Il libro Insight - Intermedio - Unità 6 - 6A

the act or process of selling or advertising a product or service, usually including market research

marketing

a business or organization that provides services to other parties, especially by representing them in transactions

agenzia

the name that a particular product or service is identified with

marca

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

lusso, lussuosità

not requiring payment

gratuito

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

insider, membro interno

something that is created or grown for sale

prodotto

items made or produced for sale

merce

not needed at all or more than what is required

non necessario

having a high price

caro, costoso

having a low price

economico

happening or done most of the time

solito, rare

a big sign used for advertising, usually found near roads or highways

tabellone

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

rivista

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

moda

a printed work, such as a book, magazine, etc. that is publicly distributed

pubblicazione

an organization that does business and earns money from it

società

to make a connection between someone or something and another in the mind

associare

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

striscione

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

pubblicità classificata, annuncio classificato

related to the purchasing and selling of different goods and services

commerciale

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

approvazione

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

volantino, depliant

a short catchy tune, often used in advertising

tintinnio

a symbol or design used to represent a company or organization

logo

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

finestra pop-up

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

unwanted or irrelevant online advertisements sent to many people

spam

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

marketing stealth, pubblicità nascosta

any movie, picture, note, etc. designed to promote products or services to the public

pubblicità

the quality of being fast and swift in movement

celebrità

a statement in which one expresses readiness or willingness to do something for someone or give something to them

offerta, proposta

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

raccomandazione

(of paper or magazine) having a shiny or polished surface, typically because of a coating

lucido, brillante

a series of organized activities that are intended to achieve a particular goal

campagna

to provide someone with support, hope, or confidence

incoraggiare

any movie, picture, note, etc. designed to promote products or services to the public

pubblicità