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Kniha Interchange - Vyšší středně pokročilý - Lekce 9A

Zde najdete slovní zásobu z Lekce 9A v učebnici English File Upper Intermediate, jako je "publicita", "žalovat", "exportovat" atd.

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English File - Upper Intermediate
to claim
to claim
[sloveso]

to say that something is the case without providing proof for it

tvrdit, nárokovat

tvrdit, nárokovat

Ex: The controversial article regularly claims that a UFO sighting occurred last night. 
misleading
misleading
[Přídavné jméno]

intended to give a wrong idea or make one believe something that is untrue

klamavý, zavádějící

klamavý, zavádějící

Ex: The advertisement contained misleading information about the effectiveness of the weight loss product. 
advertisement
advertisement
[Podstatné jméno]

any movie, picture, note, etc. designed to promote products or services to the public

reklama, oznámení

reklama, oznámení

Ex: I saw an interesting advertisement about a new Italian restaurant in town. 
brand
brand
[Podstatné jméno]

the name that a particular product or service is identified with

značka, obchodní název

značka, obchodní název

Ex: Apple is known for its innovative products and strong brand identity worldwide. 
publicity
publicity
[Podstatné jméno]

actions or information that are meant to gain the support or attention of the public

publicita,  propagace

publicita, propagace

Ex: The company used social media publicity to promote its new product, generating buzz before the launch. 
to sue
to sue
[sloveso]

to bring a charge against an individual or organization in a law court

žalovat, podat žalobu

žalovat, podat žalobu

Ex: The dissatisfied customer decided to sue the company for breach of contract. 
slogan
slogan
[Podstatné jméno]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

slogan, motto

Ex: The company's slogan "Just Do It" became synonymous with their brand, inspiring millions of athletes worldwide. 
advertising campaign
advertising campaign
[Podstatné jméno]

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

reklamní kampaň, marketingová kampaň

reklamní kampaň, marketingová kampaň

Ex: The company launched an advertising campaign featuring popular influencers to promote their new line of skincare products. 
consumer
consumer
[Podstatné jméno]

someone who buys and uses services or goods

spotřebitel, zákazník

spotřebitel, zákazník

Ex: As a consumer, she prefers products that are eco-friendly and sustainable. 
business
business
[Podstatné jméno]

the activity of providing services or products in exchange for money

podnikání, firma

podnikání, firma

Ex: Her passion for photography led her to start a business. 
to become
to become
[sloveso]

to start or grow to be

stát se,  stát se

stát se, stát se

Ex: He's training to become a pilot at a flight school. 
to close down
to close down
[sloveso]

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

natrvalo zavřít, ukončit činnost

natrvalo zavřít, ukončit činnost

Ex: The factory will close down next month. 
to drop
to drop
[sloveso]

to let or make something fall to the ground

upustit, nechat spadnout

upustit, nechat spadnout

Ex: Supplies are being dropped for the refugees. 
to grow
to grow
[sloveso]

to become greater in size, amount, number, or quality

růst, zvětšovat se

růst, zvětšovat se

Ex: The company's profits continue to grow steadily. 
to expand
to expand
[sloveso]

to become something greater in quantity, importance, or size

rozšířit, zvětšit

rozšířit, zvětšit

Ex: The company's operations expanded rapidly, opening new branches in multiple cities. 
to export
to export
[sloveso]

to send goods or services to a foreign country for sale or trade

vyvážet, prodávat do zahraničí

vyvážet, prodávat do zahraničí

Ex: The agricultural sector often exports crops and produce to international markets. 
to import
to import
[sloveso]

to buy goods from a foreign country and bring them to one's own

dovážet, nakupovat ze zahraničí

dovážet, nakupovat ze zahraničí

Ex: Businesses often import raw materials from other countries for manufacturing. 
to launch
to launch
[sloveso]

to start an organized activity or operation

spustit, zahájit

spustit, zahájit

Ex: They plan to launch a marketing campaign to promote the event. 
to manufacture

to produce products in large quantities by using machinery

vyrábět, produkovat

vyrábět, produkovat

Ex: The company manufactures electronic devices, such as smartphones and tablets. 
market
market
[Podstatné jméno]

a public place where people buy and sell groceries

trh, tržiště

trh, tržiště

Ex: He set up a stand at the market to sell homemade jams and preserves. 
to merge
to merge
[sloveso]

to combine and create one whole

sloučit, spojit

sloučit, spojit

Ex: The two companies decided to merge, forming a larger and more competitive organization. 
to produce
to produce
[sloveso]

to make something using raw materials or different components

produkovat,  vyrábět

produkovat, vyrábět

Ex: How did you manage to produce a meal so quickly? 
to set up
to set up
[sloveso]

to establish a fresh entity, such as a company, system, or organization

založit, vytvořit

založit, vytvořit

Ex: She set up a charity to support underprivileged children in the community. 
to take over
to take over
[sloveso]

to begin to be in charge of something, often previously managed by someone else

převzít, uchopit vedení

převzít, uchopit vedení

Ex: He hopes to take over the leadership role and guide the team to success. 
new
new
[Přídavné jméno]

recently invented, made, etc.

