Livro English File - Intermediário avançado - Lição 9A

to say that something is the case without providing proof for it

afirmar, reclamar

intended to give a wrong idea or make one believe something that is untrue

enganoso, iludido

any movie, picture, note, etc. designed to promote products or services to the public

anúncio, publicidade

the name that a particular product or service is identified with

marca, rótulo

actions or information that are meant to gain the support or attention of the public

publicidade, promoção

to bring a charge against an individual or organization in a law court

processar, entrar com um processo

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, lema

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

campanha publicitária, campanha de marketing

someone who buys and uses services or goods

consumidor, consumidora

the activity of providing services or products in exchange for money

negócio, empresa

to start or grow to be

tornar-se, transformar-se em

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

fechar, encerrar

to let or make something fall to the ground

deixar cair, soltar

to become greater in size, amount, number, or quality

crescer, aumentar

to become something greater in quantity, importance, or size

expandir, ampliar

to send goods or services to a foreign country for sale or trade

exportar, enviar para o exterior

to buy goods from a foreign country and bring them to one's own

importar

to start an organized activity or operation

lançar, iniciar

to produce products in large quantities by using machinery

fabricar, produzir

a public place where people buy and sell groceries

mercado, feira

to combine and create one whole

fundir, combinar

to make something using raw materials or different components

produzir, fabricar

to establish a fresh entity, such as a company, system, or organization

estabelecer, criar

to begin to be in charge of something, often previously managed by someone else

assumir, tomar conta de

recently invented, made, etc.

novo, recente

something that is created or grown for sale

produto, mercadoria

to move in a loose, uncontrolled, or erratic manner

contorcer-se, saltar

a specific product that outsells the other products of its kind

líder de mercado, produto líder

a person in a leadership or authority position within a specific organization or group

chefe, líder

a place where people work, particularly behind a desk

escritório, local de trabalho

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

filial, escritório

a time of great economic growth

boom econômico, período de crescimento econômico

to perform an action that is not mentioned by name

fazer, executar

to form, produce, or prepare something, by putting parts together or by combining materials

fazer, produzir

an agreement between two or more parties, typically involving the exchange of goods, services, or property

acordo, negócio

a choice or judgment that is made after adequate consideration or thought

decisão, escolha

the work that we do regularly to earn money

emprego, trabalho

the state or process of losing a person or thing

perda, perda total

the act of gathering information about what people need or buy the most and why

pesquisa de mercado, estudo de mercado

surpassing what is needed or required, and so, no longer of use

redundante, desnecessário

in a way that is right, good, or satisfactory

bem

in a way that is not satisfactory, acceptable, or successful

mal, de maneira insatisfatória

to combine enjoyable activities with one's work

a thing that has not been completed, discussed, or dealt with yet

negócios inacabados, questões pendentes

to only concern oneself with one's own private matters and not to interfere in those of others

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

to be very serious about fulfilling one's intentions

to start focusing on and engaging in a task or activity in a serious or determined manner

começar a, focar em

to cease to exist as a functional company or business due to financial challenges or difficulties

one or some of a thing or number of things, however large or small

qualquer, algum

being the one that is different, extra, or not included

outro