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Cartea Insight - Intermediar - Unitatea 6 - 6A

Here you will find the vocabulary from Unit 6 - 6A in the Insight Intermediate coursebook, such as "agency", "endorsement", "insider", etc.

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Insight - Intermediate
marketing
[substantiv]

the act or process of selling or advertising a product or service, usually including market research

marketing, vânzare

marketing, vânzare

Ex: The team analyzed data to improve their marketing campaign.Echipa a analizat datele pentru a-și îmbunătăți campania de **marketing**.
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agency
[substantiv]

a business or organization that provides services to other parties, especially by representing them in transactions

agenție, birou

agenție, birou

Ex: An insurance agency sells and services insurance policies to clients , acting as a liaison between the insurer and the insured .O **agenție** de asigurări vinde și deservește polițele de asigurare pentru clienți, acționând ca intermediar între asigurator și asigurat.
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brand
[substantiv]

the name that a particular product or service is identified with

marcă, nume comercial

marcă, nume comercial

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .Construirea unui **brand** de încredere necesită ani de efort consecvent și de respectare a promisiunilor față de clienți.
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luxury
[substantiv]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

lux

lux

Ex: The house exuded luxury with its custom finishes and expansive views .Casa emana **lux** cu finisajele sale personalizate și priveliștile expansive.
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free
[adjectiv]

not requiring payment

gratuit, liber

gratuit, liber

Ex: The museum offers free admission on Sundays .Muzeul oferă intrare **gratuită** duminica.
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insider
[substantiv]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

insider, persoană informată

insider, persoană informată

Ex: The book reveals secrets only an insider would know .Cartea dezvăluie secrete pe care doar un **insider** le-ar ști.
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product
[substantiv]

something that is created or grown for sale

produs, articol

produs, articol

Ex: The tech startup launched its flagship product at the trade show last month .Startup-ul tehnologic și-a lansat **produsul** de top la târgul comercial luna trecută.
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goods
[substantiv]

items made or produced for sale

mărfuri,  produse

mărfuri, produse

Ex: He decided to donate his gently used goods to charity , hoping to help those in need .A decis să doneze **bunurile** sale ușor folosite pentru caritate, sperând să ajute pe cei în nevoie.
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unnecessary
[adjectiv]

not needed at all or more than what is required

inutil, superflu

inutil, superflu

Ex: Using overly complicated language in the presentation was unnecessary; the audience would have understood simpler terms .Folosirea unui limbaj excesiv de complicat în prezentare a fost **inutilă**; publicul ar fi înțeles termeni mai simpli.
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expensive
[adjectiv]

having a high price

scump, costisitor

scump, costisitor

Ex: The luxury car is expensive but offers excellent performance .Mașina de lux este **scumpă**, dar oferă o performanță excelentă.
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cheap
[adjectiv]

having a low price

ieftin, cu preț mic

ieftin, cu preț mic

Ex: The shirt she bought was very cheap; she got it on sale .Bluza pe care a cumpărat-o a fost foarte **ieftină**; a obținut-o la reducere.
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usual
[adjectiv]

conforming to what is generally anticipated or considered typical

obișnuit, uzual

obișnuit, uzual

Ex: They followed the usual protocol during the meeting .Au urmat protocolul **obișnuit** în timpul ședinței.
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billboard
[substantiv]

a big sign used for advertising, usually found near roads or highways

panou publicitar, afis

panou publicitar, afis

Ex: The billboard displayed a message about road safety .**Panoul publicitar** afișa un mesaj despre siguranța rutieră.
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magazine
[substantiv]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

revistă, magazin

revistă, magazin

Ex: The library has a wide selection of magazines on different subjects .Biblioteca are o selecție largă de **reviste** pe diferite subiecte.
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fashion
[substantiv]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

modă

modă

Ex: They opened a boutique that sells high-end fashion brands .Au deschis un magazin care vinde mărci de **modă** de lux.
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publication
[substantiv]

a printed work, such as a book, magazine, etc. that is publicly distributed

publicație

publicație

Ex: The publication of the scandalous article caused an uproar .
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company
[substantiv]

an organization that does business and earns money from it

companie, firmă

companie, firmă

Ex: The company's main office is located downtown .Sediuul principal al **companiei** este situat în centrul orașului.
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to make a connection between someone or something and another in the mind

asocia, legă

asocia, legă

Ex: The color red is commonly associated with passion and intensity across various cultures .
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banner
[substantiv]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

