Das Buch Insight - Mittelstufe - Einheit 6 - 6A
Here you will find the vocabulary from Unit 6 - 6A in the Insight Intermediate coursebook, such as "agency", "endorsement", "insider", etc.
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the act or process of selling or advertising a product or service, usually including market research

Marketing
a business or organization that provides services to other parties, especially by representing them in transactions

Agentur, Büro
the name that a particular product or service is identified with

Marke
the characteristic of being exceptionally expensive, offering superior quality and exclusivity

Luxus
not requiring payment

kostenlos
someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

Insider, Eingeweihter
something that is created or grown for sale

Produkt
items made or produced for sale

Waren, Güter
not needed at all or more than what is required

unnötig
having a high price

teuer
having a low price

billig
conforming to what is generally anticipated or considered typical

üblich, gewöhnlich
a big sign used for advertising, usually found near roads or highways

Werbetafel, Plakatwand
a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

Zeitschrift
the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

Mode
a printed work, such as a book, magazine, etc. that is publicly distributed

Veröffentlichung
an organization that does business and earns money from it

Unternehmen, Firma
to make a connection between someone or something and another in the mind

assoziieren, verbinden
a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

Banner, Transparent
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

kleinanzeigen, Anzeigen
related to the purchasing and selling of different goods and services

kommerziell
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

Unterstützung
a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

Flyer, Handzettel
a short catchy tune, often used in advertising

Jingle, Ohrwurm
a symbol or design used to represent a company or organization

Logo, Emblem
a window that appears suddenly on top of the current screen, often used to display advertising or notifications

Pop-up-Fenster, Aufklappfenster
a short memorable phrase that is used in advertising to draw people's attention toward something

Slogan
unwanted or irrelevant online advertisements sent to many people

Spam, Junk-Mail
a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

Stealth-Marketing, verdecktes Marketing
any movie, picture, note, etc. designed to promote products or services to the public

Werbung
the quality of being fast and swift in movement

Schnelligkeit, Eile
a statement in which one expresses readiness or willingness to do something for someone or give something to them

Angebot, Vorschlag
a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

Empfehlung
(of paper or magazine) having a shiny or polished surface, typically because of a coating

glänzend, lackiert
a series of organized activities that are intended to achieve a particular goal

Kampagne
to provide someone with support, hope, or confidence

ermutigen, unterstützen
any movie, picture, note, etc. designed to promote products or services to the public

Werbung
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