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El libro English File - Intermedio Alto - Lección 9A

Aquí encontrarás el vocabulario de la Lección 9A del libro de curso English File Upper Intermediate, como "publicidad", "demandar", "exportar", etc.

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English File - Upper Intermediate
to claim
[Verbo]

to say that something is the case without providing proof for it

asegurar

asegurar

Ex: Right now , the marketing campaign is actively claiming the product to be the best in the market .En este momento, la campaña de marketing **afirma** activamente que el producto es el mejor del mercado.
misleading
[Adjetivo]

intended to give a wrong idea or make one believe something that is untrue

engañoso

engañoso

Ex: The news article was criticized for its misleading portrayal of the events that occurred .El artículo de noticias fue criticado por su representación **engañosa** de los eventos ocurridos.
advertisement
[Sustantivo]

any movie, picture, note, etc. designed to promote products or services to the public

anuncio, comercial

anuncio, comercial

Ex: The government released an advertisement about the importance of vaccinations .El gobierno lanzó un **anuncio** sobre la importancia de las vacunas.
brand
[Sustantivo]

the name that a particular product or service is identified with

marca

marca

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .Construir una **marca** de buena reputación lleva años de esfuerzo constante y de cumplir las promesas a los clientes.
publicity
[Sustantivo]

actions or information that are meant to gain the support or attention of the public

publicidad,  promoción

publicidad, promoción

Ex: The movie studio hired a PR firm to increase the film 's publicity through interviews , posters , and trailer releases .El estudio de cine contrató a una firma de relaciones públicas para aumentar la **publicidad** de la película a través de entrevistas, carteles y lanzamientos de tráilers.
to sue
[Verbo]

to bring a charge against an individual or organization in a law court

demandar

demandar

Ex: Last year , the author successfully sued the competitor for plagiarism .El año pasado, el autor **demandó** con éxito al competidor por plagio.
slogan
[Sustantivo]

a short memorable phrase that is used in advertising to draw people's attention toward something

eslogan

eslogan

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .El **eslogan** del grupo ambiental "Salva la Tierra, Un Paso a la Vez" resonó profundamente con el público durante su campaña.

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

campaña publicitaria, campaña de publicidad

campaña publicitaria, campaña de publicidad

Ex: The advertising campaign for the smartphone featured a series of commercials that highlighted its innovative features and sleek design .La **campaña publicitaria** del smartphone incluyó una serie de comerciales que destacaban sus características innovadoras y su diseño elegante.
consumer
[Sustantivo]

someone who buys and uses services or goods

consumidor

consumidor

Ex: Online reviews play a significant role in helping consumers make informed choices .Las reseñas en línea juegan un papel importante para ayudar a los **consumidores** a tomar decisiones informadas.
business
[Sustantivo]

the activity of providing services or products in exchange for money

negocios

negocios

Ex: He started a landscaping business after graduating from college .Comenzó un **negocio** de paisajismo después de graduarse de la universidad.
to become
[Verbo]

to start or grow to be

convertirse en, volverse, hacerse, llegar a ser

convertirse en, volverse, hacerse, llegar a ser

Ex: The noise became unbearable during construction .El ruido se **volvió** insoportable durante la construcción.

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

cerrar definitivamente, cesar operaciones

cerrar definitivamente, cesar operaciones

Ex: Due to the storm , all local schools closed down early .Debido a la tormenta, todas las escuelas locales **cerraron** temprano.
to drop
[Verbo]

to let or make something fall to the ground

soltar

soltar

Ex: U.S. planes began dropping bombs on the city .Los aviones estadounidenses comenzaron a **soltar** bombas sobre la ciudad.
to grow
[Verbo]

to become greater in size, amount, number, or quality

crecer, aumentar

crecer, aumentar

Ex: The city 's population is on track to grow to over a million residents .La población de la ciudad está en camino de **crecer** a más de un millón de residentes.
to expand
[Verbo]

to become something greater in quantity, importance, or size

expandirse

expandirse

Ex: Over time , his interests expanded beyond literature to include philosophy , art , and music .Con el tiempo, sus intereses se **ampliaron** más allá de la literatura para incluir filosofía, arte y música.
to export
[Verbo]

to send goods or services to a foreign country for sale or trade

exportar

exportar

Ex: The company is currently exporting a new line of products to overseas markets .La empresa está actualmente **exportando** una nueva línea de productos a mercados extranjeros.
to import
[Verbo]

to buy goods from a foreign country and bring them to one's own

importar

importar

Ex: Online platforms are actively importing products from global suppliers .Las plataformas en línea están importando activamente productos de proveedores globales.
to launch
[Verbo]

to start an organized activity or operation

lanzar

lanzar

Ex: He has launched several successful businesses in the past .Ha **lanzado** varios negocios exitosos en el pasado.