banner, pancartă

banner, pancartă

Ex: The stadium was adorned with banners of the competing teams for the championship game .Stadionul era împodobit cu **bannere** ale echipelor concurente pentru meciul de campionat.
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a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

publicitate clasificată, anunțuri

publicitate clasificată, anunțuri

Ex: Many online platforms now replace traditional classified ads.Multe platforme online înlocuiesc acum **anunțurile clasificate** tradiționale.
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commercial
[adjectiv]

related to the purchasing and selling of different goods and services

comercial

comercial

Ex: The film was a commercial success despite mixed reviews .Filmul a avut succes **comercial** în ciuda recenziilor mixte.
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endorsement
[substantiv]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

aprobare,  susținere

aprobare, susținere

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
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flyer
[substantiv]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

pliant, flyer

pliant, flyer

Ex: She read a flyer about language courses .A citit un **pliant** despre cursurile de limbi străine.
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jingle
[substantiv]

a short catchy tune, often used in advertising

jingle, melodie captivantă

jingle, melodie captivantă

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
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logo
[substantiv]

a symbol or design used to represent a company or organization

logo, emblema

logo, emblema

Ex: They printed the logo on all their marketing materials to make sure people noticed it .Au imprimat **sigla** pe toate materialele lor de marketing pentru a se asigura că oamenii o observă.
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pop-up
[substantiv]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

fereastră pop-up, fereastră care apare brusc

fereastră pop-up, fereastră care apare brusc

Ex: The pop-up message provided information about the latest software update .Mesajul **pop-up** a furnizat informații despre cea mai recentă actualizare software.
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slogan
[substantiv]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

slogan, motto

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .**Sloganul** grupului de mediu "Salvați Pământul, Pas cu Pas" a rezonat profund cu publicul în timpul campaniei lor.
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spam
[substantiv]

unwanted or irrelevant online advertisements sent to many people

spam, email nedorit

spam, email nedorit

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam.
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stealth marketing
[substantiv]

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

marketing ascuns, marketing stealth

marketing ascuns, marketing stealth

Ex: Some criticize stealth marketing for being misleading .Unii critică **marketingul ascuns** pentru că este înșelător.
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advertisement
[substantiv]

any movie, picture, note, etc. designed to promote products or services to the public

reclamă, anunț

reclamă, anunț

Ex: The government released an advertisement about the importance of vaccinations .Guvernul a lansat un **anunț** despre importanța vaccinărilor.
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celerity
[substantiv]

the quality of being fast and swift in movement

rapiditate, agilitate

rapiditate, agilitate

Ex: The software update was applied with impressive celerity, minimizing downtime .Actualizarea software-ului a fost aplicată cu o **rapiditate** impresionantă, minimizând timpul de nefuncționare.
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offer
[substantiv]

a statement in which one expresses readiness or willingness to do something for someone or give something to them

ofertă, propunere

ofertă, propunere

Ex: His offer to pay for dinner was a kind gesture appreciated by everyone at the table .**Oferta** lui de a plăti pentru cină a fost un gest amabil apreciat de toți cei de la masă.
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recommendation
[substantiv]

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

recomandare, sfat

recomandare, sfat

Ex: Based on the teacher 's recommendation, she decided to take advanced classes .Pe baza **recomandării** profesorului, ea a decis să urmeze cursuri avansate.
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glossy
[adjectiv]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

lucios, lacat

lucios, lacat

Ex: The glossy surface of the advertisement reflected the light beautifully .Suprafața **lucioasă** a reclamei reflecta frumos lumina.
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campaign
[substantiv]

a series of organized activities that are intended to achieve a particular goal

campanie

campanie

Ex: The vaccination campaign was successful in reaching vulnerable populations and preventing the spread of disease .**Campania** de vaccinare a avut succes în atingerea populațiilor vulnerabile și în prevenirea răspândirii bolii.
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to provide someone with support, hope, or confidence

încuraja, sprijini

încuraja, sprijini

Ex: The supportive community rallied together to encourage the local artist , helping her believe in her talent and pursue a career in the arts .Comunitatea de susținere s-a unit pentru a **încuraja** artistul local, ajutând-o să creadă în talentul ei și să urmeze o carieră în arte.
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advertisement
[substantiv]

any movie, picture, note, etc. designed to promote products or services to the public

reclamă, anunț

reclamă, anunț

Ex: The government released an advertisement about the importance of vaccinations .Guvernul a lansat un **anunț** despre importanța vaccinărilor.
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