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Boken Insight - Mellannivå - Enhet 6 - 6A

Here you will find the vocabulary from Unit 6 - 6A in the Insight Intermediate coursebook, such as "agency", "endorsement", "insider", etc.

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Insight - Intermediate
marketing
[Substantiv]

the act or process of selling or advertising a product or service, usually including market research

marknadsföring, försäljning

marknadsföring, försäljning

Ex: The team analyzed data to improve their marketing campaign.Teamet analyserade data för att förbättra sin **marknadsförings**kampanj.
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agency
[Substantiv]

a business or organization that provides services to other parties, especially by representing them in transactions

byrå, kontor

byrå, kontor

Ex: An insurance agency sells and services insurance policies to clients , acting as a liaison between the insurer and the insured .Ett försäkrings**byrå** säljer och servar försäkringspolicer till kunder, och fungerar som en länk mellan försäkringsgivaren och den försäkrade.
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brand
[Substantiv]

the name that a particular product or service is identified with

varumärke, handelsnamn

varumärke, handelsnamn

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .Att bygga ett ansett **varumärke** kräver år av konsekvent ansträngning och att leverera på löften till kunder.
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luxury
[Substantiv]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

lyx

lyx

Ex: The house exuded luxury with its custom finishes and expansive views .Huset utstrålade **lyx** med sina skräddarsydda avslut och vidsträckta utsikter.
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free
[adjektiv]

not requiring payment

gratis, fri

gratis, fri

Ex: The museum offers free admission on Sundays .Museet erbjuder **gratis** inträde på söndagar.
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insider
[Substantiv]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

insider, invigd person

insider, invigd person

Ex: The book reveals secrets only an insider would know .Boken avslöjar hemligheter som bara en **insider** skulle känna till.
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product
[Substantiv]

something that is created or grown for sale

produkt, artikel

produkt, artikel

Ex: The tech startup launched its flagship product at the trade show last month .Tech-startupet lanserade sitt flaggskepps-**produkt** på mässan förra månaden.
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goods
[Substantiv]

items made or produced for sale

varor,  produkter

varor, produkter

Ex: He decided to donate his gently used goods to charity , hoping to help those in need .Han beslöt att donera sina lätt använda **varor** till välgörenhet, i hopp om att hjälpa de behövande.
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unnecessary
[adjektiv]

not needed at all or more than what is required

onödig, överflödig

onödig, överflödig

Ex: Using overly complicated language in the presentation was unnecessary; the audience would have understood simpler terms .Att använda alltför komplicerat språk i presentationen var **onödigt**; publiken skulle ha förstått enklare termer.
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expensive
[adjektiv]

having a high price

dyr, kostsam

dyr, kostsam

Ex: The luxury car is expensive but offers excellent performance .Lyxbilen är **dyr** men erbjuder utmärkt prestanda.
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cheap
[adjektiv]

having a low price

billig, prisvärd

billig, prisvärd

Ex: The shirt she bought was very cheap; she got it on sale .Skjortan hon köpte var väldigt **billig**; hon fick den på rea.
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usual
[adjektiv]

conforming to what is generally anticipated or considered typical

vanlig, sedvanlig

vanlig, sedvanlig

Ex: They followed the usual protocol during the meeting .De följde det **vanliga** protokollet under mötet.
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billboard
[Substantiv]

a big sign used for advertising, usually found near roads or highways

reklamtavla, affisch

reklamtavla, affisch

Ex: The billboard displayed a message about road safety .
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magazine
[Substantiv]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

tidskrift, magasin

tidskrift, magasin

Ex: The library has a wide selection of magazines on different subjects .Biblioteket har ett brett urval av **tidskrifter** om olika ämnen.
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fashion
[Substantiv]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

mode

mode

Ex: They opened a boutique that sells high-end fashion brands .De öppnade en butik som säljer high-end **mode** varumärken.
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publication
[Substantiv]

a printed work, such as a book, magazine, etc. that is publicly distributed

publikation

publikation

Ex: The publication of the scandalous article caused an uproar .
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company
[Substantiv]

an organization that does business and earns money from it

företag, bolag

företag, bolag

Ex: The company's main office is located downtown .Företagets huvudkontor ligger i centrum.
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to make a connection between someone or something and another in the mind

associera, förbinda

associera, förbinda

Ex: The color red is commonly associated with passion and intensity across various cultures .
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banner
[Substantiv]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

