pattern

Livro English File - Intermediário avançado - Lição 9A

Aqui você encontrará o vocabulário da Lição 9A no livro didático English File Upper Intermediate, como "publicidade", "processar", "exportar", etc.

review-disable

Revisar

flashcard-disable

Flashcards

spelling-disable

Ortografia

quiz-disable

Quiz

Começar a aprender
English File - Upper Intermediate
to claim
[verbo]

to say that something is the case without providing proof for it

afirmar, alegar

afirmar, alegar

Ex: Right now , the marketing campaign is actively claiming the product to be the best in the market .No momento, a campanha de marketing está ativamente **afirmando** que o produto é o melhor do mercado.
daily words
wordlist
Fechar
Entrar
misleading
[adjetivo]

intended to give a wrong idea or make one believe something that is untrue

enganoso, equivocado

enganoso, equivocado

Ex: The news article was criticized for its misleading portrayal of the events that occurred .O artigo de notícias foi criticado por sua representação **enganosa** dos eventos ocorridos.
daily words
wordlist
Fechar
Entrar
advertisement
[substantivo]

any movie, picture, note, etc. designed to promote products or services to the public

publicidade, anúncio

publicidade, anúncio

Ex: The government released an advertisement about the importance of vaccinations .O governo lançou um **anúncio** sobre a importância das vacinações.
daily words
wordlist
Fechar
Entrar
brand
[substantivo]

the name that a particular product or service is identified with

marca, nome comercial

marca, nome comercial

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .Construir uma **marca** respeitável leva anos de esforço consistente e cumprimento de promessas aos clientes.
daily words
wordlist
Fechar
Entrar
publicity
[substantivo]

actions or information that are meant to gain the support or attention of the public

publicidade,  promoção

publicidade, promoção

Ex: The movie studio hired a PR firm to increase the film 's publicity through interviews , posters , and trailer releases .O estúdio de cinema contratou uma empresa de RP para aumentar a **publicidade** do filme através de entrevistas, cartazes e lançamentos de trailers.
daily words
wordlist
Fechar
Entrar
to sue
[verbo]

to bring a charge against an individual or organization in a law court

processar, entrar com uma ação

processar, entrar com uma ação

Ex: Last year , the author successfully sued the competitor for plagiarism .No ano passado, o autor **processou** com sucesso o concorrente por plágio.
daily words
wordlist
Fechar
Entrar
slogan
[substantivo]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, lema

slogan, lema

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .O **slogan** do grupo ambiental "Salve a Terra, Um Passo de Cada Vez" ressoou profundamente com o público durante sua campanha.
daily words
wordlist
Fechar
Entrar

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

campanha publicitária, campanha de marketing

campanha publicitária, campanha de marketing

Ex: The advertising campaign for the smartphone featured a series of commercials that highlighted its innovative features and sleek design .A **campanha publicitária** para o smartphone apresentou uma série de comerciais que destacaram seus recursos inovadores e design elegante.
daily words
wordlist
Fechar
Entrar
consumer
[substantivo]

someone who buys and uses services or goods

consumidor, cliente

consumidor, cliente

Ex: Online reviews play a significant role in helping consumers make informed choices .As avaliações online desempenham um papel significativo em ajudar os **consumidores** a fazer escolhas informadas.
daily words
wordlist
Fechar
Entrar
business
[substantivo]

the activity of providing services or products in exchange for money

negócio, empresa

negócio, empresa

Ex: He started a landscaping business after graduating from college .Ele começou um **negócio** de paisagismo depois de se formar na faculdade.
daily words
wordlist
Fechar
Entrar
to become
[verbo]

to start or grow to be

tornar-se,  virar

tornar-se, virar

Ex: The noise became unbearable during construction .O barulho **tornou-se** insuportável durante a construção.
daily words
wordlist
Fechar
Entrar

