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Das Buch Insight - Mittelstufe - Einheit 6 - 6A

Hier finden Sie das Vokabular aus Einheit 6 – 6A im Insight Intermediate-Kursbuch, wie zum Beispiel „Agentur“, „Endorsement“, „Insider“ usw.

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Insight - Intermediate
marketing

the act or process of selling or advertising a product or service, usually including market research

Marketing

Marketing

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agency

a business or organization that provides services to other parties, especially by representing them in transactions

Agentur

Agentur

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brand

the name that a particular product or service is identified with

Marke

Marke

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luxury

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

Luxus

Luxus

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free

not requiring payment

kostenlos

kostenlos

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insider

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

Insider

Insider

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product

something that is created or grown for sale

Produkt

Produkt

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goods

items made or produced for sale

Waren

Waren

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unnecessary

not needed at all or more than what is required

unnötig

unnötig

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expensive

having a high price

teuer

teuer

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cheap

having a low price

billig

billig

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usual

happening or done most of the time

üblich

üblich

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billboard

a big sign used for advertising, usually found near roads or highways

Werbetafel

Werbetafel

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magazine

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

Zeitschrift

Zeitschrift

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fashion

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

Mode

Mode

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publication

a printed work, such as a book, magazine, etc. that is publicly distributed

Veröffentlichung

Veröffentlichung

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company

an organization that does business and earns money from it

Unternehmen

Unternehmen

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to associate

to make a connection between someone or something and another in the mind

assoziieren

assoziieren

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banner

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

Banner

Banner

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classified ad

a type of advertisement in a newspaper, magazine, or online platform that is typically short, text-only, and grouped under specific categories

Kleinanzeige

Kleinanzeige

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commercial

related to the purchasing and selling of different goods and services

kommerziell

kommerziell

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endorsement

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

Unterstützung

Unterstützung

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flyer

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

Flugblatt

Flugblatt

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jingle

a short catchy tune, often used in advertising

Jingle

Jingle

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logo

a symbol or design used to represent a company or organization

Logo

Logo

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pop-up

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

Popup-Fenster

Popup-Fenster

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slogan

a short memorable phrase that is used in advertising to draw people's attention toward something

Slogan

Slogan

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spam

unwanted or irrelevant online advertisements sent to many people

Spam

Spam

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stealth marketing

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

heimliches Marketing

heimliches Marketing

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advertisement

any movie, picture, note, etc. designed to promote products or services to the public

Werbung

Werbung

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celerity

the quality of being fast and swift in movement

Schnelligkeit

Schnelligkeit

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offer

a statement in which one expresses readiness or willingness to do something for someone or give something to them

Angebot

Angebot

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recommendation

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

Empfehlung

Empfehlung

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glossy

(of paper or magazine) having a shiny or polished surface, typically because of a coating

glänzend

glänzend

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campaign

a series of organized activities that are intended to achieve a particular goal

Kampagne

Kampagne

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to encourage

to provide someone with support, hope, or confidence

ermutigen

ermutigen

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advertisement

any movie, picture, note, etc. designed to promote products or services to the public

Werbung

Werbung

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