Insight - Intermediate - Unit 6 - 6A

Here you will find the vocabulary from Unit 6 - 6A in the Insight Intermediate coursebook, such as "agency", "endorsement", "insider", etc.

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Insight - Intermediate

the act or process of selling or advertising a product or service, usually including market research

Ex: Her job involves designing marketing strategies for new products .
agency [noun]

a business or organization that provides services to other parties, especially by representing them in transactions

Ex:
brand [noun]

the name that a particular product or service is identified with

Ex: As a luxury brand , Rolex commands a premium price for its watches .
luxury [noun]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

Ex: The handbag 's luxury was reflected in its intricate design and high price tag .
free [adjective]

not requiring payment

Ex: The community center has free yoga classes on the weekend .
insider [noun]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

Ex: Only insiders had access to the confidential report .
product [noun]

something that is created or grown for sale

Ex: Farmers in the region grow a variety of agricultural products , including fruits and vegetables .
goods [noun]

items made or produced for sale

Ex: The shipment of goods arrived late , causing a delay in restocking the shelves .
unnecessary [adjective]

not needed at all or more than what is required

Ex: The additional security measures seemed unnecessary given the low risk of a security breach .
expensive [adjective]

having a high price

Ex: The restaurant had expensive prices , but the food was delicious .
cheap [adjective]

having a low price

Ex: The hotel room was cheap , but it lacked amenities .
usual [adjective]

conforming to what is generally anticipated or considered typical

Ex: They followed the usual protocol during the meeting .

a big sign used for advertising, usually found near roads or highways

Ex: The company rented a billboard to promote their new product .
magazine [noun]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

Ex: My mom subscribes to a cooking magazine , and we often try new recipes from it .
fashion [noun]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

Ex:

a printed work, such as a book, magazine, etc. that is publicly distributed

Ex: The publication of the novel was delayed due to printing issues .
company [noun]

an organization that does business and earns money from it

Ex:

to make a connection between someone or something and another in the mind

Ex: Some students associate the library with a quiet and focused environment for studying .
banner [noun]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

Ex: The company placed a banner outside the store to advertise its sale .

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

Ex: The classified advertising section in the magazine had listings for various freelance opportunities .
commercial [adjective]

related to the purchasing and selling of different goods and services

Ex: This product is designed for the commercial use , not for private households .

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

Ex: The product has been marketed with several endorsements from athletes .
flyer [noun]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

Ex: They distributed flyers to promote the concert .
jingle [noun]

a short catchy tune, often used in advertising

Ex: They hired a popular musician to create a catchy jingle for their campaign .
logo [noun]

a symbol or design used to represent a company or organization

Ex: Every time I see that logo , I think of quality and reliability .
pop-up [noun]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

Ex: The website uses pop-up windows to display important announcements to visitors .
slogan [noun]

a short memorable phrase that is used in advertising to draw people's attention toward something

Ex: The marketing team spent weeks brainstorming the perfect slogan to capture the essence of their new product .
spam [noun]

unwanted or irrelevant online advertisements sent to many people

Ex:

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

Ex: Many films use stealth marketing by featuring branded products .

any movie, picture, note, etc. designed to promote products or services to the public

Ex: She saw an advertisement for a job vacancy in the local newspaper .
celerity [noun]

the quality of being fast and swift in movement

Ex: The team ’s celerity in responding to the emergency was crucial .
offer [noun]

the action of presenting something verbally

Ex: She smiled at his offer to drive her home .

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

Ex: He followed his mentor 's recommendation to apply for the scholarship .
glossy [adjective]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

Ex: The glossy finish on the brochure made it more appealing to customers .
campaign [noun]

a series of organized activities that are intended to achieve a particular goal

Ex: The environmental group launched a campaign to reduce plastic waste in oceans .

to provide someone with support, hope, or confidence

Ex: The coach 's motivational speeches were designed to encourage the athletes , inspiring them to give their best performance on the field .

any movie, picture, note, etc. designed to promote products or services to the public

Ex: She saw an advertisement for a job vacancy in the local newspaper .