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书籍 Insight - 中级 - 单元6 - 6A

Here you will find the vocabulary from Unit 6 - 6A in the Insight Intermediate coursebook, such as "agency", "endorsement", "insider", etc.

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Insight - Intermediate
marketing
[名词]

the act or process of selling or advertising a product or service, usually including market research

营销, 市场营销

营销, 市场营销

Ex: The team analyzed data to improve their marketing campaign.团队分析了数据以改进他们的**营销**活动。
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agency
[名词]

a business or organization that provides services to other parties, especially by representing them in transactions

机构, 办事处

机构, 办事处

Ex: An insurance agency sells and services insurance policies to clients , acting as a liaison between the insurer and the insured .一家保险**代理机构**向客户销售和服务保险单,充当保险公司和被保险人之间的联络人。
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brand
[名词]

the name that a particular product or service is identified with

品牌, 商标名称

品牌, 商标名称

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .建立一个有声誉的**品牌**需要多年的持续努力和对客户的承诺兑现。
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luxury
[名词]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

奢华

奢华

Ex: The house exuded luxury with its custom finishes and expansive views .这所房子以其定制的装饰和广阔的视野散发着**奢华**。
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free
[形容词]

not requiring payment

免费, 自由

免费, 自由

Ex: The museum offers free admission on Sundays .博物馆在周日提供**免费**入场。
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insider
[名词]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

内部人士, 知情者

内部人士, 知情者

Ex: The book reveals secrets only an insider would know .这本书揭示了只有**内部人士**才知道的秘密。
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product
[名词]

something that is created or grown for sale

产品, 商品

产品, 商品

Ex: The tech startup launched its flagship product at the trade show last month .这家科技初创公司上个月在贸易展上推出了其旗舰**产品**。
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goods
[名词]

items made or produced for sale

商品,  产品

商品, 产品

Ex: He decided to donate his gently used goods to charity , hoping to help those in need .他决定将自己轻微使用过的**商品**捐赠给慈善机构,希望能帮助那些有需要的人。
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unnecessary
[形容词]

not needed at all or more than what is required

不必要的, 多余的

不必要的, 多余的

Ex: Using overly complicated language in the presentation was unnecessary; the audience would have understood simpler terms .在演示中使用过于复杂的语言是**不必要的**;观众本可以理解更简单的术语。
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expensive
[形容词]

having a high price

昂贵的, 高价的

昂贵的, 高价的

Ex: The luxury car is expensive but offers excellent performance .豪华车**昂贵**但性能出色。
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cheap
[形容词]

having a low price

便宜, 廉价的

便宜, 廉价的

Ex: The shirt she bought was very cheap; she got it on sale .她买的那件衬衫很**便宜**;她是在打折时买的。
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usual
[形容词]

conforming to what is generally anticipated or considered typical

通常的, 平常的

通常的, 平常的

Ex: They followed the usual protocol during the meeting .他们在会议期间遵循了**通常的**协议。
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billboard
[名词]

a big sign used for advertising, usually found near roads or highways

广告牌, 看板

广告牌, 看板

Ex: The billboard displayed a message about road safety .
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magazine
[名词]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

杂志, 期刊

杂志, 期刊

Ex: The library has a wide selection of magazines on different subjects .图书馆有各种主题的**杂志**供广泛选择。
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fashion
[名词]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

时尚

时尚

Ex: They opened a boutique that sells high-end fashion brands .他们开了一家出售高端**时尚**品牌的精品店。
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publication
[名词]

a printed work, such as a book, magazine, etc. that is publicly distributed

出版物

出版物

Ex: The publication of the scandalous article caused an uproar .
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company
[名词]

an organization that does business and earns money from it

公司, 企业

公司, 企业

Ex: The company's main office is located downtown .**公司**的总部位于市中心。
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to associate
[动词]

to make a connection between someone or something and another in the mind

联想, 关联

联想, 关联

Ex: The color red is commonly associated with passion and intensity across various cultures .
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banner
[名词]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

