Das Buch English File - Obere Mittelstufe - Lektion 9A

to say that something is the case without providing proof for it

behaupten

intended to give a wrong idea or make one believe something that is untrue

irreführend, täuschend

any movie, picture, note, etc. designed to promote products or services to the public

Werbung

the name that a particular product or service is identified with

Marke

actions or information that are meant to gain the support or attention of the public

Öffentlichkeitsarbeit, Werbung

to bring a charge against an individual or organization in a law court

klagen, eine Klage einreichen

a short memorable phrase that is used in advertising to draw people's attention toward something

Slogan

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

Werbekampagne, Reklamekampagne

someone who buys and uses services or goods

Verbraucher(in)

the activity of providing services or products in exchange for money

Geschäft, Unternehmen

to start or grow to be

werden, sich entwickeln zu

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

schließen, stilllegen

to let or make something fall to the ground

fallen lassen, fallen lassen

to become greater in size, amount, number, or quality

wachsen, steigen

to become something greater in quantity, importance, or size

ex­pan­die­ren

to send goods or services to a foreign country for sale or trade

exportieren, ausführen

to buy goods from a foreign country and bring them to one's own

importieren

to start an organized activity or operation

einführen

to produce products in large quantities by using machinery

herstellen

a public place where people buy and sell groceries

Markt

to combine and create one whole

fusionieren, kombinieren

to make something using raw materials or different components

produzieren, herstellen

to establish a fresh entity, such as a company, system, or organization

einrichten, gründen

to begin to be in charge of something, often previously managed by someone else

übernehmen

recently invented, made, etc.

neu

something that is created or grown for sale

Produkt

to move in a loose, uncontrolled, or erratic manner

winden, zappeln

a specific product that outsells the other products of its kind

Marktführer, führendes Produkt

a person in a leadership or authority position within a specific organization or group

Leiter, Chef

a place where people work, particularly behind a desk

Büro, Dienststelle

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

Filiale, Niederlassung

a time of great economic growth

wirtschaftlicher Boom, Boomzeit

to perform an action that is not mentioned by name

machen

to form, produce, or prepare something, by putting parts together or by combining materials

machen

an agreement between two or more parties, typically involving the exchange of goods, services, or property

Vereinbarung, Deal

a choice or judgment that is made after adequate consideration or thought

Entscheidung, Auswahl

the work that we do regularly to earn money

Beruf

the state or process of losing a person or thing

Verlust, Abnahme

the act of gathering information about what people need or buy the most and why

Marktforschung

surpassing what is needed or required, and so, no longer of use

überflüssig, überzählig

in a way that is right, good, or satisfactory

gut

in a way that is not satisfactory, acceptable, or successful

schlecht, unzureichend

to combine enjoyable activities with one's work

a thing that has not been completed, discussed, or dealt with yet

unerledigte Geschäfte, unvollendete Angelegenheiten

to only concern oneself with one's own private matters and not to interfere in those of others

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

to be very serious about fulfilling one's intentions

to start focusing on and engaging in a task or activity in a serious or determined manner

sich an...machen, loslegen

to cease to exist as a functional company or business due to financial challenges or difficulties

one or some of a thing or number of things, however large or small

irgendein-

being the one that is different, extra, or not included

anderer