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Vocabular pentru IELTS Academic (Scor 8-9) - Marketing

Aici, vei învăța câteva cuvinte în engleză legate de Marketing care sunt necesare pentru examenul academic IELTS.

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Vocabulary for Academic IELTS (8)
direct marketing
direct marketing
[substantiv]

the practice of selling products or services using phone, mail, or email

marketing direct, vânzare directă

marketing direct, vânzare directă

Ex: The company launched a direct marketing campaign by sending personalized emails to potential customers, offering them exclusive discounts. 
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elevator pitch
elevator pitch
[substantiv]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

prezentare în lift, prezentare scurtă

prezentare în lift, prezentare scurtă

Ex: During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors' interest in just a few sentences. 
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giveaway
giveaway
[substantiv]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

cadou promoțional, concurs promoțional

cadou promoțional, concurs promoțional

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telemarketing
telemarketing
[substantiv]

a method of selling and promoting goods and services by phone

telemarketing, marketing telefonic

telemarketing, marketing telefonic

Ex: The company's telemarketing team contacted potential clients to inform them about the new product line and offer special promotions. 
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viral marketing
viral marketing
[substantiv]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral, reclamă virală

marketing viral, reclamă virală

Ex: The brand's latest video ad utilized viral marketing techniques, rapidly spreading across social media platforms and garnering millions of views. 
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want ad
want ad
[substantiv]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

anunț de căutare, mic anunț

anunț de căutare, mic anunț

Ex: The company placed a want ad in the local newspaper seeking applicants for an administrative assistant position. 
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concern
concern
[substantiv]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

întreprindere, companie

întreprindere, companie

Ex: The multinational concern operates in various countries, specializing in the production and distribution of consumer electronics. 
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oligopoly
oligopoly
[substantiv]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopol, structură de pieță cu puțini concurenți

oligopol, structură de pieță cu puțini concurenți

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advertorial
advertorial
[substantiv]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

articol publicitar, reclama editorială

articol publicitar, reclama editorială

Ex: The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging. 
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banner ad
banner ad
[substantiv]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banner publicitar, reclama banner

banner publicitar, reclama banner

Ex: The website displayed a banner ad at the top of the page promoting a special sale on clothing. 
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gimmick
gimmick
[substantiv]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

șmecherie, truc

șmecherie, truc

Ex: The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product. 
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junk mail
junk mail
[substantiv]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

e-mail nedorit,  spam

e-mail nedorit, spam

Ex: My inbox is flooded with junk mail from various online stores. 
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mailshot
mailshot
[substantiv]

a promotional message or material sent to a large number of people through the mail

mesaj promoțional trimis prin poștă, mailshot

mesaj promoțional trimis prin poștă, mailshot

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infomercial
infomercial
[substantiv]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

emisiune publicitară, televanzare

emisiune publicitară, televanzare

Ex: The infomercial for the new kitchen appliance demonstrated its multiple uses and featured testimonials from satisfied customers. 
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product placement
product placement
[substantiv]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

plasament de produs, publicitate integrată

plasament de produs, publicitate integrată

Ex: The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film. 
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pyramid selling
pyramid selling
[substantiv]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

vânzare piramidală, schemă piramidală

vânzare piramidală, schemă piramidală

Ex: Pyramid selling schemes recruit participants with the promise of earning money by enrolling others into the scheme, rather than selling actual products or services. 
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affiliate
affiliate
[substantiv]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

filială, afiliat

filială, afiliat

Ex: The local bookstore became an affiliate of a national chain, gaining access to a wider selection of books and promotional support. 
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niche
niche
[substantiv]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

nișă, segment de piață

nișă, segment de piață

Ex: The company focused on a niche market by selling eco-friendly, handmade products to environmentally-conscious consumers. 
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classified
classified
[substantiv]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anunț clasificat, anunț

anunț clasificat, anunț

Ex: In the local newspaper, a classified advertised a vintage car for sale, capturing the attention of car enthusiasts. 
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World Trade Organization

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Organizația Mondială a Comerțului, OMC

Organizația Mondială a Comerțului, OMC

Ex: The World Trade Organization oversees global trade agreements, promoting fair and open commerce among its member nations. 
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