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책 Insight - 중급 - 유닛 6 - 6A

Here you will find the vocabulary from Unit 6 - 6A in the Insight Intermediate coursebook, such as "agency", "endorsement", "insider", etc.

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철자법

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학습 시작
Insight - Intermediate
marketing
[명사]

the act or process of selling or advertising a product or service, usually including market research

마케팅, 판매

마케팅, 판매

Ex: The team analyzed data to improve their marketing campaign.팀은 **마케팅** 캠페인을 개선하기 위해 데이터를 분석했습니다.
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agency
[명사]

a business or organization that provides services to other parties, especially by representing them in transactions

대행사, 사무소

대행사, 사무소

Ex: An insurance agency sells and services insurance policies to clients , acting as a liaison between the insurer and the insured .보험 **대리점**은 보험사와 보험 계약자 사이의 중개자 역할을 하며 고객에게 보험 증권을 판매하고 서비스를 제공합니다.
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brand
[명사]

the name that a particular product or service is identified with

브랜드, 상표명

브랜드, 상표명

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .평판 좋은 **브랜드**를 구축하는 데는 수년간의 꾸준한 노력과 고객에 대한 약속을 지키는 것이 필요합니다.
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luxury
[명사]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

사치

사치

Ex: The house exuded luxury with its custom finishes and expansive views .그 집은 맞춤 마감과 넓은 전망으로 **럭셔리**를 풍겼다.
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free
[형용사]

not requiring payment

무료, 자유

무료, 자유

Ex: The museum offers free admission on Sundays .박물관은 일요일에 **무료** 입장을 제공합니다.
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insider
[명사]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

내부자, 정보에 정통한 사람

내부자, 정보에 정통한 사람

Ex: The book reveals secrets only an insider would know .이 책은 **내부자**만이 알 수 있는 비밀을 밝힌다.
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product
[명사]

something that is created or grown for sale

제품, 상품

제품, 상품

Ex: The tech startup launched its flagship product at the trade show last month .그 기술 스타트업은 지난달 무역 박람회에서 주력 **제품**을 출시했습니다.
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goods
[명사]

items made or produced for sale

상품,  제품

상품, 제품

Ex: He decided to donate his gently used goods to charity , hoping to help those in need .그는 필요로 하는 사람들을 돕기 위해 가벼운 사용감이 있는 **상품**을 자선 단체에 기부하기로 결정했습니다.
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unnecessary
[형용사]

not needed at all or more than what is required

불필요한, 과도한

불필요한, 과도한

Ex: Using overly complicated language in the presentation was unnecessary; the audience would have understood simpler terms .발표에서 지나치게 복잡한 언어를 사용하는 것은 **불필요**했습니다; 청중은 더 간단한 용어를 이해했을 것입니다.
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expensive
[형용사]

having a high price

비싼, 고가의

비싼, 고가의

Ex: The luxury car is expensive but offers excellent performance .그 럭셔리 카는 **비싸지만** 뛰어난 성능을 제공합니다.
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cheap
[형용사]

having a low price

저렴한, 값싼

저렴한, 값싼

Ex: The shirt she bought was very cheap; she got it on sale .그녀가 산 셔츠는 매우 **저렴했다**; 할인 중에 샀다.
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usual
[형용사]

conforming to what is generally anticipated or considered typical

일반적인, 평소의

일반적인, 평소의

Ex: They followed the usual protocol during the meeting .그들은 회의 중에 **일반적인** 프로토콜을 따랐다.
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billboard
[명사]

a big sign used for advertising, usually found near roads or highways

광고판, 빌보드

광고판, 빌보드

Ex: The billboard displayed a message about road safety .
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magazine
[명사]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

잡지, 매거진

잡지, 매거진

Ex: The library has a wide selection of magazines on different subjects .도서관에는 다양한 주제에 관한 **잡지**가 많이 있습니다.
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fashion
[명사]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

패션

패션

Ex: They opened a boutique that sells high-end fashion brands .그들은 하이엔드 **패션** 브랜드를 판매하는 부티크를 열었습니다.
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publication
[명사]

a printed work, such as a book, magazine, etc. that is publicly distributed

출판물

출판물

Ex: The publication of the scandalous article caused an uproar .
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company
[명사]

an organization that does business and earns money from it

회사, 기업

회사, 기업

Ex: The company's main office is located downtown .**회사**의 본사는 도심에 위치해 있습니다.
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to associate
[동사]

to make a connection between someone or something and another in the mind

연상하다, 관련시키다

연상하다, 관련시키다

Ex: The color red is commonly associated with passion and intensity across various cultures .
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banner
[명사]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

