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Книга Insight - Средний - Раздел 6 - 6A

Здесь вы найдете словарный запас из Раздела 6 - 6A учебника Insight Intermediate, такие как "агентство", "одобрение", "инсайдер", и т.д.

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Insight - Intermediate
marketing
marketing
[существительное]

the act or process of selling or advertising a product or service, usually including market research

маркетинг

маркетинг

Ex: Successful marketing requires understanding customer needs. 
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agency
agency
[существительное]

a business or organization that provides services to other parties, especially by representing them in transactions

агентство

агентство

Ex: A real estate agency helps facilitate transactions between property buyers and sellers. 
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brand
brand
[существительное]

the name that a particular product or service is identified with

марка

марка

Ex: Apple is known for its innovative products and strong brand identity worldwide. 
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luxury
luxury
[существительное]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

люкс, роскошь

люкс, роскошь

Ex: The luxury of the hotel's amenities was evident in its opulent decor and exceptional service. 
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free
free
[прилагательное]

not requiring payment

бесплатный

бесплатный

Ex: Free Wi-Fi is available in this café. 
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insider
insider
[существительное]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

инсайдер, осведомлённое лицо

инсайдер, осведомлённое лицо

Ex: As an insider, he knew about the company’s future plans. 
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product
product
[существительное]

something that is created or grown for sale

продукт

продукт

Ex: The bakery's best-selling product is its freshly baked bread. 
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goods
goods
[существительное]

items made or produced for sale

товары

товары

Ex: The store offers a wide range of goods, from fresh produce to handmade crafts. 
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unnecessary
unnecessary
[прилагательное]

not needed at all or more than what is required

ненужный

ненужный

Ex: His comments during the meeting were unnecessary and only served to prolong the discussion. 
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expensive
expensive
[прилагательное]

having a high price

дорогой

дорогой

Ex: He bought an expensive watch as a gift for his father. 
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cheap
cheap
[прилагательное]

having a low price

дешевый, недорогой

дешевый, недорогой

Ex: He found a cheap flight deal for his vacation. 
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usual
usual
[прилагательное]

conforming to what is generally anticipated or considered typical

обычный

обычный

Ex: The usual procedure involves filling out the form first. 
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billboard
billboard
[существительное]

a big sign used for advertising, usually found near roads or highways

рекламный щит

рекламный щит

Ex: The billboard advertised the latest smartphone on the highway. 
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magazine
magazine
[существительное]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

журнал

журнал

Ex: I often read parenting magazines to get advice on raising my children. 
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fashion
fashion
[существительное]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

мода

мода

Ex: Fashion trends can vary greatly depending on the region and culture. 
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publication
publication
[существительное]

a printed work, such as a book, magazine, etc. that is publicly distributed

издание

издание

Ex: The library has a collection of rare publications from the 19th century. 
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company
company
[существительное]

an organization that does business and earns money from it

компания

компания

Ex: He invested his savings in a small startup company. 
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to associate
to associate
[глагол]

to make a connection between someone or something and another in the mind

связывать

связывать

Ex: Many people associate the smell of freshly baked cookies with warmth and home. 
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banner
banner
[существительное]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

баннер

баннер

Ex: The school hung a banner in the gym to celebrate the championship win. 
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classified advertising
classified advertising
[существительное]

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

классифицированное объявление

классифицированное объявление

Ex: Classified advertisement is often the most affordable way to promote a small business. 
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commercial
commercial
[прилагательное]

related to the purchasing and selling of different goods and services

коммерческий, торговый

коммерческий, торговый

Ex: Commercial transactions involve the exchange of goods or services for money. 
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endorsement
endorsement
[существительное]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

поддержка

поддержка

Ex: The celebrity's endorsement of the new brand boosted its sales significantly. 
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flyer
flyer
[существительное]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

листовка, флаер

листовка, флаер

Ex: She handed out flyers for the new café. 
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jingle
jingle
[существительное]

a short catchy tune, often used in advertising

музыкальная заставка

музыкальная заставка

Ex: The jingle for that soda brand is stuck in my head all day. 
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logo
logo
[существительное]

a symbol or design used to represent a company or organization

лого

лого

Ex: The company's new logo features a bold design with vibrant colors that stand out. 
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pop-up
pop-up
[существительное]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

всплывающее окно

всплывающее окно

Ex: She installed an ad blocker to reduce the number of pop-up ads while browsing the internet. 
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slogan
slogan
[существительное]

a short memorable phrase that is used in advertising to draw people's attention toward something

лозунг

лозунг

Ex: The company's slogan "Just Do It" became synonymous with their brand, inspiring millions of athletes worldwide. 
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spam
spam
[существительное]

unwanted or irrelevant online advertisements sent to many people

спам

спам

Ex: The email filter automatically detects and removes spam from my inbox. 
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stealth marketing
stealth marketing
[существительное]

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

скрытый маркетинг, стелс-маркетинг

скрытый маркетинг, стелс-маркетинг

Ex: The company used stealth marketing to attract young customers. 
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advertisement
advertisement
[существительное]

any movie, picture, note, etc. designed to promote products or services to the public

реклама

реклама

Ex: I saw an interesting advertisement about a new Italian restaurant in town. 
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celerity
celerity
[существительное]

the quality of being fast and swift in movement

быстрота

быстрота

Ex: The athlete’s celerity on the track earned him a gold medal. 
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offer
offer
[существительное]

the action of presenting something verbally

предложение, оферта

предложение, оферта

Ex: His offer of apology sounded sincere. 
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recommendation
recommendation
[существительное]

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

рекомендация

рекомендация

Ex: The doctor made a recommendation to increase her daily exercise. 
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glossy
glossy
[прилагательное]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

глянцевый, лакированный

глянцевый, лакированный

Ex: The glossy magazine featured vibrant photographs that caught her eye. 
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campaign
campaign
[существительное]

a series of organized activities that are intended to achieve a particular goal

кампания

кампания

Ex: The presidential campaign included rallies, debates, and advertising across the country. 
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to encourage
to encourage
[глагол]

to provide someone with support, hope, or confidence

поощрять

поощрять

Ex: The teacher always took the time to encourage her students, praising their efforts and boosting their confidence in the classroom. 
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advertisement
advertisement
[существительное]

any movie, picture, note, etc. designed to promote products or services to the public

реклама

реклама

Ex: I saw an interesting advertisement about a new Italian restaurant in town. 
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