Das Buch Insight - Mittelstufe - Einheit 6 - 6A

the act or process of selling or advertising a product or service, usually including market research

Marketing

a business or organization that provides services to other parties, especially by representing them in transactions

Agentur, Vermittlungsfirma

the name that a particular product or service is identified with

Marke

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

Luxus, Luxuriösität

not requiring payment

kostenlos

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

Insider, Mitglied im Inneren

something that is created or grown for sale

Produkt

items made or produced for sale

Waren, Güter

not needed at all or more than what is required

unnötig

having a high price

teuer

having a low price

billig

happening or done most of the time

üblich, gewöhnlich

a big sign used for advertising, usually found near roads or highways

Werbetafel, Billboard

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

Zeitschrift

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

Mode

a printed work, such as a book, magazine, etc. that is publicly distributed

Veröffentlichung, Druckwerk

an organization that does business and earns money from it

Unternehmen, Firma

to make a connection between someone or something and another in the mind

assoziieren, verknüpfen

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

Banner, Fahne

a type of advertisement in a newspaper, magazine, or online platform that is typically short, text-only, and grouped under specific categories

Kleinanzeige, Anzeigenteil

related to the purchasing and selling of different goods and services

kommerziell, Handels-

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

Unterstützung

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

Flugblatt, Prospekt

a short catchy tune, often used in advertising

Jingle, Schnappschuss

a symbol or design used to represent a company or organization

Logo, Symbol

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

Popup-Fenster, Pop-up

a short memorable phrase that is used in advertising to draw people's attention toward something

Slogan

unwanted or irrelevant online advertisements sent to many people

Spam, Unerwünschte E-Mail

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

heimliches Marketing, verdeckte Werbung

any movie, picture, note, etc. designed to promote products or services to the public

Werbung

the quality of being fast and swift in movement

Schnelligkeit, Rasanz

a statement in which one expresses readiness or willingness to do something for someone or give something to them

Angebot, Vorschlag

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

Empfehlung

(of paper or magazine) having a shiny or polished surface, typically because of a coating

glänzend, glossy

a series of organized activities that are intended to achieve a particular goal

Kampagne

to provide someone with support, hope, or confidence

ermutigen

any movie, picture, note, etc. designed to promote products or services to the public

Werbung