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El libro English File - Intermedio Alto - Lección 9A

Aquí encontrarás el vocabulario de la Lección 9A del libro de curso English File Upper Intermediate, como "publicidad", "demandar", "exportar", etc.

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English File - Upper Intermediate
to claim
[Verbo]

to say that something is the case without providing proof for it

asegurar

asegurar

Ex: Right now , the marketing campaign is claiming the product to be the best in the market .
misleading
[Adjetivo]

intended to give a wrong idea or make one believe something that is untrue

engañoso

engañoso

Ex: The news article was criticized for misleading portrayal of the events that occurred .
advertisement
[Sustantivo]

any movie, picture, note, etc. designed to promote products or services to the public

anuncio, comercial

anuncio, comercial

Ex: The government released advertisement about the importance of vaccinations .
brand
[Sustantivo]

the name that a particular product or service is identified with

marca

marca

Ex: Building a brand takes years of consistent effort and delivering on promises to customers .
publicity
[Sustantivo]

actions or information that are meant to gain the support or attention of the public

publicidad, promoción

publicidad, promoción

Ex: The movie studio hired a PR firm to increase the filmpublicity through interviews , posters , and trailer releases .
to sue
[Verbo]

to bring a charge against an individual or organization in a law court

demandar

demandar

Ex: Last year , the author sued the competitor for plagiarism .
slogan
[Sustantivo]

a short memorable phrase that is used in advertising to draw people's attention toward something

eslogan

eslogan

Ex: The environmental groupslogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

campaña publicitaria, campaña de publicidad

campaña publicitaria, campaña de publicidad

Ex: advertising campaign for the smartphone featured a series of commercials that highlighted its innovative features and sleek design .
consumer
[Sustantivo]

someone who buys and uses services or goods

consumidor

consumidor

Ex: Online reviews play a significant role in consumers make informed choices .
business
[Sustantivo]

the activity of providing services or products in exchange for money

negocios

negocios

Ex: He started a business after graduating from college .
to become
[Verbo]

to start or grow to be

convertirse en, volverse, hacerse, llegar a ser

convertirse en, volverse, hacerse, llegar a ser

Ex: The became unbearable during construction .

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

cerrar, cerrar definitivamente

cerrar, cerrar definitivamente

Ex: Due to the storm , all local closed down early .
to drop
[Verbo]

to let or make something fall to the ground

soltar

soltar

Ex: U.S. planes dropping bombs on the city .
to grow
[Verbo]

to become greater in size, amount, number, or quality

crecer, aumentar

crecer, aumentar

Ex: The city 's population is on track grow to over a million residents .
to expand
[Verbo]

to become something greater in quantity, importance, or size

expandirse

expandirse

Ex: Over time , his expanded beyond literature to include philosophy , art , and music .
to export
[Verbo]

to send goods or services to a foreign country for sale or trade

exportar

exportar

Ex: The company is exporting a new line of products to overseas markets .
to import
[Verbo]

to buy goods from a foreign country and bring them to one's own

importar

importar

Ex: Online platforms are importing products from global suppliers .
to launch
[Verbo]

to start an organized activity or operation

lanzar

lanzar

Ex: He launched several successful businesses in the past .

to produce products in large quantities by using machinery

fabricar

fabricar

Ex: manufacture medical equipment for hospitals .
market
[Sustantivo]

a public place where people buy and sell groceries

mercado

mercado

Ex: They visited the farmersmarket on Saturday mornings to buy fresh fruits and vegetables .
to merge
[Verbo]

to combine and create one whole

unirse

unirse

Ex: In music production , tracks from different merge to form a cohesive and harmonious composition .
to produce
[Verbo]

to make something using raw materials or different components

producir

producir

Ex: Our company produces goods for export .
to set up
[Verbo]

to establish a fresh entity, such as a company, system, or organization

establecer

establecer

Ex: After months of planning and coordination , the entrepreneurs set up their own software development company in the heart of the city .

to begin to be in charge of something, often previously managed by someone else

tomar el poder

tomar el poder

Ex: The new director is taking over the film production.
new
[Adjetivo]

recently invented, made, etc.

