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کتاب 'اینسایت' متوسطه - واحد 6 - 6A

در اینجا واژگان از واحد 6 - 6A در کتاب درسی Insight Intermediate را پیدا خواهید کرد، مانند "آژانس"، "تأیید"، "شخص داخلی"، و غیره.

مرور

فلش‌کارت‌ها

املای کلمه

آزمون

شروع یادگیری
Insight - Intermediate
marketing
marketing
[اسم]

the act or process of selling or advertising a product or service, usually including market research

بازاریابی

بازاریابی

Ex: The company spends a large amount of money on marketing. 
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agency
agency
[اسم]

a business or organization that provides services to other parties, especially by representing them in transactions

نمایندگی, آژانس

نمایندگی, آژانس

Ex: A real estate agency helps buyers and sellers complete property transactions. 
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brand
brand
[اسم]

the name that a particular product or service is identified with

نشان تجاری, برند

نشان تجاری, برند

Ex: She prefers to buy a well-known brand of coffee. 
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luxury
luxury
[اسم]

a pleasant advantage, freedom, or opportunity that is not usually available

امتیاز, فرصت یا آسایش ویژه

امتیاز, فرصت یا آسایش ویژه

Ex: We had the luxury of spending an extra day in the city. 
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free
free
[صفت]

not requiring payment

رایگان, مجانی

رایگان, مجانی

Ex: We are offering free delivery for orders over $50. 
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insider
insider
[اسم]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

خودی

خودی

Ex: The journalist interviewed an insider from the tech industry. 
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product
product
[اسم]

something that is created or grown for sale

محصول

محصول

Ex: The company launched a new product last month. 
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goods
goods
[اسم]

items made or produced for sale

کالا

کالا

Ex: During the festival, local artisans displayed their goods in colorful booths for everyone to browse. 

در طول جشنواره، صنعتگران محلی کالاهای خود را در غرفه‌های رنگارنگ برای همه به نمایش گذاشتند تا ببینند.

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unnecessary
unnecessary
[صفت]

not needed at all or more than what is required

غیرضروری

غیرضروری

Ex: Adding extra sugar to the recipe would be unnecessary since it's already sweet enough. 

اضافه کردن شکر اضافی به دستور غذا غیرضروری خواهد بود چون به اندازه کافی شیرین است.

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expensive
expensive
[صفت]

having a high price

گران

گران

Ex: The luxury car is expensive but offers excellent performance. 
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cheap
cheap
[صفت]

having a low price

ارزان

ارزان

Ex: He found a cheap flight for his vacation. 
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usual
usual
[صفت]

conforming to what is generally anticipated or considered typical

همیشگی, معمول

همیشگی, معمول

Ex: They followed the usual protocol during the meeting. 

آن‌ها در طول جلسه از پروتکل معمول پیروی کردند.

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billboard
billboard
[اسم]

a big sign used for advertising, usually found near roads or highways

تابلو اعلانات

تابلو اعلانات

Ex: A bright billboard caught his attention while driving. 

یک بیلبورد روشن توجه او را در حین رانندگی جلب کرد.

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magazine
magazine
[اسم]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

مجله

مجله

Ex: She bought a fashion magazine at the airport. 
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fashion
fashion
[اسم]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

مد, مدسازی

مد, مدسازی

Ex: Fashion trends can vary greatly between countries and cultures. 
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publication
publication
[اسم]

a printed work, such as a book, magazine, etc. that is publicly distributed

نشریه

نشریه

Ex: The library has a collection of rare publications from the nineteenth century. 
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company
company
[اسم]

an organization that does business and earns money from it

شرکت

شرکت

Ex: She works for an international company. 
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to associate
to associate
[فعل]

to make a connection between someone or something and another in the mind

ربط دادن, مربوط کردن

ربط دادن, مربوط کردن

Ex: Many people associate the smell of freshly baked cookies with home. 
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banner
banner
[اسم]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

بنر, اعلامیه

بنر, اعلامیه

Ex: During the protest, activists marched with banners calling for change. 

در طول اعتراض، فعالان با بنرهایی که خواستار تغییر بودند راهپیمایی کردند.

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classified advertising

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

آگهی نیازمندی‌ها

آگهی نیازمندی‌ها

Ex: He found his apartment through a classified advertising website. 

او آپارتمان خود را از طریق یک وب‌سایت آگهی‌های طبقه‌بندی شده پیدا کرد.

