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Il libro Insight - Intermedio - Unità 6 - 6A

Here you will find the vocabulary from Unit 6 - 6A in the Insight Intermediate coursebook, such as "agency", "endorsement", "insider", etc.

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Insight - Intermediate
marketing
[sostantivo]

the act or process of selling or advertising a product or service, usually including market research

marketing

marketing

Ex: The team analyzed data to improve their marketing campaign.Il team ha analizzato i dati per migliorare la loro campagna di **marketing**.
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agency
[sostantivo]

a business or organization that provides services to other parties, especially by representing them in transactions

agenzia

agenzia

Ex: An insurance agency sells and services insurance policies to clients , acting as a liaison between the insurer and the insured .Un'**agenzia** assicurativa vende e gestisce polizze assicurative per i clienti, agendo come intermediario tra l'assicuratore e l'assicurato.
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brand
[sostantivo]

the name that a particular product or service is identified with

marca

marca

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .Costruire un **marchio** rispettabile richiede anni di sforzi costanti e di mantenimento delle promesse fatte ai clienti.
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luxury
[sostantivo]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

lusso

lusso

Ex: The house exuded luxury with its custom finishes and expansive views .La casa emanava **lusso** con i suoi finiture su misura e le viste panoramiche.
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free
[aggettivo]

not requiring payment

gratuito

gratuito

Ex: The museum offers free admission on Sundays .Il museo offre l'ingresso **gratuito** la domenica.
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insider
[sostantivo]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

addetto ai lavori, persona informata

addetto ai lavori, persona informata

Ex: The book reveals secrets only an insider would know .Il libro rivela segreti che solo un **insider** conoscerebbe.
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product
[sostantivo]

something that is created or grown for sale

prodotto

prodotto

Ex: The tech startup launched its flagship product at the trade show last month .La startup tecnologica ha lanciato il suo **prodotto** di punta alla fiera commerciale lo scorso mese.
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goods
[sostantivo]

items made or produced for sale

merce

merce

Ex: He decided to donate his gently used goods to charity , hoping to help those in need .Ha deciso di donare i suoi **beni** leggermente usati in beneficenza, sperando di aiutare i bisognosi.
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unnecessary
[aggettivo]

not needed at all or more than what is required

non necessario

non necessario

Ex: Using overly complicated language in the presentation was unnecessary; the audience would have understood simpler terms .Usare un linguaggio eccessivamente complicato nella presentazione è stato **inutile**; il pubblico avrebbe capito termini più semplici.
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expensive
[aggettivo]

having a high price

caro, costoso

caro, costoso

Ex: The luxury car is expensive but offers excellent performance .L'auto di lusso è **costosa** ma offre prestazioni eccellenti.
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cheap
[aggettivo]

having a low price

economico

economico

Ex: The shirt she bought was very cheap; she got it on sale .La camicia che ha comprato era molto **economica**; l'ha presa in saldo.
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usual
[aggettivo]

conforming to what is generally anticipated or considered typical

solito, rare

solito, rare

Ex: They followed the usual protocol during the meeting .Hanno seguito il protocollo **consueto** durante la riunione.
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billboard
[sostantivo]

a big sign used for advertising, usually found near roads or highways

tabellone

tabellone

Ex: The billboard displayed a message about road safety .
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magazine
[sostantivo]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

rivista

rivista

Ex: The library has a wide selection of magazines on different subjects .La biblioteca ha un'ampia selezione di **riviste** su diversi argomenti.
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fashion
[sostantivo]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

moda

moda

Ex: They opened a boutique that sells high-end fashion brands .Hanno aperto una boutique che vende marchi di **moda** di alta gamma.
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publication
[sostantivo]

a printed work, such as a book, magazine, etc. that is publicly distributed

pubblicazione

pubblicazione

Ex: The publication of the scandalous article caused an uproar .
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company
[sostantivo]

an organization that does business and earns money from it

società

società

Ex: The company's main office is located downtown .L'ufficio principale della **società** si trova in centro.
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to make a connection between someone or something and another in the mind

associare

associare

Ex: The color red is commonly associated with passion and intensity across various cultures .
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banner
[sostantivo]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

