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Boek Insight - Intermediate - Eenheid 6 - 6A

Here you will find the vocabulary from Unit 6 - 6A in the Insight Intermediate coursebook, such as "agency", "endorsement", "insider", etc.

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Insight - Intermediate
marketing
[zelfstandig naamwoord]

the act or process of selling or advertising a product or service, usually including market research

marketing, verkoop

marketing, verkoop

Ex: The team analyzed data to improve their marketing campaign.Het team analyseerde gegevens om hun **marketing**campagne te verbeteren.
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agency
[zelfstandig naamwoord]

a business or organization that provides services to other parties, especially by representing them in transactions

agentschap, bureau

agentschap, bureau

Ex: An insurance agency sells and services insurance policies to clients , acting as a liaison between the insurer and the insured .Een verzekerings**bureau** verkoopt en beheert verzekeringspolissen voor klanten, fungeert als tussenpersoon tussen verzekeraar en verzekerde.
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brand
[zelfstandig naamwoord]

the name that a particular product or service is identified with

merk, handelsnaam

merk, handelsnaam

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .Het opbouwen van een gerenommeerd **merk** vergt jaren van consistente inspanning en het nakomen van beloften aan klanten.
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luxury
[zelfstandig naamwoord]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

luxe

luxe

Ex: The house exuded luxury with its custom finishes and expansive views .Het huis straalde **luxe** uit met zijn op maat gemaakte afwerkingen en weidse uitzichten.
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free
[bijvoeglijk naamwoord]

not requiring payment

gratis, vrij

gratis, vrij

Ex: The museum offers free admission on Sundays .Het museum biedt op zondag **gratis** toegang.
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insider
[zelfstandig naamwoord]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

insider, ingewijde

insider, ingewijde

Ex: The book reveals secrets only an insider would know .Het boek onthult geheimen die alleen een **insider** zou weten.
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product
[zelfstandig naamwoord]

something that is created or grown for sale

product, artikel

product, artikel

Ex: The tech startup launched its flagship product at the trade show last month .De tech-startup lanceerde zijn vlaggenschip-**product** op de handelsbeurs vorige maand.
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goods
[zelfstandig naamwoord]

items made or produced for sale

goederen,  producten

goederen, producten

Ex: He decided to donate his gently used goods to charity , hoping to help those in need .Hij besloot zijn licht gebruikte **goederen** aan een goed doel te doneren, in de hoop de behoeftigen te helpen.
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unnecessary
[bijvoeglijk naamwoord]

not needed at all or more than what is required

onnodig, overbodig

onnodig, overbodig

Ex: Using overly complicated language in the presentation was unnecessary; the audience would have understood simpler terms .Het gebruik van overdreven ingewikkelde taal in de presentatie was **onnodig**; het publiek zou eenvoudigere termen hebben begrepen.
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expensive
[bijvoeglijk naamwoord]

having a high price

duur, kostbaar

duur, kostbaar

Ex: The luxury car is expensive but offers excellent performance .De luxe auto is **duur** maar biedt uitstekende prestaties.
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cheap
[bijvoeglijk naamwoord]

having a low price

goedkoop, voordelig

goedkoop, voordelig

Ex: The shirt she bought was very cheap; she got it on sale .Het shirt dat ze kocht was erg **goedkoop**; ze kreeg het in de uitverkoop.
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usual
[bijvoeglijk naamwoord]

conforming to what is generally anticipated or considered typical

gebruikelijk, gewoonlijk

gebruikelijk, gewoonlijk

Ex: They followed the usual protocol during the meeting .Ze volgden het **gebruikelijke** protocol tijdens de vergadering.
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billboard
[zelfstandig naamwoord]

a big sign used for advertising, usually found near roads or highways

billboard, reclamebord

billboard, reclamebord

Ex: The billboard displayed a message about road safety .
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magazine
[zelfstandig naamwoord]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

tijdschrift, magazine

tijdschrift, magazine

Ex: The library has a wide selection of magazines on different subjects .De bibliotheek heeft een ruime keuze aan **tijdschriften** over verschillende onderwerpen.
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fashion
[zelfstandig naamwoord]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

mode

mode

Ex: They opened a boutique that sells high-end fashion brands .Ze openden een boetiek die high-end **mode**merken verkoopt.
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publication
[zelfstandig naamwoord]

a printed work, such as a book, magazine, etc. that is publicly distributed

publicatie

publicatie

Ex: The publication of the scandalous article caused an uproar .
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company
[zelfstandig naamwoord]

an organization that does business and earns money from it

bedrijf, onderneming

bedrijf, onderneming

Ex: The company's main office is located downtown .Het hoofdkantoor van het **bedrijf** bevindt zich in het centrum van de stad.
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to associate
[werkwoord]

to make a connection between someone or something and another in the mind

associëren, verbinden

associëren, verbinden

Ex: The color red is commonly associated with passion and intensity across various cultures .
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banner
[zelfstandig naamwoord]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

banier, spandoek

banier, spandoek

Ex: The stadium was adorned with banners of the competing teams for the championship game .Het stadion was versierd met **spandoeken** van de concurrerende teams voor de kampioenswedstrijd.
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classified advertising
[zelfstandig naamwoord]

