Ακαδημαϊκό IELTS (Επίπεδο 8 και Άνω) - Marketing

the practice of selling products or services using phone, mail, or email

άμεσο μάρκετινγκ, άμεσες πωλήσεις

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

αναβαθμισμένος λόγος, σύντομη παρουσίαση

a promotional activity where products or services are offered for free as a means of advertising or generating interest

δώρο, διαγωνισμός

a method of selling and promoting goods and services by phone

τηλεμάρκετινγκ, τηλεπωλήσεις

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

ιχνηλάτηση μάρκετινγκ, ιούς μάρκετινγκ

a small advertisement published in a newspaper or website, expressing requirements of a person or company

αγγελία θέσης εργασίας, διαφήμιση εργασίας

a business entity, organization, or company engaged in commercial, industrial, or professional activities

οργανισμός, επιχείρηση

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

ολιγοπώλιο, ολιγοπωλιακή αγορά

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

διαφήμιση ύφους άρθρου, διαφημιστικό άρθρο

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

διαφημιστική πινακίδα, διαφήμιση σε μορφή πανό

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

τέχνασμα, κόλπο

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

διαφημιστικά φυλλάδια, απορριπτέα ταχυδρομεία

a promotional message or material sent to a large number of people through the mail

διαφημιστική εφημερίδα, ταχυδρομικό διαφημιστικό μήνυμα

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

διαφημιστική εκπομπή, προωθητική εκπομπή

the inclusion of a company's product in a movie or TV program as a form of paid promotion

τοποθέτηση προϊόντων, στοχευμένη διαφήμιση προϊόντων

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

πυραμιδωτή πώληση, πυραμιδικό εμπόριο

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

συνεργάτης, θυγατρική

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

εξειδικευμένη αγορά, νίτσα αγοράς

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

διαφήμιση, αγγελία

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Παγκόσμιος Οργανισμός Εμπορίου, Παγκόσμιος Οργανισμός Εμπορικών Σχέσεων