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El libro English File - Intermedio Alto - Lección 9A

Aquí encontrará el vocabulario de la Lección 9A del libro de curso English File Upper Intermediate, como "publicidad", "demandar", "exportar", etc.

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English File - Upper Intermediate
to claim
[Verbo]

to say that something is the case without providing proof for it

asegurar

asegurar

misleading
[Adjetivo]

intended to give a wrong idea or make one believe something that is untrue

engañoso

engañoso

advertisement
[Sustantivo]

any movie, picture, note, etc. designed to promote products or services to the public

anuncio, comercial

anuncio, comercial

Ex: The government released advertisement about the importance of vaccinations .
brand
[Sustantivo]

the name that a particular product or service is identified with

marca

marca

publicity
[Sustantivo]

actions or information that are meant to gain the support or attention of the public

publicidad, promoción

publicidad, promoción

to sue
[Verbo]

to bring a charge against an individual or organization in a law court

demandar

demandar

slogan
[Sustantivo]

a short memorable phrase that is used in advertising to draw people's attention toward something

eslogan

eslogan

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

campaña publicitaria, campaña de publicidad

campaña publicitaria, campaña de publicidad

Ex: advertising campaign for the smartphone featured a series of commercials that highlighted its innovative features and sleek design .
consumer
[Sustantivo]

someone who buys and uses services or goods

consumidor

consumidor

business
[Sustantivo]

the activity of providing services or products in exchange for money

negocios

negocios

to become
[Verbo]

to start or grow to be

convertirse en, volverse, hacerse, llegar a ser

convertirse en, volverse, hacerse, llegar a ser

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

cerrar, cerrar definitivamente

cerrar, cerrar definitivamente

to drop
[Verbo]

to let or make something fall to the ground

soltar

soltar

to grow
[Verbo]

to become greater in size, amount, number, or quality

crecer, aumentar

crecer, aumentar

to expand
[Verbo]

to become something greater in quantity, importance, or size

expandirse

expandirse

to export
[Verbo]

to send goods or services to a foreign country for sale or trade

exportar

exportar

to import
[Verbo]

to buy goods from a foreign country and bring them to one's own

importar

importar

to launch
[Verbo]

to start an organized activity or operation

lanzar

lanzar

to produce products in large quantities by using machinery

fabricar

fabricar

market
[Sustantivo]

a public place where people buy and sell groceries

mercado

mercado

to merge
[Verbo]

to combine and create one whole

unirse

unirse

to produce
[Verbo]

to make something using raw materials or different components

producir

producir

to set up
[Verbo]

to establish a fresh entity, such as a company, system, or organization

establecer

establecer

Ex: After months of planning and coordination , the entrepreneurs set up their own software development company in the heart of the city .

to begin to be in charge of something, often previously managed by someone else

tomar el poder

tomar el poder

new
[Adjetivo]

recently invented, made, etc.

nuevo

nuevo

product
[Sustantivo]

something that is created or grown for sale

producto

producto

to flop
[Verbo]

to move in a loose, uncontrolled, or erratic manner

saltar, revolotear

saltar, revolotear

market leader
[Sustantivo]

a specific product that outsells the other products of its kind

líder del mercado

líder del mercado

head
[Sustantivo]

a person in a leadership or authority position within a specific organization or group

jefe

jefe

office
[Sustantivo]

a place where people work, particularly behind a desk

oficina

oficina

Ex: The office featured sleek , modern design elements , creating a professional and inviting atmosphere .
branch
[Sustantivo]

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

sucursal, filial

sucursal, filial

boom
[Sustantivo]

a time of great economic growth

boom

boom

to do
[Verbo]

to perform an action that is not mentioned by name

hacer

hacer

Ex: When you 're feeling overwhelmed , it 's okay to take a break do nothing for a while .
to make
[Verbo]

to form, produce, or prepare something, by putting parts together or by combining materials

hacer

hacer

deal
[Sustantivo]

an agreement between two or more parties, typically involving the exchange of goods, services, or property

acuerdo, trato

acuerdo, trato

decision
[Sustantivo]

a choice or judgment that is made after adequate consideration or thought

decisión

decisión

job
[Sustantivo]

the work that we do regularly to earn money

trabajo

trabajo

loss
[Sustantivo]

the state or process of losing a person or thing

pérdida

pérdida

market research
[Sustantivo]

the act of gathering information about what people need or buy the most and why

estudio de mercado

estudio de mercado

redundant
[Adjetivo]

surpassing what is needed or required, and so, no longer of use

redundante, superfluo

redundante, superfluo

Ex: The extra steps in the process redundant and removed .
well
[Adverbio]

in a way that is right or satisfactory

bien

bien

badly
[Adverbio]

in a way that is not satisfactory, acceptable, or successful

mal, deficientemente

mal, deficientemente

to combine enjoyable activities with one's work

a thing that has not been completed, discussed, or dealt with yet

asuntos pendientes, negocios inconclusos

asuntos pendientes, negocios inconclusos

to only concern oneself with one's own private matters and not to interfere in those of others

Ex: I asked Laura what was wrong and she told me mind my own business.

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

to be very serious about fulfilling one's intentions

Ex: When the manager called the meeting , it was clear that meant business and expected everyone to follow through on their tasks .

to start focusing on and engaging in a task or activity in a serious or determined manner

ponerse a, dedicarse a

ponerse a, dedicarse a

to cease to exist as a functional company or business due to financial challenges or difficulties

any
[Determinante]

one or some of a thing or number of things, however large or small

ningún

ningún

Ex: We have plenty of time , so any questions you have .
other
[Adjetivo]

being the one that is different, extra, or not included

otro

otro

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