pattern

Kitap Insight - Orta - Ünite 6 - 6A

Here you will find the vocabulary from Unit 6 - 6A in the Insight Intermediate coursebook, such as "agency", "endorsement", "insider", etc.

review-disable

Gözden Geçir

flashcard-disable

Flash kartlar

spelling-disable

Yazım

quiz-disable

Quiz

Öğrenmeye başla
Insight - Intermediate
marketing
[isim]

the act or process of selling or advertising a product or service, usually including market research

pazarlama

pazarlama

Ex: The team analyzed data to improve their marketing campaign.Ekip, **pazarlama** kampanyalarını iyileştirmek için verileri analiz etti.
agency
[isim]

a business or organization that provides services to other parties, especially by representing them in transactions

acenta

acenta

Ex: An insurance agency sells and services insurance policies to clients , acting as a liaison between the insurer and the insured .Bir sigorta **acentesi**, sigorta şirketi ile sigortalı arasında aracı olarak hareket ederek müşterilere sigorta poliçeleri satar ve hizmet verir.
brand
[isim]

the name that a particular product or service is identified with

marka

marka

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .Saygın bir **marka** oluşturmak, yıllarca süren tutarlı çaba ve müşterilere verilen sözlerin yerine getirilmesini gerektirir.
luxury
[isim]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

lüks

lüks

Ex: The house exuded luxury with its custom finishes and expansive views .Ev, özel bitişleri ve geniş manzaralarıyla **lüks** yayıyordu.
free
[sıfat]

not requiring payment

ücretsiz, bedava

ücretsiz, bedava

Ex: The museum offers free admission on Sundays .Müze, pazar günleri **ücretsiz** giriş sunmaktadır.
insider
[isim]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

üye

üye

Ex: The book reveals secrets only an insider would know .Kitap, sadece bir **içeriden birinin** bilebileceği sırları ortaya çıkarıyor.
product
[isim]

something that is created or grown for sale

ürün

ürün

Ex: The tech startup launched its flagship product at the trade show last month .Teknoloji startup'ı geçen ay ticaret fuarında bayrak **ürününü** piyasaya sürdü.
goods
[isim]

items made or produced for sale

ürün

ürün

Ex: He decided to donate his gently used goods to charity , hoping to help those in need .İhtiyacı olanlara yardım etmek umuduyla, hafifçe kullanılmış **mallarını** hayır kurumuna bağışlamaya karar verdi.
unnecessary
[sıfat]

not needed at all or more than what is required

gereksiz

gereksiz

Ex: Using overly complicated language in the presentation was unnecessary; the audience would have understood simpler terms .Sunumda aşırı karmaşık bir dil kullanmak **gereksizdi**; izleyiciler daha basit terimleri anlardı.
expensive
[sıfat]

having a high price

pahalı

pahalı

Ex: The luxury car is expensive but offers excellent performance .Lüks araba **pahalı** ama mükemmel performans sunuyor.
cheap
[sıfat]

having a low price

ucuz

ucuz

Ex: The shirt she bought was very cheap; she got it on sale .Aldığı gömlek çok **ucuzdu**; indirimde aldı.
usual
[sıfat]

conforming to what is generally anticipated or considered typical

her zamanki

her zamanki

Ex: They followed the usual protocol during the meeting .Toplantı sırasında **olağan** protokolü izlediler.
billboard
[isim]

a big sign used for advertising, usually found near roads or highways

ilan panosu

ilan panosu

Ex: The billboard displayed a message about road safety .
magazine
[isim]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

dergi

dergi

Ex: The library has a wide selection of magazines on different subjects .Kütüphanenin farklı konularda geniş bir **dergi** seçkisi var.
fashion
[isim]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

moda

moda

Ex: They opened a boutique that sells high-end fashion brands .Yüksek kaliteli **moda** markaları satan bir butik açtılar.

a printed work, such as a book, magazine, etc. that is publicly distributed

neşriyat

neşriyat

Ex: The publication of the scandalous article caused an uproar .
company
[isim]

an organization that does business and earns money from it

firma

firma

Ex: The company's main office is located downtown .**Şirketin** ana ofisi şehir merkezinde bulunmaktadır.

to make a connection between someone or something and another in the mind

ilişkilendirmek

ilişkilendirmek

Ex: The color red is commonly associated with passion and intensity across various cultures .
banner
[isim]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

pankart

pankart

Ex: The stadium was adorned with banners of the competing teams for the championship game .Stadyum, şampiyonluk maçı için yarışan takımların **pankartları** ile süslenmişti.

