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Das Buch Insight - Mittelstufe - Einheit 6 - 6A

Here you will find the vocabulary from Unit 6 - 6A in the Insight Intermediate coursebook, such as "agency", "endorsement", "insider", etc.

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Insight - Intermediate
marketing
[Nomen]

the act or process of selling or advertising a product or service, usually including market research

Marketing

Marketing

Ex: The team analyzed data to improve their marketing campaign.Das Team analysierte Daten, um ihre **Marketing**-Kampagne zu verbessern.
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agency
[Nomen]

a business or organization that provides services to other parties, especially by representing them in transactions

Agentur, Büro

Agentur, Büro

Ex: An insurance agency sells and services insurance policies to clients , acting as a liaison between the insurer and the insured .Eine Versicherungs**agentur** verkauft und betreut Versicherungspolicen für Kunden und fungiert als Vermittler zwischen Versicherer und Versicherungsnehmer.
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brand
[Nomen]

the name that a particular product or service is identified with

Marke

Marke

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .Der Aufbau einer seriösen **Marke** erfordert Jahre kontinuierlicher Anstrengung und das Einhalten von Versprechen an Kunden.
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luxury
[Nomen]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

Luxus

Luxus

Ex: The house exuded luxury with its custom finishes and expansive views .Das Haus strahlte **Luxus** aus mit seinen maßgeschneiderten Verarbeitungen und weiten Aussichten.
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free
[Adjektiv]

not requiring payment

kostenlos

kostenlos

Ex: The museum offers free admission on Sundays .Das Museum bietet am Sonntag **kostenlosen** Eintritt.
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insider
[Nomen]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

Insider, Eingeweihter

Insider, Eingeweihter

Ex: The book reveals secrets only an insider would know .Das Buch enthüllt Geheimnisse, die nur ein **Insider** kennen würde.
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product
[Nomen]

something that is created or grown for sale

Produkt

Produkt

Ex: The tech startup launched its flagship product at the trade show last month .Das Tech-Startup hat sein Flaggschiff-**Produkt** letzten Monat auf der Handelsmesse vorgestellt.
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goods
[Nomen]

items made or produced for sale

Waren, Güter

Waren, Güter

Ex: He decided to donate his gently used goods to charity , hoping to help those in need .Er beschloss, seine leicht gebrauchten **Güter** an die Wohltätigkeit zu spenden, in der Hoffnung, Bedürftigen zu helfen.
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unnecessary
[Adjektiv]

not needed at all or more than what is required

unnötig

unnötig

Ex: Using overly complicated language in the presentation was unnecessary; the audience would have understood simpler terms .Die Verwendung einer übermäßig komplizierten Sprache in der Präsentation war **unnötig**; das Publikum hätte einfachere Begriffe verstanden.
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expensive
[Adjektiv]

having a high price

teuer

teuer

Ex: The luxury car is expensive but offers excellent performance .Das Luxusauto ist **teuer**, bietet aber eine hervorragende Leistung.
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cheap
[Adjektiv]

having a low price

billig

billig

Ex: The shirt she bought was very cheap; she got it on sale .Das Hemd, das sie kaufte, war sehr **billig**; sie bekam es im Sale.
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usual
[Adjektiv]

conforming to what is generally anticipated or considered typical

üblich, gewöhnlich

üblich, gewöhnlich

Ex: They followed the usual protocol during the meeting .Sie befolgten das **übliche** Protokoll während des Treffens.
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billboard
[Nomen]

a big sign used for advertising, usually found near roads or highways

Werbetafel, Plakatwand

Werbetafel, Plakatwand

Ex: The billboard displayed a message about road safety .
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magazine
[Nomen]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

Zeitschrift

Zeitschrift

Ex: The library has a wide selection of magazines on different subjects .Die Bibliothek hat eine große Auswahl an **Zeitschriften** zu verschiedenen Themen.
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fashion
[Nomen]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

Mode

Mode

Ex: They opened a boutique that sells high-end fashion brands .Sie eröffneten ein Boutique, das High-End-**Mode**-Marken verkauft.
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a printed work, such as a book, magazine, etc. that is publicly distributed

Veröffentlichung

Veröffentlichung

Ex: The publication of the scandalous article caused an uproar .
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company
[Nomen]

an organization that does business and earns money from it

Unternehmen, Firma

Unternehmen, Firma

Ex: The company's main office is located downtown .Das Hauptbüro der **Firma** befindet sich in der Innenstadt.
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to make a connection between someone or something and another in the mind

assoziieren, verbinden

assoziieren, verbinden

Ex: The color red is commonly associated with passion and intensity across various cultures .
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banner
[Nomen]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

