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Cartea Insight - Intermediar - Unitatea 6 - 6A

Aici veți găsi vocabularul din Unitatea 6 - 6A din manualul Insight Intermediate, cum ar fi "agenție", "aviz", "insider", etc.

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Insight - Intermediate
marketing
marketing
[substantiv]

the act or process of selling or advertising a product or service, usually including market research

marketing, vânzare

marketing, vânzare

Ex: The company invested heavily in digital marketing. 
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agency
agency
[substantiv]

a business or organization that provides services to other parties, especially by representing them in transactions

agenție, birou

agenție, birou

Ex: An employment agency connects job seekers with potential employers. 
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brand
brand
[substantiv]

the name that a particular product or service is identified with

marcă, nume comercial

marcă, nume comercial

Ex: The new marketing campaign aims to strengthen our brand and increase customer loyalty. 
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luxury
luxury
[substantiv]

a pleasant advantage, freedom, or opportunity that is not usually available

lux,  privilegiu

lux, privilegiu

Ex: Working from home gives Maya the luxury of setting her own schedule. 
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free
free
[adjectiv]

not requiring payment

gratuit, liber

gratuit, liber

Ex: We are offering free delivery for orders over $50. 
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insider
insider
[substantiv]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

insider, persoană informată

insider, persoană informată

Ex: As an insider, he knew about the company’s future plans. 
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product
product
[substantiv]

something that is created or grown for sale

produs, articol

produs, articol

Ex: The company introduced a new product line of organic skincare products. 
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goods
goods
[substantiv]

items made or produced for sale

mărfuri,  produse

mărfuri, produse

Ex: The store offers a wide range of goods, from fresh produce to handmade crafts. 

Magazinul oferă o gamă largă de mărfuri, de la produse proaspete până la articole artisanale.

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unnecessary
unnecessary
[adjectiv]

not needed at all or more than what is required

inutil, superflu

inutil, superflu

Ex: His comments during the meeting were unnecessary and only served to prolong the discussion. 

Comentariile sale în timpul ședinței au fost inutile și au servit doar pentru a prelungi discuția.

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expensive
expensive
[adjectiv]

having a high price

scump, costisitor

scump, costisitor

Ex: Expensive clothes don't always mean better quality. 
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cheap
cheap
[adjectiv]

having a low price

ieftin, cu preț mic

ieftin, cu preț mic

Ex: The store sells clothes that are stylish but cheap. 
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usual
usual
[adjectiv]

conforming to what is generally anticipated or considered typical

obișnuit, uzual

obișnuit, uzual

Ex: The usual hours of operation are from 9 AM to 5 PM. 

Orele obișnuite de funcționare sunt de la 9 AM la 5 PM.

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billboard
billboard
[substantiv]

a big sign used for advertising, usually found near roads or highways

panou publicitar, afis

panou publicitar, afis

Ex: The billboard advertised the latest smartphone on the highway. 

Panoul publicitar anunța cel mai recent smartphone pe autostradă.

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magazine
magazine
[substantiv]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

revistă, magazin

revistă, magazin

Ex: I subscribe to a science magazine that keeps me updated on scientific discoveries. 
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fashion
fashion
[substantiv]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

modă

modă

Ex: The 80s fashion was known for its bold colors and dramatic styles. 
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publication
publication
[substantiv]

a printed work, such as a book, magazine, etc. that is publicly distributed

publicație

publicație

Ex: Her research appeared in a scientific publication. 
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company
company
[substantiv]

an organization that does business and earns money from it

companie, firmă

companie, firmă

Ex: He works for a large software company. 
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to associate

to make a connection between someone or something and another in the mind

asocia, legă

asocia, legă

Ex: The brand is keen on creating advertisements that help consumers associate positive emotions with their products. 
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banner
banner
[substantiv]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

banner, pancartă

banner, pancartă

Ex: The school hung a banner in the gym to celebrate the championship win. 

Școala a atârnat un banner în sală pentru a sărbători victoria din campionat.

