pattern

Words Related to Media and Communication - Advertising

Here you will learn some English words related to advertising such as "endorsement", "target audience", and "brand identity".

review-disable

Review

flashcard-disable

Flashcards

spelling-disable

Spelling

quiz-disable

Quiz

Start Learning
Words Related to Media and Communication
marketing
[noun]
the act or process of selling or advertising a product or service, usually including market research
daily words
wordlist
dictionary link
branding
[noun]
the promotion of a particular product or company by means of advertising and distinctive design
daily words
wordlist
dictionary link
promotion
[noun]
the activity of drawing public attention to a service or product in order to help it sell more
daily words
wordlist
dictionary link
target audience
[noun]
the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests
daily words
wordlist
dictionary link
brand identity
[noun]
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers
daily words
wordlist
dictionary link
advertising agency
[noun]
a company that helps other businesses to create and promote advertisements for their products or services
daily words
wordlist
dictionary link
CTA
[noun]
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response
daily words
wordlist
dictionary link
commercial
[noun]
an advertisement broadcast on TV or radio
daily words
wordlist
dictionary link
advertorial
[noun]
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
daily words
wordlist
dictionary link
classified advertising
[noun]
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services
daily words
wordlist
dictionary link
digital advertising
[noun]
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online
daily words
wordlist
dictionary link
endorsement
[noun]
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
daily words
wordlist
dictionary link
notice
[noun]
a brief advertisement or announcement that is published in a newspaper, magazine, etc.
daily words
wordlist
dictionary link
insert
[noun]
a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content
daily words
wordlist
dictionary link
copywriting
[noun]
the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action
daily words
wordlist
dictionary link
logo
[noun]
a symbol or design used to represent a company or organization
daily words
wordlist
dictionary link
slogan
[noun]
a short memorable phrase that is used in advertising to draw people's attention toward something
daily words
wordlist
dictionary link
print advertising
[noun]
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience
daily words
wordlist
dictionary link
public service announcement
[noun]
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations
daily words
wordlist
dictionary link
tv spot
[noun]
a short video advertisement that promotes a product, service, or brand on television
daily words
wordlist
dictionary link
radio spot
[noun]
a brief audio advertisement that promotes a product, service, or brand on radio stations
daily words
wordlist
dictionary link
commercial bumper
[noun]
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners
daily words
wordlist
dictionary link
outdoor media
[noun]
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces
daily words
wordlist
dictionary link
jingle
[noun]
a short catchy tune, often used in advertising
daily words
wordlist
dictionary link
outsert
[noun]
a type of advertising or informational material that is inserted into a package or product
daily words
wordlist
dictionary link
ad creep
[noun]
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces
daily words
wordlist
dictionary link
media weight
[noun]
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively
daily words
wordlist
dictionary link
media multiplier
[noun]
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts
daily words
wordlist
dictionary link
media planning
[noun]
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
daily words
wordlist
dictionary link
direct mail
[noun]
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
daily words
wordlist
dictionary link
blurb
[noun]
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
daily words
wordlist
dictionary link
want ad
[noun]
a small advertisement published in a newspaper or website, expressing requirements of a person or company
daily words
wordlist
dictionary link
classified
[noun]
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
daily words
wordlist
dictionary link
niche
[adjective]
specialized or focused on a specific market or audience
daily words
wordlist
dictionary link
pyramid selling
[noun]
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
daily words
wordlist
dictionary link
gimmick
[noun]
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
daily words
wordlist
dictionary link
concern
[noun]
a business entity, organization, or company engaged in commercial, industrial, or professional activities
daily words
wordlist
dictionary link
elevator pitch
[noun]
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
daily words
wordlist
dictionary link
guerrilla marketing
[noun]
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
daily words
wordlist
dictionary link
positioning strategy
[noun]
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
daily words
wordlist
dictionary link
LanGeek
Download LanGeek app