English File - Upper Intermediate - Lekce 9A

to say that something is the case without providing proof for it

tvrdить

intended to give a wrong idea or make one believe something that is untrue

klamavý

any movie, picture, note, etc. designed to promote products or services to the public

reklama

the name that a particular product or service is identified with

značka

actions or information that are meant to gain the support or attention of the public

veřejnost

to bring a charge against an individual or organization in a law court

žalovat

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

reklamní kampaň

someone who buys and uses services or goods

spotřebitel

the activity of providing services or products in exchange for money

podnikání

to start or grow to be

stát se

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

uzavřít

to let or make something fall to the ground

pustit

to become greater in size, amount, number, or quality

růst

to become something greater in quantity, importance, or size

rozšiřovat

to send goods or services to a foreign country for sale or trade

exportovat

to buy goods from a foreign country and bring them to one's own

importovat

to start an organized activity or operation

zahájit

to produce products in large quantities by using machinery

vyrábět

a public place where people buy and sell groceries

trh

to combine and create one whole

sloučit

to make something using raw materials or different components

produkovat

to establish a fresh entity, such as a company, system, or organization

založit

to begin to be in charge of something, often previously managed by someone else

prevzít

recently invented, made, etc.

nový

something that is created or grown for sale

produkt

to move in a loose, uncontrolled, or erratic manner

skákání

a specific product that outsells the other products of its kind

lídr na trhu

a person in a leadership or authority position within a specific organization or group

vedoucí

a place where people work, particularly behind a desk

kancelář

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

pobočka

a time of great economic growth

ekonomický boom

to perform an action that is not mentioned by name

dělat

to form, produce, or prepare something, by putting parts together or by combining materials

dělat

an agreement between two or more parties, typically involving the exchange of goods, services, or property

dohoda

a choice or judgment that is made after adequate consideration or thought

rozhodnutí

the work that we do regularly to earn money

zaměstnání

the state or process of losing a person or thing

ztráta

the act of gathering information about what people need or buy the most and why

průzkum trhu

surpassing what is needed or required, and so, no longer of use

nadbytečný

in a way that is right, good, or satisfactory

dobře

in a way that is not satisfactory, acceptable, or successful

špatně

to combine enjoyable activities with one's work

a thing that has not been completed, discussed, or dealt with yet

nedokončené záležitosti

to only concern oneself with one's own private matters and not to interfere in those of others

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

to be very serious about fulfilling one's intentions

to start focusing on and engaging in a task or activity in a serious or determined manner

pustit se do

to cease to exist as a functional company or business due to financial challenges or difficulties

one or some of a thing or number of things, however large or small

jakýkoli

being the one that is different, extra, or not included

jiný