Medios de Comunicación - Advertising

the act or process of selling or advertising a product or service, usually including market research

marketing

the promotion of a particular product or company by means of advertising and distinctive design

branding

the activity of drawing public attention to a service or product in order to help it sell more

promoción

the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests

público objetivo, audiencia objetivo

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

identidad de marca, imagen de marca

a company that helps other businesses to create and promote advertisements for their products or services

agencia de publicidad, agencia publicitaria

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

llamada a la acción, instrucción de respuesta

an advertisement broadcast on TV or radio

comercial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

publirreportaje, advertorial

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

publicidad clasificada, anuncio clasificado

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

publicidad digital, anuncio digital

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

promoción

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

anuncio

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

inserto, folleto

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

redacción publicitaria, copywriting

a symbol or design used to represent a company or organization

logo, símbolo

a short memorable phrase that is used in advertising to draw people's attention toward something

eslogan

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

publicidad impresa, anuncio impreso

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

anuncio de servicio público, comunicado de servicio público

a short video advertisement that promotes a product, service, or brand on television

anuncio de televisión, spot publicitario

a brief audio advertisement that promotes a product, service, or brand on radio stations

anuncio de radio, spot publicitario

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

bumpers comerciales, interludios comerciales

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

medios exteriores, publicidad exterior

a short catchy tune, often used in advertising

sintonía, cancioncilla

a type of advertising or informational material that is inserted into a package or product

inserto, etiqueta insertada

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

infiltración publicitaria, crecimiento de anuncios

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

peso de los medios, distribución del presupuesto publicitario

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

multiplicador de medios, efecto multiplicador en medios

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

planificación de medios, planificación mediática

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

correo directo, mailing

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

propaganda, texto de contraportada

a small advertisement published in a newspaper or website, expressing requirements of a person or company

avisos clasificados, anuncios clasificados

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anuncio clasificado, clasificado

specialized or focused on a specific market or audience

nicho, especializado

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

venta piramidal, sistema de venta piramidal

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

trucos, estrategia

a business entity, organization, or company engaged in commercial, industrial, or professional activities

empresa, compañía

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

discurso de ascensor, picheo breve

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing de guerrilla, estrategias de marketing poco convencionales

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

estrategia de posicionamiento, plan de posicionamiento