striscione

striscione

Ex: The stadium was adorned with banners of the competing teams for the championship game .Lo stadio era adornato con **striscioni** delle squadre in competizione per la partita del campionato.
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a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

pubblicità classificata, annunci classificati

pubblicità classificata, annunci classificati

Ex: Many online platforms now replace traditional classified ads.Molte piattaforme online ora sostituiscono i tradizionali **annunci classificati**.
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commercial
[aggettivo]

related to the purchasing and selling of different goods and services

commerciale

commerciale

Ex: The film was a commercial success despite mixed reviews .Il film è stato un successo **commerciale** nonostante le recensioni contrastanti.
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endorsement
[sostantivo]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

approvazione

approvazione

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
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flyer
[sostantivo]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

volantino, pieghevole

volantino, pieghevole

Ex: She read a flyer about language courses .Ha letto un **volantino** sui corsi di lingua.
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jingle
[sostantivo]

a short catchy tune, often used in advertising

tintinnio

tintinnio

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
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logo
[sostantivo]

a symbol or design used to represent a company or organization

logo

logo

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
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pop-up
[sostantivo]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

finestra pop-up

finestra pop-up

Ex: The pop-up message provided information about the latest software update .Il messaggio **pop-up** ha fornito informazioni sull'ultimo aggiornamento del software.
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slogan
[sostantivo]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .Lo **slogan** del gruppo ambientalista "Salva la Terra, Un Passo alla Volta" ha risuonato profondamente con il pubblico durante la loro campagna.
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spam
[sostantivo]

unwanted or irrelevant online advertisements sent to many people

spam

spam

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam.
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stealth marketing
[sostantivo]

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

marketing stealth, marketing nascosto

marketing stealth, marketing nascosto

Ex: Some criticize stealth marketing for being misleading .Alcuni criticano il **marketing stealth** per essere fuorviante.
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advertisement
[sostantivo]

any movie, picture, note, etc. designed to promote products or services to the public

pubblicità

pubblicità

Ex: The government released an advertisement about the importance of vaccinations .Il governo ha rilasciato una **pubblicità** sull'importanza delle vaccinazioni.
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celerity
[sostantivo]

the quality of being fast and swift in movement

celebrità

celebrità

Ex: The software update was applied with impressive celerity, minimizing downtime .L'aggiornamento del software è stato applicato con una **celerità** impressionante, minimizzando i tempi di inattività.
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offer
[sostantivo]

a statement in which one expresses readiness or willingness to do something for someone or give something to them

offerta, proposta

offerta, proposta

Ex: His offer to pay for dinner was a kind gesture appreciated by everyone at the table .La sua **offerta** di pagare per la cena è stato un gesto gentile apprezzato da tutti a tavola.
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recommendation
[sostantivo]

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

raccomandazione

raccomandazione

Ex: Based on the teacher 's recommendation, she decided to take advanced classes .Sulla base della **raccomandazione** dell'insegnante, ha deciso di frequentare corsi avanzati.
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glossy
[aggettivo]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

lucido, patinato

lucido, patinato

Ex: The glossy surface of the advertisement reflected the light beautifully .La superficie **lucida** della pubblicità rifletteva splendidamente la luce.
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campaign
[sostantivo]

a series of organized activities that are intended to achieve a particular goal

campagna

campagna

Ex: The vaccination campaign was successful in reaching vulnerable populations and preventing the spread of disease .La **campagna** di vaccinazione ha avuto successo nel raggiungere le popolazioni vulnerabili e nel prevenire la diffusione della malattia.
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to provide someone with support, hope, or confidence

incoraggiare

incoraggiare

Ex: The supportive community rallied together to encourage the local artist , helping her believe in her talent and pursue a career in the arts .La comunità di supporto si è riunita per **incoraggiare** l'artista locale, aiutandola a credere nel suo talento e a perseguire una carriera nelle arti.
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advertisement
[sostantivo]

any movie, picture, note, etc. designed to promote products or services to the public

pubblicità

pubblicità

Ex: The government released an advertisement about the importance of vaccinations .Il governo ha rilasciato una **pubblicità** sull'importanza delle vaccinazioni.
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Il libro Insight - Intermedio
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