Книга Insight - Середній - Блок 6 - 6А

the act or process of selling or advertising a product or service, usually including market research

маркетинг

a business or organization that provides services to other parties, especially by representing them in transactions

агентство

the name that a particular product or service is identified with

бренд, марка

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

розкіш, люксовість

not requiring payment

безкоштовний

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

інсайдер, внутрішній член

something that is created or grown for sale

продукт

items made or produced for sale

товари

not needed at all or more than what is required

непотрібний

having a high price

дорогий

having a low price

дешевий

happening or done most of the time

звичайний

a big sign used for advertising, usually found near roads or highways

білборд, рекламний щит

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

журнал

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

мода

a printed work, such as a book, magazine, etc. that is publicly distributed

публікація, видавництво

an organization that does business and earns money from it

компанія

to make a connection between someone or something and another in the mind

асоціюватися

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

банер

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

класифікована реклама, оголошення в газетах

related to the purchasing and selling of different goods and services

комерційний

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

підтримка, схвалення

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

листівка, флайер

a short catchy tune, often used in advertising

джингл, пісенька

a symbol or design used to represent a company or organization

логотип, символ

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

вікно спливаючого типу, поп-ап

a short memorable phrase that is used in advertising to draw people's attention toward something

слоган, девіз

unwanted or irrelevant online advertisements sent to many people

спам

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

прихований маркетинг, непомітна реклама

any movie, picture, note, etc. designed to promote products or services to the public

реклама

the quality of being fast and swift in movement

швидкість, рушійність

a statement in which one expresses readiness or willingness to do something for someone or give something to them

пропозиція, оферта

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

рекомендація

(of paper or magazine) having a shiny or polished surface, typically because of a coating

глянцевий, блискучий

a series of organized activities that are intended to achieve a particular goal

кампанія, акція

to provide someone with support, hope, or confidence

підтримувати, заохочувати

any movie, picture, note, etc. designed to promote products or services to the public

реклама