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كتاب Insight - متوسط - الوحدة 6 - 6A

هنا ستجد المفردات من الوحدة 6 - 6أ في كتاب الدورة Insight Intermediate، مثل "وكالة"، "تأييد"، "داخلي"، إلخ.

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اختبار قصير

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Insight - Intermediate
marketing
marketing
[اسم]

the act or process of selling or advertising a product or service, usually including market research

تسويق, تسويق

تسويق, تسويق

Ex: Social media has become a key tool in modern marketing. 
agency
agency
[اسم]

a business or organization that provides services to other parties, especially by representing them in transactions

وكالة, مكتب

وكالة, مكتب

Ex: An advertising agency creates and manages marketing campaigns for various businesses. 
brand
brand
[اسم]

the name that a particular product or service is identified with

علامة تجارية, اسم تجاري

علامة تجارية, اسم تجاري

Ex: Coca-Cola's brand recognition is so strong that its logo is instantly recognizable across the globe. 
luxury
luxury
[اسم]

a pleasant advantage, freedom, or opportunity that is not usually available

Ex: The larger budget gave the team the luxury of testing several different designs. 
free
free
[صفة]

not requiring payment

مجاني, حر

مجاني, حر

Ex: The community center has free yoga classes on the weekend. 
insider
insider
[اسم]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

الداخلي, الشخص المطلع

الداخلي, الشخص المطلع

Ex: The book reveals secrets only an insider would know. 
product
product
[اسم]

something that is created or grown for sale

منتج, سلعة

منتج, سلعة

Ex: Consumers are increasingly demanding eco-friendly products. 
goods
goods
[اسم]

items made or produced for sale

بضائع,  منتجات

بضائع, منتجات

Ex: He decided to donate his gently used goods to charity, hoping to help those in need. 

قرر التبرع ببضائعه المستعملة بلطف للجمعيات الخيرية، على أمل مساعدة المحتاجين.

unnecessary
unnecessary
[صفة]

not needed at all or more than what is required

غير ضروري, زائد عن الحاجة

غير ضروري, زائد عن الحاجة

Ex: Using overly complicated language in the presentation was unnecessary; the audience would have understood simpler terms. 

كان استخدام لغة معقدة للغاية في العرض التقديمي غير ضروري؛ كان الجمهور سيفهم مصطلحات أبسط.

expensive
expensive
[صفة]

having a high price

غالي, مكلف

غالي, مكلف

Ex: The house they want is in an expensive neighborhood. 
cheap
cheap
[صفة]

having a low price

رخيص, زهيد الثمن

رخيص, زهيد الثمن

Ex: The restaurant serves delicious food at cheap prices. 
usual
usual
[صفة]

conforming to what is generally anticipated or considered typical

معتاد, معتاد عليه

معتاد, معتاد عليه

Ex: The usual procedure involves filling out the form first. 

الإجراء المعتاد يتضمن ملء النموذج أولاً.

billboard
billboard
[اسم]

a big sign used for advertising, usually found near roads or highways

لوحة إعلانية, لافتة

لوحة إعلانية, لافتة

Ex: The billboard displayed a message about road safety. 

عرض اللوحة الإعلانية رسالة حول السلامة على الطرق.

magazine
magazine
[اسم]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

مجلة, مجلّة

مجلة, مجلّة

Ex: The magazine features interviews with musicians and reviews of new albums. 
fashion
fashion
[اسم]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

موضة

موضة

Ex: The fashion magazine features tips on how to dress for different body types. 
publication
publication
[اسم]

a printed work, such as a book, magazine, etc. that is publicly distributed

نشر

نشر

Ex: He subscribes to several business publications to stay updated. 
company
company
[اسم]

an organization that does business and earns money from it

شركة, مؤسسة

شركة, مؤسسة

Ex: The company expanded its business to European markets. 
to associate
to associate
[فعل]

to make a connection between someone or something and another in the mind

يربط, يقرن

يربط, يقرن

Ex: The song became widely popular, and many now associate it with the summer of its release. 
banner
banner
[اسم]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

لافتة, بانر

لافتة, بانر

Ex: The stadium was adorned with banners of the competing teams for the championship game. 

