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Media and Communication - Forms of Media

Here you will learn some English words related to the different forms of media such as "journalism", "mass media", and "advertising".

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Words Related to Media and Communication
digital media

any form of media content that is stored, transmitted, and accessed in digital format, encompassing various types of multimedia content such as text, images, audio, and video

Ex: Many people use digital media to stay connected with friends and family online. 
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online media

digital content, such as articles, videos, images, and audio, that is published and accessed through Internet-based platforms and websites

Ex: Many businesses now use online media to advertise their products and services. 
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social media

websites and applications enabling users to share content and build communities on their smartphones, computers, etc.

Ex: She spends hours on social media connecting with friends. 
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streaming media

the real-time delivery of audio and video content over the Internet, allowing users to access and enjoy the content without the need for downloading

Ex: I spent the afternoon watching movies on a streaming media service like Netflix. 
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broadcast media

the distribution of audio and video content, such as television and radio programs, to a wide audience through over-the-air transmission or cable or satellite networks, providing mass communication and entertainment

Ex: Broadcast media has a powerful influence on public opinion. 
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print media

the traditional form of mass communication, such as newspapers, magazines, books, and other printed materials, that convey information and entertainment through ink and paper

Ex: Many people still prefer print media for getting in-depth articles and features. 
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mainstream media

the collective body of established and widely recognized media outlets that cater to a broad audience, shaping public opinion and providing news, information, and entertainment within the boundaries of conventional norms

Ex: The story was all over the mainstream media, so everyone heard about it. 
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alternative media

different sources of information and communication that offer alternative views, question what is commonly believed, and focus on voices not usually heard in mainstream media

Ex: Alternative media often provides a space for marginalized communities to express themselves outside of traditional media channels. 
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state media

media outlets, such as television stations, radio stations, newspapers, or online platforms, that are owned, controlled, or heavily influenced by the government or state authorities

Ex: In some countries, state media is the only source of news available to the public. 
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mass media

widespread forms of communication, including TV, radio, newspapers, magazines, and the Internet, that reach a large audience with news, information, and entertainment

Ex: Mass media plays a big role in shaping how people view world events. 
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interactive media

digital content or platforms that enable active user participation and engagement through interactive features and two-way communication

Ex: The app uses interactive media to guide users through step-by-step instructions for cooking a meal. 
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outdoor media

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

Ex: The city council put up outdoor media to inform the public about the new recycling program. 
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advertising

the activity or profession of making commercial announcements to promote a product or service

Ex: Successful advertising helps brands attract more customers. 
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journalism

the profession of collecting and editing pieces of news and articles either to be published in a newspaper, magazine, etc. or broadcast

Ex: She studied journalism to become a reporter. 
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