책 Insight - 중급 - 유닛 6 - 6A

the act or process of selling or advertising a product or service, usually including market research

마케팅, 판매 전략

a business or organization that provides services to other parties, especially by representing them in transactions

대행사, 기관

the name that a particular product or service is identified with

브랜드, 상표

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

사치, 호화

not requiring payment

무료의, 프리

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

내부자, 인사이더

something that is created or grown for sale

제품, 상품

items made or produced for sale

상품, 물품

not needed at all or more than what is required

불필요한, 과도한

having a high price

비싼, 고가의

having a low price

저렴한, 싸다

happening or done most of the time

일반적인, 통상적인

a big sign used for advertising, usually found near roads or highways

광고판, 빌보드

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

잡지, 매거진

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

패션, 스타일

a printed work, such as a book, magazine, etc. that is publicly distributed

간행물, 인쇄물

an organization that does business and earns money from it

회사, 기업

to make a connection between someone or something and another in the mind

연관짓다, 연결하다

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

배너, 기

a type of advertisement in a newspaper, magazine, or online platform that is typically short, text-only, and grouped under specific categories

분류 광고, 광고

related to the purchasing and selling of different goods and services

상업적인, 상업의

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

지지, 후원

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

전단지, 플라이어

a short catchy tune, often used in advertising

징글, 짤막한 멜로디

a symbol or design used to represent a company or organization

로고, 심볼

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

팝업 창, 팝업

a short memorable phrase that is used in advertising to draw people's attention toward something

슬로건, 구호

unwanted or irrelevant online advertisements sent to many people

스팸, 원치 않는 메일

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

스텔스 마케팅, 숨겨진 광고

any movie, picture, note, etc. designed to promote products or services to the public

광고, 선전

the quality of being fast and swift in movement

민첩성, 속도

a statement in which one expresses readiness or willingness to do something for someone or give something to them

제안, 오퍼

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

추천

(of paper or magazine) having a shiny or polished surface, typically because of a coating

광택이 있는, 윤이 나는

a series of organized activities that are intended to achieve a particular goal

캠페인, 작전

to provide someone with support, hope, or confidence

격려하다, 응원하다

any movie, picture, note, etc. designed to promote products or services to the public

광고, 선전