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

gerubriceerde advertenties, advertenties

gerubriceerde advertenties, advertenties

Ex: Many online platforms now replace traditional classified ads.Veel online platforms vervangen nu traditionele **advertenties**.
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commercial
[bijvoeglijk naamwoord]

related to the purchasing and selling of different goods and services

commercieel

commercieel

Ex: The film was a commercial success despite mixed reviews .De film was een **commercieel** succes ondanks gemengde recensies.
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endorsement
[zelfstandig naamwoord]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

goedkeuring,  ondersteuning

goedkeuring, ondersteuning

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
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flyer
[zelfstandig naamwoord]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

flyer, folder

flyer, folder

Ex: She read a flyer about language courses .Ze las een **flyer** over taalcursussen.
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jingle
[zelfstandig naamwoord]

a short catchy tune, often used in advertising

jingle, aanstekelijk deuntje

jingle, aanstekelijk deuntje

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
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logo
[zelfstandig naamwoord]

a symbol or design used to represent a company or organization

logo, embleem

logo, embleem

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
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pop-up
[zelfstandig naamwoord]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

pop-upvenster, opduikend venster

pop-upvenster, opduikend venster

Ex: The pop-up message provided information about the latest software update .Het **pop-up**bericht gaf informatie over de nieuwste software-update.
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slogan
[zelfstandig naamwoord]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

slogan, motto

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .De **slogan** van de milieugroep "Red de Aarde, Stap voor Stap" resoneerde diep bij het publiek tijdens hun campagne.
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spam
[zelfstandig naamwoord]

unwanted or irrelevant online advertisements sent to many people

spam, ongewenste mail

spam, ongewenste mail

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam.
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stealth marketing
[zelfstandig naamwoord]

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

stealth marketing, verborgen marketing

stealth marketing, verborgen marketing

Ex: Some criticize stealth marketing for being misleading .Sommigen bekritiseren **sluikreclame** omdat het misleidend is.
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advertisement
[zelfstandig naamwoord]

any movie, picture, note, etc. designed to promote products or services to the public

advertentie, aankondiging

advertentie, aankondiging

Ex: The government released an advertisement about the importance of vaccinations .De regering heeft een **advertentie** vrijgegeven over het belang van vaccinaties.
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celerity
[zelfstandig naamwoord]

the quality of being fast and swift in movement

snelheid, vlugheid

snelheid, vlugheid

Ex: The software update was applied with impressive celerity, minimizing downtime .De software-update werd met indrukwekkende **snelheid** toegepast, waardoor downtime tot een minimum werd beperkt.
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offer
[zelfstandig naamwoord]

a statement in which one expresses readiness or willingness to do something for someone or give something to them

aanbod, voorstel

aanbod, voorstel

Ex: His offer to pay for dinner was a kind gesture appreciated by everyone at the table .Zijn **aanbod** om te betalen voor het diner was een vriendelijk gebaar dat door iedereen aan tafel werd gewaardeerd.
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recommendation
[zelfstandig naamwoord]

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

aanbeveling, advies

aanbeveling, advies

Ex: Based on the teacher 's recommendation, she decided to take advanced classes .Op basis van de **aanbeveling** van de leraar besloot ze gevorderde lessen te volgen.
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glossy
[bijvoeglijk naamwoord]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

glanzend, gelakt

glanzend, gelakt

Ex: The glossy surface of the advertisement reflected the light beautifully .Het **glanzende** oppervlak van de advertentie weerkaatste het licht prachtig.
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campaign
[zelfstandig naamwoord]

a series of organized activities that are intended to achieve a particular goal

campagne

campagne

Ex: The vaccination campaign was successful in reaching vulnerable populations and preventing the spread of disease .De vaccinatie**campagne** was succesvol in het bereiken van kwetsbare populaties en het voorkomen van de verspreiding van ziekte.
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to encourage
[werkwoord]

to provide someone with support, hope, or confidence

aanmoedigen, ondersteunen

aanmoedigen, ondersteunen

Ex: The supportive community rallied together to encourage the local artist , helping her believe in her talent and pursue a career in the arts .De ondersteunende gemeenschap kwam samen om de lokale kunstenaar aan te **moedigen**, haar te helpen geloven in haar talent en een carrière in de kunst na te streven.
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advertisement
[zelfstandig naamwoord]

any movie, picture, note, etc. designed to promote products or services to the public

advertentie, aankondiging

advertentie, aankondiging

Ex: The government released an advertisement about the importance of vaccinations .De regering heeft een **advertentie** vrijgegeven over het belang van vaccinaties.
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