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Kniha Insight - Středně pokročilý - Jednotka 6 - 6A

Zde najdete slovní zásobu z Jednotky 6 - 6A v učebnici Insight Intermediate, jako "agentura", "doporučení", "zasvěcenec", atd.

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Insight - Intermediate
marketing
marketing
[Podstatné jméno]

the act or process of selling or advertising a product or service, usually including market research

marketing, prodej

marketing, prodej

Ex: Successful marketing requires understanding customer needs. 
agency
agency
[Podstatné jméno]

a business or organization that provides services to other parties, especially by representing them in transactions

agentura, kancelář

agentura, kancelář

Ex: A real estate agency helps facilitate transactions between property buyers and sellers. 
brand
brand
[Podstatné jméno]

the name that a particular product or service is identified with

značka, obchodní název

značka, obchodní název

Ex: Apple is known for its innovative products and strong brand identity worldwide. 
luxury
luxury
[Podstatné jméno]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

luxus

luxus

Ex: The luxury of the hotel's amenities was evident in its opulent decor and exceptional service. 
free
free
[Přídavné jméno]

not requiring payment

zdarma, volný

zdarma, volný

Ex: Free Wi-Fi is available in this café. 
insider
insider
[Podstatné jméno]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

zasvěcenec, informovaná osoba

zasvěcenec, informovaná osoba

Ex: As an insider, he knew about the company’s future plans. 
product
product
[Podstatné jméno]

something that is created or grown for sale

produkt, zboží

produkt, zboží

Ex: The bakery's best-selling product is its freshly baked bread. 
goods
goods
[Podstatné jméno]

items made or produced for sale

zboží,  produkty

zboží, produkty

Ex: The store offers a wide range of goods, from fresh produce to handmade crafts. 
unnecessary
unnecessary
[Přídavné jméno]

not needed at all or more than what is required

zbytečný, nadbytečný

zbytečný, nadbytečný

Ex: His comments during the meeting were unnecessary and only served to prolong the discussion. 
expensive
expensive
[Přídavné jméno]

having a high price

drahy, nákladný

drahy, nákladný

Ex: He bought an expensive watch as a gift for his father. 
cheap
cheap
[Přídavné jméno]

having a low price

levný, laciný

levný, laciný

Ex: He found a cheap flight deal for his vacation. 
usual
usual
[Přídavné jméno]

conforming to what is generally anticipated or considered typical

obvyklý, běžný

obvyklý, běžný

Ex: The usual procedure involves filling out the form first. 
billboard
billboard
[Podstatné jméno]

a big sign used for advertising, usually found near roads or highways

billboard, reklamní tabule

billboard, reklamní tabule

Ex: The billboard advertised the latest smartphone on the highway. 
magazine
magazine
[Podstatné jméno]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

časopis, magazín

časopis, magazín

Ex: I often read parenting magazines to get advice on raising my children. 
fashion
fashion
[Podstatné jméno]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

móda

móda

Ex: Fashion trends can vary greatly depending on the region and culture. 
publication
publication
[Podstatné jméno]

a printed work, such as a book, magazine, etc. that is publicly distributed

publikace

publikace

Ex: The library has a collection of rare publications from the 19th century. 
company
company
[Podstatné jméno]

an organization that does business and earns money from it

společnost, firma

společnost, firma

Ex: He invested his savings in a small startup company. 
to associate
to associate
[sloveso]

to make a connection between someone or something and another in the mind

spojovat, asociovat

spojovat, asociovat

Ex: Many people associate the smell of freshly baked cookies with warmth and home. 
banner
banner
[Podstatné jméno]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

banner, transparent

banner, transparent

Ex: The school hung a banner in the gym to celebrate the championship win. 
classified advertising
classified advertising
[Podstatné jméno]

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

inzerce, inzeráty

inzerce, inzeráty

Ex: Classified advertisement is often the most affordable way to promote a small business. 
commercial
commercial
[Přídavné jméno]

related to the purchasing and selling of different goods and services

komerční

komerční

Ex: Commercial transactions involve the exchange of goods or services for money. 
endorsement
endorsement
[Podstatné jméno]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

schválení,  podpora

schválení, podpora

Ex: The celebrity's endorsement of the new brand boosted its sales significantly. 
flyer
flyer
[Podstatné jméno]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

leták, prospekt

leták, prospekt

Ex: She handed out flyers for the new café. 
jingle
jingle
[Podstatné jméno]

a short catchy tune, often used in advertising

jingle, chytlavá melodie

jingle, chytlavá melodie

Ex: The jingle for that soda brand is stuck in my head all day. 
logo
logo
[Podstatné jméno]

a symbol or design used to represent a company or organization

logo, emblemat

logo, emblemat

Ex: The company's new logo features a bold design with vibrant colors that stand out. 
pop-up
pop-up
[Podstatné jméno]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

vyskakovací okno, pop-up okno

vyskakovací okno, pop-up okno

Ex: She installed an ad blocker to reduce the number of pop-up ads while browsing the internet. 
slogan
slogan
[Podstatné jméno]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

slogan, motto

Ex: The company's slogan "Just Do It" became synonymous with their brand, inspiring millions of athletes worldwide. 
spam
spam
[Podstatné jméno]

unwanted or irrelevant online advertisements sent to many people

spam, nevyžádaná pošta

spam, nevyžádaná pošta

Ex: The email filter automatically detects and removes spam from my inbox. 
stealth marketing
stealth marketing
[Podstatné jméno]

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

skrytý marketing, utajený marketing

skrytý marketing, utajený marketing

Ex: The company used stealth marketing to attract young customers. 
advertisement
advertisement
[Podstatné jméno]

any movie, picture, note, etc. designed to promote products or services to the public

reklama, oznámení

reklama, oznámení

Ex: I saw an interesting advertisement about a new Italian restaurant in town. 
celerity
celerity
[Podstatné jméno]

the quality of being fast and swift in movement

rychlost, obratnost

rychlost, obratnost

Ex: The athlete’s celerity on the track earned him a gold medal. 
offer
offer
[Podstatné jméno]

the action of presenting something verbally

nabídka, návrh

nabídka, návrh

Ex: His offer of apology sounded sincere. 
recommendation
recommendation
[Podstatné jméno]

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

doporučení, rada

doporučení, rada

Ex: The doctor made a recommendation to increase her daily exercise. 
glossy
glossy
[Přídavné jméno]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

lesklý, lakovaný

lesklý, lakovaný

Ex: The glossy magazine featured vibrant photographs that caught her eye. 
campaign
campaign
[Podstatné jméno]

a series of organized activities that are intended to achieve a particular goal

kampaň

kampaň

Ex: The presidential campaign included rallies, debates, and advertising across the country. 
to encourage
to encourage
[sloveso]

to provide someone with support, hope, or confidence

povzbudit, podpořit

povzbudit, podpořit

Ex: The teacher always took the time to encourage her students, praising their efforts and boosting their confidence in the classroom. 
advertisement
advertisement
[Podstatné jméno]

any movie, picture, note, etc. designed to promote products or services to the public

reklama, oznámení

reklama, oznámení

Ex: I saw an interesting advertisement about a new Italian restaurant in town. 
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