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Cartea English File - Intermediar avansat - Lecția 9A

Aici veți găsi vocabularul din Lecția 9A a manualului English File Upper Intermediate, cum ar fi "publicitate", "a da în judecată", "a exporta", etc.

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English File - Upper Intermediate
to claim
to claim
[verb]

to say that something is the case without providing proof for it

pretinde, susține

pretinde, susține

Ex: The controversial article regularly claims that a UFO sighting occurred last night. 
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misleading
misleading
[adjectiv]

intended to give a wrong idea or make one believe something that is untrue

inducător în eroare, înșelător

inducător în eroare, înșelător

Ex: The advertisement contained misleading information about the effectiveness of the weight loss product. 
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advertisement
advertisement
[substantiv]

any movie, picture, note, etc. designed to promote products or services to the public

reclamă, anunț

reclamă, anunț

Ex: I saw an interesting advertisement about a new Italian restaurant in town. 
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brand
brand
[substantiv]

the name that a particular product or service is identified with

marcă, nume comercial

marcă, nume comercial

Ex: Apple is known for its innovative products and strong brand identity worldwide. 
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publicity
publicity
[substantiv]

actions or information that are meant to gain the support or attention of the public

publicitate,  promovare

publicitate, promovare

Ex: The company used social media publicity to promote its new product, generating buzz before the launch. 
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to sue
to sue
[verb]

to bring a charge against an individual or organization in a law court

da în judecată, intenta un proces

da în judecată, intenta un proces

Ex: The dissatisfied customer decided to sue the company for breach of contract. 
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slogan
slogan
[substantiv]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

slogan, motto

Ex: The company's slogan "Just Do It" became synonymous with their brand, inspiring millions of athletes worldwide. 
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advertising campaign

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

campanie publicitară, campanie de marketing

campanie publicitară, campanie de marketing

Ex: The company launched an advertising campaign featuring popular influencers to promote their new line of skincare products. 
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consumer
consumer
[substantiv]

someone who buys and uses services or goods

consumator, client

consumator, client

Ex: As a consumer, she prefers products that are eco-friendly and sustainable. 
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business
business
[substantiv]

the activity of providing services or products in exchange for money

afacere, întreprindere

afacere, întreprindere

Ex: Her passion for photography led her to start a business. 
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to become
to become
[verb]

to start or grow to be

deveni,  deveni

deveni, deveni

Ex: He's training to become a pilot at a flight school. 
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to close down

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

a închide definitiv, a înceta activitatea

a închide definitiv, a înceta activitatea

Ex: The factory will close down next month. 
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to drop
to drop
[verb]

to let or make something fall to the ground

a scăpa, a lăsa să cadă

a scăpa, a lăsa să cadă

Ex: Supplies are being dropped for the refugees. 
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to grow
to grow
[verb]

to become greater in size, amount, number, or quality

crește, spori

crește, spori

Ex: The company's profits continue to grow steadily. 
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to expand
to expand
[verb]

to become something greater in quantity, importance, or size

extinde, mări

extinde, mări

Ex: The company's operations expanded rapidly, opening new branches in multiple cities. 
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to export
to export
[verb]

to send goods or services to a foreign country for sale or trade

exporta, vinde în străinătate

exporta, vinde în străinătate

Ex: The agricultural sector often exports crops and produce to international markets. 
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to import
to import
[verb]

to buy goods from a foreign country and bring them to one's own

importa, cumpăra din străinătate

importa, cumpăra din străinătate

Ex: Businesses often import raw materials from other countries for manufacturing. 
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to launch
to launch
[verb]

to start an organized activity or operation

lansa, începe

lansa, începe

Ex: They plan to launch a marketing campaign to promote the event. 
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to manufacture

to produce products in large quantities by using machinery

fabrica, produce

fabrica, produce

Ex: The company manufactures electronic devices, such as smartphones and tablets. 
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market
market
[substantiv]

a public place where people buy and sell groceries

piață, târg

piață, târg

Ex: He set up a stand at the market to sell homemade jams and preserves. 
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to merge
to merge
[verb]

to combine and create one whole

fuziona, uni

fuziona, uni

Ex: The two companies decided to merge, forming a larger and more competitive organization. 
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to produce

to make something using raw materials or different components

produce,  fabrica

produce, fabrica

Ex: How did you manage to produce a meal so quickly? 
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to set up
to set up
[verb]

to establish a fresh entity, such as a company, system, or organization

înființa, crea

înființa, crea

Ex: She set up a charity to support underprivileged children in the community. 
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to take over

to begin to be in charge of something, often previously managed by someone else

prelua, a lua conducerea

prelua, a lua conducerea

Ex: He hopes to take over the leadership role and guide the team to success. 
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new
new
[adjectiv]

recently invented, made, etc.

