Le livre Insight - Intermédiaire - Unité 6 - 6A

the act or process of selling or advertising a product or service, usually including market research

marketing

a business or organization that provides services to other parties, especially by representing them in transactions

agence

the name that a particular product or service is identified with

marque

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

luxe, luxurieux

not requiring payment

gratuit

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

initié, membre privilégié

something that is created or grown for sale

produit

items made or produced for sale

biens

not needed at all or more than what is required

pas nécessaire

having a high price

cher, chère

having a low price

bon marché, pas cher

happening or done most of the time

habituel, habituelle

a big sign used for advertising, usually found near roads or highways

panneau d'affichage, billboard

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

magazine, revue

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

mode

a printed work, such as a book, magazine, etc. that is publicly distributed

publication

an organization that does business and earns money from it

entreprise, société

to make a connection between someone or something and another in the mind

associer

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

banderole

a type of advertisement in a newspaper, magazine, or online platform that is typically short, text-only, and grouped under specific categories

annonce classée, petite annonce

related to the purchasing and selling of different goods and services

commercial

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

promotion, publicité

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

tract, dépliant

a short catchy tune, often used in advertising

tintement

a symbol or design used to represent a company or organization

logo, symbole

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

fenêtre contextuelle, pop-up

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

unwanted or irrelevant online advertisements sent to many people

spam, pourriel

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

marketing furtif, publicité discrète

any movie, picture, note, etc. designed to promote products or services to the public

publicité

the quality of being fast and swift in movement

célérité

a statement in which one expresses readiness or willingness to do something for someone or give something to them

offre, proposition

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

recommandation

(of paper or magazine) having a shiny or polished surface, typically because of a coating

brillant, lustré

a series of organized activities that are intended to achieve a particular goal

campagne

to provide someone with support, hope, or confidence

encourager

any movie, picture, note, etc. designed to promote products or services to the public

publicité