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كتاب English File - فوق المتوسط - الدرس 9A

هنا ستجد المفردات من الدرس 9A في كتاب English File Upper Intermediate، مثل "الدعاية"، "مقاضاة"، "تصدير"، إلخ.

مراجعة

بطاقات الفلاش

الصيغ

الهجاء

اختبار قصير

ابدأ التعلم
English File - Upper Intermediate
to claim
to claim
[فعل]

to say that something is the case without providing proof for it

يزعم, يدعي

يزعم, يدعي

Ex: The explorer claimed to have discovered a hidden treasure. 
misleading
misleading
[صفة]

intended to give a wrong idea or make one believe something that is untrue

مضلل, خادع

مضلل, خادع

Ex: The news article was criticized for its misleading portrayal of the events that occurred. 

تم انتقاد المقال الإخباري لتصويره المضلل للأحداث التي وقعت.

advertisement

a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering

Ex: Daniel responded to an advertisement for a part-time job. 
brand
brand
[اسم]

the name that a particular product or service is identified with

علامة تجارية, اسم تجاري

علامة تجارية, اسم تجاري

Ex: Coca-Cola's brand recognition is so strong that its logo is instantly recognizable across the globe. 
publicity
publicity
[اسم]

information or activities intended to attract public attention to a person, product, event, or cause

دعاية,  ترويج

دعاية, ترويج

Ex: The unusual event generated a great deal of free publicity. 
to sue
to sue
[فعل]

to bring a charge against an individual or organization in a law court

رفع دعوى, مقاضاة

رفع دعوى, مقاضاة

Ex: The attorney is suing the corporation on behalf of the wronged employees. 
slogan
slogan
[اسم]

a short memorable phrase that is used in advertising to draw people's attention toward something

شعار, سلوغان

شعار, سلوغان

Ex: The environmental group's slogan "Save the Earth, One Step at a Time" resonated deeply with the public during their campaign. 

شعار المجموعة البيئية "أنقذوا الأرض، خطوة بخطوة" صدى بعمق مع الجمهور خلال حملتهم.

advertising campaign

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

حملة إعلانية, حملة تسويقية

حملة إعلانية, حملة تسويقية

Ex: The advertising campaign for the smartphone featured a series of commercials that highlighted its innovative features and sleek design. 

تضمنت الحملة الإعلانية للهاتف الذكي سلسلة من الإعلانات التي سلطت الضوء على ميزاته المبتكرة وتصميمه الأنيق.

consumer
consumer
[اسم]

someone who buys and uses services or goods

مستهلك, عميل

مستهلك, عميل

Ex: Consumers have the power to influence market trends through their purchasing decisions. 
business
business
[اسم]

the activity of providing services or products in exchange for money

عمل تجاري, مشروع

عمل تجاري, مشروع

Ex: Their family owns a small business selling handmade crafts. 
to become
to become
[فعل]

to start or grow to be

أصبح,  يصبح

أصبح, يصبح

Ex: It became obvious that they were not prepared for the presentation. 
to close down

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

يغلق نشاطا تجاريا أو مؤسسة بحيث تتوقف عن العمل, يتوقف متجر أو شركة عن العمل أو الفتح

يغلق نشاطا تجاريا أو مؤسسة بحيث تتوقف عن العمل, يتوقف متجر أو شركة عن العمل أو الفتح

Ex: Due to the storm, all local schools closed down early. 

بسبب العاصفة، أغلقت جميع المدارس المحلية مبكرًا.

to drop
to drop
[فعل]

to let or make something fall to the ground

إسقاط, ترك يسقط

إسقاط, ترك يسقط

Ex: She accidentally dropped her phone on the floor. 
to grow
to grow
[فعل]

to become greater in size, amount, number, or quality

ينمو, يزيد

ينمو, يزيد

Ex: We expect the demand for our products to grow. 
to expand
to expand
[فعل]

to become something greater in quantity, importance, or size

توسيع, تمديد

توسيع, تمديد

Ex: The business expanded quickly after opening its second store. 
to export
to export
[فعل]

to send goods or services to a foreign country for sale or trade

يصدّر, يبيع في الخارج

يصدّر, يبيع في الخارج

Ex: Technology companies frequently export electronic devices to various countries. 
to import
to import
[فعل]

to buy goods from a foreign country and bring them to one's own

يستورد, شراء من الخارج

يستورد, شراء من الخارج

Ex: The technology sector relies on importing electronic components for device production. 
to launch
to launch
[فعل]