banderoll, transparent

banderoll, transparent

Ex: The stadium was adorned with banners of the competing teams for the championship game .Arenan var prydd med **banderoller** av de tävlande lagen för mästerskapsmatchen.
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a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

småannonser, annonser

småannonser, annonser

Ex: Many online platforms now replace traditional classified ads.Många onlineplattformar ersätter nu traditionella **annonser**.
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commercial
[adjektiv]

related to the purchasing and selling of different goods and services

kommersiell

kommersiell

Ex: The film was a commercial success despite mixed reviews .Filmen var en **kommersiell** framgång trots blandade recensioner.
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endorsement
[Substantiv]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

godkännande,  stöd

godkännande, stöd

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
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flyer
[Substantiv]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

flygblad, reklamblad

flygblad, reklamblad

Ex: She read a flyer about language courses .Hon läste en **flygblad** om språkkurser.
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jingle
[Substantiv]

a short catchy tune, often used in advertising

jingle, catchy melodi

jingle, catchy melodi

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
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logo
[Substantiv]

a symbol or design used to represent a company or organization

logo, emblem

logo, emblem

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
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pop-up
[Substantiv]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

popup-fönster, hoppuppfönster

popup-fönster, hoppuppfönster

Ex: The pop-up message provided information about the latest software update .**Popup**-meddelandet gav information om den senaste programuppdateringen.
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slogan
[Substantiv]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

slogan, motto

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .Miljögruppens **slogan** "Rädda Jorden, Steg för Steg" fick stark genklang hos allmänheten under deras kampanj.
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spam
[Substantiv]

unwanted or irrelevant online advertisements sent to many people

skräppost, spam

skräppost, spam

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam.
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stealth marketing
[Substantiv]

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

stöldmarknadsföring, dold marknadsföring

stöldmarknadsföring, dold marknadsföring

Ex: Some criticize stealth marketing for being misleading .Vissa kritiserar **smygreklam** för att vara vilseledande.
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advertisement
[Substantiv]

any movie, picture, note, etc. designed to promote products or services to the public

reklam, annons

reklam, annons

Ex: The government released an advertisement about the importance of vaccinations .Regeringen släppte en **annons** om vikten av vaccinationer.
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celerity
[Substantiv]

the quality of being fast and swift in movement

snabbhet, rörlighet

snabbhet, rörlighet

Ex: The software update was applied with impressive celerity, minimizing downtime .Programuppdateringen tillämpades med imponerande **snabbhet**, vilket minimerade stilleståndstiden.
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offer
[Substantiv]

a statement in which one expresses readiness or willingness to do something for someone or give something to them

erbjudande, förslag

erbjudande, förslag

Ex: His offer to pay for dinner was a kind gesture appreciated by everyone at the table .Hans **erbjudande** att betala för middagen var en vänlig gest som uppskattades av alla vid bordet.
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recommendation
[Substantiv]

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

rekommendation, råd

rekommendation, råd

Ex: Based on the teacher 's recommendation, she decided to take advanced classes .Baserat på lärarens **rekommendation** bestämde hon sig för att ta avancerade klasser.
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glossy
[adjektiv]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

glansig, lackerad

glansig, lackerad

Ex: The glossy surface of the advertisement reflected the light beautifully .Den **glänsande** ytan på annonsen reflekterade ljuset vackert.
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campaign
[Substantiv]

a series of organized activities that are intended to achieve a particular goal

kampanj

kampanj

Ex: The vaccination campaign was successful in reaching vulnerable populations and preventing the spread of disease .Vaccinations**kampanjen** lyckades nå sårbara befolkningar och förhindra spridningen av sjukdom.
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to provide someone with support, hope, or confidence

uppmuntra, stödja

uppmuntra, stödja

Ex: The supportive community rallied together to encourage the local artist , helping her believe in her talent and pursue a career in the arts .Det stödjande samhället samlades för att **uppmuntra** den lokala konstnären, hjälpte henne att tro på sin talang och att fortsätta en karriär inom konsten.
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advertisement
[Substantiv]

any movie, picture, note, etc. designed to promote products or services to the public

reklam, annons

reklam, annons

Ex: The government released an advertisement about the importance of vaccinations .Regeringen släppte en **annons** om vikten av vaccinationer.
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Boken Insight - Mellannivå
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