Banner, Transparent

Banner, Transparent

Ex: The stadium was adorned with banners of the competing teams for the championship game .Das Stadion war mit **Bannern** der konkurrierenden Mannschaften für das Meisterschaftsspiel geschmückt.
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a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

kleinanzeigen, Anzeigen

kleinanzeigen, Anzeigen

Ex: Many online platforms now replace traditional classified ads.Viele Online-Plattformen ersetzen jetzt traditionelle **Anzeigen**.
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commercial
[Adjektiv]

related to the purchasing and selling of different goods and services

kommerziell

kommerziell

Ex: The film was a commercial success despite mixed reviews .Der Film war ein **kommerzieller** Erfolg, trotz gemischter Kritiken.
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a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

Unterstützung

Unterstützung

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
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flyer
[Nomen]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

Flyer, Handzettel

Flyer, Handzettel

Ex: She read a flyer about language courses .Sie las einen **Flyer** über Sprachkurse.
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jingle
[Nomen]

a short catchy tune, often used in advertising

Jingle, Ohrwurm

Jingle, Ohrwurm

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
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logo
[Nomen]

a symbol or design used to represent a company or organization

Logo, Emblem

Logo, Emblem

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
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pop-up
[Nomen]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

Pop-up-Fenster, Aufklappfenster

Pop-up-Fenster, Aufklappfenster

Ex: The pop-up message provided information about the latest software update .Die **Pop-up**-Nachricht enthielt Informationen über das neueste Software-Update.
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slogan
[Nomen]

a short memorable phrase that is used in advertising to draw people's attention toward something

Slogan

Slogan

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .Der **Slogan** der Umweltgruppe "Rettet die Erde, Schritt für Schritt" fand während ihrer Kampagne tiefen Anklang in der Öffentlichkeit.
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spam
[Nomen]

unwanted or irrelevant online advertisements sent to many people

Spam, Junk-Mail

Spam, Junk-Mail

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam.
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a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

Stealth-Marketing, verdecktes Marketing

Stealth-Marketing, verdecktes Marketing

Ex: Some criticize stealth marketing for being misleading .Einige kritisieren **Schleichwerbung** dafür, irreführend zu sein.
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any movie, picture, note, etc. designed to promote products or services to the public

Werbung

Werbung

Ex: The government released an advertisement about the importance of vaccinations .Die Regierung veröffentlichte eine **Werbung** über die Bedeutung von Impfungen.
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celerity
[Nomen]

the quality of being fast and swift in movement

Schnelligkeit, Eile

Schnelligkeit, Eile

Ex: The software update was applied with impressive celerity, minimizing downtime .Das Software-Update wurde mit beeindruckender **Schnelligkeit** angewendet, wodurch Ausfallzeiten minimiert wurden.
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offer
[Nomen]

a statement in which one expresses readiness or willingness to do something for someone or give something to them

Angebot, Vorschlag

Angebot, Vorschlag

Ex: His offer to pay for dinner was a kind gesture appreciated by everyone at the table .Sein **Angebot**, das Abendessen zu bezahlen, war eine freundliche Geste, die von allen am Tisch geschätzt wurde.
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a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

Empfehlung

Empfehlung

Ex: Based on the teacher 's recommendation, she decided to take advanced classes .Aufgrund der **Empfehlung** des Lehrers entschied sie sich, fortgeschrittene Kurse zu belegen.
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glossy
[Adjektiv]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

glänzend, lackiert

glänzend, lackiert

Ex: The glossy surface of the advertisement reflected the light beautifully .Die **glänzende** Oberfläche der Werbung reflektierte das Licht wunderschön.
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campaign
[Nomen]

a series of organized activities that are intended to achieve a particular goal

Kampagne

Kampagne

Ex: The vaccination campaign was successful in reaching vulnerable populations and preventing the spread of disease .Die **Kampagne** zur Impfung war erfolgreich darin, gefährdete Bevölkerungsgruppen zu erreichen und die Ausbreitung von Krankheiten zu verhindern.
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to provide someone with support, hope, or confidence

ermutigen, unterstützen

ermutigen, unterstützen

Ex: The supportive community rallied together to encourage the local artist , helping her believe in her talent and pursue a career in the arts .Die unterstützende Gemeinschaft kam zusammen, um die lokale Künstlerin zu **ermutigen**, ihr zu helfen, an ihr Talent zu glauben und eine Karriere in der Kunst zu verfolgen.
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any movie, picture, note, etc. designed to promote products or services to the public

Werbung

Werbung

Ex: The government released an advertisement about the importance of vaccinations .Die Regierung veröffentlichte eine **Werbung** über die Bedeutung von Impfungen.
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Das Buch Insight - Mittelstufe
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