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El libro Insight - Intermedio - Unidad 6 - 6A

Here you will find the vocabulary from Unit 6 - 6A in the Insight Intermediate coursebook, such as "agency", "endorsement", "insider", etc.

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Insight - Intermediate
marketing
[Sustantivo]

the act or process of selling or advertising a product or service, usually including market research

marketing

marketing

Ex: The team analyzed data to improve their marketing campaign.El equipo analizó los datos para mejorar su campaña de **marketing**.
agency
[Sustantivo]

a business or organization that provides services to other parties, especially by representing them in transactions

agencia

agencia

Ex: An insurance agency sells and services insurance policies to clients , acting as a liaison between the insurer and the insured .Una **agencia** de seguros vende y gestiona pólizas de seguro para los clientes, actuando como enlace entre el asegurador y el asegurado.
brand
[Sustantivo]

the name that a particular product or service is identified with

marca

marca

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .Construir una **marca** de buena reputación lleva años de esfuerzo constante y de cumplir las promesas a los clientes.
luxury
[Sustantivo]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

lujo

lujo

Ex: The house exuded luxury with its custom finishes and expansive views .La casa exudaba **lujo** con sus acabados personalizados y sus vistas expansivas.
free
[Adjetivo]

not requiring payment

gratis

gratis

Ex: The museum offers free admission on Sundays .El museo ofrece entrada **gratuita** los domingos.
insider
[Sustantivo]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

informado, persona enterada

informado, persona enterada

Ex: The book reveals secrets only an insider would know .El libro revela secretos que solo un **insider** conocería.
product
[Sustantivo]

something that is created or grown for sale

producto

producto

Ex: The tech startup launched its flagship product at the trade show last month .La startup tecnológica lanzó su **producto** estrella en la feria comercial el mes pasado.
goods
[Sustantivo]

items made or produced for sale

bienes

bienes

Ex: He decided to donate his gently used goods to charity , hoping to help those in need .Decidió donar sus **bienes** ligeramente usados a la caridad, con la esperanza de ayudar a los necesitados.
unnecessary
[Adjetivo]

not needed at all or more than what is required

innecesario

innecesario

Ex: Using overly complicated language in the presentation was unnecessary; the audience would have understood simpler terms .Usar un lenguaje excesivamente complicado en la presentación fue **innecesario**; el público habría entendido términos más simples.
expensive
[Adjetivo]

having a high price

caro

caro

Ex: The luxury car is expensive but offers excellent performance .El coche de lujo es **caro** pero ofrece un rendimiento excelente.
cheap
[Adjetivo]

having a low price

barato

barato

Ex: The shirt she bought was very cheap; she got it on sale .La camisa que compró era muy **barata**; la consiguió en oferta.
usual
[Adjetivo]

conforming to what is generally anticipated or considered typical

habitual, usual

habitual, usual

Ex: They followed the usual protocol during the meeting .Siguieron el protocolo **habitual** durante la reunión.
billboard
[Sustantivo]

a big sign used for advertising, usually found near roads or highways

valla publicitaria, cartelera

valla publicitaria, cartelera

Ex: The billboard displayed a message about road safety .
magazine
[Sustantivo]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

revista

revista

Ex: The library has a wide selection of magazines on different subjects .La biblioteca tiene una amplia selección de **revistas** sobre diferentes temas.
fashion
[Sustantivo]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

moda

moda

Ex: They opened a boutique that sells high-end fashion brands .Abrieron una boutique que vende marcas de **moda** de alta gama.
publication
[Sustantivo]

a printed work, such as a book, magazine, etc. that is publicly distributed

publicación

publicación

Ex: The publication of the scandalous article caused an uproar .
company
[Sustantivo]

an organization that does business and earns money from it

empresa, compañía

empresa, compañía

Ex: The company's main office is located downtown .La oficina principal de la **empresa** está ubicada en el centro de la ciudad.

to make a connection between someone or something and another in the mind

asociar

asociar

Ex: The color red is commonly associated with passion and intensity across various cultures .
banner
[Sustantivo]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

bandera

bandera

Ex: The stadium was adorned with banners of the competing teams for the championship game .El estadio estaba adornado con **banderas** de los equipos competidores para el juego de campeonato.

