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Kniha Insight - Středně pokročilý - Jednotka 6 - 6A

Zde najdete slovní zásobu z Unit 6 - 6A v učebnici Insight Intermediate, jako je "agentura", "endorsement", "insider" atd.

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Insight - Intermediate
marketing

the act or process of selling or advertising a product or service, usually including market research

marketing, propagace

marketing, propagace

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[Podstatné jméno]
agency

a business or organization that provides services to other parties, especially by representing them in transactions

agentura, organizace

agentura, organizace

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[Podstatné jméno]
brand

the name that a particular product or service is identified with

značka, label

značka, label

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[Podstatné jméno]
luxury

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

luxus, luxusnost

luxus, luxusnost

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[Podstatné jméno]
free

not requiring payment

zdarma, volný

zdarma, volný

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[Přídavné jméno]
insider

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

insider, vnitřní člen

insider, vnitřní člen

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[Podstatné jméno]
product

something that is created or grown for sale

produkt, zboží

produkt, zboží

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[Podstatné jméno]
goods

items made or produced for sale

zboží, výrobky

zboží, výrobky

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[Podstatné jméno]
unnecessary

not needed at all or more than what is required

zbytečný, nepotřebný

zbytečný, nepotřebný

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[Přídavné jméno]
expensive

having a high price

drahý, cenný

drahý, cenný

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[Přídavné jméno]
cheap

having a low price

levný, příznivý

levný, příznivý

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[Přídavné jméno]
usual

happening or done most of the time

obvyklý, běžný

obvyklý, běžný

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[Přídavné jméno]
billboard

a big sign used for advertising, usually found near roads or highways

billboard, reklamní plakát

billboard, reklamní plakát

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[Podstatné jméno]
magazine

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

časopis, magazín

časopis, magazín

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[Podstatné jméno]
fashion

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

móda, styl

móda, styl

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[Podstatné jméno]
publication

a printed work, such as a book, magazine, etc. that is publicly distributed

publikace, tisk

publikace, tisk

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[Podstatné jméno]
company

an organization that does business and earns money from it

společnost, firma

společnost, firma

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[Podstatné jméno]
to associate

to make a connection between someone or something and another in the mind

asociovat, svazovat

asociovat, svazovat

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[sloveso]
banner

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

banner, prapor

banner, prapor

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[Podstatné jméno]
classified ad

a type of advertisement in a newspaper, magazine, or online platform that is typically short, text-only, and grouped under specific categories

klasifikovaná inzerce, inzerát

klasifikovaná inzerce, inzerát

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[Podstatné jméno]
commercial

related to the purchasing and selling of different goods and services

komerční, obchodní

komerční, obchodní

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[Přídavné jméno]
endorsement

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

podpora, schválení

podpora, schválení

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[Podstatné jméno]
flyer

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

leták, brožura

leták, brožura

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[Podstatné jméno]
jingle

a short catchy tune, often used in advertising

melodie, jingle

melodie, jingle

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[Podstatné jméno]
logo

a symbol or design used to represent a company or organization

logo, symbol

logo, symbol

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[Podstatné jméno]
pop-up

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

vyskakovací okno, pop-up

vyskakovací okno, pop-up

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[Podstatné jméno]
slogan

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

slogan, motto

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[Podstatné jméno]
spam

unwanted or irrelevant online advertisements sent to many people

spam, nevyžádaná pošta

spam, nevyžádaná pošta

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[Podstatné jméno]
stealth marketing

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

skrytý marketing, neviditelná reklama

skrytý marketing, neviditelná reklama

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[Podstatné jméno]
advertisement

any movie, picture, note, etc. designed to promote products or services to the public

reklama, inzerát

reklama, inzerát

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[Podstatné jméno]
celerity

the quality of being fast and swift in movement

celerita, rychlost

celerita, rychlost

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[Podstatné jméno]
offer

a statement in which one expresses readiness or willingness to do something for someone or give something to them

nabídka, předloha

nabídka, předloha

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[Podstatné jméno]
recommendation

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

doporučení

doporučení

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[Podstatné jméno]
glossy

(of paper or magazine) having a shiny or polished surface, typically because of a coating

lesklý, hladký

lesklý, hladký

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[Přídavné jméno]
campaign

a series of organized activities that are intended to achieve a particular goal

kampaň, operace

kampaň, operace

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[Podstatné jméno]
to encourage

to provide someone with support, hope, or confidence

podporovat, povzbuzovat

podporovat, povzbuzovat

Google Translate
[sloveso]
advertisement

any movie, picture, note, etc. designed to promote products or services to the public

reklama, inzerát

reklama, inzerát

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[Podstatné jméno]
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