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واژگان برای IELTS Academic (نمره 8-9) - Marketing

در اینجا، شما برخی از کلمات انگلیسی مربوط به بازاریابی را که برای آزمون آکادمیک آیلتس ضروری هستند، یاد خواهید گرفت.

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شروع یادگیری
Vocabulary for Academic IELTS (8)
direct marketing

the practice of selling products or services using phone, mail, or email

بازاریابی مستقیم

بازاریابی مستقیم

Ex: The company launched a direct marketing campaign by sending personalized emails to potential customers, offering them exclusive discounts. 
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elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

معرفی سریع, ارائه سریع

معرفی سریع, ارائه سریع

Ex: During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors' interest in just a few sentences. 
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giveaway
giveaway
[اسم]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

هدیه تبلیغاتی, مسابقه تبلیغاتی

هدیه تبلیغاتی, مسابقه تبلیغاتی

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telemarketing

a method of selling and promoting goods and services by phone

بازاریابی تلفنی, فروش تلفنی

بازاریابی تلفنی, فروش تلفنی

Ex: The company's telemarketing team contacted potential clients to inform them about the new product line and offer special promotions. 
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viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

بازاریابی همه‌گیر

بازاریابی همه‌گیر

Ex: The brand's latest video ad utilized viral marketing techniques, rapidly spreading across social media platforms and garnering millions of views. 
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want ad
want ad
[اسم]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

نیازمندی‌ها, آگهی‌های کوتاه

نیازمندی‌ها, آگهی‌های کوتاه

Ex: The company placed a want ad in the local newspaper seeking applicants for an administrative assistant position. 
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concern
concern
[اسم]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

شرکت تجاری یا صنعتی

شرکت تجاری یا صنعتی

Ex: The multinational concern operates in various countries, specializing in the production and distribution of consumer electronics. 
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oligopoly
oligopoly
[اسم]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

انحصار چندتایی

انحصار چندتایی

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advertorial
advertorial
[اسم]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

رپرتاژ آگهی

رپرتاژ آگهی

Ex: The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging. 
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banner ad
banner ad
[اسم]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

تبلیغات اینترنتی (در بالا و گوشه صفحه)

تبلیغات اینترنتی (در بالا و گوشه صفحه)

Ex: The website displayed a banner ad at the top of the page promoting a special sale on clothing. 
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gimmick
gimmick
[اسم]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

ترفند تبلیغاتی, شگرد بازاریابی

ترفند تبلیغاتی, شگرد بازاریابی

Ex: The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product. 
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junk mail
junk mail
[اسم]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

ایمیل ناخواسته,  اسپم

ایمیل ناخواسته, اسپم

Ex: My inbox is flooded with junk mail from various online stores. 
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mailshot
mailshot
[اسم]

a promotional message or material sent to a large number of people through the mail

پیام تبلیغاتی ارسالی به تعداد زیادی از افراد از طریق پست, میل شات

پیام تبلیغاتی ارسالی به تعداد زیادی از افراد از طریق پست, میل شات

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infomercial
infomercial
[اسم]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

برنامه‌ی تلویزیونی تبلیغاتی, آگهی بازرگانی

برنامه‌ی تلویزیونی تبلیغاتی, آگهی بازرگانی

Ex: The infomercial for the new kitchen appliance demonstrated its multiple uses and featured testimonials from satisfied customers. 
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product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

تبلیغ نامحسوس, جای‌گذاری محصول

تبلیغ نامحسوس, جای‌گذاری محصول

Ex: The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film. 
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pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

فروش هرمی, بازاریابی هرمی

فروش هرمی, بازاریابی هرمی

Ex: Pyramid selling schemes recruit participants with the promise of earning money by enrolling others into the scheme, rather than selling actual products or services. 
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affiliate
affiliate
[اسم]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

وابسته, همکار

وابسته, همکار

Ex: The local bookstore became an affiliate of a national chain, gaining access to a wider selection of books and promotional support. 
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niche
niche
[اسم]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

نیچ, بازار بخش

نیچ, بازار بخش

Ex: The company focused on a niche market by selling eco-friendly, handmade products to environmentally-conscious consumers. 
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classified
classified
[اسم]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

آگهی کوتاه

آگهی کوتاه

Ex: In the local newspaper, a classified advertised a vintage car for sale, capturing the attention of car enthusiasts. 
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World Trade Organization

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

سازمان تجارت جهانی, WTO

سازمان تجارت جهانی, WTO

Ex: The World Trade Organization oversees global trade agreements, promoting fair and open commerce among its member nations. 
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