pattern

Il libro Insight - Intermedio - Unità 6 - 6A

Qui troverai il vocabolario dell'Unità 6 - 6A del libro di corso Insight Intermediate, come "agenzia", "approvazione", "insider", ecc.

Revisione

Flashcard

Ortografia

Quiz

Inizia a imparare
Insight - Intermediate
marketing
marketing
[sostantivo]

the act or process of selling or advertising a product or service, usually including market research

marketing

marketing

Ex: The team analyzed data to improve their marketing campaign. 
Chiudi
Accedi
agency
agency
[sostantivo]

a business or organization that provides services to other parties, especially by representing them in transactions

agenzia

agenzia

Ex: An insurance agency sells and services insurance policies to clients, acting as a liaison between the insurer and the insured. 
Chiudi
Accedi
brand
brand
[sostantivo]

the name that a particular product or service is identified with

marca

marca

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers. 
Chiudi
Accedi
luxury
luxury
[sostantivo]

a pleasant advantage, freedom, or opportunity that is not usually available

lusso,  privilegio

lusso, privilegio

Ex: The larger budget gave the team the luxury of testing several different designs. 
Chiudi
Accedi
free
free
[aggettivo]

not requiring payment

gratuito

gratuito

Ex: We are offering free delivery for orders over $50. 
Chiudi
Accedi
insider
insider
[sostantivo]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

addetto ai lavori, persona informata

addetto ai lavori, persona informata

Ex: The book reveals secrets only an insider would know. 
Chiudi
Accedi
product
product
[sostantivo]

something that is created or grown for sale

prodotto

prodotto

Ex: The tech startup launched its flagship product at the trade show last month. 
Chiudi
Accedi
goods
goods
[sostantivo]

items made or produced for sale

merce

merce

Ex: He decided to donate his gently used goods to charity, hoping to help those in need. 

Ha deciso di donare i suoi beni leggermente usati in beneficenza, sperando di aiutare i bisognosi.

Chiudi
Accedi
unnecessary
unnecessary
[aggettivo]

not needed at all or more than what is required

non necessario

non necessario

Ex: Using overly complicated language in the presentation was unnecessary; the audience would have understood simpler terms. 

Usare un linguaggio eccessivamente complicato nella presentazione è stato inutile; il pubblico avrebbe capito termini più semplici.

Chiudi
Accedi
expensive
expensive
[aggettivo]

having a high price

caro, costoso

caro, costoso

Ex: The designer bag she loves is beautiful but extremely expensive. 
Chiudi
Accedi
cheap
cheap
[aggettivo]

having a low price

economico

economico

Ex: The shirt she bought was very cheap; she got it on sale. 
Chiudi
Accedi
usual
usual
[aggettivo]

conforming to what is generally anticipated or considered typical

solito, rare

solito, rare

Ex: The usual hours of operation are from 9 AM to 5 PM. 

Le ore solite di operazione sono dalle 9 AM alle 5 PM.

Chiudi
Accedi
billboard
billboard
[sostantivo]

a big sign used for advertising, usually found near roads or highways

tabellone

tabellone

Ex: The billboard displayed a message about road safety. 

Il cartellone pubblicitario mostrava un messaggio sulla sicurezza stradale.

Chiudi
Accedi
magazine
magazine
[sostantivo]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

rivista

rivista

Ex: The library has a wide selection of magazines on different subjects. 
Chiudi
Accedi
fashion
fashion
[sostantivo]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

moda

moda

Ex: They opened a boutique that sells high-end fashion brands. 
Chiudi
Accedi
publication
publication
[sostantivo]

a printed work, such as a book, magazine, etc. that is publicly distributed

pubblicazione

pubblicazione

Ex: The publication of the scandalous article caused an uproar. 
Chiudi
Accedi
company
company
[sostantivo]

an organization that does business and earns money from it

società

società

Ex: The company's main office is located downtown. 
Chiudi
Accedi
to associate

to make a connection between someone or something and another in the mind

associare

associare

Ex: The color red is commonly associated with passion and intensity across various cultures. 
Chiudi
Accedi
banner
banner
[sostantivo]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

striscione

striscione

Ex: The stadium was adorned with banners of the competing teams for the championship game. 

Lo stadio era addobbato con striscioni delle squadre in competizione per la partita del campionato.

Chiudi
Accedi
classified advertising

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

pubblicità classificata, annunci classificati

pubblicità classificata, annunci classificati

Ex: Many online platforms now replace traditional classified ads. 