to produce products in large quantities by using machinery

fabricar

fabricar

Ex: They manufacture medical equipment for hospitals .Ellos **fabrican** equipos médicos para hospitales.
market
[Sustantivo]

a public place where people buy and sell groceries

mercado

mercado

Ex: They visited the farmers ' market on Saturday mornings to buy fresh fruits and vegetables .Visitaban el **mercado** de agricultores los sábados por la mañana para comprar frutas y verduras frescas.
to merge
[Verbo]

to combine and create one whole

unirse

unirse

Ex: In music production , tracks from different instruments merge to form a cohesive and harmonious composition .En la producción musical, las pistas de diferentes instrumentos **se fusionan** para formar una composición cohesiva y armoniosa.
to produce
[Verbo]

to make something using raw materials or different components

producir

producir

Ex: Our company mainly produces goods for export .Nuestra empresa **produce** principalmente bienes para la exportación.
to set up
[Verbo]

to establish a fresh entity, such as a company, system, or organization

establecer

establecer

Ex: After months of planning and coordination , the entrepreneurs finally set up their own software development company in the heart of the city .Después de meses de planificación y coordinación, los empresarios finalmente **establecieron** su propia empresa de desarrollo de software en el corazón de la ciudad.

to begin to be in charge of something, often previously managed by someone else

tomar el poder

tomar el poder

Ex: The new director is taking over the film production.El nuevo director **se hace cargo** de la producción de la película.
new
[Adjetivo]

recently invented, made, etc.

nuevo

nuevo

Ex: A new energy-efficient washing machine was introduced to reduce household energy consumption .Se introdujo una lavadora **nueva** energéticamente eficiente para reducir el consumo de energía en el hogar.
product
[Sustantivo]

something that is created or grown for sale

producto

producto

Ex: The tech startup launched its flagship product at the trade show last month .La startup tecnológica lanzó su **producto** estrella en la feria comercial el mes pasado.
to flop
[Verbo]

to move in a loose, uncontrolled, or erratic manner

revolcarse, agitarse

revolcarse, agitarse

Ex: The comedian 's exaggerated gestures caused his arms to flop comically during the performance .Los gestos exagerados del comediante hicieron que sus brazos **se movieran** cómicamente durante la actuación.
market leader
[Sustantivo]

a specific product that outsells the other products of its kind

líder del mercado

líder del mercado

Ex: The market leader in streaming services continues to expand its subscriber base , offering a wide range of exclusive content .El **líder del mercado** en servicios de transmisión continúa expandiendo su base de suscriptores, ofreciendo una amplia gama de contenido exclusivo.
head
[Sustantivo]

a person in a leadership or authority position within a specific organization or group

jefe

jefe

Ex: They 're searching for a new head for the design division .Están buscando un nuevo **jefe** para la división de diseño.
office
[Sustantivo]

a place where people work, particularly behind a desk

oficina

oficina

Ex: The corporate office featured sleek , modern design elements , creating a professional and inviting atmosphere .La **oficina** corporativa presentaba elementos de diseño elegantes y modernos, creando una atmósfera profesional y acogedora.
branch
[Sustantivo]