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

fechar definitivamente, encerrar as atividades

fechar definitivamente, encerrar as atividades

Ex: Due to the storm , all local schools closed down early .Devido à tempestade, todas as escolas locais **fecharam** mais cedo.
daily words
wordlist
Fechar
Entrar
to drop
[verbo]

to let or make something fall to the ground

deixar cair, fazer cair

deixar cair, fazer cair

Ex: U.S. planes began dropping bombs on the city .Aviões dos EUA começaram a **lançar** bombas sobre a cidade.
daily words
wordlist
Fechar
Entrar
to grow
[verbo]

to become greater in size, amount, number, or quality

crescer, aumentar

crescer, aumentar

Ex: The city 's population is on track to grow to over a million residents .A população da cidade está a caminho de **crescer** para mais de um milhão de residentes.
daily words
wordlist
Fechar
Entrar
to expand
[verbo]

to become something greater in quantity, importance, or size

expandir, ampliar

expandir, ampliar

Ex: Over time , his interests expanded beyond literature to include philosophy , art , and music .Com o tempo, seus interesses se **expandiram** além da literatura para incluir filosofia, arte e música.
daily words
wordlist
Fechar
Entrar
to export
[verbo]

to send goods or services to a foreign country for sale or trade

exportar, vender para o exterior

exportar, vender para o exterior

Ex: The company is currently exporting a new line of products to overseas markets .A empresa está atualmente **exportando** uma nova linha de produtos para mercados estrangeiros.
daily words
wordlist
Fechar
Entrar
to import
[verbo]

to buy goods from a foreign country and bring them to one's own

importar, comprar do exterior

importar, comprar do exterior

Ex: Online platforms are actively importing products from global suppliers .Plataformas online estão ativamente **importando** produtos de fornecedores globais.
daily words
wordlist
Fechar
Entrar
to launch
[verbo]

to start an organized activity or operation

lançar, iniciar

lançar, iniciar

Ex: He has launched several successful businesses in the past .Ele **lançou** vários negócios de sucesso no passado.
daily words
wordlist
Fechar
Entrar

to produce products in large quantities by using machinery

fabricar, produzir

fabricar, produzir

Ex: They manufacture medical equipment for hospitals .Eles **fabricam** equipamentos médicos para hospitais.
daily words
wordlist
Fechar
Entrar
market
[substantivo]

a public place where people buy and sell groceries

mercado, feira

mercado, feira

Ex: They visited the farmers ' market on Saturday mornings to buy fresh fruits and vegetables .Eles visitavam o **mercado** dos agricultores nas manhãs de sábado para comprar frutas e legumes frescos.
daily words
wordlist
Fechar
Entrar
to merge
[verbo]

to combine and create one whole

fundir, unir

fundir, unir

Ex: In music production , tracks from different instruments merge to form a cohesive and harmonious composition .Na produção musical, as faixas de diferentes instrumentos **se fundem** para formar uma composição coesa e harmoniosa.
daily words
wordlist
Fechar
Entrar
to produce
[verbo]

to make something using raw materials or different components

produzir,  fabricar

produzir, fabricar

Ex: Our company mainly produces goods for export .Nossa empresa **produz** principalmente bens para exportação.
daily words
wordlist
Fechar
Entrar
to set up
[verbo]

to establish a fresh entity, such as a company, system, or organization

estabelecer, criar

estabelecer, criar

Ex: After months of planning and coordination , the entrepreneurs finally set up their own software development company in the heart of the city .Após meses de planejamento e coordenação, os empresários finalmente **estabeleceram** sua própria empresa de desenvolvimento de software no coração da cidade.
daily words
wordlist
Fechar
Entrar

to begin to be in charge of something, often previously managed by someone else

assumir o controle, tomar conta

assumir o controle, tomar conta

Ex: The new director is taking over the film production.O novo diretor **está assumindo** a produção do filme.
daily words
wordlist
Fechar
Entrar
new
[adjetivo]

recently invented, made, etc.