to start an organized activity or operation

إطلاق, بدء

إطلاق, بدء

Ex: The organization launched a new program for young entrepreneurs. 
to manufacture

to produce goods in large quantities, especially in a factory using machinery

Ex: Most of the components are manufactured locally. 
market
market
[اسم]

a public place where people buy and sell groceries

سوق, بازار

سوق, بازار

Ex: The fish market was bustling with activity as fishermen unloaded their catch of the day. 
to merge
to merge
[فعل]

to combine or cause two or more things to combine into a single whole

يدمج,  يوحّد

يدمج, يوحّد

Ex: The villages gradually expanded and merged into one town. 
to produce
to produce
[فعل]

to make something using raw materials or different components

ينتج، يصنع

ينتج، يصنع

Ex: The local factory produces electronic components. 
to set up
to set up
[فعل]

to establish a fresh entity, such as a company, system, or organization

يؤسس, ينشئ

يؤسس, ينشئ

Ex: After months of planning and coordination, the entrepreneurs finally set up their own software development company in the heart of the city. 

بعد أشهر من التخطيط والتنسيق، أسس رواد الأعمال أخيرًا شركتهم الخاصة لتطوير البرمجيات في قلب المدينة.

to take over
to take over
[فعل]

to begin to be in charge of something, often previously managed by someone else

يبدأ في تولي مسؤولية أو إدارة شيء كان يديره شخص آخر, يحل محل شخص آخر في إدارة شيء

يبدأ في تولي مسؤولية أو إدارة شيء كان يديره شخص آخر, يحل محل شخص آخر في إدارة شيء

Ex: The supervisor is taking over the team's training program. 

المشرف يتولى برنامج تدريب الفريق.

new
new
[صفة]

recently invented, made, etc.

جديد, حديث

جديد, حديث

Ex: The new AI-powered assistant can perform tasks much faster than previous versions. 
product
product
[اسم]

something that is created or grown for sale

منتج, سلعة

منتج, سلعة

Ex: Consumers are increasingly demanding eco-friendly products. 
to flop
to flop
[فعل]

to move in a loose, uncontrolled, or erratic manner

يترنح, يتخبط

يترنح, يتخبط

Ex: The comedian's exaggerated gestures caused his arms to flop comically during the performance. 

تسببت إيماءات الممثل الكوميدي المبالغ فيها في تمايل ذراعيه بشكل كوميدي أثناء الأداء.

market leader

a specific product that outsells the other products of its kind

قائد السوق, المنتج الرائد

قائد السوق, المنتج الرائد

Ex: The market leader in streaming services continues to expand its subscriber base, offering a wide range of exclusive content. 

زعيم السوق في خدمات البث يستمر في توسيع قاعدة مشتركيه، مع تقديم مجموعة واسعة من المحتوى الحصري.

head
head
[اسم]

a person in a leadership or authority position within a specific organization or group

رئيس, مدير

رئيس, مدير

Ex: The team met with the head of operations. 
office
office
[اسم]

a place where people work, particularly behind a desk

مكتب, مكتب العمل

مكتب, مكتب العمل

Ex: As a freelance writer, she transformed a spare room in her house into a cozy home office. 
branch
branch
[اسم]

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

فرع, شعبة

فرع, شعبة

Ex: She was promoted to manager of the local branch after working there for five years. 
boom
boom
[اسم]

a period of rapid economic growth and increased business activity

ازدهار

ازدهار

Ex: Employment increased rapidly during the economic boom. 
to do
to do
[فعل]

to perform an action that is not mentioned by name

فعل, نفذ

فعل, نفذ

Ex: I'm not sure what to do in this situation; it's quite confusing. 
to make
to make
[فعل]

to form, produce, or prepare something, by putting parts together or by combining materials

صنع, إعداد

صنع, إعداد

Ex: The factory workers make thousands of cars every month. 
deal
deal
[اسم]

an agreement between two or more parties, typically involving the exchange of goods, services, or property

صفقة, اتفاق

صفقة, اتفاق

Ex: We finally reached a deal after hours of negotiation. 
decision
decision
[اسم]

a choice or judgment that is made after adequate consideration or thought

قرار, اختيار

قرار, اختيار

Ex: It's important to take your time when making a significant decision that could impact your future. 
job
job
[اسم]

the work that we do regularly to earn money

وظيفة, عمل

وظيفة, عمل

Ex: My sister has a job at a restaurant as a waitress. 
loss
loss
[اسم]

the act or process of no longer having someone or something

خسارة, ضياع

خسارة, ضياع

Ex: He felt a profound loss when his job ended. 
market research

the act of gathering information about what people need or buy the most and why

بحث السوق, دراسة السوق

بحث السوق, دراسة السوق

Ex: The company's decision to expand into new markets was informed by comprehensive market research, which highlighted emerging opportunities and potential challenges. 

