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Il libro Insight - Intermedio - Unità 6 - 6A

Qui troverai il vocabolario dell'Unità 6 - 6A del libro di testo Insight Intermediate, come "agenzia", ​​"endorsement", "insider", ecc.

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Insight - Intermediate
marketing

the act or process of selling or advertising a product or service, usually including market research

marketing

marketing

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agency

a business or organization that provides services to other parties, especially by representing them in transactions

agenzia

agenzia

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brand

the name that a particular product or service is identified with

marca

marca

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luxury

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

lusso

lusso

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free

not requiring payment

gratuito

gratuito

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insider

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

insider

insider

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product

something that is created or grown for sale

prodotto

prodotto

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goods

items made or produced for sale

merce

merce

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unnecessary

not needed at all or more than what is required

non necessario

non necessario

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expensive

having a high price

caro

caro

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cheap

having a low price

economico

economico

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usual

happening or done most of the time

solito

solito

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billboard

a big sign used for advertising, usually found near roads or highways

tabellone

tabellone

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magazine

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

rivista

rivista

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fashion

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

moda

moda

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publication

a printed work, such as a book, magazine, etc. that is publicly distributed

pubblicazione

pubblicazione

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company

an organization that does business and earns money from it

società

società

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to associate

to make a connection between someone or something and another in the mind

associare

associare

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banner

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

striscione

striscione

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classified ad

a type of advertisement in a newspaper, magazine, or online platform that is typically short, text-only, and grouped under specific categories

annuncio classificato

annuncio classificato

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commercial

related to the purchasing and selling of different goods and services

commerciale

commerciale

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endorsement

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

approvazione

approvazione

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flyer

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

volantino

volantino

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jingle

a short catchy tune, often used in advertising

tintinnio

tintinnio

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logo

a symbol or design used to represent a company or organization

logo

logo

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pop-up

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

finestra pop-up

finestra pop-up

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slogan

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

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spam

unwanted or irrelevant online advertisements sent to many people

spam

spam

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stealth marketing

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

marketing stealth

marketing stealth

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advertisement

any movie, picture, note, etc. designed to promote products or services to the public

pubblicità

pubblicità

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celerity

the quality of being fast and swift in movement

celebrità

celebrità

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offer

a statement in which one expresses readiness or willingness to do something for someone or give something to them

offerta

offerta

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recommendation

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

raccomandazione

raccomandazione

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glossy

(of paper or magazine) having a shiny or polished surface, typically because of a coating

lucido

lucido

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campaign

a series of organized activities that are intended to achieve a particular goal

campagna

campagna

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to encourage

to provide someone with support, hope, or confidence

incoraggiare

incoraggiare

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advertisement

any movie, picture, note, etc. designed to promote products or services to the public

pubblicità

pubblicità

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