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Il libro English File - Intermedio Superiore - Lezione 9A

Qui troverai il vocabolario della Lezione 9A del libro di corso English File Upper Intermediate, come "pubblicità", "citare in giudizio", "esportare", ecc.

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English File - Upper Intermediate
to claim
to claim
[Verbo]

to say that something is the case without providing proof for it

sostenere

sostenere

Ex: Right now, the marketing campaign is actively claiming the product to be the best in the market. 
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misleading
misleading
[aggettivo]

intended to give a wrong idea or make one believe something that is untrue

fuorviante

fuorviante

Ex: The news article was criticized for its misleading portrayal of the events that occurred. 

L'articolo di news è stato criticato per la sua rappresentazione ingannevole degli eventi accaduti.

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advertisement
advertisement
[sostantivo]

a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering

pubblicità

pubblicità

Ex: Daniel responded to an advertisement for a part-time job. 
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brand
brand
[sostantivo]

the name that a particular product or service is identified with

marca

marca

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers. 
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publicity
publicity
[sostantivo]

information or activities intended to attract public attention to a person, product, event, or cause

pubblicità

pubblicità

Ex: The unusual event generated a great deal of free publicity. 
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to sue
to sue
[Verbo]

to bring a charge against an individual or organization in a law court

fare causa a

fare causa a

Ex: Last year, the author successfully sued the competitor for plagiarism. 
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slogan
slogan
[sostantivo]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

Ex: The environmental group's slogan "Save the Earth, One Step at a Time" resonated deeply with the public during their campaign. 

Lo slogan del gruppo ambientalista « Salva la Terra, un passo alla volta » ha risuonato profondamente con il pubblico durante la loro campagna.

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advertising campaign

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

campagna pubblicitaria

campagna pubblicitaria

Ex: The advertising campaign for the smartphone featured a series of commercials that highlighted its innovative features and sleek design. 

La campagna pubblicitaria per lo smartphone includeva una serie di spot che ne evidenziavano le caratteristiche innovative e il design elegante.

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consumer
consumer
[sostantivo]

someone who buys and uses services or goods

utente

utente

Ex: Online reviews play a significant role in helping consumers make informed choices. 
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business
business
[sostantivo]

the activity of providing services or products in exchange for money

commercio

commercio

Ex: He started a landscaping business after graduating from college. 
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to become
to become
[Verbo]

to start or grow to be

diventare

diventare

Ex: The noise became unbearable during construction. 
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to close down

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

chiudere un'attività o azienda facendola cessare, cessare l'attività di un negozio o impresa

chiudere un'attività o azienda facendola cessare, cessare l'attività di un negozio o impresa

Ex: Due to the storm, all local schools closed down early. 

A causa della tempesta, tutte le scuole locali hanno chiuso in anticipo.

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to drop
to drop
[Verbo]

to let or make something fall to the ground

cadere

cadere

Ex: She accidentally dropped her phone on the floor. 
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to grow
to grow
[Verbo]

to become greater in size, amount, number, or quality

crescere, aumentare

crescere, aumentare

Ex: His confidence in public speaking has grown remarkably. 
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to expand
to expand
[Verbo]

to become something greater in quantity, importance, or size

espandere

espandere

Ex: The business expanded quickly after opening its second store. 
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to export
to export
[Verbo]

to send goods or services to a foreign country for sale or trade

esportare

esportare

Ex: The company is currently exporting a new line of products to overseas markets. 
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to import
to import
[Verbo]

to buy goods from a foreign country and bring them to one's own

importare

importare

Ex: Online platforms are actively importing products from global suppliers. 
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to launch
to launch
[Verbo]

to start an organized activity or operation

intraprendere, lanciare

intraprendere, lanciare

Ex: The organization launched a new program for young entrepreneurs. 
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to manufacture

to produce goods in large quantities, especially in a factory using machinery

produrre

produrre

Ex: Most of the components are manufactured locally. 
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market
market
[sostantivo]

a public place where people buy and sell groceries

marcato

marcato

Ex: They visited the farmers' market on Saturday mornings to buy fresh fruits and vegetables. 
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to merge
to merge
[Verbo]

to combine or cause two or more things to combine into a single whole

unire

unire

Ex: The villages gradually expanded and merged into one town. 
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to produce
to produce
[Verbo]

to make something using raw materials or different components

produrre

produrre

Ex: Our company mainly produces goods for export. 
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to set up
to set up
[Verbo]

to establish a fresh entity, such as a company, system, or organization

fondare, istituire

fondare, istituire

Ex: After months of planning and coordination, the entrepreneurs finally set up their own software development company in the heart of the city. 

Dopo mesi di pianificazione e coordinamento, gli imprenditori hanno finalmente fondato la propria azienda di sviluppo software nel cuore della città.

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to take over

to begin to be in charge of something, often previously managed by someone else

assumere la responsabilità o il controllo di qualcosa prima gestito da un'altra persona, sostituire qualcuno nella gestione di qualcosa

assumere la responsabilità o il controllo di qualcosa prima gestito da un'altra persona, sostituire qualcuno nella gestione di qualcosa

Ex: He hopes to take over the leadership role and guide the team to success. 

Spera di assumere il ruolo di leadership e guidare la squadra verso il successo.

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new
new
[aggettivo]

recently invented, made, etc.

nuovo

nuovo

Ex: Scientists developed a new vaccine that shows promise in early trials. 
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product
product
[sostantivo]

something that is created or grown for sale

prodotto

prodotto

Ex: The tech startup launched its flagship product at the trade show last month. 
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to flop
to flop
[Verbo]

to move in a loose, uncontrolled, or erratic manner

fallimento

fallimento

Ex: The comedian's exaggerated gestures caused his arms to flop comically during the performance. 