nuevo

nuevo

Ex: new energy-efficient washing machine was introduced to reduce household energy consumption .
product
[Sustantivo]

something that is created or grown for sale

producto

producto

Ex: The tech startup launched its product at the trade show last month .
to flop
[Verbo]

to move in a loose, uncontrolled, or erratic manner

saltar, revolotear

saltar, revolotear

Ex: The comedian 's exaggerated gestures caused his arms flop comically during the performance .
market leader
[Sustantivo]

a specific product that outsells the other products of its kind

líder del mercado

líder del mercado

Ex: market leader in streaming services continues to expand its subscriber base , offering a wide range of exclusive content .
head
[Sustantivo]

a person in a leadership or authority position within a specific organization or group

jefe

jefe

Ex: They 're searching for a head for the design division .
office
[Sustantivo]

a place where people work, particularly behind a desk

oficina

oficina

Ex: The office featured sleek , modern design elements , creating a professional and inviting atmosphere .
branch
[Sustantivo]

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

sucursal, filial

sucursal, filial

Ex: The restaurant chain has expanded rapidly , now having branches in major cities worldwide .
boom
[Sustantivo]

a time of great economic growth

boom

boom

Ex: The stock market soared during boom, with investors enjoying significant returns on their investments .
to do
[Verbo]

to perform an action that is not mentioned by name

hacer

hacer

Ex: Is there anything that I can do for you?
to make
[Verbo]

to form, produce, or prepare something, by putting parts together or by combining materials

hacer

hacer

Ex: By connecting the wires , make the circuit and allow electricity to flow .
deal
[Sustantivo]

an agreement between two or more parties, typically involving the exchange of goods, services, or property

acuerdo, trato

acuerdo, trato

Ex: She reviewed the terms of deal carefully before signing the contract .
decision
[Sustantivo]

a choice or judgment that is made after adequate consideration or thought

decisión

decisión

Ex: decision to invest in renewable energy sources reflects the company 's commitment to sustainability .
job
[Sustantivo]

the work that we do regularly to earn money

trabajo

trabajo

Ex: She is looking for a job to earn extra money .
loss
[Sustantivo]

the state or process of losing a person or thing

pérdida

pérdida

Ex: Loss of biodiversity in the region has had detrimental effects on the ecosystem .
market research
[Sustantivo]

the act of gathering information about what people need or buy the most and why

estudio de mercado

estudio de mercado

Ex: The company 's decision to expand into new markets was informed by market research, which highlighted emerging opportunities and potential challenges .
redundant
[Adjetivo]

surpassing what is needed or required, and so, no longer of use

redundante, superfluo

redundante, superfluo

Ex: The extra steps in the process redundant and removed .
well
[Adverbio]

in a way that is right or satisfactory

bien

bien

Ex: The students well together on the group project .
badly
[Adverbio]

in a way that is not satisfactory, acceptable, or successful

mal, deficientemente

mal, deficientemente

Ex: The instructions badly written .

to combine enjoyable activities with one's work

Ex: They've been successful at mixing business with pleasure by hosting client dinners at their favorite restaurant.

a thing that has not been completed, discussed, or dealt with yet

asuntos pendientes, negocios inconclusos

asuntos pendientes, negocios inconclusos

Ex: unfinished business from their last conversation still lingered , making it hard for them to reconcile .

to only concern oneself with one's own private matters and not to interfere in those of others

Ex: I asked Laura what was wrong and she told me mind my own business.

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

Ex: At the office, Jane avoided discussing her personal life with her colleagues, firmly asserting that it was none of their business.

to be very serious about fulfilling one's intentions

Ex: When the manager called the meeting , it was clear that meant business and expected everyone to follow through on their tasks .

to start focusing on and engaging in a task or activity in a serious or determined manner

ponerse a, dedicarse a

ponerse a, dedicarse a

Ex: After a long day of distractions, it's time to get down to writing that report.

to cease to exist as a functional company or business due to financial challenges or difficulties

Ex: The small went out of business after it struggled to attract enough customers to sustain its operations .
any
[Determinante]

used to say that it does not matter which individual or amount from a group is chosen or referred to

ningún

ningún

Ex: We have plenty of time , so any questions you have .
other
[Adjetivo]

being the one that is different, extra, or not included

otro

otro

Ex: We'll visit the other city on our trip next week.
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