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Livro Insight - Intermediário - Unidade 6 - 6A

Aqui você encontrará o vocabulário da Unidade 6 - 6A no livro do curso Insight Intermediate, como "agência", "endosso", "insider", etc.

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Insight - Intermediate
marketing

the act or process of selling or advertising a product or service, usually including market research

marketing, comercialização

marketing, comercialização

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Definição e Significado de "marketing"
agency

a business or organization that provides services to other parties, especially by representing them in transactions

agência, empresa de serviços

agência, empresa de serviços

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Definição e Significado de "agency"
brand

the name that a particular product or service is identified with

marca, rótulo

marca, rótulo

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Definição e Significado de "brand"
luxury

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

luxo, luxuosidade

luxo, luxuosidade

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Definição e Significado de "luxury"
free

not requiring payment

grátis, livre

grátis, livre

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Definição e Significado de "free"
insider

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

insider, membro interno

insider, membro interno

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Definição e Significado de "insider"
product

something that is created or grown for sale

produto, mercadoria

produto, mercadoria

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Definição e Significado de "product"
goods

items made or produced for sale

bens, mercadorias

bens, mercadorias

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Definição e Significado de "goods"
unnecessary

not needed at all or more than what is required

desnecessário, excessivo

desnecessário, excessivo

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Definição e Significado de "unnecessary"
expensive

having a high price

caro, dispendioso

caro, dispendioso

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Definição e Significado de "expensive"
cheap

having a low price

barato, econômico

barato, econômico

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Definição e Significado de "cheap"
usual

happening or done most of the time

habitual, usual

habitual, usual

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Definição e Significado de "usual"
billboard

a big sign used for advertising, usually found near roads or highways

outdoor, placa de publicidade

outdoor, placa de publicidade

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Definição e Significado de "billboard"
magazine

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

revista, magazine

revista, magazine

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Definição e Significado de "magazine"
fashion

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

moda, estilo

moda, estilo

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Definição e Significado de "fashion"
publication

a printed work, such as a book, magazine, etc. that is publicly distributed

publicação, imprimido

publicação, imprimido

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Definição e Significado de "publication"
company

an organization that does business and earns money from it

empresa, companhia

empresa, companhia

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Definição e Significado de "company"
to associate

to make a connection between someone or something and another in the mind

associar, ligar

associar, ligar

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Definição e Significado de "to associate"
banner

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

bandeira, faixa

bandeira, faixa

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Definição e Significado de "banner"
classified ad

a type of advertisement in a newspaper, magazine, or online platform that is typically short, text-only, and grouped under specific categories

anúncio classificado, classificado

anúncio classificado, classificado

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Definição e Significado de "classified ad"
commercial

related to the purchasing and selling of different goods and services

comercial, mercantil

comercial, mercantil

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Definição e Significado de "commercial"
endorsement

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

apoio, endosse

apoio, endosse

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Definição e Significado de "endorsement"
flyer

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

panfleto, folheto

panfleto, folheto

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Definição e Significado de "flyer"
jingle

a short catchy tune, often used in advertising

jingle, melodia cativante

jingle, melodia cativante

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Definição e Significado de "jingle"
logo

a symbol or design used to represent a company or organization

logotipo, símbolo

logotipo, símbolo

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Definição e Significado de "logo"
pop-up

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

janela pop-up, pop-up

janela pop-up, pop-up

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Definição e Significado de "pop-up"
slogan

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, lema

slogan, lema

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Definição e Significado de "slogan"
spam

unwanted or irrelevant online advertisements sent to many people

spam, e-mail indesejado

spam, e-mail indesejado

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Definição e Significado de "spam"
stealth marketing

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

marketing sorrateiro, publicidade secreta

marketing sorrateiro, publicidade secreta

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Definição e Significado de "stealth marketing"
advertisement

any movie, picture, note, etc. designed to promote products or services to the public

anúncio, publicidade

anúncio, publicidade

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Definição e Significado de "advertisement"
celerity

the quality of being fast and swift in movement

celeridade, rapidez

celeridade, rapidez

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Definição e Significado de "celerity"
offer

a statement in which one expresses readiness or willingness to do something for someone or give something to them

oferta, proposta

oferta, proposta

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Definição e Significado de "offer"
recommendation

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

recomendação

recomendação

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Definição e Significado de "recommendation"
glossy

(of paper or magazine) having a shiny or polished surface, typically because of a coating

brilhante, lustroso

brilhante, lustroso

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Definição e Significado de "glossy"
campaign

a series of organized activities that are intended to achieve a particular goal

campanha, operação

campanha, operação

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Definição e Significado de "campaign"
to encourage

to provide someone with support, hope, or confidence

encorajar, estimular

encorajar, estimular

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advertisement

any movie, picture, note, etc. designed to promote products or services to the public

anúncio, publicidade

anúncio, publicidade

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Definição e Significado de "advertisement"
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