nou, proaspăt

nou, proaspăt

Ex: The new software update includes several innovative features not seen before. 
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product
product
[substantiv]

something that is created or grown for sale

produs, articol

produs, articol

Ex: The bakery's best-selling product is its freshly baked bread. 
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to flop
to flop
[verb]

to move in a loose, uncontrolled, or erratic manner

a se zbate, a se agita

a se zbate, a se agita

Ex: The fish flopped around on the deck of the boat after being caught. 
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market leader
market leader
[substantiv]

a specific product that outsells the other products of its kind

lider de piață, produs de top

lider de piață, produs de top

Ex: The brand has maintained its position as the market leader in smartphones, consistently outpacing its competitors in sales. 
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head
head
[substantiv]

a person in a leadership or authority position within a specific organization or group

șef, director

șef, director

Ex: As the head of marketing, she has many responsibilities. 
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office
office
[substantiv]

a place where people work, particularly behind a desk

birou, cabinet

birou, cabinet

Ex: The bustling office in the city center was filled with employees typing away on their computers. 
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branch
branch
[substantiv]

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

filială, sucursală

filială, sucursală

Ex: The bank opened a new branch in the city center to better serve its growing customer base. 
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boom
boom
[substantiv]

a time of great economic growth

boom, avânt economic

boom, avânt economic

Ex: During the economic boom of the 1990s, many technology companies flourished and saw unprecedented growth. 
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to do
to do
[verb]

to perform an action that is not mentioned by name

face, efectua

face, efectua

Ex: What are you doing tomorrow? 
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to make
to make
[verb]

to form, produce, or prepare something, by putting parts together or by combining materials

face, construi

face, construi

Ex: The students will make a model of the solar system for the science fair. 
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deal
deal
[substantiv]

an agreement between two or more parties, typically involving the exchange of goods, services, or property

acord, afacere

acord, afacere

Ex: The two companies signed a lucrative deal to collaborate on a new product line. 
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decision
decision
[substantiv]

a choice or judgment that is made after adequate consideration or thought

decizie, alegere

decizie, alegere

Ex: After much deliberation, she finally made the decision to pursue a career in medicine. 
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job
job
[substantiv]

the work that we do regularly to earn money

slujbă, muncă

slujbă, muncă

Ex: He enjoys his job because it allows him to be creative. 
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loss
loss
[substantiv]

the act or process of no longer having someone or something

pierdere, dispariție

pierdere, dispariție

Ex: The loss of her keys caused her to be late. 
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market research
market research
[substantiv]

the act of gathering information about what people need or buy the most and why

cercetare de piață, studiu de piață

cercetare de piață, studiu de piață

Ex: Before launching the new product, the company conducted extensive market research to understand consumer preferences and trends. 
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redundant
redundant
[adjectiv]

surpassing what is needed or required, and so, no longer of use

redundant, inutil

redundant, inutil

Ex: His position at the company became redundant after the department was restructured. 
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well
well
[adverb]

in a way that is right or satisfactory

bine, corect

bine, corect

Ex: She performed well in the exam, earning top marks. 
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badly
badly
[adverb]

in a way that is not satisfactory, acceptable, or successful

rău, într-un mod nesatisfăcător

rău, într-un mod nesatisfăcător

Ex: He performed badly on the exam. 
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to [mix] business with pleasure

to combine enjoyable activities with one's work

a îmbina munca cu plăcerea, a combina utilul cu plăcutul

a îmbina munca cu plăcerea, a combina utilul cu plăcutul

Ex: I had a conference in Paris, so I mixed business with pleasure and stayed for the weekend. 
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unfinished business

a thing that has not been completed, discussed, or dealt with yet

afaceri neterminate, lucrări neterminate

afaceri neterminate, lucrări neterminate

Ex: After the meeting ended, there was still some unfinished business, and the team had to schedule another session to finalize the details. 
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to [mind] {one's} own business

to only concern oneself with one's own private matters and not to interfere in those of others

a-și vedea de treaba lui, a nu se băga peste alții

a-și vedea de treaba lui, a nu se băga peste alții

Ex: "Where have you been?" Mind your own business! 
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none of {one's} business

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

a nu fi treaba nimănui, a nu privi pe nimeni

a nu fi treaba nimănui, a nu privi pe nimeni

Ex: When asked about her savings, Mary politely replied, "That's none of your business." 
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to [mean] business

to be very serious about fulfilling one's intentions

a vorbi serios, a nu glumi

a vorbi serios, a nu glumi

Ex: When she said she would quit if nothing changed, everyone knew she meant business. 
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to get down to

to start focusing on and engaging in a task or activity in a serious or determined manner

a se apuca serios de, a se concentra pe

a se apuca serios de, a se concentra pe

Ex: She needed to get down to studying for her final exams. 
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to [go] out of business

to cease to exist as a functional company or business due to financial challenges or difficulties

a-și închide afacerea, a da faliment

a-și închide afacerea, a da faliment

Ex: The bookstore went out of business after years of falling sales. 
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any
any
[determinant]

used to say that it does not matter which individual or amount from a group is chosen or referred to

orice, oricare

orice, oricare

Ex: You may sit in any chair you like. 
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other
other
[adjectiv]

being the one that is different, extra, or not included

altul, diferit

altul, diferit

Ex: I spent the other half of my salary on groceries. 
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