Media and Communication - Advertising

Here you will learn some English words related to advertising such as "endorsement", "target audience", and "brand identity".

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marketing [noun]

the act or process of selling or advertising a product or service, usually including market research

Ex: Her job involves designing marketing strategies for new products .

branding [noun]

the promotion of a particular product or company by means of advertising and distinctive design

promotion [noun]

the activity of drawing public attention to a service or product in order to help it sell more

Ex: She took advantage of the promotion to upgrade her airline ticket to first class at a discounted rate .

target audience [noun]

a specific group of people that a product, service, or message is aimed at or intended for

Ex: To reach the right consumers , companies must identify their target audience before launching a product .

brand identity [noun]

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

Ex: The new advertising campaign focuses on strengthening the brand identity and making it more relatable to younger customers .

advertising agency [noun]

a company that helps other businesses to create and promote advertisements for their products or services

Ex: She works at an advertising agency , where she develops digital campaigns for different brands .

CTA [noun]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Ex: The social media post had a simple CTA , telling followers to " Click Here for More Information . "

commercial [noun]

an advertisement broadcast on TV or radio

Ex: The radio commercial for the upcoming concert attracted a large audience .

advertorial [noun]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

Ex: Companies use advertorials to provide readers with engaging stories that subtly promote their products or services .

classified advertising [noun]

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

Ex: The classified advertising section in the magazine had listings for various freelance opportunities .

digital advertising [noun]

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

Ex: Businesses often target specific age groups with digital advertising to make sure the right people see their ads .

endorsement [noun]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

Ex: The product has been marketed with several endorsements from athletes .

notice [noun]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

Ex: The community center posted a notice about the upcoming charity event .

insert [noun]

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

copywriting [noun]

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

logo [noun]

a symbol or design used to represent a company or organization

Ex: Every time I see that logo , I think of quality and reliability .

slogan [noun]

a short memorable phrase that is used in advertising to draw people's attention toward something

Ex: The marketing team spent weeks brainstorming the perfect slogan to capture the essence of their new product .

print advertising [noun]

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

Ex: The company decided to invest in print advertising to reach an older audience who may not use social media .

public service announcement [noun]

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

Ex: A public service announcement appeared in the newspaper , urging people to recycle more .

TV spot [noun]

a short video advertisement that promotes a product, service, or brand on television

Ex:

radio spot [noun]

a brief audio advertisement that promotes a product, service, or brand on radio stations

Ex: The radio spot was so effective that their sales increased by 20 % within a week .

commercial bumper [noun]

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

Ex: The commercial bumper featured a short clip from the upcoming movie to grab viewers ' attention before the break .

outdoor media [noun]

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

Ex: Companies often use outdoor media to promote their brand during peak shopping seasons .

jingle [noun]

a short catchy tune, often used in advertising

Ex: They hired a popular musician to create a catchy jingle for their campaign .

outsert [noun]

a type of advertising or informational material that is inserted into a package or product

Ex: I noticed the outsert attached to the magazine , advertising the latest movie release .

ad creep [noun]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

Ex: Over the years , the newspaper ’s ad creep has made it seem less like a place for news and more like a catalog .

media weight [noun]

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

Ex: The campaign had a large media weight across both TV and social media platforms .

media multiplier [noun]

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

Ex: The political campaign saw a media multiplier effect when they used both radio interviews and viral videos to spread their message .

media planning [noun]

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

Ex: Without proper media planning , the advertisement might not reach the target audience .

direct mail [noun]

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

Ex: The marketing team decided to use direct mail to target customers who do not use social media .

blurb [noun]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

Ex: Authors often collaborate with publishers to craft compelling blurbs that capture the essence of their books and appeal to potential readers .

want ad [noun]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

Ex: The want ad for the apartment rental specified the desired amenities , location , and rental price range .

classified [noun]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

Ex:

niche [adjective]

specialized or focused on a specific market or audience

Ex:

pyramid selling [noun]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

Ex: Unlike legitimate multi-level marketing businesses , pyramid selling primarily relies on continuous recruitment to generate income for its members .

gimmick [noun]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

Ex: Many shoppers were drawn to the store by the promotional gimmick of a free gift with every purchase .

concern [noun]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

Ex: The family-owned concern has been a cornerstone of the local community for decades , contributing to both economic and social development .

elevator pitch [noun]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

Ex: Crafting an effective elevator pitch is essential for entrepreneurs who need to quickly communicate their business ideas to potential partners and clients .

guerrilla marketing [noun]

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

Ex: The tech startup created a buzz with guerrilla marketing by placing quirky and eye-catching sidewalk chalk art near tech conferences , drawing attention to their innovative app .

positioning strategy [noun]

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

Ex: The tech startup 's positioning strategy focused on its innovative and user-friendly interface , differentiating itself from competitors by highlighting ease of use and cutting-edge technology .

Media and Communication
Forms of Media	Social Media	Social Media Interactions	People in Social Media
Online Media	Online Media Interactions	Streaming Media	Broadcasting
TV and Radio Programs	TV and Radio	Broadcasting and Display Devices	People in Broadcast Media
Types of Journalism	Journalism	Broadcasting and Journalism Actions	Forms of Print Media
Newspaper and Magazine	People in News Media	Advertising	Out-of-Home Advertising
Digital Advertising	Means of Communication	Phone and Phone Services	Letter
Email	SMS Language	The Internet	Media and Communication Descriptors
Verbs Related to Communication