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Insight - Intermediate - Unit 6 - 6A

Here you will find the vocabulary from Unit 6 - 6A in the Insight Intermediate coursebook, such as "agency", "endorsement", "insider", etc.

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Insight - Intermediate
marketing
marketing
[noun]

the act or process of selling or advertising a product or service, usually including market research

Ex: Successful marketing requires understanding customer needs. 
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agency
agency
[noun]

a business or organization that provides services to other parties, especially by representing them in transactions

Ex: A real estate agency helps facilitate transactions between property buyers and sellers. 
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brand
brand
[noun]

the name that a particular product or service is identified with

Ex: Apple is known for its innovative products and strong brand identity worldwide. 
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luxury
luxury
[noun]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

Ex: The luxury of the hotel's amenities was evident in its opulent decor and exceptional service. 
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free
free
[Adjective]

not requiring payment

Ex: Free Wi-Fi is available in this café. 
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insider
insider
[noun]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

Ex: As an insider, he knew about the company’s future plans. 
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product
product
[noun]

something that is created or grown for sale

Ex: The bakery's best-selling product is its freshly baked bread. 
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goods
goods
[noun]

items made or produced for sale

Ex: The store offers a wide range of goods, from fresh produce to handmade crafts. 
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unnecessary
unnecessary
[Adjective]

not needed at all or more than what is required

Ex: His comments during the meeting were unnecessary and only served to prolong the discussion. 
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expensive
expensive
[Adjective]

having a high price

Ex: He bought an expensive watch as a gift for his father. 
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cheap
cheap
[Adjective]

having a low price

Ex: He found a cheap flight deal for his vacation. 
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usual
usual
[Adjective]

conforming to what is generally anticipated or considered typical

Ex: The usual procedure involves filling out the form first. 
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billboard
billboard
[noun]

a big sign used for advertising, usually found near roads or highways

Ex: The billboard advertised the latest smartphone on the highway. 
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magazine
magazine
[noun]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

Ex: I often read parenting magazines to get advice on raising my children. 
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fashion
fashion
[noun]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

Ex: Fashion trends can vary greatly depending on the region and culture. 
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publication

a printed work, such as a book, magazine, etc. that is publicly distributed

Ex: The library has a collection of rare publications from the 19th century. 
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company
company
[noun]

an organization that does business and earns money from it

Ex: He invested his savings in a small startup company. 
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to associate

to make a connection between someone or something and another in the mind

Ex: Many people associate the smell of freshly baked cookies with warmth and home. 
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banner
banner
[noun]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

Ex: The school hung a banner in the gym to celebrate the championship win. 
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classified advertising

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

Ex: Classified advertisement is often the most affordable way to promote a small business. 
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commercial
commercial
[Adjective]

related to the purchasing and selling of different goods and services

Ex: Commercial transactions involve the exchange of goods or services for money. 
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endorsement

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

Ex: The celebrity's endorsement of the new brand boosted its sales significantly. 
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flyer
flyer
[noun]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

Ex: She handed out flyers for the new café. 
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jingle
jingle
[noun]

a short catchy tune, often used in advertising

Ex: The jingle for that soda brand is stuck in my head all day. 
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logo
logo
[noun]

a symbol or design used to represent a company or organization

Ex: The company's new logo features a bold design with vibrant colors that stand out. 
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pop-up
pop-up
[noun]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

Ex: She installed an ad blocker to reduce the number of pop-up ads while browsing the internet. 
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slogan
slogan
[noun]

a short memorable phrase that is used in advertising to draw people's attention toward something

Ex: The company's slogan "Just Do It" became synonymous with their brand, inspiring millions of athletes worldwide. 
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spam
spam
[noun]

unwanted or irrelevant online advertisements sent to many people

Ex: The email filter automatically detects and removes spam from my inbox. 
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stealth marketing

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

Ex: The company used stealth marketing to attract young customers. 
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advertisement

any movie, picture, note, etc. designed to promote products or services to the public

Ex: I saw an interesting advertisement about a new Italian restaurant in town. 
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celerity
celerity
[noun]

the quality of being fast and swift in movement

Ex: The athlete’s celerity on the track earned him a gold medal. 
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offer
offer
[noun]

the action of presenting something verbally

Ex: His offer of apology sounded sincere. 
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recommendation

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

Ex: The doctor made a recommendation to increase her daily exercise. 
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glossy
glossy
[Adjective]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

Ex: The glossy magazine featured vibrant photographs that caught her eye. 
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campaign
campaign
[noun]

a series of organized activities that are intended to achieve a particular goal

Ex: The presidential campaign included rallies, debates, and advertising across the country. 
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to encourage

to provide someone with support, hope, or confidence

Ex: The teacher always took the time to encourage her students, praising their efforts and boosting their confidence in the classroom. 
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advertisement

any movie, picture, note, etc. designed to promote products or services to the public

Ex: I saw an interesting advertisement about a new Italian restaurant in town. 
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