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

sucursal, filial

sucursal, filial

Ex: The restaurant chain has expanded rapidly , now having multiple branches in major cities worldwide .La cadena de restaurantes se ha expandido rápidamente, y ahora tiene múltiples **sucursales** en las principales ciudades del mundo.
boom
[Sustantivo]

a time of great economic growth

boom

boom

Ex: The stock market soared during the boom, with investors enjoying significant returns on their investments .El mercado de valores se disparó durante el **auge**, con los inversores disfrutando de rendimientos significativos en sus inversiones.
to do
[Verbo]

to perform an action that is not mentioned by name

hacer

hacer

Ex: Is there anything that I can do for you?¿Hay algo que pueda **hacer** por ti?
to make
[Verbo]

to form, produce, or prepare something, by putting parts together or by combining materials

hacer

hacer

Ex: By connecting the wires , you make the circuit and allow electricity to flow .Al conectar los cables, **haces** el circuito y permites que la electricidad fluya.
deal
[Sustantivo]

an agreement between two or more parties, typically involving the exchange of goods, services, or property

acuerdo, trato

acuerdo, trato

Ex: She reviewed the terms of the deal carefully before signing the contract .Ella revisó cuidadosamente los términos del **trato** antes de firmar el contrato.
decision
[Sustantivo]

a choice or judgment that is made after adequate consideration or thought

decisión

decisión

Ex: The decision to invest in renewable energy sources reflects the company 's commitment to sustainability .La **decisión** de invertir en fuentes de energía renovable refleja el compromiso de la empresa con la sostenibilidad.
job
[Sustantivo]

the work that we do regularly to earn money

trabajo

trabajo

Ex: She is looking for a part-time job to earn extra money .Ella está buscando un **trabajo** a tiempo parcial para ganar dinero extra.
loss
[Sustantivo]

the state or process of losing a person or thing

pérdida

pérdida

Ex: Loss of biodiversity in the region has had detrimental effects on the ecosystem .La **pérdida** de biodiversidad en la región ha tenido efectos perjudiciales en el ecosistema.
market research
[Sustantivo]

the act of gathering information about what people need or buy the most and why

estudio de mercado

estudio de mercado

Ex: The company 's decision to expand into new markets was informed by comprehensive market research, which highlighted emerging opportunities and potential challenges .La decisión de la empresa de expandirse a nuevos mercados se basó en una **investigación de mercado** exhaustiva, que destacó las oportunidades emergentes y los desafíos potenciales.
redundant
[Adjetivo]

surpassing what is needed or required, and so, no longer of use

redundante, superfluo

redundante, superfluo

Ex: The extra steps in the process were redundant and removed .Los pasos adicionales en el proceso eran **redundantes** y fueron eliminados.
well
[Adverbio]

in a way that is right or satisfactory

bien

bien

Ex: The students worked well together on the group project .Los estudiantes trabajaron **bien** juntos en el proyecto grupal.
badly
[Adverbio]

in a way that is not satisfactory, acceptable, or successful

mal, de manera insatisfactoria

mal, de manera insatisfactoria

Ex: The instructions were badly written .Las instrucciones estaban **mal** escritas.

to combine enjoyable activities with one's work

Ex: They've been successful at mixing business with pleasure by hosting client dinners at their favorite restaurant.

a thing that has not been completed, discussed, or dealt with yet

asuntos pendientes, negocios inconclusos

asuntos pendientes, negocios inconclusos

Ex: The unfinished business from their last conversation still lingered , making it hard for them to reconcile .Los **asuntos pendientes** de su última conversación aún persistían, lo que hacía difícil que se reconciliaran.

to only concern oneself with one's own private matters and not to interfere in those of others

Ex: I asked Laura what was wrong and she told me mind my own business.

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

Ex: At the office, Jane avoided discussing her personal life with her colleagues, firmly asserting that it was none of their business.

to be very serious about fulfilling one's intentions

Ex: When the manager called the meeting , it was clear that meant business and expected everyone to follow through on their tasks .

to start focusing on and engaging in a task or activity in a serious or determined manner

ponerse seriamente a, aplicarse a

ponerse seriamente a, aplicarse a

Ex: After a long day of distractions, it's time to get down to writing that report.Después de un largo día de distracciones, es hora de **ponerse seriamente** a escribir ese informe.

to cease to exist as a functional company or business due to financial challenges or difficulties

Ex: The small went out of business after it struggled to attract enough customers to sustain its operations .
any
[Determinante]

used to say that it does not matter which individual or amount from a group is chosen or referred to

ningún

ningún

Ex: You can call me at any hour .Puedes llamarme a **cualquier** hora.
other
[Adjetivo]

being the one that is different, extra, or not included

otro

otro

Ex: We'll visit the other city on our trip next week.Visitaremos la **otra** ciudad en nuestro viaje la próxima semana.
El libro English File - Intermedio Alto
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