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commercial
commercial
[صفت]

related to the purchasing and selling of different goods and services

تجاری, بازرگانی

تجاری, بازرگانی

Ex: The city has a busy commercial district near the harbor. 
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endorsement
endorsement
[اسم]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

مهر تایید, حمایت

مهر تایید, حمایت

Ex: She gave her endorsement to the charity during the fundraising campaign. 

او تأیید خود را به مؤسسه خیریه در طول کمپین جمع‌آوری کمک‌های مالی داد.

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flyer
flyer
[اسم]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

تراکت

تراکت

Ex: A flyer advertised discounts at the local gym. 

یک بروشور تخفیف‌های باشگاه محلی را تبلیغ می‌کرد.

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jingle
jingle
[اسم]

a short catchy tune, often used in advertising

آهنگ تبلیغاتی, آوا تبلیغاتی

آهنگ تبلیغاتی, آوا تبلیغاتی

Ex: The commercial ended with a cheerful jingle promoting the new car model. 

تبلیغ با یک جینگل شاد که مدل جدید ماشین را تبلیغ می‌کرد به پایان رسید.

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logo
logo
[اسم]

a symbol or design used to represent a company or organization

نماد تجاری, علامت تجاری

نماد تجاری, علامت تجاری

Ex: The logo on the product packaging helped me recognize the brand instantly. 

لوگو روی بسته‌بندی محصول به من کمک کرد تا فوراً برند را تشخیص دهم.

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pop-up
pop-up
[اسم]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

بالاپر, واشو، پاپ‌آپ

بالاپر, واشو، پاپ‌آپ

Ex: A pop-up notification appeared on his screen, reminding him of the upcoming meeting. 

یک اعلان پاپ‌آپ روی صفحه‌اش ظاهر شد، که به او جلسهٔ آینده را یادآوری می‌کرد.

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slogan
slogan
[اسم]

a short memorable phrase that is used in advertising to draw people's attention toward something

شعار

شعار

Ex: The politician's slogan focused on hope and change, aiming to rally voters for the upcoming election. 

شعار سیاستمدار بر امید و تغییر متمرکز بود و هدف آن بسیج رای‌دهندگان برای انتخابات آینده بود.

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spam
spam
[اسم]

unwanted or irrelevant online advertisements sent to many people

هرزنامه

هرزنامه

Ex: He received a lot of spam in his email account after signing up for a free trial. 

او پس از ثبت‌نام برای یک آزمایش رایگان، اسپم زیادی در حساب ایمیل خود دریافت کرد.

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stealth marketing

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

بازاریابی پنهان, بازاریابی مخفیانه

بازاریابی پنهان, بازاریابی مخفیانه

Ex: Stealth marketing often involves influencers promoting products subtly. 

بازاریابی پنهانی اغلب شامل تأثیرگذارانی است که محصولات را به صورت نامحسوس تبلیغ می‌کنند.

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advertisement

a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering

آگهی, تبلیغ

آگهی, تبلیغ

Ex: The company placed an advertisement in the local newspaper. 
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celerity
celerity
[اسم]

the quality of being fast and swift in movement

سرعت, تندی، چابکی

سرعت, تندی، چابکی

Ex: Her celerity in solving the puzzle impressed everyone at the competition. 

سرعت او در حل معما همه را در مسابقه تحت تأثیر قرار داد.

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offer
offer
[اسم]

the action of presenting something verbally

پیشنهاد

پیشنهاد

Ex: Her offer of assistance was greatly appreciated. 
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recommendation

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

توصیه, پیشنهاد

توصیه, پیشنهاد

Ex: The committee accepted the recommendation to increase funding. 
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glossy
glossy
[صفت]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

(کاغذ) روغنی

(کاغذ) روغنی

Ex: He preferred glossy paper for his art prints to enhance the colors. 

او کاغذ براق را برای چاپ‌های هنری خود ترجیح می‌داد تا رنگ‌ها را تقویت کند.

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campaign
campaign
[اسم]

a series of organized activities that are intended to achieve a particular goal

کمپین, پویش

کمپین, پویش

Ex: The organization launched a campaign to raise awareness about road safety. 
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to encourage
to encourage
[فعل]

to provide someone with support, hope, or confidence

تشویق کردن

تشویق کردن

Ex: The teacher always took time to encourage her students. 
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advertisement

a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering

آگهی, تبلیغ

آگهی, تبلیغ

Ex: The company placed an advertisement in the local newspaper. 
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