Molte piattaforme online ora sostituiscono i tradizionali annunci classificati.

Chiudi
Accedi
commercial
commercial
[aggettivo]

related to the purchasing and selling of different goods and services

commerciale

commerciale

Ex: The film was a commercial success despite mixed reviews. 
Chiudi
Accedi
endorsement
endorsement
[sostantivo]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

approvazione

approvazione

Ex: The car manufacturer used a famous actor's endorsement in their latest commercial. 

Il produttore di automobili ha utilizzato l'approvazione di un attore famoso nel suo ultimo spot pubblicitario.

Chiudi
Accedi
flyer
flyer
[sostantivo]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

volantino, pieghevole

volantino, pieghevole

Ex: She read a flyer about language courses. 

Ha letto un volantino sui corsi di lingua.

Chiudi
Accedi
jingle
jingle
[sostantivo]

a short catchy tune, often used in advertising

tintinnio

tintinnio

Ex: She wrote a fun jingle that helped the brand's sales soar. 

Ha scritto un jingle divertente che ha aiutato le vendite del marchio a decollare.

Chiudi
Accedi
logo
logo
[sostantivo]

a symbol or design used to represent a company or organization

logo

logo

Ex: They printed the logo on all their marketing materials to make sure people noticed it. 

Hanno stampato il logo su tutti i loro materiali di marketing per assicurarsi che la gente lo notasse.

Chiudi
Accedi
pop-up
pop-up
[sostantivo]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

finestra pop-up

finestra pop-up

Ex: The pop-up message provided information about the latest software update. 

Il messaggio pop-up ha fornito informazioni sull'ultimo aggiornamento del software.

Chiudi
Accedi
slogan
slogan
[sostantivo]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

Ex: The environmental group's slogan "Save the Earth, One Step at a Time" resonated deeply with the public during their campaign. 

Lo slogan del gruppo ambientalista « Salva la Terra, un passo alla volta » ha risuonato profondamente con il pubblico durante la loro campagna.

Chiudi
Accedi
spam
spam
[sostantivo]

unwanted or irrelevant online advertisements sent to many people

spam

spam

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam. 

Evitate di fare clic sugli allegati provenienti da fonti sconosciute per ridurre al minimo l'esposizione allo spam.

Chiudi
Accedi
stealth marketing
stealth marketing
[sostantivo]

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

marketing stealth, marketing nascosto

marketing stealth, marketing nascosto

Ex: Some criticize stealth marketing for being misleading. 

Alcuni criticano il marketing stealth per essere fuorviante.

Chiudi
Accedi
advertisement
advertisement
[sostantivo]

a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering

pubblicità

pubblicità

Ex: Daniel responded to an advertisement for a part-time job. 
Chiudi
Accedi
celerity
celerity
[sostantivo]

the quality of being fast and swift in movement

celebrità

celebrità

Ex: The software update was applied with impressive celerity, minimizing downtime. 

L'aggiornamento del software è stato applicato con una celerità impressionante, minimizzando i tempi di inattività.

Chiudi
Accedi
offer
offer
[sostantivo]

the action of presenting something verbally

proposta, offerta

proposta, offerta

Ex: Their offer to cooperate improved relations. 
Chiudi
Accedi
recommendation
recommendation
[sostantivo]

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

raccomandazione

raccomandazione

Ex: Based on the teacher's recommendation, she decided to take advanced classes. 
Chiudi
Accedi
glossy
glossy
[aggettivo]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

lucido, patinato

lucido, patinato

Ex: The glossy surface of the advertisement reflected the light beautifully. 

La superficie lucida della pubblicità rifletteva splendidamente la luce.

Chiudi
Accedi
campaign
campaign
[sostantivo]

a series of organized activities that are intended to achieve a particular goal

campagna

campagna

Ex: The vaccination campaign was successful in reaching vulnerable populations and preventing the spread of disease. 
Chiudi
Accedi
to encourage

to provide someone with support, hope, or confidence

incoraggiare

incoraggiare

Ex: The supportive community rallied together to encourage the local artist, helping her believe in her talent and pursue a career in the arts. 
Chiudi
Accedi
advertisement
advertisement
[sostantivo]

a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering

pubblicità

pubblicità

Ex: Daniel responded to an advertisement for a part-time job. 
Chiudi
Accedi
LanGeek
Scarica l'app LanGeek