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Kniha Interchange - Vyšší středně pokročilý - Lekce 9A

Zde najdete slovní zásobu z lekce 9A v učebnici English File Upper Intermediate, jako je „publicity“, „sue“, „export“ atd.

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English File - Upper Intermediate
to claim
[sloveso]

to say that something is the case without providing proof for it

tvrdit, zaporovat

tvrdit, zaporovat

misleading
[Přídavné jméno]

intended to give a wrong idea or make one believe something that is untrue

klamný, zavádějící

klamný, zavádějící

advertisement
[Podstatné jméno]

any movie, picture, note, etc. designed to promote products or services to the public

inzerát, reklama

inzerát, reklama

Ex: The government released advertisement about the importance of vaccinations .
brand
[Podstatné jméno]

the name that a particular product or service is identified with

značka, brand

značka, brand

publicity
[Podstatné jméno]

actions or information that are meant to gain the support or attention of the public

publicita, propagace

publicita, propagace

to sue
[sloveso]

to bring a charge against an individual or organization in a law court

žalovat, podat žalobu

žalovat, podat žalobu

slogan
[Podstatné jméno]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, heslo

slogan, heslo

advertising campaign
[Podstatné jméno]

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

reklamní kampaň, marketingová kampaň

reklamní kampaň, marketingová kampaň

Ex: advertising campaign for the smartphone featured a series of commercials that highlighted its innovative features and sleek design .
consumer
[Podstatné jméno]

someone who buys and uses services or goods

spotřebitel, uživatel

spotřebitel, uživatel

business
[Podstatné jméno]

the activity of providing services or products in exchange for money

podnikání, byznys

podnikání, byznys

to become
[sloveso]

to start or grow to be

stát se, dostat se

stát se, dostat se

to close down
[sloveso]

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

uzavřít, zavírat

uzavřít, zavírat

to drop
[sloveso]

to let or make something fall to the ground

pustit, odložit

pustit, odložit

to grow
[sloveso]

to become greater in size, amount, number, or quality

růst, zvětšit se

růst, zvětšit se

to expand
[sloveso]

to become something greater in quantity, importance, or size

rozšířit, expanzní

rozšířit, expanzní

to export
[sloveso]

to send goods or services to a foreign country for sale or trade

exportovat, vyvážet

exportovat, vyvážet

to import
[sloveso]

to buy goods from a foreign country and bring them to one's own

importovat,  dovážet

importovat, dovážet

to launch
[sloveso]

to start an organized activity or operation

spustit, zahájit

spustit, zahájit

to produce products in large quantities by using machinery

vyrobit, vyrábět

vyrobit, vyrábět

market
[Podstatné jméno]

a public place where people buy and sell groceries

trh, tržiště

trh, tržiště

to merge
[sloveso]

to combine and create one whole

sloučit, sjednotit

sloučit, sjednotit

to produce
[sloveso]

to make something using raw materials or different components

vyrábět, produkvat

vyrábět, produkvat

to set up
[sloveso]

to establish a fresh entity, such as a company, system, or organization

založit, zřídit

založit, zřídit

Ex: After months of planning and coordination , the entrepreneurs set up their own software development company in the heart of the city .
to take over
[sloveso]

to begin to be in charge of something, often previously managed by someone else

převzít, uchopit

převzít, uchopit

new
[Přídavné jméno]

recently invented, made, etc.

nový, nedávný

nový, nedávný

product
[Podstatné jméno]

something that is created or grown for sale

produkt, výrobek

produkt, výrobek

to flop
[sloveso]

to move in a loose, uncontrolled, or erratic manner

plácnout, skákat

plácnout, skákat

market leader
[Podstatné jméno]

a specific product that outsells the other products of its kind

tržní lídr, lídr na trhu

tržní lídr, lídr na trhu

head
[Podstatné jméno]

a person in a leadership or authority position within a specific organization or group

vedoucí, šéf

vedoucí, šéf

office
[Podstatné jméno]

a place where people work, particularly behind a desk

kancelář, úřad

kancelář, úřad

Ex: The office featured sleek , modern design elements , creating a professional and inviting atmosphere .
branch
[Podstatné jméno]

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

pobočka, odštěpení

pobočka, odštěpení

boom
[Podstatné jméno]

a time of great economic growth

hospodářský boom, ekonomický boom

hospodářský boom, ekonomický boom

to do
[sloveso]

to perform an action that is not mentioned by name

dělat, provést

dělat, provést

Ex: When you 're feeling overwhelmed , it 's okay to take a break do nothing for a while .
to make
[sloveso]

to form, produce, or prepare something, by putting parts together or by combining materials

vyrobit, udělat

vyrobit, udělat

deal
[Podstatné jméno]

an agreement between two or more parties, typically involving the exchange of goods, services, or property

dohoda, sjednání

dohoda, sjednání

decision
[Podstatné jméno]

a choice or judgment that is made after adequate consideration or thought

rozhodnutí, volba

rozhodnutí, volba

job
[Podstatné jméno]

the work that we do regularly to earn money

zaměstnání, práce

zaměstnání, práce

loss
[Podstatné jméno]

the state or process of losing a person or thing

ztráta, ztracení

ztráta, ztracení

market research
[Podstatné jméno]

the act of gathering information about what people need or buy the most and why

tržní výzkum, průzkum trhu

tržní výzkum, průzkum trhu

redundant
[Přídavné jméno]

surpassing what is needed or required, and so, no longer of use

nadbytečný, zbytečný

nadbytečný, zbytečný

Ex: The extra steps in the process redundant and removed .
well
[Příslovce]

in a way that is right or satisfactory

badly
[Příslovce]

in a way that is not satisfactory, acceptable, or successful

špatně, nedobře

špatně, nedobře

to combine enjoyable activities with one's work

unfinished business
[Podstatné jméno]

a thing that has not been completed, discussed, or dealt with yet

nedokončené záležitosti, nevyřízené věci

nedokončené záležitosti, nevyřízené věci

to only concern oneself with one's own private matters and not to interfere in those of others

Ex: I asked Laura what was wrong and she told me mind my own business.

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

to be very serious about fulfilling one's intentions

Ex: When the manager called the meeting , it was clear that meant business and expected everyone to follow through on their tasks .

to start focusing on and engaging in a task or activity in a serious or determined manner

pustit se do, začít se soustředit na

pustit se do, začít se soustředit na

to cease to exist as a functional company or business due to financial challenges or difficulties

any
[Člen]

one or some of a thing or number of things, however large or small

jakýkoliv, nějaký

jakýkoliv, nějaký

Ex: We have plenty of time , so any questions you have .
other
[Přídavné jméno]

being the one that is different, extra, or not included

jiný, další

jiný, další

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