I gesti esagerati del comico hanno fatto sventolare comicamente le sue braccia durante la performance.

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market leader
market leader
[sostantivo]

a specific product that outsells the other products of its kind

leader di mercato

leader di mercato

Ex: The market leader in streaming services continues to expand its subscriber base, offering a wide range of exclusive content. 

Il leader del mercato nei servizi di streaming continua ad espandere la sua base di abbonati, offrendo una vasta gamma di contenuti esclusivi.

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head
head
[sostantivo]

a person in a leadership or authority position within a specific organization or group

testa

testa

Ex: They're searching for a new head for the design division. 
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office
office
[sostantivo]

a place where people work, particularly behind a desk

ufficio

ufficio

Ex: The corporate office featured sleek, modern design elements, creating a professional and inviting atmosphere. 
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branch
branch
[sostantivo]

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

ramo

ramo

Ex: The restaurant chain has expanded rapidly, now having multiple branches in major cities worldwide. 
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boom
boom
[sostantivo]

a period of rapid economic growth and increased business activity

boma

boma

Ex: Employment increased rapidly during the economic boom. 
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to do
to do
[Verbo]

to perform an action that is not mentioned by name

fare

fare

Ex: When you're feeling overwhelmed, it's okay to take a break and do nothing for a while. 
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to make
to make
[Verbo]

to form, produce, or prepare something, by putting parts together or by combining materials

fare

fare

Ex: The dress was made of silk, adorned with intricate embroidery. 
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deal
deal
[sostantivo]

an agreement between two or more parties, typically involving the exchange of goods, services, or property

accordo

accordo

Ex: We finally reached a deal after hours of negotiation. 
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decision
decision
[sostantivo]

a choice or judgment that is made after adequate consideration or thought

decisione

decisione

Ex: The decision to invest in renewable energy sources reflects the company's commitment to sustainability. 
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job
job
[sostantivo]

the work that we do regularly to earn money

lavoro

lavoro

Ex: She is looking for a part-time job to earn extra money. 
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loss
loss
[sostantivo]

the act or process of no longer having someone or something

perdita

perdita

Ex: Loss of confidence affected her performance. 
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market research
market research
[sostantivo]

the act of gathering information about what people need or buy the most and why

ricerca di mercato

ricerca di mercato

Ex: The company's decision to expand into new markets was informed by comprehensive market research, which highlighted emerging opportunities and potential challenges. 

La decisione dell'azienda di espandersi in nuovi mercati è stata informata da una completa ricerca di mercato, che ha evidenziato le opportunità emergenti e le potenziali sfide.

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redundant
redundant
[aggettivo]

surpassing what is needed or required, and so, no longer of use

ridondante

ridondante

Ex: The extra steps in the process were redundant and removed. 

I passaggi aggiuntivi nel processo erano ridondanti e sono stati rimossi.

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well
well
[avverbio]

in a way that is right or satisfactory

bene

bene

Ex: The students worked well together on the group project. 
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badly
badly
[avverbio]

in a way that is not satisfactory, acceptable, or successful

male

male

Ex: The instructions were badly written. 
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to [mix] business with pleasure

to combine enjoyable activities with one's work

unire lavoro e piacere, mescolare lavoro e divertimento

unire lavoro e piacere, mescolare lavoro e divertimento

Ex: The company retreat lets employees mix business with pleasure in a relaxed setting. 

Il ritiro aziendale permette ai dipendenti di unire lavoro e piacere in un ambiente rilassato.

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unfinished business

a thing that has not been completed, discussed, or dealt with yet

affari incompiuti

affari incompiuti

Ex: The unfinished business from their last conversation still lingered, making it hard for them to reconcile. 

I lavori incompiuti della loro ultima conversazione persistevano ancora, rendendo difficile la riconciliazione.

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to [mind] {one's} own business

to only concern oneself with one's own private matters and not to interfere in those of others

farsi gli affari propri, non ficcare il naso

farsi gli affari propri, non ficcare il naso

Ex: She minds her own business at work and never gets dragged into drama. 

Al lavoro si fa gli affari suoi e non si lascia mai trascinare nei drammi.

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none of {one's} business

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

non essere affari di nessuno, non riguardare nessuno

non essere affari di nessuno, non riguardare nessuno

Ex: I know you're curious, but his medical history is none of your business. 

So che sei curioso, ma la sua storia clinica non sono affari tuoi.

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to [mean] business

to be very serious about fulfilling one's intentions

fare sul serio, non scherzare

fare sul serio, non scherzare

Ex: The company cut three failing projects to prove it meant business. 
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to get down to

to start focusing on and engaging in a task or activity in a serious or determined manner

mettersi seriamente a svolgere un compito, concentrarsi sullo svolgimento di un compito

mettersi seriamente a svolgere un compito, concentrarsi sullo svolgimento di un compito

Ex: After a long day of distractions, it's time to get down to writing that report. 

Dopo una lunga giornata di distrazioni, è ora di mettersi seriamente a scrivere quel rapporto.

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to [go] out of business

to cease to exist as a functional company or business due to financial challenges or difficulties

chiudere bottega, fallire

chiudere bottega, fallire

Ex: They tried to cut costs, but the business still went out of business. 

Hanno provato a tagliare i costi, ma l'attività ha comunque chiuso bottega.

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any
any
[Determinante]

used to say that it does not matter which individual or amount from a group is chosen or referred to

niente

niente

Ex: You can call me at any hour. 

Puoi chiamarmi a qualsiasi ora.

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other
other
[aggettivo]

being the one that is different, extra, or not included

altro

altro

Ex: We'll visit the other city on our trip next week. 
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