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Livro Insight - Intermediário - Unidade 6 - 6A

Aqui você encontrará o vocabulário da Unidade 6 - 6A no livro didático Insight Intermediate, como "agência", "endosso", "insider", etc.

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Insight - Intermediate
marketing
[substantivo]

the act or process of selling or advertising a product or service, usually including market research

marketing, comercialização

marketing, comercialização

Ex: The team analyzed data to improve their marketing campaign.A equipe analisou dados para melhorar sua campanha de **marketing**.
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agency
[substantivo]

a business or organization that provides services to other parties, especially by representing them in transactions

agência, escritório

agência, escritório

Ex: An insurance agency sells and services insurance policies to clients , acting as a liaison between the insurer and the insured .Uma **agência** de seguros vende e presta serviços a apólices de seguros para clientes, atuando como intermediária entre a seguradora e o segurado.
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brand
[substantivo]

the name that a particular product or service is identified with

marca, nome comercial

marca, nome comercial

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .Construir uma **marca** respeitável leva anos de esforço consistente e cumprimento de promessas aos clientes.
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luxury
[substantivo]

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

luxo

luxo

Ex: The house exuded luxury with its custom finishes and expansive views .A casa exalava **luxo** com seus acabamentos personalizados e vistas expansivas.
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free
[adjetivo]

not requiring payment

grátis, livre

grátis, livre

Ex: The museum offers free admission on Sundays .O museu oferece entrada **gratuita** aos domingos.
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insider
[substantivo]

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

insider, pessoa informada

insider, pessoa informada

Ex: The book reveals secrets only an insider would know .O livro revela segredos que apenas um **insider** saberia.
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product
[substantivo]

something that is created or grown for sale

produto, artigo

produto, artigo

Ex: The tech startup launched its flagship product at the trade show last month .A startup de tecnologia lançou seu **produto** principal na feira de negócios no mês passado.
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goods
[substantivo]

items made or produced for sale

mercadorias,  produtos

mercadorias, produtos

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unnecessary
[adjetivo]

not needed at all or more than what is required

desnecessário, supérfluo

desnecessário, supérfluo

Ex: Using overly complicated language in the presentation was unnecessary; the audience would have understood simpler terms .Usar uma linguagem excessivamente complicada na apresentação foi **desnecessário**; o público teria entendido termos mais simples.
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expensive
[adjetivo]

having a high price

caro, custoso

caro, custoso

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cheap
[adjetivo]

having a low price

barato, econômico

barato, econômico

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usual
[adjetivo]

conforming to what is generally anticipated or considered typical

usual, habitual

usual, habitual

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billboard
[substantivo]

a big sign used for advertising, usually found near roads or highways

outdoor, painel publicitário

outdoor, painel publicitário

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magazine
[substantivo]

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

revista, magazine

revista, magazine

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fashion
[substantivo]

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

moda

moda

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publication
[substantivo]

a printed work, such as a book, magazine, etc. that is publicly distributed

publicação

publicação

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company
[substantivo]

an organization that does business and earns money from it

empresa, companhia

empresa, companhia

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to make a connection between someone or something and another in the mind

associar, relacionar

associar, relacionar

Ex: The color red is commonly associated with passion and intensity across various cultures .A cor vermelha é comumente **associada** à paixão e à intensidade em várias culturas.
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banner
[substantivo]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

faixa, bandeira

faixa, bandeira

Ex: The stadium was adorned with banners of the competing teams for the championship game .O estádio estava adornado com **faixas** das equipes competidoras para o jogo do campeonato.
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a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

publicidade classificada, anúncios classificados

publicidade classificada, anúncios classificados

Ex: Many online platforms now replace traditional classified ads.Muitas plataformas online agora substituem os **anúncios classificados** tradicionais.
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commercial
[adjetivo]

related to the purchasing and selling of different goods and services

comercial

comercial

Ex: The film was a commercial success despite mixed reviews .O filme foi um sucesso **comercial** apesar das críticas mistas.
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endorsement
[substantivo]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

