Words Related to Media and Communication - Advertising
Here you will learn some English words related to advertising such as "endorsement", "target audience", and "brand identity".
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marketing
[noun]
the act or process of selling or advertising a product or service, usually including market research
branding
[noun]
the promotion of a particular product or company by means of advertising and distinctive design
promotion
[noun]
the activity of drawing public attention to a service or product in order to help it sell more
target audience
[noun]
the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests
brand identity
[noun]
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers
advertising agency
[noun]
a company that helps other businesses to create and promote advertisements for their products or services
CTA
[noun]
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response
advertorial
[noun]
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
classified advertising
[noun]
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services
digital advertising
[noun]
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online
endorsement
[noun]
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
notice
[noun]
a brief advertisement or announcement that is published in a newspaper, magazine, etc.
insert
[noun]
a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content
copywriting
[noun]
the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action
slogan
[noun]
a short memorable phrase that is used in advertising to draw people's attention toward something
print advertising
[noun]
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience
public service announcement
[noun]
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations
tv spot
[noun]
a short video advertisement that promotes a product, service, or brand on television
radio spot
[noun]
a brief audio advertisement that promotes a product, service, or brand on radio stations
commercial bumper
[noun]
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners
outdoor media
[noun]
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces
outsert
[noun]
a type of advertising or informational material that is inserted into a package or product
ad creep
[noun]
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces
media weight
[noun]
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively
media multiplier
[noun]
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts
media planning
[noun]
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
direct mail
[noun]
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
blurb
[noun]
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
want ad
[noun]
a small advertisement published in a newspaper or website, expressing requirements of a person or company
classified
[noun]
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or other information
pyramid selling
[noun]
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
gimmick
[noun]
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or transient in nature
concern
[noun]
a business entity, organization, or company engaged in commercial, industrial, or professional activities
elevator pitch
[noun]
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
guerrilla marketing
[noun]
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
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