کتاب 'انگلیش فایل' سطح متوسط ‌‌بالا - درس 9 الف

to say that something is the case without providing proof for it

ادعا کردن, مدعی شدن

intended to give a wrong idea or make one believe something that is untrue

گمراه‌کننده, فریب‌دهنده

any movie, picture, note, etc. designed to promote products or services to the public

تبلیغات, آگهی

the name that a particular product or service is identified with

نشان تجاری, برند

actions or information that are meant to gain the support or attention of the public

تبلیغات

to bring a charge against an individual or organization in a law court

از کسی شکایت کردن

a short memorable phrase that is used in advertising to draw people's attention toward something

شعار

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

کمپین تبلیغاتی, کارزار تبلیغاتی

someone who buys and uses services or goods

مصرف‌کننده

the activity of providing services or products in exchange for money

کسب‌وکار, تجارت

to start or grow to be

شدن

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

تعطیل کردن

to let or make something fall to the ground

انداختن

to become greater in size, amount, number, or quality

افزایش یافتن, رشد کردن

to become something greater in quantity, importance, or size

گسترش یافتن, افزایش یافتن

to send goods or services to a foreign country for sale or trade

صادر کردن

to buy goods from a foreign country and bring them to one's own

وارد کردن

to start an organized activity or operation

آغاز به کار کردن, شروع کردن

to produce products in large quantities by using machinery

تولید کردن

a public place where people buy and sell groceries

بازار

to combine and create one whole

یکی شدن

to make something using raw materials or different components

تولید کردن

to establish a fresh entity, such as a company, system, or organization

برپا کردن, راه انداختن، تأسیس کردن

to begin to be in charge of something, often previously managed by someone else

برعهده گرفتن

recently invented, made, etc.

نو, جدید

something that is created or grown for sale

محصول

to move in a loose, uncontrolled, or erratic manner

نامنظم و غیرقابل کنترل حرکت کردن

a specific product that outsells the other products of its kind

پرفروش‌ترین محصول بازار, محصول یا برند برتر بازار

a person in a leadership or authority position within a specific organization or group

رئیس, مدیر

a place where people work, particularly behind a desk

اداره

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

شعبه

a time of great economic growth

رونق, شکوفایی

to perform an action that is not mentioned by name

انجام دادن, کردن

to form, produce, or prepare something, by putting parts together or by combining materials

درست کردن, ساختن

an agreement between two or more parties, typically involving the exchange of goods, services, or property

قرارداد, معامله

a choice or judgment that is made after adequate consideration or thought

تصمیم

the work that we do regularly to earn money

شغل, کار

the state or process of losing a person or thing

از دست دادن

the act of gathering information about what people need or buy the most and why

مطالعات بازار

surpassing what is needed or required, and so, no longer of use

زائد, حشو، افزونه، مفرط

in a way that is right, good, or satisfactory

به‌خوبی, خوب

in a way that is not satisfactory, acceptable, or successful

بد

to combine enjoyable activities with one's work

کار و تفریح را با هم قاطی کردن

a thing that has not been completed, discussed, or dealt with yet

کار ناتمام

to only concern oneself with one's own private matters and not to interfere in those of others

سر در کار خود داشتن

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

مسئله‌ای که به کسی ربط پیدا نمی‌کند

to be very serious about fulfilling one's intentions

شوخی نداشتن, جدی بودن

to start focusing on and engaging in a task or activity in a serious or determined manner

به کاری پرداختن

to cease to exist as a functional company or business due to financial challenges or difficulties

(کسب‌وکار) برای همیشه تعطیل شدن, کاملا ورشکسته شدن

one or some of a thing or number of things, however large or small

هیچ

being the one that is different, extra, or not included

دیگری, دیگر