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Le livre Insight - Intermédiaire - Unité 6 - 6A

Here you will find the vocabulary from Unit 6 - 6A in the Insight Intermediate coursebook, such as "agency", "endorsement", "insider", etc.

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Insight - Intermediate

the act or process of selling or advertising a product or service, usually including market research

marketing

marketing

Ex: The team analyzed data to improve their marketing campaign.L'équipe a analysé les données pour améliorer leur campagne de **marketing**.
agency
[nom]

a business or organization that provides services to other parties, especially by representing them in transactions

agence

agence

Ex: An insurance agency sells and services insurance policies to clients , acting as a liaison between the insurer and the insured .Une **agence** d'assurance vend et assure les polices d'assurance aux clients, agissant comme un intermédiaire entre l'assureur et l'assuré.
brand
[nom]

the name that a particular product or service is identified with

marque

marque

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .Construire une **marque** de renom prend des années d'efforts constants et de respect des promesses faites aux clients.
luxury
[nom]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

luxe

luxe

Ex: The house exuded luxury with its custom finishes and expansive views .La maison dégageait un **luxe** avec ses finitions sur mesure et ses vues expansives.
free
[Adjectif]

not requiring payment

gratuit

gratuit

Ex: The museum offers free admission on Sundays .Le musée offre l'entrée **gratuite** le dimanche.
insider
[nom]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

initié, personne bien informée

initié, personne bien informée

Ex: The book reveals secrets only an insider would know .Le livre révèle des secrets que seul un **initié** connaîtrait.
product
[nom]

something that is created or grown for sale

produit

produit

Ex: The tech startup launched its flagship product at the trade show last month .La startup technologique a lancé son **produit** phare au salon professionnel le mois dernier.
goods
[nom]

items made or produced for sale

biens

biens

Ex: He decided to donate his gently used goods to charity , hoping to help those in need .Il a décidé de donner ses **biens** légèrement usagés à une œuvre de charité, espérant ainsi aider ceux dans le besoin.
unnecessary
[Adjectif]

not needed at all or more than what is required

pas nécessaire

pas nécessaire

Ex: Using overly complicated language in the presentation was unnecessary; the audience would have understood simpler terms .Utiliser un langage trop compliqué dans la présentation était **inutile** ; le public aurait compris des termes plus simples.
expensive
[Adjectif]

having a high price

cher, chère

cher, chère

Ex: The luxury car is expensive but offers excellent performance .La voiture de luxe est **chère** mais offre d'excellentes performances.
cheap
[Adjectif]

having a low price

bon marché, pas cher

bon marché, pas cher

Ex: The shirt she bought was very cheap; she got it on sale .La chemise qu'elle a achetée était très **bon marché**; elle l'a obtenue en solde.
usual
[Adjectif]

conforming to what is generally anticipated or considered typical

habituel, habituelle

habituel, habituelle

Ex: They followed the usual protocol during the meeting .Ils ont suivi le protocole **habituel** pendant la réunion.

a big sign used for advertising, usually found near roads or highways

panneau d'affichage, panneau publicitaire

panneau d'affichage, panneau publicitaire

Ex: The billboard displayed a message about road safety .

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

magazine, revue

magazine, revue

Ex: The library has a wide selection of magazines on different subjects .La bibliothèque a une large sélection de **magazines** sur différents sujets.
fashion
[nom]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

mode

mode

Ex: They opened a boutique that sells high-end fashion brands .Ils ont ouvert une boutique qui vend des marques de **mode** haut de gamme.

a printed work, such as a book, magazine, etc. that is publicly distributed

publication

publication

Ex: The publication of the scandalous article caused an uproar .
company
[nom]

an organization that does business and earns money from it

entreprise, société

entreprise, société

Ex: The company's main office is located downtown .Le bureau principal de l'**entreprise** est situé en centre-ville.

to make a connection between someone or something and another in the mind

associer

associer

Ex: The color red is commonly associated with passion and intensity across various cultures .
banner
[nom]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

banderole

banderole

Ex: The stadium was adorned with banners of the competing teams for the championship game .Le stade était orné de **bannières** des équipes en compétition pour le match de championnat.

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

petites annonces, annonces classées

petites annonces, annonces classées

Ex: Many online platforms now replace traditional classified ads.De nombreuses plateformes en ligne remplacent désormais les **petites annonces** traditionnelles.
commercial
[Adjectif]

related to the purchasing and selling of different goods and services

commercial

commercial

Ex: The film was a commercial success despite mixed reviews .Le film a été un succès **commercial** malgré des critiques mitigées.

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

promotion, publicité

promotion, publicité

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
flyer
[nom]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

prospectus, dépliant

prospectus, dépliant

Ex: She read a flyer about language courses .Elle a lu un **dépliant** sur les cours de langues.
jingle
[nom]

a short catchy tune, often used in advertising

tintement

tintement

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
logo
[nom]

a symbol or design used to represent a company or organization

logo, emblème

logo, emblème

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
pop-up
[nom]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

fenêtre pop-up, fenêtre surgissante

fenêtre pop-up, fenêtre surgissante

Ex: The pop-up message provided information about the latest software update .Le message **pop-up** a fourni des informations sur la dernière mise à jour logicielle.
slogan
[nom]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .Le **slogan** du groupe environnemental "Sauvez la Terre, Un Pas à la Fois" a profondément résonné avec le public pendant leur campagne.
spam
[nom]

unwanted or irrelevant online advertisements sent to many people

spam, pourriel

spam, pourriel

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam.

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

marketing furtif, marketing discret

marketing furtif, marketing discret

Ex: Some criticize stealth marketing for being misleading .Certains critiquent le **marketing furtif** pour être trompeur.

any movie, picture, note, etc. designed to promote products or services to the public

publicité

publicité

Ex: The government released an advertisement about the importance of vaccinations .Le gouvernement a publié une **publicité** sur l'importance des vaccinations.

the quality of being fast and swift in movement

célérité

célérité

Ex: The software update was applied with impressive celerity, minimizing downtime .La mise à jour du logiciel a été appliquée avec une **célérité** impressionnante, minimisant les temps d'arrêt.
offer
[nom]

a statement in which one expresses readiness or willingness to do something for someone or give something to them

offre, proposition

offre, proposition

Ex: His offer to pay for dinner was a kind gesture appreciated by everyone at the table .Son **offre** de payer pour le dîner était un geste gentil apprécié par tout le monde à table.

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

recommandation

recommandation

Ex: Based on the teacher 's recommendation, she decided to take advanced classes .Sur la **recommandation** du professeur, elle a décidé de suivre des cours avancés.
glossy
[Adjectif]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

brillant, lustré

brillant, lustré

Ex: The glossy surface of the advertisement reflected the light beautifully .La surface **brillante** de la publicité reflétait magnifiquement la lumière.

a series of organized activities that are intended to achieve a particular goal

campagne

campagne

Ex: The vaccination campaign was successful in reaching vulnerable populations and preventing the spread of disease .La **campagne** de vaccination a réussi à atteindre les populations vulnérables et à prévenir la propagation de la maladie.

to provide someone with support, hope, or confidence

encourager

encourager

Ex: The supportive community rallied together to encourage the local artist , helping her believe in her talent and pursue a career in the arts .La communauté solidaire s'est rassemblée pour **encourager** l'artiste locale, l'aidant à croire en son talent et à poursuivre une carrière dans les arts.

any movie, picture, note, etc. designed to promote products or services to the public

publicité

publicité

Ex: The government released an advertisement about the importance of vaccinations .Le gouvernement a publié une **publicité** sur l'importance des vaccinations.
Le livre Insight - Intermédiaire
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