting parts together or by combining materials

κατασκευάζω, δημιουργώ

κατασκευάζω, δημιουργώ

Ex: By connecting the wires , make the circuit and allow electricity to flow .
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deal
[ουσιαστικό]

an agreement between two or more parties, typically involving the exchange of goods, services, or property

συμφωνία, δεκαπενταμελής

συμφωνία, δεκαπενταμελής

Ex: She reviewed the terms of deal carefully before signing the contract .
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decision
[ουσιαστικό]

a choice or judgment that is made after adequate consideration or thought

απόφαση, κριτική

απόφαση, κριτική

Ex: decision to invest in renewable energy sources reflects the company 's commitment to sustainability .
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job
[ουσιαστικό]

the work that we do regularly to earn money

δουλειά, επαγγελμα

δουλειά, επαγγελμα

Ex: She is looking for a job to earn extra money .
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loss
[ουσιαστικό]

the state or process of losing a person or thing

απώλεια, χάσιμο

απώλεια, χάσιμο

Ex: Loss of biodiversity in the region has had detrimental effects on the ecosystem .
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market research
[ουσιαστικό]

the act of gathering information about what people need or buy the most and why

έρευνα αγοράς, αγορά και έρευνα

έρευνα αγοράς, αγορά και έρευνα

Ex: The company 's decision to expand into new markets was informed by market research, which highlighted emerging opportunities and potential challenges .
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redundant
[επίθετο]

surpassing what is needed or required, and so, no longer of use

υπερβολικός, περιθωριακός

υπερβολικός, περιθωριακός

Ex: The extra steps in the process redundant and removed .
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well
[επίρρημα]

in a way that is right or satisfactory

Ex: The students well together on the group project .
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badly
[επίρρημα]

in a way that is not satisfactory, acceptable, or successful

κακά, κακώς

κακά, κακώς

Ex: The athlete badly in the competition , failing to meet expectations .
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to combine enjoyable activities with one's work

Ex: They've been successful at mixing business with pleasure by hosting client dinners at their favorite restaurant.
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unfinished business
[ουσιαστικό]

a thing that has not been completed, discussed, or dealt with yet

ανεκπλήρωτες υποχρεώσεις, ημιτελής εργασία

ανεκπλήρωτες υποχρεώσεις, ημιτελής εργασία

Ex: unfinished business from their last conversation still lingered , making it hard for them to reconcile .
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to only concern oneself with one's own private matters and not to interfere in those of others

Ex: I asked Laura what was wrong and she told me mind my own business.
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used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

Ex: At the office, Jane avoided discussing her personal life with her colleagues, firmly asserting that it was none of their business.
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to mean business
[φράση]

to be very serious about fulfilling one's intentions

Ex: When the manager called the meeting , it was clear that meant business and expected everyone to follow through on their tasks .
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to get down to
[ρήμα]

to start focusing on and engaging in a task or activity in a serious or determined manner

να αρχίσει να ασχολείται σοβαρά με, να ξεκινήσει να εστιάζει σε

να αρχίσει να ασχολείται σοβαρά με, να ξεκινήσει να εστιάζει σε

Ex: After a long day of distractions, it's time to get down to writing that report.
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to cease to exist as a functional company or business due to financial challenges or difficulties

Ex: The small went out of business after it struggled to attract enough customers to sustain its operations .
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any
[Καθοριστικό]

one or some of a thing or number of things, however large or small

κάποιο, οποιοσδήποτε

κάποιο, οποιοσδήποτε

Ex: We have plenty of time , so any questions you have .
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other
[επίθετο]

being the one that is different, extra, or not included

άλλος, έτερος

άλλος, έτερος

Ex: We'll visit the other city on our trip next week.
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