横幅, 旗帜

横幅, 旗帜

Ex: The stadium was adorned with banners of the competing teams for the championship game .体育场装饰着参加冠军赛的队伍的**横幅**。
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a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

分类广告, 广告

分类广告, 广告

Ex: Many online platforms now replace traditional classified ads.许多在线平台现在取代了传统的**分类广告**。
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commercial
[形容词]

related to the purchasing and selling of different goods and services

商业的

商业的

Ex: The film was a commercial success despite mixed reviews .尽管评价褒贬不一,这部电影还是取得了**商业**上的成功。
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endorsement
[名词]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

认可,  支持

认可, 支持

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
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flyer
[名词]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

传单, 小册子

传单, 小册子

Ex: She read a flyer about language courses .她读了一本关于语言课程的**传单**。
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jingle
[名词]

a short catchy tune, often used in advertising

广告歌,  catchy曲调

广告歌, catchy曲调

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
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logo
[名词]

a symbol or design used to represent a company or organization

标志, 徽标

标志, 徽标

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
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pop-up
[名词]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

弹出窗口, 弹窗

弹出窗口, 弹窗

Ex: The pop-up message provided information about the latest software update .**弹出**消息提供了有关最新软件更新的信息。
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slogan
[名词]

a short memorable phrase that is used in advertising to draw people's attention toward something

口号, 标语

口号, 标语

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .环保团体的**口号**“拯救地球,一步一步来”在活动期间引起了公众的深刻共鸣。
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spam
[名词]

unwanted or irrelevant online advertisements sent to many people

垃圾邮件,  spam

垃圾邮件, spam

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam.
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a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

隐形营销, 秘密营销

隐形营销, 秘密营销

Ex: Some criticize stealth marketing for being misleading .一些人批评**隐形营销**具有误导性。
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any movie, picture, note, etc. designed to promote products or services to the public

广告, 宣传

广告, 宣传

Ex: The government released an advertisement about the importance of vaccinations .政府发布了一则关于疫苗接种重要性的**广告**。
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celerity
[名词]

the quality of being fast and swift in movement

迅速, 敏捷

迅速, 敏捷

Ex: The software update was applied with impressive celerity, minimizing downtime .软件更新以令人印象深刻的**速度**应用,最大限度地减少了停机时间。
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offer
[名词]

a statement in which one expresses readiness or willingness to do something for someone or give something to them

提供, 提议

提供, 提议

Ex: His offer to pay for dinner was a kind gesture appreciated by everyone at the table .他提出支付晚餐费用的**提议**是一个受到桌上所有人赞赏的善意举动。
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a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

推荐, 建议

推荐, 建议

Ex: Based on the teacher 's recommendation, she decided to take advanced classes .基于老师的**推荐**,她决定参加高级课程。
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glossy
[形容词]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

光滑的, 有光泽的

光滑的, 有光泽的

Ex: The glossy surface of the advertisement reflected the light beautifully .广告的**光泽**表面美丽地反射了光线。
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campaign
[名词]

a series of organized activities that are intended to achieve a particular goal

运动

运动

Ex: The vaccination campaign was successful in reaching vulnerable populations and preventing the spread of disease .疫苗接种**运动**成功地覆盖了弱势群体并防止了疾病的传播。
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to encourage
[动词]

to provide someone with support, hope, or confidence

鼓励, 支持

鼓励, 支持

Ex: The supportive community rallied together to encourage the local artist , helping her believe in her talent and pursue a career in the arts .支持性的社区团结起来**鼓励**当地艺术家,帮助她相信自己的才华并追求艺术事业。
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any movie, picture, note, etc. designed to promote products or services to the public

广告, 宣传

广告, 宣传

Ex: The government released an advertisement about the importance of vaccinations .政府发布了一则关于疫苗接种重要性的**广告**。
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书籍 Insight - 中级
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