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Media and Communication - Advertising

Here you will learn some English words related to advertising such as "endorsement", "target audience", and "brand identity".

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Words Related to Media and Communication
marketing
[noun]

the act or process of selling or advertising a product or service, usually including market research

Ex: Social media has become a key tool in marketing.
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promotion
[noun]

the activity of drawing public attention to a service or product in order to help it sell more

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a specific group of people that a product, service, or message is aimed at or intended for

Ex: When creating content , it ’s important to consider target audience's interests and preferences .
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the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

Ex: A brand identity can help a small business stand out in a crowded market .
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a company that helps other businesses to create and promote advertisements for their products or services

Ex: They decided to collaborate with advertising agency to improve their brand 's visibility .
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CTA
[noun]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Ex: At the end of the blog post , there was CTA inviting readers to " Download the Free Guide . "
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an advertisement broadcast on TV or radio

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a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

Ex: advertorial on healthy eating included tips and recipes , while also promoting a new line of organic food products .
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a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

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the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

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a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

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notice
[noun]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

Ex: The company issued a notice regarding the change in office hours .
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logo
[noun]

a symbol or design used to represent a company or organization

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slogan
[noun]

a short memorable phrase that is used in advertising to draw people's attention toward something

Ex: The environmental groupslogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .
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the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

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a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

Ex: The government released public service announcement about the importance of getting vaccinated .
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TV spot
[noun]

a short video advertisement that promotes a product, service, or brand on television

Ex: TV spot ran multiple times during prime time to ensure maximum viewership .
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a brief audio advertisement that promotes a product, service, or brand on radio stations

Ex: I heard radio spot promoting a local concert while driving to work this morning .
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a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

Ex: The TV station aired a commercial bumper to transition from the program to the next advertisement .
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advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

Ex: The new movie was advertised outdoor media, with giant billboards all over the city .
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jingle
[noun]

a short catchy tune, often used in advertising

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outsert
[noun]

a type of advertising or informational material that is inserted into a package or product

Ex: outsert in the weekend paper was filled with information about a charity fundraiser .
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ad creep
[noun]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

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the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

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the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

Ex: Combining email newsletters with video ads resulted in a media multiplier for their marketing strategy .
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the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

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a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

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blurb
[noun]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

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want ad
[noun]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

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an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

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niche
[Adjective]

specialized or focused on a specific market or audience

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a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

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gimmick
[noun]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

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concern
[noun]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

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a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

Ex: Practicing elevator pitch can help you confidently present your value proposition to anyone you meet , whether at a conference or a casual encounter .
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the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

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a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

Ex: The skincare brandpositioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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