تم تزيين الملعب بلافتات الفرق المتنافسة لمباراة البطولة.

classified advertising

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

الإعلانات المصنفة, إعلانات

الإعلانات المصنفة, إعلانات

Ex: Many online platforms now replace traditional classified ads. 

العديد من المنصات عبر الإنترنت تحل الآن محل الإعلانات المصنفة التقليدية.

commercial
commercial
[صفة]

related to the purchasing and selling of different goods and services

تجاري

تجاري

Ex: Commercial shipping companies transport goods across national and international borders. 
endorsement
endorsement
[اسم]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

تأييد,  دعم

تأييد, دعم

Ex: The car manufacturer used a famous actor's endorsement in their latest commercial. 

استخدمت شركة تصنيع السيارات تأييد ممثل مشهور في إعلانها الأخير.

flyer
flyer
[اسم]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

منشور, طائر

منشور, طائر

Ex: She read a flyer about language courses. 

لقد قرأت نشرة عن دورات اللغة.

jingle
jingle
[اسم]

a short catchy tune, often used in advertising

جينجل, لحن جذاب

جينجل, لحن جذاب

Ex: She wrote a fun jingle that helped the brand's sales soar. 

كتبت جينغل ممتعًا ساعد في ارتفاع مبيعات العلامة التجارية.

logo
logo
[اسم]

a symbol or design used to represent a company or organization

شعار, رمز

شعار, رمز

Ex: They printed the logo on all their marketing materials to make sure people noticed it. 

قاموا بطباعة الشعار على جميع موادهم التسويقية للتأكد من أن الناس لاحظوه.

pop-up
pop-up
[اسم]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

نافذة منبثقة, بوب-أب

نافذة منبثقة, بوب-أب

Ex: The pop-up message provided information about the latest software update. 

قدمت الرسالة المنبثقة معلومات حول آخر تحديث للبرنامج.

slogan
slogan
[اسم]

a short memorable phrase that is used in advertising to draw people's attention toward something

شعار, سلوغان

شعار, سلوغان

Ex: The environmental group's slogan "Save the Earth, One Step at a Time" resonated deeply with the public during their campaign. 

شعار المجموعة البيئية "أنقذوا الأرض، خطوة بخطوة" صدى بعمق مع الجمهور خلال حملتهم.

spam
spam
[اسم]

unwanted or irrelevant online advertisements sent to many people

بريد مؤذي, سبام

بريد مؤذي, سبام

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam. 

تجنب النقر على المرفقات من مصادر غير معروفة لتقليل التعرض لـ الرسائل غير المرغوب فيها.

stealth marketing

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

التسويق الخفي, التسويق المتخفي

التسويق الخفي, التسويق المتخفي

Ex: Some criticize stealth marketing for being misleading. 

ينتقد البعض التسويق الخفي لكونه مضللاً.

advertisement

a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering

Ex: Daniel responded to an advertisement for a part-time job. 
celerity
celerity
[اسم]

the quality of being fast and swift in movement

سرعة, خفة الحركة

سرعة, خفة الحركة

Ex: The software update was applied with impressive celerity, minimizing downtime. 

تم تطبيق تحديث البرنامج بسرعة مذهلة، مما قلل من وقت التوقف.

offer
offer
[اسم]

the action of presenting something verbally

عرض, اقتراح

عرض, اقتراح

Ex: The offer of assistance came at the right moment. 
recommendation

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

توصية, نصيحة

توصية, نصيحة

Ex: The consultant's recommendation helped the company save money. 
glossy
glossy
[صفة]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

لامع, مصقول

لامع, مصقول

Ex: The glossy surface of the advertisement reflected the light beautifully. 

عكست السطح اللامع للإعلان الضوء بشكل جميل.

campaign
campaign
[اسم]

a series of organized activities that are intended to achieve a particular goal

حملة

حملة

Ex: The fundraising campaign exceeded its goal, thanks to generous donations from the community. 
to encourage
to encourage
[فعل]

to provide someone with support, hope, or confidence

يشجع, يدعم

يشجع, يدعم

Ex: The mentor continued to encourage her mentee, reminding her of the progress she had made and the potential for future success. 
advertisement

a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering

Ex: Daniel responded to an advertisement for a part-time job. 
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