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Kniha Insight - Středně pokročilý - Jednotka 6 - 6A

Zde najdete slovní zásobu z Unit 6 - 6A v učebnici Insight Intermediate, jako je "agentura", "endorsement", "insider" atd.

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Insight - Intermediate
marketing
[Podstatné jméno]

the act or process of selling or advertising a product or service, usually including market research

marketing, tržní komunikace

marketing, tržní komunikace

agency
[Podstatné jméno]

a business or organization that provides services to other parties, especially by representing them in transactions

agentura, zastoupení

agentura, zastoupení

Ex: An agency sells and services insurance policies to clients , acting as a liaison between the insurer and the insured .
brand
[Podstatné jméno]

the name that a particular product or service is identified with

značka, brand

značka, brand

luxury
[Podstatné jméno]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

luxus, prestiž

luxus, prestiž

Ex: The house luxury with its custom finishes and expansive views .
free
[Přídavné jméno]

not requiring payment

zdarma, bezplatně

zdarma, bezplatně

insider
[Podstatné jméno]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

insider, člen

insider, člen

product
[Podstatné jméno]

something that is created or grown for sale

produkt, výrobek

produkt, výrobek

goods
[Podstatné jméno]

items made or produced for sale

zboží, produkty

zboží, produkty

unnecessary
[Přídavné jméno]

not needed at all or more than what is required

zbytečný, nepotřebný

zbytečný, nepotřebný

expensive
[Přídavné jméno]

having a high price

drahý, nákladný

drahý, nákladný

cheap
[Přídavné jméno]

having a low price

levný, laciný

levný, laciný

usual
[Přídavné jméno]

conforming to what is generally anticipated or considered typical

běžný, obvyklý

běžný, obvyklý

Ex: They followed usual protocol during the meeting .
billboard
[Podstatné jméno]

a big sign used for advertising, usually found near roads or highways

billboard, vysoký reklamní panel

billboard, vysoký reklamní panel

magazine
[Podstatné jméno]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

časopis, magazín

časopis, magazín

fashion
[Podstatné jméno]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

móda, styl

móda, styl

company
[Podstatné jméno]

an organization that does business and earns money from it

společnost, firma

společnost, firma

to associate
[sloveso]

to make a connection between someone or something and another in the mind

přidružit, spojuje

přidružit, spojuje

Ex: The color red is associated with passion and intensity across various cultures .
banner
[Podstatné jméno]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

banner, prapor

banner, prapor

classified advertising
[Podstatné jméno]

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

inzerce, kategorie inzerátů

inzerce, kategorie inzerátů

commercial
[Přídavné jméno]

related to the purchasing and selling of different goods and services

komerční, obchodní

komerční, obchodní

Ex: The film was commercial success despite mixed reviews .
endorsement
[Podstatné jméno]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

endorsement, schválení

endorsement, schválení

flyer
[Podstatné jméno]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

leták, brožura

leták, brožura

Ex: She read flyer about language courses .
jingle
[Podstatné jméno]

a short catchy tune, often used in advertising

zvuková znělka, reklamní melodie

zvuková znělka, reklamní melodie

logo
[Podstatné jméno]

a symbol or design used to represent a company or organization

logo, značka

logo, značka

pop-up
[Podstatné jméno]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

vyskakovací okno, pop-up okno

vyskakovací okno, pop-up okno

slogan
[Podstatné jméno]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, heslo

slogan, heslo

spam
[Podstatné jméno]

unwanted or irrelevant online advertisements sent to many people

spam, nevyžádaná pošta

spam, nevyžádaná pošta

stealth marketing
[Podstatné jméno]

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

skrytý marketing, nenápadný marketing

skrytý marketing, nenápadný marketing

advertisement
[Podstatné jméno]

any movie, picture, note, etc. designed to promote products or services to the public

inzerát, reklama

inzerát, reklama

Ex: The government released advertisement about the importance of vaccinations .
celerity
[Podstatné jméno]

the quality of being fast and swift in movement

rychlost, celerita

rychlost, celerita

offer
[Podstatné jméno]

a statement in which one expresses readiness or willingness to do something for someone or give something to them

nabídka, propozice

nabídka, propozice

recommendation
[Podstatné jméno]

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

doporučení, návrh

doporučení, návrh

Ex: Based on the teacherrecommendation, she decided to take advanced classes .
glossy
[Přídavné jméno]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

lesklý, hladký

lesklý, hladký

campaign
[Podstatné jméno]

a series of organized activities that are intended to achieve a particular goal

kampaň, akce

kampaň, akce

to encourage
[sloveso]

to provide someone with support, hope, or confidence

podporovat, povzbuzovat

podporovat, povzbuzovat

advertisement
[Podstatné jméno]

any movie, picture, note, etc. designed to promote products or services to the public

inzerát, reklama

inzerát, reklama

Ex: The government released advertisement about the importance of vaccinations .
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