Le livre Insight - Intermédiaire - Unité 6 - 6A
Ici, vous trouverez le vocabulaire de l'Unité 6 - 6A du manuel Insight Intermediate, tel que "agence", "endossement", "initié", etc.
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the act or process of selling or advertising a product or service, usually including market research
marketing
a business or organization that provides services to other parties, especially by representing them in transactions
agence
the name that a particular product or service is identified with
marque
a pleasant advantage, freedom, or opportunity that is not usually available
someone who is part of a particular group or organization, especially someone who knows information that others do not have access to
initié, personne bien informée
something that is created or grown for sale
produit
items made or produced for sale
biens
Pendant le festival, les artisans locaux ont exposé leurs marchandises dans des stands colorés pour que tout le monde puisse les parcourir.
not needed at all or more than what is required
pas nécessaire
Ajouter du sucre supplémentaire à la recette serait inutile car elle est déjà assez sucrée.
having a high price
cher, chère
having a low price
bon marché, pas cher
conforming to what is generally anticipated or considered typical
habituel, habituelle
Les heures habituelles d'ouverture sont de 9h à 17h.
a big sign used for advertising, usually found near roads or highways
panneau d'affichage, panneau publicitaire
Un panneau d'affichage lumineux a attiré son attention pendant qu'il conduisait.
a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly
magazine, revue
the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place
mode
a printed work, such as a book, magazine, etc. that is publicly distributed
publication
an organization that does business and earns money from it
entreprise, société
to make a connection between someone or something and another in the mind
associer
a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events
banderole
Pendant la manifestation, les activistes ont défilé avec des banderoles appelant au changement.
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services
petites annonces, annonces classées
Il a trouvé son appartement grâce à un site d'annonces classées.
related to the purchasing and selling of different goods and services
commercial
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
promotion, publicité
Elle a donné son endossement à l'organisme de bienfaisance pendant la campagne de collecte de fonds.
a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand
prospectus, dépliant
Un dépliant annonçait des remises dans la salle de sport locale.
a short catchy tune, often used in advertising
tintement
La publicité s'est terminée par un jingle joyeux promouvant le nouveau modèle de voiture.
a symbol or design used to represent a company or organization
logo, emblème
Le logo sur l'emballage du produit m'a aidé à reconnaître la marque instantanément.
a window that appears suddenly on top of the current screen, often used to display advertising or notifications
fenêtre pop-up, fenêtre surgissante
Une notification pop-up est apparue sur son écran, lui rappelant la réunion à venir.
a short memorable phrase that is used in advertising to draw people's attention toward something
slogan
Le slogan du politicien se concentrait sur l'espoir et le changement, visant à rallier les électeurs pour les prochaines élections.
unwanted or irrelevant online advertisements sent to many people
spam, pourriel
Il a reçu beaucoup de spam dans son compte de messagerie après s'être inscrit à un essai gratuit.
a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to
marketing furtif, marketing discret
Le marketing furtif implique souvent des influenceurs promouvant des produits de manière subtile.
a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering
publicité
the quality of being fast and swift in movement
célérité
Sa célérité à résoudre le puzzle a impressionné tout le monde lors de la compétition.
the action of presenting something verbally
proposition, offre
a suggestion or piece of advice given to someone officially, especially about the course of action that they should take
recommandation
(of paper or magazine) having a shiny or polished surface, typically because of a coating
brillant, lustré
Il préférait le papier brillant pour ses tirages d'art afin de rehausser les couleurs.
a series of organized activities that are intended to achieve a particular goal
campagne
to provide someone with support, hope, or confidence
encourager
a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering
publicité