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

publicidad clasificada, anuncios clasificados

publicidad clasificada, anuncios clasificados

Ex: Many online platforms now replace traditional classified ads.Muchas plataformas en línea ahora reemplazan los **anuncios clasificados** tradicionales.
commercial
[Adjetivo]

related to the purchasing and selling of different goods and services

comercial

comercial

Ex: The film was a commercial success despite mixed reviews .La película fue un éxito **comercial** a pesar de las críticas mixtas.
endorsement
[Sustantivo]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

promoción

promoción

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
flyer
[Sustantivo]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

folleto, volante

folleto, volante

Ex: She read a flyer about language courses .Ella leyó un **folleto** sobre cursos de idiomas.
jingle
[Sustantivo]

a short catchy tune, often used in advertising

sintonía, cancioncilla

sintonía, cancioncilla

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
logo
[Sustantivo]

a symbol or design used to represent a company or organization

logo, emblema

logo, emblema

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
pop-up
[Sustantivo]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

ventana emergente, pop-up

ventana emergente, pop-up

Ex: The pop-up message provided information about the latest software update .El mensaje **emergente** proporcionó información sobre la última actualización de software.
slogan
[Sustantivo]

a short memorable phrase that is used in advertising to draw people's attention toward something

eslogan

eslogan

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .El **eslogan** del grupo ambiental "Salva la Tierra, Un Paso a la Vez" resonó profundamente con el público durante su campaña.
spam
[Sustantivo]

unwanted or irrelevant online advertisements sent to many people

spam, correo basura

spam, correo basura

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam.
stealth marketing
[Sustantivo]

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

marketing sigiloso, marketing encubierto

marketing sigiloso, marketing encubierto

Ex: Some criticize stealth marketing for being misleading .Algunos critican el **marketing sigiloso** por ser engañoso.
advertisement
[Sustantivo]

any movie, picture, note, etc. designed to promote products or services to the public

anuncio, comercial

anuncio, comercial

Ex: The government released an advertisement about the importance of vaccinations .El gobierno lanzó un **anuncio** sobre la importancia de las vacunas.
celerity
[Sustantivo]

the quality of being fast and swift in movement

celeridad

celeridad

Ex: The software update was applied with impressive celerity, minimizing downtime .La actualización del software se aplicó con una **celeridad** impresionante, minimizando el tiempo de inactividad.
offer
[Sustantivo]

a statement in which one expresses readiness or willingness to do something for someone or give something to them

oferta, propuesta

oferta, propuesta

Ex: His offer to pay for dinner was a kind gesture appreciated by everyone at the table .Su **oferta** de pagar la cena fue un gesto amable apreciado por todos en la mesa.
recommendation
[Sustantivo]

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

recomendación

recomendación

Ex: Based on the teacher 's recommendation, she decided to take advanced classes .Basándose en la **recomendación** del profesor, decidió tomar clases avanzadas.
glossy
[Adjetivo]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

brillante, satínado

brillante, satínado

Ex: The glossy surface of the advertisement reflected the light beautifully .La superficie **brillante** del anuncio reflejaba la luz de manera hermosa.
campaign
[Sustantivo]

a series of organized activities that are intended to achieve a particular goal

campaña

campaña

Ex: The vaccination campaign was successful in reaching vulnerable populations and preventing the spread of disease .La **campaña** de vacunación fue exitosa en llegar a las poblaciones vulnerables y prevenir la propagación de la enfermedad.

to provide someone with support, hope, or confidence

animar, motivar

animar, motivar

Ex: The supportive community rallied together to encourage the local artist , helping her believe in her talent and pursue a career in the arts .La comunidad solidaria se unió para **animar** a la artista local, ayudándola a creer en su talento y a seguir una carrera en las artes.
advertisement
[Sustantivo]

any movie, picture, note, etc. designed to promote products or services to the public

anuncio, comercial

anuncio, comercial

Ex: The government released an advertisement about the importance of vaccinations .El gobierno lanzó un **anuncio** sobre la importancia de las vacunas.
El libro Insight - Intermedio
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