novo, fresco

novo, fresco

Ex: A new energy-efficient washing machine was introduced to reduce household energy consumption .Foi introduzida uma máquina de lavar roupa **nova** energeticamente eficiente para reduzir o consumo de energia doméstica.
daily words
wordlist
Fechar
Entrar
product
[substantivo]

something that is created or grown for sale

produto, artigo

produto, artigo

Ex: The tech startup launched its flagship product at the trade show last month .A startup de tecnologia lançou seu **produto** principal na feira de negócios no mês passado.
daily words
wordlist
Fechar
Entrar
to flop
[verbo]

to move in a loose, uncontrolled, or erratic manner

debater-se, agitar-se

debater-se, agitar-se

Ex: The comedian 's exaggerated gestures caused his arms to flop comically during the performance .Os gestos exagerados do comediante fizeram seus braços **balançarem** comicamente durante a performance.
daily words
wordlist
Fechar
Entrar
market leader
[substantivo]

a specific product that outsells the other products of its kind

líder de mercado, produto estrela

líder de mercado, produto estrela

Ex: The market leader in streaming services continues to expand its subscriber base , offering a wide range of exclusive content .O **líder de mercado** em serviços de streaming continua a expandir sua base de assinantes, oferecendo uma ampla gama de conteúdo exclusivo.
daily words
wordlist
Fechar
Entrar
head
[substantivo]

a person in a leadership or authority position within a specific organization or group

chefe, diretor

chefe, diretor

Ex: They 're searching for a new head for the design division .Eles estão procurando um novo **chefe** para a divisão de design.
daily words
wordlist
Fechar
Entrar
office
[substantivo]

a place where people work, particularly behind a desk

escritório, gabinete

escritório, gabinete

Ex: The corporate office featured sleek , modern design elements , creating a professional and inviting atmosphere .O **escritório** corporativo apresentava elementos de design elegantes e modernos, criando uma atmosfera profissional e acolhedora.
daily words
wordlist
Fechar
Entrar
branch
[substantivo]

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

filial, sucursal

filial, sucursal

Ex: The restaurant chain has expanded rapidly , now having multiple branches in major cities worldwide .A cadeia de restaurantes expandiu-se rapidamente, tendo agora várias **filiais** em grandes cidades ao redor do mundo.
daily words
wordlist
Fechar
Entrar
boom
[substantivo]

a time of great economic growth

auge, boom econômico

auge, boom econômico

Ex: The stock market soared during the boom, with investors enjoying significant returns on their investments .O mercado de ações disparou durante o **boom**, com os investidores desfrutando de retornos significativos em seus investimentos.
daily words
wordlist
Fechar
Entrar
to do
[verbo]

to perform an action that is not mentioned by name

fazer, realizar

fazer, realizar

Ex: Is there anything that I can do for you?Há algo que eu possa **fazer** por você?
daily words
wordlist
Fechar
Entrar
to make
[verbo]

to form, produce, or prepare something, by putting parts together or by combining materials

fazer, construir

fazer, construir

Ex: By connecting the wires , you make the circuit and allow electricity to flow .Ao conectar os fios, você **faz** o circuito e permite que a eletricidade flua.
daily words
wordlist
Fechar
Entrar
deal
[substantivo]

an agreement between two or more parties, typically involving the exchange of goods, services, or property

acordo, negócio

acordo, negócio

Ex: She reviewed the terms of the deal carefully before signing the contract .Ela revisou cuidadosamente os termos do **acordo** antes de assinar o contrato.
daily words
wordlist
Fechar
Entrar
decision
[substantivo]

a choice or judgment that is made after adequate consideration or thought

decisão, escolha

decisão, escolha

Ex: The decision to invest in renewable energy sources reflects the company 's commitment to sustainability .A **decisão** de investir em fontes de energia renovável reflete o compromisso da empresa com a sustentabilidade.
daily words
wordlist
Fechar
Entrar
job
[substantivo]

the work that we do regularly to earn money

emprego, trabalho

emprego, trabalho

Ex: She is looking for a part-time job to earn extra money .Ela está procurando um **emprego** de meio período para ganhar dinheiro extra.
daily words
wordlist
Fechar
Entrar
loss
[substantivo]