배너, 현수막

배너, 현수막

Ex: The stadium was adorned with banners of the competing teams for the championship game .경기장은 챔피언십 게임을 위한 경쟁 팀들의 **배너**로 장식되어 있었다.
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a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

분류 광고, 광고

분류 광고, 광고

Ex: Many online platforms now replace traditional classified ads.많은 온라인 플랫폼이 이제 전통적인 **분류 광고**를 대체하고 있습니다.
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commercial
[형용사]

related to the purchasing and selling of different goods and services

상업의

상업의

Ex: The film was a commercial success despite mixed reviews .혼평에도 불구하고 그 영화는 **상업적**으로 성공했다.
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endorsement
[명사]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

승인,  지지

승인, 지지

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
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flyer
[명사]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

전단지, 플라이어

전단지, 플라이어

Ex: She read a flyer about language courses .그녀는 언어 코스에 대한 **전단지**를 읽었다.
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jingle
[명사]

a short catchy tune, often used in advertising

징글, 중독성 있는 멜로디

징글, 중독성 있는 멜로디

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
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logo
[명사]

a symbol or design used to represent a company or organization

로고, 엠블럼

로고, 엠블럼

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
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pop-up
[명사]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

팝업 창, 뜨는 창

팝업 창, 뜨는 창

Ex: The pop-up message provided information about the latest software update .**팝업** 메시지는 최신 소프트웨어 업데이트에 대한 정보를 제공했습니다.
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slogan
[명사]

a short memorable phrase that is used in advertising to draw people's attention toward something

슬로건, 표어

슬로건, 표어

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .환경 그룹의 **슬로건** "지구를 구하자, 한 걸음씩"은 그들의 캠페인 동안 대중과 깊은 공감을 일으켰습니다.
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spam
[명사]

unwanted or irrelevant online advertisements sent to many people

스팸, 정크 메일

스팸, 정크 메일

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam.
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a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

스텔스 마케팅, 은밀한 마케팅

스텔스 마케팅, 은밀한 마케팅

Ex: Some criticize stealth marketing for being misleading .일부는 **스텔스 마케팅**이 오해의 소지가 있다고 비판한다.
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any movie, picture, note, etc. designed to promote products or services to the public

광고, 홍보

광고, 홍보

Ex: The government released an advertisement about the importance of vaccinations .정부는 예방 접종의 중요성에 대한 **광고**를 발표했습니다.
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celerity
[명사]

the quality of being fast and swift in movement

신속, 민첩성

신속, 민첩성

Ex: The software update was applied with impressive celerity, minimizing downtime .소프트웨어 업데이트가 인상적인 **신속함**으로 적용되어 다운타임을 최소화했습니다.
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offer
[명사]

a statement in which one expresses readiness or willingness to do something for someone or give something to them

제안, 제공

제안, 제공

Ex: His offer to pay for dinner was a kind gesture appreciated by everyone at the table .저녁 식사 값을 내겠다는 그의 **제안**은 테이블에 있는 모든 사람들에게 감사한 친절한 제스처였습니다.
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a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

추천, 조언

추천, 조언

Ex: Based on the teacher 's recommendation, she decided to take advanced classes .선생님의 **추천**에 따라, 그녀는 고급 수업을 듣기로 결정했습니다.
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glossy
[형용사]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

광택이 나는, 윤기나는

광택이 나는, 윤기나는

Ex: The glossy surface of the advertisement reflected the light beautifully .광고의 **광택** 표면이 빛을 아름답게 반사했다.
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campaign
[명사]

a series of organized activities that are intended to achieve a particular goal

캠페인

캠페인

Ex: The vaccination campaign was successful in reaching vulnerable populations and preventing the spread of disease .백신 접종 **캠페인**은 취약 계층에 도달하고 질병의 확산을 예방하는 데 성공했습니다.
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to encourage
[동사]

to provide someone with support, hope, or confidence

격려하다, 지지하다

격려하다, 지지하다

Ex: The supportive community rallied together to encourage the local artist , helping her believe in her talent and pursue a career in the arts .지원하는 커뮤니티는 지역 예술가를 **격려하기** 위해 함께 모여, 그녀가 자신의 재능을 믿고 예술 분야에서의 경력을 추구할 수 있도록 도왔습니다.
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any movie, picture, note, etc. designed to promote products or services to the public

광고, 홍보

광고, 홍보

Ex: The government released an advertisement about the importance of vaccinations .정부는 예방 접종의 중요성에 대한 **광고**를 발표했습니다.
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책 Insight - 중급
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