Kniha Interchange - Vyšší středně pokročilý - Lekce 9A
Zde najdete slovní zásobu z lekce 9A v učebnici English File Upper Intermediate, jako je „publicity“, „sue“, „export“ atd.
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intended to give a wrong idea or make one believe something that is untrue

klamný, zavádějící
any movie, picture, note, etc. designed to promote products or services to the public

inzerát, reklama
actions or information that are meant to gain the support or attention of the public

publicita, propagace
to bring a charge against an individual or organization in a law court

žalovat, podat žalobu
a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, heslo
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

reklamní kampaň, marketingová kampaň
the activity of providing services or products in exchange for money

podnikání, byznys
(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

uzavřít, zavírat
to send goods or services to a foreign country for sale or trade

exportovat, vyvážet
to buy goods from a foreign country and bring them to one's own

importovat, dovážet
to establish a fresh entity, such as a company, system, or organization

založit, zřídit
to begin to be in charge of something, often previously managed by someone else

převzít, uchopit
a specific product that outsells the other products of its kind

tržní lídr, lídr na trhu
a person in a leadership or authority position within a specific organization or group

vedoucí, šéf
a place where people work, particularly behind a desk

kancelář, úřad
a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

pobočka, odštěpení
to perform an action that is not mentioned by name

dělat, provést
to form, produce, or prepare something, by putting parts together or by combining materials

vyrobit, udělat
an agreement between two or more parties, typically involving the exchange of goods, services, or property

dohoda, sjednání
a choice or judgment that is made after adequate consideration or thought

rozhodnutí, volba
the act of gathering information about what people need or buy the most and why

tržní výzkum, průzkum trhu
surpassing what is needed or required, and so, no longer of use

nadbytečný, zbytečný
a thing that has not been completed, discussed, or dealt with yet

nedokončené záležitosti, nevyřízené věci
to only concern oneself with one's own private matters and not to interfere in those of others
used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it
to be very serious about fulfilling one's intentions
to start focusing on and engaging in a task or activity in a serious or determined manner

pustit se do, začít se soustředit na
to cease to exist as a functional company or business due to financial challenges or difficulties
one or some of a thing or number of things, however large or small

jakýkoliv, nějaký