the state or process of losing a person or thing

perda, falta

perda, falta

Ex: Loss of biodiversity in the region has had detrimental effects on the ecosystem .A **perda** de biodiversidade na região teve efeitos prejudiciais no ecossistema.
daily words
wordlist
Fechar
Entrar
market research
[substantivo]

the act of gathering information about what people need or buy the most and why

pesquisa de mercado, estudo de mercado

pesquisa de mercado, estudo de mercado

Ex: The company 's decision to expand into new markets was informed by comprehensive market research, which highlighted emerging opportunities and potential challenges .A decisão da empresa de se expandir para novos mercados foi baseada em uma **pesquisa de mercado** abrangente, que destacou oportunidades emergentes e desafios potenciais.
daily words
wordlist
Fechar
Entrar
redundant
[adjetivo]

surpassing what is needed or required, and so, no longer of use

redundante, supérfluo

redundante, supérfluo

Ex: The extra steps in the process were redundant and removed .Os passos extras no processo eram **redundantes** e foram removidos.
daily words
wordlist
Fechar
Entrar
well
[advérbio]

in a way that is right or satisfactory

bem, corretamente

bem, corretamente

Ex: The students worked well together on the group project .Os alunos trabalharam **bem** juntos no projeto de grupo.
daily words
wordlist
Fechar
Entrar
badly
[advérbio]

in a way that is not satisfactory, acceptable, or successful

mal, de maneira insatisfatória

mal, de maneira insatisfatória

Ex: The instructions were badly written .As instruções estavam **mal** escritas.
daily words
wordlist
Fechar
Entrar

to combine enjoyable activities with one's work

Ex: They've been successful at mixing business with pleasure by hosting client dinners at their favorite restaurant.
daily words
wordlist
Fechar
Entrar
unfinished business
[substantivo]

a thing that has not been completed, discussed, or dealt with yet

assuntos pendentes, negócios inacabados

assuntos pendentes, negócios inacabados

Ex: The unfinished business from their last conversation still lingered , making it hard for them to reconcile .Os **assuntos inacabados** da última conversa ainda persistiam, dificultando a reconciliação.
daily words
wordlist
Fechar
Entrar

to only concern oneself with one's own private matters and not to interfere in those of others

Ex: I asked Laura what was wrong and she told me mind my own business.
daily words
wordlist
Fechar
Entrar

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

Ex: At the office, Jane avoided discussing her personal life with her colleagues, firmly asserting that it was none of their business.
daily words
wordlist
Fechar
Entrar

to be very serious about fulfilling one's intentions

Ex: When the manager called the meeting , it was clear that meant business and expected everyone to follow through on their tasks .
daily words
wordlist
Fechar
Entrar

to start focusing on and engaging in a task or activity in a serious or determined manner

começar seriamente a, aplicar-se a

começar seriamente a, aplicar-se a

Ex: After a long day of distractions, it's time to get down to writing that report.Depois de um longo dia de distrações, é hora de **começar a sério** a escrever aquele relatório.
daily words
wordlist
Fechar
Entrar

to cease to exist as a functional company or business due to financial challenges or difficulties

Ex: The small went out of business after it struggled to attract enough customers to sustain its operations .
daily words
wordlist
Fechar
Entrar
any
[determinante]

used to say that it does not matter which individual or amount from a group is chosen or referred to

qualquer, qualquer um

qualquer, qualquer um

Ex: You can call me at any hour .Você pode me ligar a **qualquer** hora.
daily words
wordlist
Fechar
Entrar
other
[adjetivo]

being the one that is different, extra, or not included

outro, diferente

outro, diferente

Ex: We'll visit the other city on our trip next week.Vamos visitar a **outra** cidade em nossa viagem na próxima semana.
daily words
wordlist
Fechar
Entrar
Livro English File - Intermediário avançado
LanGeek
Baixar o aplicativo LanGeek