تم اتخاذ قرار الشركة بالتوسع في أسواق جديدة بناءً على بحث السوق الشامل، الذي سلط الضوء على الفرص الناشئة والتحديات المحتملة.

redundant
redundant
[صفة]

surpassing what is needed or required, and so, no longer of use

زائد, غير ضروري

زائد, غير ضروري

Ex: The extra steps in the process were redundant and removed. 

الخطوات الإضافية في العملية كانت زائدة عن الحاجة وتم إزالتها.

well
well
[ظرف]

in a way that is right or satisfactory

بشكل جيد, بشكل صحيح

بشكل جيد, بشكل صحيح

Ex: The speech was delivered well, capturing the audience's attention. 
badly
badly
[ظرف]

in a way that is not satisfactory, acceptable, or successful

بشكل سيء, بطريقة غير مرضية

بشكل سيء, بطريقة غير مرضية

Ex: She handled the situation badly. 
to [mix] business with pleasure

to combine enjoyable activities with one's work

يمزج العمل بالمتعة, يجمع بين الشغل والوناسة

يمزج العمل بالمتعة, يجمع بين الشغل والوناسة

Ex: The company retreat lets employees mix business with pleasure in a relaxed setting. 

تتيح فعالية الشركة للموظفين أن يجمعوا بين العمل والمتعة في أجواء مريحة.

unfinished business

a thing that has not been completed, discussed, or dealt with yet

أعمال غير منتهية, أمور معلقة

أعمال غير منتهية, أمور معلقة

Ex: The unfinished business from their last conversation still lingered, making it hard for them to reconcile. 

الأعمال غير المكتملة من محادثتهم الأخيرة ما زالت عالقة، مما جعل من الصعب عليهم التصالح.

to [mind] {one's} own business

to only concern oneself with one's own private matters and not to interfere in those of others

يهتم بشؤونه فقط, لا يتدخل في شؤون غيره

يهتم بشؤونه فقط, لا يتدخل في شؤون غيره

Ex: She minds her own business at work and never gets dragged into drama. 

هي تهتم بشؤونها في العمل ولا تنجر أبدًا إلى المشاكل.

none of {one's} business

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

ليس من شأن أحد, لا يخص أحدًا

ليس من شأن أحد, لا يخص أحدًا

Ex: I know you're curious, but his medical history is none of your business. 

أعرف أنك فضولي، لكن تاريخه المرضي ليس من شأنك.

to [mean] business
to mean business
[عبارة]

to be very serious about fulfilling one's intentions

جاد تمامًا, لا يمزح

جاد تمامًا, لا يمزح

Ex: The company cut three failing projects to prove it meant business. 
to get down to

to start focusing on and engaging in a task or activity in a serious or determined manner

يبدأ التركيز بجدية على مهمة أو نشاط, يركز على إنجاز مهمة

يبدأ التركيز بجدية على مهمة أو نشاط, يركز على إنجاز مهمة

Ex: After a long day of distractions, it's time to get down to writing that report. 

بعد يوم طويل من المشتتات، حان الوقت للبدء بجدية في كتابة ذلك التقرير.

to [go] out of business

to cease to exist as a functional company or business due to financial challenges or difficulties

يفلس ويغلق, يخرج من السوق

يفلس ويغلق, يخرج من السوق

Ex: They tried to cut costs, but the business still went out of business. 

حاولوا خفض التكاليف، لكن الشركة أفلست وأغلقت في النهاية.

any
any
[المحدد]

used to say that it does not matter which individual or amount from a group is chosen or referred to

أي, أيًا كان

أي, أيًا كان

Ex: You can call me at any hour. 

يمكنك الاتصال بي في أي ساعة.

other
other
[صفة]

being the one that is different, extra, or not included

آخر, مختلف

آخر, مختلف

Ex: We should consider the other possibilities before making a decision. 
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