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Zde najdete slovní zásobu z Lekce 9A v učebnici English File Upper Intermediate, jako je "publicita", "žalovat", "exportovat" atd.
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to say that something is the case without providing proof for it

tvrdit, nárokovat
intended to give a wrong idea or make one believe something that is untrue

klamavý, zavádějící
any movie, picture, note, etc. designed to promote products or services to the public

reklama, oznámení
the name that a particular product or service is identified with

značka, obchodní název
actions or information that are meant to gain the support or attention of the public

publicita, propagace
to bring a charge against an individual or organization in a law court

žalovat, podat žalobu
a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

reklamní kampaň, marketingová kampaň
someone who buys and uses services or goods

spotřebitel, zákazník
the activity of providing services or products in exchange for money

podnikání, firma
to start or grow to be

stát se, stát se
(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

natrvalo zavřít, ukončit činnost
to let or make something fall to the ground

upustit, nechat spadnout
to become greater in size, amount, number, or quality

růst, zvětšovat se
to become something greater in quantity, importance, or size

rozšířit, zvětšit
to send goods or services to a foreign country for sale or trade

vyvážet, prodávat do zahraničí
to buy goods from a foreign country and bring them to one's own

dovážet, nakupovat ze zahraničí
to start an organized activity or operation

spustit, zahájit
to produce products in large quantities by using machinery

vyrábět, produkovat
a public place where people buy and sell groceries

trh, tržiště
to combine and create one whole

sloučit, spojit
to make something using raw materials or different components

produkovat, vyrábět
to establish a fresh entity, such as a company, system, or organization

založit, vytvořit
to begin to be in charge of something, often previously managed by someone else

převzít, uchopit vedení
recently invented, made, etc.

nový, čerstvý
something that is created or grown for sale

produkt, zboží
to move in a loose, uncontrolled, or erratic manner

bouřit se, škubat se
a specific product that outsells the other products of its kind

lídrem trhu, vlajkový produkt
a person in a leadership or authority position within a specific organization or group

hlava, vedoucí
a place where people work, particularly behind a desk

kancelář, úřad
a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

pobočka, filialka
a time of great economic growth

boom, hospodářský rozmach
to perform an action that is not mentioned by name

dělat, provádět
to form, produce, or prepare something, by putting parts together or by combining materials

vyrábět, tvořit
an agreement between two or more parties, typically involving the exchange of goods, services, or property

dohoda, obchod
a choice or judgment that is made after adequate consideration or thought

rozhodnutí, volba
the work that we do regularly to earn money

práce, zaměstnání
the state or process of losing a person or thing

ztráta, úbytek
the act of gathering information about what people need or buy the most and why

výzkum trhu, marketingový výzkum
surpassing what is needed or required, and so, no longer of use

nadbytečný, zbytečný
in a way that is right or satisfactory

dobře, správně
in a way that is not satisfactory, acceptable, or successful

špatně, neuspokojivě
to combine enjoyable activities with one's work
a thing that has not been completed, discussed, or dealt with yet

nedokončené záležitosti, nedokončené podnikání
to only concern oneself with one's own private matters and not to interfere in those of others
used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it
to be very serious about fulfilling one's intentions
to start focusing on and engaging in a task or activity in a serious or determined manner

vážně se pustit do, zaměřit se na
to cease to exist as a functional company or business due to financial challenges or difficulties
used to say that it does not matter which individual or amount from a group is chosen or referred to

jakýkoli, libovolný
being the one that is different, extra, or not included

jiný, odlišný
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