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Le livre Insight - Intermédiaire - Unité 6 - 6A

Vous trouverez ici le vocabulaire des unités 6 à 6A du manuel de cours Insight Intermediate, tel que « agence », « approbation », « initié », etc.

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Insight - Intermediate
marketing

the act or process of selling or advertising a product or service, usually including market research

marketing

marketing

[nom]
agency

a business or organization that provides services to other parties, especially by representing them in transactions

agence

agence

[nom]
brand

the name that a particular product or service is identified with

marque

marque

[nom]
luxury

something that is very desirable and expensive but not essential

[nom]
free

not requiring payment

gratuit

gratuit

[Adjectif]
insider

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

[nom]
product

something that is created or grown for sale

produit

produit

[nom]
goods

items made or produced for sale

biens

biens

[nom]
unnecessary

not needed at all or more than what is required

pas nécessaire

pas nécessaire

[Adjectif]
expensive

having a high price

cher

cher

[Adjectif]
cheap

having a low price

bon marché

bon marché

[Adjectif]
usual

happening or done most of the time

habituel

habituel

[Adjectif]
billboard

a big sign used for advertising, usually found near roads or highways

panneau d'affichage,billboard

panneau d'affichage,billboard

Google Translate
[nom]
magazine

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

magazine

magazine

[nom]
fashion

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

mode

mode

[nom]
publication

a printed work, such as a book, magazine, etc. that is publicly distributed

publication

publication

[nom]
company

an organization that does business and earns money from it

entreprise

entreprise

[nom]
to associate

to make a connection between someone or something and another in the mind

associer

associer

[verbe]
banner

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

banderole

banderole

[nom]
classified ad

a type of advertisement in a newspaper, magazine, or online platform that is typically short, text-only, and grouped under specific categories

[nom]
commercial

related to the purchasing and selling of different goods and services

commercial

commercial

[Adjectif]
endorsement

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

promotion

promotion

[nom]
flyer

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

[nom]
jingle

a short catchy tune, often used in advertising

tintement

tintement

[nom]
logo

a symbol or design used to represent a company or organization

[nom]
pop-up

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

[nom]
slogan

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

[nom]
spam

unwanted or irrelevant online advertisements sent to many people

spam

spam

[nom]
stealth marketing

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

[nom]
advertisement

any movie, picture, note, etc. designed to promote products or services to the public

publicité

publicité

[nom]
celerity

the quality of being fast and swift in movement

célérité

célérité

[nom]
offer

a statement in which one expresses readiness or willingness to do something for someone or give something to them

offre

offre

[nom]
recommendation

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

recommandation

recommandation

[nom]
glossy

(of paper or magazine) having a shiny or polished surface, typically because of a coating

[Adjectif]
campaign

a series of organized activities that are intended to achieve a particular goal

campagne

campagne

[nom]
to encourage

to provide someone with support, hope, or confidence

encourager

encourager

[verbe]
advertisement

any movie, picture, note, etc. designed to promote products or services to the public

publicité

publicité

[nom]
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