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

sınıflandırılmış reklam

sınıflandırılmış reklam

Ex: Many online platforms now replace traditional classified ads.Birçok çevrimiçi platform artık geleneksel **sınıflandırılmış reklamları** değiştiriyor.
commercial
[sıfat]

related to the purchasing and selling of different goods and services

ticari

ticari

Ex: The film was a commercial success despite mixed reviews .Film, karışık eleştirilere rağmen **ticari** bir başarıydı.

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

destek

destek

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
flyer
[isim]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

el ilanı

el ilanı

Ex: She read a flyer about language courses .Dil kursları hakkında bir **broşür** okudu.
jingle
[isim]

a short catchy tune, often used in advertising

cingıl

cingıl

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
logo
[isim]

a symbol or design used to represent a company or organization

logo

logo

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
pop-up
[isim]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

açılır pencere

açılır pencere

Ex: The pop-up message provided information about the latest software update .**Açılır** mesaj, en son yazılım güncellemesi hakkında bilgi sağladı.
slogan
[isim]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .Çevre grubunun "Dünyayı Kurtar, Adım Adım" **sloganı**, kampanyaları sırasında halkla derinden yankı buldu.
spam
[isim]

unwanted or irrelevant online advertisements sent to many people

istenmeyen e-posta

istenmeyen e-posta

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam.

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

gizli pazarlama

gizli pazarlama

Ex: Some criticize stealth marketing for being misleading .Bazıları, yanıltıcı olduğu için **gizli pazarlamayı** eleştiriyor.

any movie, picture, note, etc. designed to promote products or services to the public

reklam, tanıtım

reklam, tanıtım

Ex: The government released an advertisement about the importance of vaccinations .Hükümet, aşıların önemi hakkında bir **reklam** yayınladı.
celerity
[isim]

the quality of being fast and swift in movement

sürat

sürat

Ex: The software update was applied with impressive celerity, minimizing downtime .Yazılım güncellemesi, etkileyici bir **çabukluk** ile uygulandı ve kesinti süresini en aza indirdi.
offer
[isim]

a statement in which one expresses readiness or willingness to do something for someone or give something to them

öneri

öneri

Ex: His offer to pay for dinner was a kind gesture appreciated by everyone at the table .Yemeği ödeme **teklifi**, masadaki herkes tarafından takdir edilen nazik bir davranıştı.

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

tavsiye, öğüt

tavsiye, öğüt

Ex: Based on the teacher 's recommendation, she decided to take advanced classes .Öğretmenin **tavsiyesi** üzerine, ileri düzey dersler almaya karar verdi.
glossy
[sıfat]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

yumuşak ve parlak

yumuşak ve parlak

Ex: The glossy surface of the advertisement reflected the light beautifully .Reklamın **parlak** yüzeyi ışığı güzelce yansıtıyordu.
campaign
[isim]

a series of organized activities that are intended to achieve a particular goal

kampanya

kampanya

Ex: The vaccination campaign was successful in reaching vulnerable populations and preventing the spread of disease .Aşı **kampanyası**, savunmasız nüfuslara ulaşmada ve hastalığın yayılmasını önlemede başarılı oldu.

to provide someone with support, hope, or confidence

yüreklendirmek

yüreklendirmek

Ex: The supportive community rallied together to encourage the local artist , helping her believe in her talent and pursue a career in the arts .Destekleyici topluluk, yerel sanatçıyı **teşvik etmek** için bir araya geldi, ona yeteneğine inanmasına ve sanatta bir kariyer yapmasına yardımcı oldu.

any movie, picture, note, etc. designed to promote products or services to the public

reklam, tanıtım

reklam, tanıtım

Ex: The government released an advertisement about the importance of vaccinations .Hükümet, aşıların önemi hakkında bir **reklam** yayınladı.
Kitap Insight - Orta
LanGeek
LanGeek uygulamasını indir