Kniha Insight - Středně pokročilý - Jednotka 6 - 6A
Zde najdete slovní zásobu z Unit 6 - 6A v učebnici Insight Intermediate, jako je "agentura", "endorsement", "insider" atd.
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the act or process of selling or advertising a product or service, usually including market research

marketing, propagace

a business or organization that provides services to other parties, especially by representing them in transactions

agentura, organizace

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

luxus, luxusnost

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

insider, vnitřní člen

a big sign used for advertising, usually found near roads or highways

billboard, reklamní plakát

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

časopis, magazín

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

móda, styl

a printed work, such as a book, magazine, etc. that is publicly distributed

publikace, tisk

to make a connection between someone or something and another in the mind

asociovat, svazovat

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

banner, prapor

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

katalogová reklama, inzerce

related to the purchasing and selling of different goods and services

komerční, obchodní

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

podpora, schválení

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

leták, brožura

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

vyskakovací okno, pop-up

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

unwanted or irrelevant online advertisements sent to many people

spam, nevyžádaná pošta

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

skrytý marketing, neviditelná reklama

any movie, picture, note, etc. designed to promote products or services to the public

reklama, inzerát

a statement in which one expresses readiness or willingness to do something for someone or give something to them

nabídka, předloha

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

doporučení

(of paper or magazine) having a shiny or polished surface, typically because of a coating

lesklý, hladký

a series of organized activities that are intended to achieve a particular goal

kampaň, operace