nový, čerstvý

nový, čerstvý

Ex: The new software update includes several innovative features not seen before. 
product
product
[Podstatné jméno]

something that is created or grown for sale

produkt, zboží

produkt, zboží

Ex: The bakery's best-selling product is its freshly baked bread. 
to flop
to flop
[sloveso]

to move in a loose, uncontrolled, or erratic manner

bouřit se, škubat se

bouřit se, škubat se

Ex: The fish flopped around on the deck of the boat after being caught. 
market leader
market leader
[Podstatné jméno]

a specific product that outsells the other products of its kind

lídrem trhu, vlajkový produkt

lídrem trhu, vlajkový produkt

Ex: The brand has maintained its position as the market leader in smartphones, consistently outpacing its competitors in sales. 
head
head
[Podstatné jméno]

a person in a leadership or authority position within a specific organization or group

hlava, vedoucí

hlava, vedoucí

Ex: As the head of marketing, she has many responsibilities. 
office
office
[Podstatné jméno]

a place where people work, particularly behind a desk

kancelář, úřad

kancelář, úřad

Ex: The bustling office in the city center was filled with employees typing away on their computers. 
branch
branch
[Podstatné jméno]

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

pobočka, filialka

pobočka, filialka

Ex: The bank opened a new branch in the city center to better serve its growing customer base. 
boom
boom
[Podstatné jméno]

a time of great economic growth

boom, hospodářský rozmach

boom, hospodářský rozmach

Ex: During the economic boom of the 1990s, many technology companies flourished and saw unprecedented growth. 
to do
to do
[sloveso]

to perform an action that is not mentioned by name

dělat, provádět

dělat, provádět

Ex: What are you doing tomorrow? 
to make
to make
[sloveso]

to form, produce, or prepare something, by putting parts together or by combining materials

vyrábět, tvořit

vyrábět, tvořit

Ex: The students will make a model of the solar system for the science fair. 
deal
deal
[Podstatné jméno]

an agreement between two or more parties, typically involving the exchange of goods, services, or property

dohoda, obchod

dohoda, obchod

Ex: The two companies signed a lucrative deal to collaborate on a new product line. 
decision
decision
[Podstatné jméno]

a choice or judgment that is made after adequate consideration or thought

rozhodnutí, volba

rozhodnutí, volba

Ex: After much deliberation, she finally made the decision to pursue a career in medicine. 
job
job
[Podstatné jméno]

the work that we do regularly to earn money

práce, zaměstnání

práce, zaměstnání

Ex: He enjoys his job because it allows him to be creative. 
loss
loss
[Podstatné jméno]

the act or process of no longer having someone or something

ztráta, úbytek

ztráta, úbytek

Ex: The loss of her keys caused her to be late. 
market research
market research
[Podstatné jméno]

the act of gathering information about what people need or buy the most and why

výzkum trhu, marketingový výzkum

výzkum trhu, marketingový výzkum

Ex: Before launching the new product, the company conducted extensive market research to understand consumer preferences and trends. 
redundant
redundant
[Přídavné jméno]

surpassing what is needed or required, and so, no longer of use

nadbytečný, zbytečný

nadbytečný, zbytečný

Ex: His position at the company became redundant after the department was restructured. 
well
well
[Příslovce]

in a way that is right or satisfactory

dobře, správně

dobře, správně

Ex: She performed well in the exam, earning top marks. 
badly
badly
[Příslovce]

in a way that is not satisfactory, acceptable, or successful

špatně, neuspokojivě

špatně, neuspokojivě

Ex: He performed badly on the exam. 
to [mix] business with pleasure

to combine enjoyable activities with one's work

spojit práci s příjemným, příjemné s užitečným

spojit práci s příjemným, příjemné s užitečným

Ex: I had a conference in Paris, so I mixed business with pleasure and stayed for the weekend. 
unfinished business
unfinished business
[Podstatné jméno]

a thing that has not been completed, discussed, or dealt with yet

nedokončené záležitosti, nedokončené podnikání

nedokončené záležitosti, nedokončené podnikání

Ex: After the meeting ended, there was still some unfinished business, and the team had to schedule another session to finalize the details. 
to [mind] {one's} own business

to only concern oneself with one's own private matters and not to interfere in those of others

hledět si svého, neplést se do cizích věcí

hledět si svého, neplést se do cizích věcí

Ex: "Where have you been?" Mind your own business! 
none of {one's} business

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

nikomu do toho nic není, nebýt nikoho věc

nikomu do toho nic není, nebýt nikoho věc

Ex: When asked about her savings, Mary politely replied, "That's none of your business." 
to [mean] business

to be very serious about fulfilling one's intentions

myslet to vážně, nejde si hrát

myslet to vážně, nejde si hrát

Ex: When she said she would quit if nothing changed, everyone knew she meant business. 
to get down to

to start focusing on and engaging in a task or activity in a serious or determined manner

vážně se pustit do, zaměřit se na

vážně se pustit do, zaměřit se na

Ex: She needed to get down to studying for her final exams. 
to [go] out of business

to cease to exist as a functional company or business due to financial challenges or difficulties

zkrachovat, zavřít podnik

zkrachovat, zavřít podnik

Ex: The bookstore went out of business after years of falling sales. 
any
any
[Člen]

used to say that it does not matter which individual or amount from a group is chosen or referred to

jakýkoli, libovolný

jakýkoli, libovolný

Ex: You may sit in any chair you like. 
other
other
[Přídavné jméno]

being the one that is different, extra, or not included

jiný, odlišný

jiný, odlišný

Ex: I spent the other half of my salary on groceries. 
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