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Medios de Comunicación - Advertising

Aquí aprenderá algunas palabras en inglés relacionadas con la publicidad, como "respaldo", "público objetivo" e "identidad de marca".

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Words Related to Media and Communication
marketing
[Sustantivo]

the act or process of selling or advertising a product or service, usually including market research

marketing

marketing

Ex: The team analyzed data to improve their marketing campaign.
branding
[Sustantivo]

the promotion of a particular product or company by means of advertising and distinctive design

branding

branding

promotion
[Sustantivo]

the activity of drawing public attention to a service or product in order to help it sell more

promoción

promoción

Ex: promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .
target audience
[Sustantivo]

a specific group of people that a product, service, or message is aimed at or intended for

público objetivo, audiencia meta

público objetivo, audiencia meta

Ex: When creating content , it ’s important to consider target audience's interests and preferences .
brand identity
[Sustantivo]

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

identidad de marca, imagen de marca

identidad de marca, imagen de marca

Ex: A brand identity can help a small business stand out in a crowded market .
advertising agency
[Sustantivo]

a company that helps other businesses to create and promote advertisements for their products or services

agencia de publicidad, agencia publicitaria

agencia de publicidad, agencia publicitaria

Ex: They decided to collaborate with advertising agency to improve their brand 's visibility .
CTA
[Sustantivo]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

llamada a la acción, instrucción específica

llamada a la acción, instrucción específica

Ex: At the end of the blog post , there was CTA inviting readers to " Download the Free Guide . "
commercial
[Sustantivo]

an advertisement broadcast on TV or radio

comercial

comercial

Ex: The local car dealership aired a commercial offering special discounts and financing options.
advertorial
[Sustantivo]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

publirreportaje, advertorial

publirreportaje, advertorial

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

anuncio clasificado, publicidad clasificada

anuncio clasificado, publicidad clasificada

Ex: Many online platforms now replace traditional classified ads.

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

publicidad digital, anuncios digitales

publicidad digital, anuncios digitales

Ex: digital advertising, companies can change their ads in real-time based on customer reactions and data .
endorsement
[Sustantivo]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

promoción

promoción

Ex: The car manufacturer used a famous actorendorsement in their latest commercial .
notice
[Sustantivo]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

anuncio

anuncio

Ex: The company issued a notice regarding the change in office hours .
insert
[Sustantivo]

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

inserto, folleto

inserto, folleto

copywriting
[Sustantivo]

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

redacción publicitaria, copywriting

redacción publicitaria, copywriting

logo
[Sustantivo]

a symbol or design used to represent a company or organization

logotipo, símbolo

logotipo, símbolo

Ex: They printed logo on all their marketing materials to make sure people noticed it .
slogan
[Sustantivo]

a short memorable phrase that is used in advertising to draw people's attention toward something

eslogan

eslogan

Ex: The environmental groupslogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .
print advertising
[Sustantivo]

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

publicidad impresa, anuncios impresos

publicidad impresa, anuncios impresos

Ex: They used print advertising to promote their store opening by placing flyers in local cafes.

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

anuncio de servicio público, comunicado de interés público

anuncio de servicio público, comunicado de interés público

Ex: The government released public service announcement about the importance of getting vaccinated .
TV spot
[Sustantivo]

a short video advertisement that promotes a product, service, or brand on television

anuncio de televisión, spot publicitario

anuncio de televisión, spot publicitario

Ex: The TV spot ran multiple times during prime time to ensure maximum viewership.
radio spot
[Sustantivo]

a brief audio advertisement that promotes a product, service, or brand on radio stations

anuncio de radio, spot publicitario

anuncio de radio, spot publicitario

Ex: I heard a radio spot promoting a local concert while driving to work this morning.
commercial bumper
[Sustantivo]

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

bumpers publicitarios, secuencias de anuncio

bumpers publicitarios, secuencias de anuncio

Ex: The TV station aired a brief commercial bumper to transition from the program to the next advertisement.
outdoor media
[Sustantivo]

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

medios exteriores, publicidad exterior

medios exteriores, publicidad exterior

Ex: The new movie was advertised outdoor media, with giant billboards all over the city .
jingle
[Sustantivo]

a short catchy tune, often used in advertising

sintonía, cancioncilla

sintonía, cancioncilla

Ex: She wrote a jingle that helped the brand ’s sales soar .
outsert
[Sustantivo]

a type of advertising or informational material that is inserted into a package or product

inserto, folleto en el paquete

inserto, folleto en el paquete

Ex: outsert in the weekend paper was filled with information about a charity fundraiser .
ad creep
[Sustantivo]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

infiltración publicitaria, crecimiento de la publicidad

infiltración publicitaria, crecimiento de la publicidad

Ex: The radio station’s ad creep is annoying; there are so many commercials now that it’s hard to enjoy the music.
media weight
[Sustantivo]

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

peso mediático, peso publicitario

peso mediático, peso publicitario

Ex: The small business could not compete with the larger companies that have a much media weight.
media multiplier
[Sustantivo]

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

multiplicador de medios, multiplicador mediático

multiplicador de medios, multiplicador mediático

Ex: Combining email newsletters with video ads resulted in a noticeable media multiplier for their marketing strategy.
media planning
[Sustantivo]

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

planificación de medios, planificación mediática

planificación de medios, planificación mediática

Ex: media planning helped the brand achieve a significant increase in visibility .
direct mail
[Sustantivo]

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

correo directo, correo publicitario

correo directo, correo publicitario

Ex: Businesses sometimes include coupons direct mail to attract more customers .
blurb
[Sustantivo]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

propaganda, texto de contraportada

propaganda, texto de contraportada

Ex: When browsing books online , readers often blurbs to help them decide whether a particular title is worth exploring further .
want ad
[Sustantivo]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

avisos clasificados, anuncios clasificados

avisos clasificados, anuncios clasificados

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.
classified
[Sustantivo]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anuncio clasificado, clasificado

anuncio clasificado, clasificado

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
niche
[Adjetivo]

specialized or focused on a specific market or audience

de nicho, nicho

de nicho, nicho

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
pyramid selling
[Sustantivo]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

venta piramidal, venta en pirámide

venta piramidal, venta en pirámide

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
gimmick
[Sustantivo]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

artificio, truco

artificio, truco

Ex: The tech startup introduced gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
concern
[Sustantivo]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

empresa, firma

empresa, firma

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of concern, fostering a positive work environment .
elevator pitch
[Sustantivo]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

elevador discurso, discurso corto

elevador discurso, discurso corto

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing de guerrilla, publicidad de guerrilla

marketing de guerrilla, publicidad de guerrilla

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations, sparking curiosity and driving foot traffic to their venue.

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

estrategia de posicionamiento, estrategia de diferenciación

estrategia de posicionamiento, estrategia de diferenciación

Ex: The skincare brandpositioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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