aprovação,  endosso

aprovação, endosso

Ex: The car manufacturer used a famous actor 's endorsement in their latest commercial .O fabricante de carros usou o **endosso** de um ator famoso em seu comercial mais recente.
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flyer
[substantivo]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

folheto, flyer

folheto, flyer

Ex: She read a flyer about language courses .Ela leu um **folheto** sobre cursos de idiomas.
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jingle
[substantivo]

a short catchy tune, often used in advertising

jingle, melodia cativante

jingle, melodia cativante

Ex: She wrote a fun jingle that helped the brand 's sales soar .Ela escreveu um **jingle** divertido que ajudou as vendas da marca a decolarem.
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logo
[substantivo]

a symbol or design used to represent a company or organization

logo, emblema

logo, emblema

Ex: They printed the logo on all their marketing materials to make sure people noticed it .Eles imprimiram o **logo** em todos os seus materiais de marketing para garantir que as pessoas o notassem.
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pop-up
[substantivo]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

janela pop-up, janela de sobreposição

janela pop-up, janela de sobreposição

Ex: The pop-up message provided information about the latest software update .A mensagem **pop-up** forneceu informações sobre a atualização mais recente do software.
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slogan
[substantivo]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, lema

slogan, lema

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .O slogan do grupo ambiental "Salve a Terra, Um Passo de Cada Vez" ressoou profundamente com o público durante sua campanha.
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spam
[substantivo]

unwanted or irrelevant online advertisements sent to many people

spam, lixo eletrônico

spam, lixo eletrônico

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam.Evite clicar em anexos de fontes desconhecidas para minimizar a exposição ao **spam**.
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stealth marketing
[substantivo]

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

marketing furtivo, marketing oculto

marketing furtivo, marketing oculto

Ex: Some criticize stealth marketing for being misleading .Alguns criticam o **marketing furtivo** por ser enganoso.
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advertisement
[substantivo]

any movie, picture, note, etc. designed to promote products or services to the public

publicidade, anúncio

publicidade, anúncio

Ex: The government released an advertisement about the importance of vaccinations .O governo lançou um **anúncio** sobre a importância das vacinações.
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celerity
[substantivo]

the quality of being fast and swift in movement

rapidez, celeridade

rapidez, celeridade

Ex: The software update was applied with impressive celerity, minimizing downtime .A atualização do software foi aplicada com uma **celeridade** impressionante, minimizando o tempo de inatividade.
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offer
[substantivo]

a statement in which one expresses readiness or willingness to do something for someone or give something to them

oferta, proposta

oferta, proposta

Ex: Their offer to cooperate improved relations .
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recommendation
[substantivo]

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

recomendação, conselho

recomendação, conselho

Ex: Based on the teacher 's recommendation, she decided to take advanced classes .Com base na **recomendação** do professor, ela decidiu fazer aulas avançadas.
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glossy
[adjetivo]

(of paper or magazine) having a shiny or polished surface, typically because of a coating

brilhante, acetinado

brilhante, acetinado

Ex: The glossy surface of the advertisement reflected the light beautifully .A superfície **brilhante** do anúncio refletia a luz lindamente.
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campaign
[substantivo]

a series of organized activities that are intended to achieve a particular goal

campanha

campanha

Ex: The vaccination campaign was successful in reaching vulnerable populations and preventing the spread of disease .A **campanha** de vacinação foi bem-sucedida em alcançar populações vulneráveis e prevenir a propagação de doenças.
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to provide someone with support, hope, or confidence

incentivar, apoiar

incentivar, apoiar

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advertisement
[substantivo]

any movie, picture, note, etc. designed to promote products or services to the public

publicidade, anúncio

publicidade, anúncio

Ex: The government released an advertisement about the importance of vaccinations .O governo lançou um **anúncio** sobre a importância das vacinações.
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Livro Insight - Intermediário
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