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classified advertising

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

publicitate clasificată, anunțuri

publicitate clasificată, anunțuri

Ex: Classified advertisement is often the most affordable way to promote a small business. 

Anunțul clasificat este adesea cea mai accesibilă modalitate de a promova o mică afacere.

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commercial
commercial
[adjectiv]

related to the purchasing and selling of different goods and services

comercial

comercial

Ex: The city is known for its bustling commercial district. 
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endorsement
endorsement
[substantiv]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

aprobare,  susținere

aprobare, susținere

Ex: The celebrity's endorsement of the new brand boosted its sales significantly. 

Aprobarea celebrității pentru noul brand și-a crescut semnificativ vânzările.

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flyer
flyer
[substantiv]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

pliant, flyer

pliant, flyer

Ex: She handed out flyers for the new café. 

Ea a distribuit pliante pentru noul cafenea.

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jingle
jingle
[substantiv]

a short catchy tune, often used in advertising

jingle, melodie captivantă

jingle, melodie captivantă

Ex: The jingle for that soda brand is stuck in my head all day. 

Jingle-ul pentru acea marcă de băutură rămâne blocat în capul meu toată ziua.

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logo
logo
[substantiv]

a symbol or design used to represent a company or organization

logo, emblema

logo, emblema

Ex: The company's new logo features a bold design with vibrant colors that stand out. 

Noul logo al companiei prezintă un design îndrăzneț cu culori vibrante care se remarcă.

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pop-up
pop-up
[substantiv]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

fereastră pop-up, fereastră care apare brusc

fereastră pop-up, fereastră care apare brusc

Ex: She installed an ad blocker to reduce the number of pop-up ads while browsing the internet. 

Ea a instalat un blocator de reclame pentru a reduce numărul de reclame pop-up în timp ce naviga pe internet.

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slogan
slogan
[substantiv]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

slogan, motto

Ex: The company's slogan "Just Do It" became synonymous with their brand, inspiring millions of athletes worldwide. 

Sloganul companiei "Just Do It" a devenit sinonim cu marca lor, inspirând milioane de sportivi din întreaga lume.

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spam
spam
[substantiv]

unwanted or irrelevant online advertisements sent to many people

spam, email nedorit

spam, email nedorit

Ex: The email filter automatically detects and removes spam from my inbox. 

Filtrul de e-mail detectează și elimină automat spamul din căsuța mea poștală.

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stealth marketing
stealth marketing
[substantiv]

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

marketing ascuns, marketing stealth

marketing ascuns, marketing stealth

Ex: The company used stealth marketing to attract young customers. 

Compania a folosit marketingul stealth pentru a atrage clienți tineri.

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advertisement
advertisement
[substantiv]

a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering

Ex: I saw an advertisement for the new restaurant on my phone. 
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celerity
celerity
[substantiv]

the quality of being fast and swift in movement

rapiditate, agilitate

rapiditate, agilitate

Ex: The athlete’s celerity on the track earned him a gold medal. 

Iuțeala atletului pe pistă i-a adus o medalie de aur.

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offer
offer
[substantiv]

the action of presenting something verbally

propunere, ofertă

propunere, ofertă

Ex: I appreciated your offer to help with the project. 
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recommendation
recommendation
[substantiv]

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

recomandare, sfat

recomandare, sfat

Ex: The committee's recommendation was to postpone the event until next year. 
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glossy
glossy
[adjectiv]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

lucios, lacat

lucios, lacat

Ex: The glossy magazine featured vibrant photographs that caught her eye. 

Revista lucioasă prezentă fotografii vibrante care i-au atras atenția.

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campaign
campaign
[substantiv]

a series of organized activities that are intended to achieve a particular goal

campanie

campanie

Ex: The marketing campaign aimed to increase brand awareness through social media and television commercials. 
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to encourage

to provide someone with support, hope, or confidence

încuraja, sprijini

încuraja, sprijini

Ex: Despite facing numerous challenges, his friends never failed to encourage him to pursue his dreams and overcome obstacles. 
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advertisement
advertisement
[substantiv]

a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering

Ex: I saw an advertisement for the new restaurant on my phone. 
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