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Insight - Intermediate - Unit 6 - 6A

Here you will find the vocabulary from Unit 6 - 6A in the Insight Intermediate coursebook, such as "agency", "endorsement", "insider", etc.

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Insight - Intermediate
marketing
[noun]

the act or process of selling or advertising a product or service, usually including market research

Ex: The team analyzed data to improve their marketing campaign.
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agency
[noun]

a business or organization that provides services to other parties, especially by representing them in transactions

Ex: An insurance agency sells and services insurance policies to clients , acting as a liaison between the insurer and the insured .
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brand
[noun]

the name that a particular product or service is identified with

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .
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luxury
[noun]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

Ex: The house exuded luxury with its custom finishes and expansive views .
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free
[Adjective]

not requiring payment

Ex: The museum offers free admission on Sundays .
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insider
[noun]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

Ex: The book reveals secrets only an insider would know .
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product
[noun]

something that is created or grown for sale

Ex: The tech startup launched its flagship product at the trade show last month .
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goods
[noun]

items made or produced for sale

Ex: He decided to donate his gently used goods to charity , hoping to help those in need .
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unnecessary
[Adjective]

not needed at all or more than what is required

Ex: Using overly complicated language in the presentation was unnecessary; the audience would have understood simpler terms .
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expensive
[Adjective]

having a high price

Ex: The luxury car is expensive but offers excellent performance .
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cheap
[Adjective]

having a low price

Ex: The shirt she bought was very cheap; she got it on sale .
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usual
[Adjective]

conforming to what is generally anticipated or considered typical

Ex: They followed the usual protocol during the meeting .
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billboard
[noun]

a big sign used for advertising, usually found near roads or highways

Ex: The billboard displayed a message about road safety .
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magazine
[noun]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

Ex: The library has a wide selection of magazines on different subjects .
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fashion
[noun]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

Ex: They opened a boutique that sells high-end fashion brands .
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a printed work, such as a book, magazine, etc. that is publicly distributed

Ex: The publication of the scandalous article caused an uproar .
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company
[noun]

an organization that does business and earns money from it

Ex: The company's main office is located downtown .
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to make a connection between someone or something and another in the mind

Ex: The color red is commonly associated with passion and intensity across various cultures .
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banner
[noun]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

Ex: The stadium was adorned with banners of the competing teams for the championship game .
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a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

Ex: Many online platforms now replace traditional classified ads.
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commercial
[Adjective]

related to the purchasing and selling of different goods and services

Ex: The film was a commercial success despite mixed reviews .
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a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
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flyer
[noun]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

Ex: She read a flyer about language courses .
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jingle
[noun]

a short catchy tune, often used in advertising

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
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logo
[noun]

a symbol or design used to represent a company or organization

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
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pop-up
[noun]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

Ex: The pop-up message provided information about the latest software update .
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slogan
[noun]

a short memorable phrase that is used in advertising to draw people's attention toward something

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .
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spam
[noun]

unwanted or irrelevant online advertisements sent to many people

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam.
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a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

Ex: Some criticize stealth marketing for being misleading .
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any movie, picture, note, etc. designed to promote products or services to the public

Ex: The government released an advertisement about the importance of vaccinations .
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celerity
[noun]

the quality of being fast and swift in movement

Ex: The software update was applied with impressive celerity, minimizing downtime .
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offer
[noun]

a statement in which one expresses readiness or willingness to do something for someone or give something to them

Ex: His offer to pay for dinner was a kind gesture appreciated by everyone at the table .
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a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

Ex: Based on the teacher 's recommendation, she decided to take advanced classes .
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glossy
[Adjective]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

Ex: The glossy surface of the advertisement reflected the light beautifully .
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campaign
[noun]

a series of organized activities that are intended to achieve a particular goal

Ex: The vaccination campaign was successful in reaching vulnerable populations and preventing the spread of disease .
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to provide someone with support, hope, or confidence

Ex: The supportive community rallied together to encourage the local artist , helping her believe in her talent and pursue a career in the arts .
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any movie, picture, note, etc. designed to promote products or services to the public

Ex: The government released an advertisement about the importance of vaccinations .
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Insight - Intermediate
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