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Medios de Comunicación - Advertising

Aquí aprenderá algunas palabras en inglés relacionadas con la publicidad, como "respaldo", "público objetivo" e "identidad de marca".

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Words Related to Media and Communication
marketing
[Sustantivo]

the act or process of selling or advertising a product or service, usually including market research

marketing

marketing

promotion
[Sustantivo]

the activity of drawing public attention to a service or product in order to help it sell more

promoción

promoción

target audience
[Sustantivo]

a specific group of people that a product, service, or message is aimed at or intended for

público objetivo, audiencia meta

público objetivo, audiencia meta

brand identity
[Sustantivo]

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

identidad de marca, imagen de marca

identidad de marca, imagen de marca

advertising agency
[Sustantivo]

a company that helps other businesses to create and promote advertisements for their products or services

agencia de publicidad, agencia publicitaria

agencia de publicidad, agencia publicitaria

Ex: They decided to collaborate with advertising agency to improve their brand 's visibility .
CTA
[Sustantivo]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

llamada a la acción, instrucción específica

llamada a la acción, instrucción específica

commercial
[Sustantivo]

an advertisement broadcast on TV or radio

comercial

comercial

advertorial
[Sustantivo]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

publirreportaje, advertorial

publirreportaje, advertorial

Ex: advertorial on healthy eating included tips and recipes , while also promoting a new line of organic food products .

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

anuncio clasificado, publicidad clasificada

anuncio clasificado, publicidad clasificada

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

publicidad digital, anuncios digitales

publicidad digital, anuncios digitales

endorsement
[Sustantivo]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

promoción

promoción

notice
[Sustantivo]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

anuncio

anuncio

logo
[Sustantivo]

a symbol or design used to represent a company or organization

logotipo, símbolo

logotipo, símbolo

slogan
[Sustantivo]

a short memorable phrase that is used in advertising to draw people's attention toward something

eslogan

eslogan

print advertising
[Sustantivo]

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

publicidad impresa, anuncios impresos

publicidad impresa, anuncios impresos

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

anuncio de servicio público, comunicado de interés público

anuncio de servicio público, comunicado de interés público

TV spot
[Sustantivo]

a short video advertisement that promotes a product, service, or brand on television

anuncio de televisión, spot publicitario

anuncio de televisión, spot publicitario

radio spot
[Sustantivo]

a brief audio advertisement that promotes a product, service, or brand on radio stations

anuncio de radio, spot publicitario

anuncio de radio, spot publicitario

commercial bumper
[Sustantivo]

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

bumpers publicitarios, secuencias de anuncio

bumpers publicitarios, secuencias de anuncio

outdoor media
[Sustantivo]

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

medios exteriores, publicidad exterior

medios exteriores, publicidad exterior

jingle
[Sustantivo]

a short catchy tune, often used in advertising

sintonía, cancioncilla

sintonía, cancioncilla

outsert
[Sustantivo]

a type of advertising or informational material that is inserted into a package or product

inserto, folleto en el paquete

inserto, folleto en el paquete

ad creep
[Sustantivo]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

infiltración publicitaria, crecimiento de la publicidad

infiltración publicitaria, crecimiento de la publicidad

media weight
[Sustantivo]

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

peso mediático, peso publicitario

peso mediático, peso publicitario

media multiplier
[Sustantivo]

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

multiplicador de medios, multiplicador mediático

multiplicador de medios, multiplicador mediático

media planning
[Sustantivo]

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

planificación de medios, planificación mediática

planificación de medios, planificación mediática

direct mail
[Sustantivo]

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

correo directo, correo publicitario

correo directo, correo publicitario

blurb
[Sustantivo]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

propaganda, texto de contraportada

propaganda, texto de contraportada

want ad
[Sustantivo]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

avisos clasificados, anuncios clasificados

avisos clasificados, anuncios clasificados

classified
[Sustantivo]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anuncio clasificado, clasificado

anuncio clasificado, clasificado

niche
[Adjetivo]

specialized or focused on a specific market or audience

de nicho, nicho

de nicho, nicho

pyramid selling
[Sustantivo]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

venta piramidal, venta en pirámide

venta piramidal, venta en pirámide

gimmick
[Sustantivo]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

artificio, truco

artificio, truco

concern
[Sustantivo]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

empresa, firma

empresa, firma

elevator pitch
[Sustantivo]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

elevador discurso, discurso corto

elevador discurso, discurso corto

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing de guerrilla, publicidad de guerrilla

marketing de guerrilla, publicidad de guerrilla

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

estrategia de posicionamiento, estrategia de diferenciación

estrategia de posicionamiento, estrategia de diferenciación

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