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Media and Communication - Advertising

Here you will learn some English words related to advertising such as "endorsement", "target audience", and "brand identity".

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Words Related to Media and Communication
marketing
[noun]

the act or process of selling or advertising a product or service, usually including market research

Ex: The team analyzed data to improve their marketing campaign.
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branding
[noun]

the promotion of a particular product or company by means of advertising and distinctive design

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promotion
[noun]

the activity of drawing public attention to a service or product in order to help it sell more

Ex: The promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .
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a specific group of people that a product, service, or message is aimed at or intended for

Ex: When creating content , it ’s important to consider the target audience's interests and preferences .
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the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

Ex: A strong brand identity can help a small business stand out in a crowded market .
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a company that helps other businesses to create and promote advertisements for their products or services

Ex: They decided to collaborate with an advertising agency to improve their brand 's visibility .
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CTA
[noun]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Ex: At the end of the blog post , there was a CTA inviting readers to " Download the Free Guide . "
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an advertisement broadcast on TV or radio

Ex: The local car dealership aired a commercial offering special discounts and financing options.
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a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.
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a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

Ex: Many online platforms now replace traditional classified ads.
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the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

Ex: With digital advertising, companies can change their ads in real-time based on customer reactions and data .
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a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
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notice
[noun]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

Ex: The company issued a public notice regarding the change in office hours .
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insert
[noun]

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

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the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

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logo
[noun]

a symbol or design used to represent a company or organization

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
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slogan
[noun]

a short memorable phrase that is used in advertising to draw people's attention toward something

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .
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the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

Ex: They used print advertising to promote their store opening by placing flyers in local cafes .
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a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

Ex: The government released a public service announcement about the importance of getting vaccinated .
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TV spot
[noun]

a short video advertisement that promotes a product, service, or brand on television

Ex: The TV spot ran multiple times during prime time to ensure maximum viewership.
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a brief audio advertisement that promotes a product, service, or brand on radio stations

Ex: I heard a radio spot promoting a local concert while driving to work this morning.
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a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

Ex: The TV station aired a brief commercial bumper to transition from the program to the next advertisement.
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advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

Ex: The new movie was advertised on outdoor media, with giant billboards all over the city .
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jingle
[noun]

a short catchy tune, often used in advertising

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
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outsert
[noun]

a type of advertising or informational material that is inserted into a package or product

Ex: The outsert in the weekend paper was filled with information about a charity fundraiser .
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ad creep
[noun]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

Ex: The radio station ’s ad creep is annoying ; there are so many commercials now that it ’s hard to enjoy the music .
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the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

Ex: The small business could not compete with the larger companies that have a much higher media weight.
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the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

Ex: Combining email newsletters with video ads resulted in a noticeable media multiplier for their marketing strategy.
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the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

Ex: Effective media planning helped the brand achieve a significant increase in visibility .
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a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

Ex: Businesses sometimes include coupons in direct mail to attract more customers .
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blurb
[noun]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
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want ad
[noun]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.
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an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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niche
[Adjective]

specialized or focused on a specific market or audience

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
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a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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gimmick
[noun]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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concern
[noun]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of the concern, fostering a positive work environment .
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a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .
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a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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