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Ordförråd för IELTS Academic (Poäng 8-9) - Marketing

Här kommer du att lära dig några engelska ord relaterade till Marknadsföring som är nödvändiga för det akademiska IELTS-provet.

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Vocabulary for Academic IELTS (8)
direct marketing
[Substantiv]

the practice of selling products or services using phone, mail, or email

direktmarknadsföring, direktförsäljning

direktmarknadsföring, direktförsäljning

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .**Direktmarknadsföringsstrategier**, som SMS-marknadsföring, ger företag ett snabbt och effektivt sätt att kommunicera specialerbjudanden och uppdateringar direkt till kundernas mobila enheter.
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elevator pitch
[Substantiv]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

hisspresentation, kort presentation

hisspresentation, kort presentation

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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giveaway
[Substantiv]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

kampanjpresent, kampanjlotteri

kampanjpresent, kampanjlotteri

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telemarketing
[Substantiv]

a method of selling and promoting goods and services by phone

telemarketing, telefonförsäljning

telemarketing, telefonförsäljning

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .Framsteg inom tekniken har tillåtit **telemarketing**-företag att använda prediktiva ringsystem för att öka effektiviteten och volymen av sina samtal.
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viral marketing
[Substantiv]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

viral marknadsföring, viral reklam

viral marknadsföring, viral reklam

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .Företagets **virala marknadsföringskampanj** innebar att skapa en rolig video som snabbt spreds över sociala medier och lockade miljontals visningar och nya kunder.
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want ad
[Substantiv]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

efterlysningsannons, liten annons

efterlysningsannons, liten annons

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.**Småannonser** kan också hittas på annonswebbplatser, där privatpersoner och företag annonserar saker till försäljning, tjänster som erbjuds eller jobbannonser.
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concern
[Substantiv]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

företag, bolag

företag, bolag

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of the concern, fostering a positive work environment .Anställda uppskattar den medarbetarcentrerade policyn som implementeras av personalavdelningen i **företaget**, vilket främjar en positiv arbetsmiljö.
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oligopoly
[Substantiv]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopol, marknadsstruktur med få konkurrenter

oligopol, marknadsstruktur med få konkurrenter

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advertorial
[Substantiv]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

annonsartikel, reklamartikel

annonsartikel, reklamartikel

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.Tidningens **advertorial**-avdelning gör det möjligt för företag att nå en bred publik med innehåll som utbildar och informerar, samtidigt som de annonserar sina erbjudanden.
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banner ad
[Substantiv]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

bannerannons, annonsbanner

bannerannons, annonsbanner

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.Företag använder ofta **bannerannonser** för att öka varumärkesmedvetenheten, öka webbplatstrafiken och generera leads för sina produkter eller tjänster.
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gimmick
[Substantiv]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

knep, trick

knep, trick

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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junk mail
[Substantiv]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

skräppost,  spam

skräppost, spam

Ex: The company was fined for sending excessive junk mail to customers .Företaget bötfälldes för att ha skickat överdriven **skräppost** till kunder.
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mailshot
[Substantiv]

a promotional message or material sent to a large number of people through the mail

kampanjutskick, mailshot

kampanjutskick, mailshot

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infomercial
[Substantiv]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

reklamprogram, teleshopping

reklamprogram, teleshopping

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .Fitnessgurun medverkade i en **infomercial**, förklarade fördelarna med deras träningsprogram och erbjöd en speciell rabatt till tittare som beställer inom de närmaste 30 minuterna.
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product placement
[Substantiv]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

produktplacering, integrerad reklam

produktplacering, integrerad reklam

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .Realityshowen innehöll **produktplacering** där tävlande bar kläder och accessoarer från ett välkänt modemärke, med tydlig visning av märkets logotyp.
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pyramid selling
[Substantiv]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

pyramidförsäljning, pyramidsystem

pyramidförsäljning, pyramidsystem

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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affiliate
[Substantiv]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

dotterbolag, samarbetspartner

dotterbolag, samarbetspartner

Ex: The technology startup sought to grow its user base by becoming an affiliate of a popular app store , leveraging its platform for distribution .Teknologistartupet strävade efter att växa sin användarbas genom att bli en **affiliate** till en populär appbutik och utnyttja dess plattform för distribution.
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niche
[Substantiv]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

nisch, marknadssegment

nisch, marknadssegment

Ex: The restaurant successfully targeted a niche market, offering gluten-free and vegan options to customers with dietary restrictions.Restaurangen riktade framgångsrikt in sig på en **nisch** marknad, erbjudande glutenfria och veganska alternativ till kunder med kostrestriktioner.
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classified
[Substantiv]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

annons, småannons

annons, småannons

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Världshandelsorganisationen, WTO

Världshandelsorganisationen, WTO

Ex: Trade negotiations at the World Trade Organization ( WTO ) aim to create a level playing field for both developed and developing economies .Handelsförhandlingarna vid **Världshandelsorganisationen (WTO)** syftar till att skapa en jämn spelplan för både utvecklade och utvecklande ekonomier.
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Ordförråd för IELTS Academic (Poäng 8-9)
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