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Acadêmico IELTS (Banda 8 ou Acima) - Marketing

Aqui você aprenderá algumas palavras em inglês relacionadas a Marketing que são necessárias para o exame Acadêmico IELTS.

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Vocabulary for Academic IELTS (8)
direct marketing

the practice of selling products or services using phone, mail, or email

marketing direto, vendas diretas

marketing direto, vendas diretas

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Definição e Significado de "direct marketing"
elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

pitch de elevador, discurso breve

pitch de elevador, discurso breve

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giveaway

a promotional activity where products or services are offered for free as a means of advertising or generating interest

sorteio, brinde

sorteio, brinde

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Definição e Significado de "giveaway"
telemarketing

a method of selling and promoting goods and services by phone

telemarketing, venda telefônica

telemarketing, venda telefônica

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Definição e Significado de "telemarketing"
viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral, publicidade viral

marketing viral, publicidade viral

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Definição e Significado de "viral marketing"
want ad

a small advertisement published in a newspaper or website, expressing requirements of a person or company

anúncio de emprego, anúncio de procura

anúncio de emprego, anúncio de procura

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Definição e Significado de "want ad"
concern

a business entity, organization, or company engaged in commercial, industrial, or professional activities

empresa, companhia

empresa, companhia

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Definição e Significado de "concern"
oligopoly

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopólio, estrutura de oligopólio

oligopólio, estrutura de oligopólio

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Definição e Significado de "oligopoly"
advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

artigo publicitário, publieditorial

artigo publicitário, publieditorial

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Definição e Significado de "advertorial"
banner ad

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

anúncio em banner, publicidade em banner

anúncio em banner, publicidade em banner

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Definição e Significado de "banner ad"
gimmick

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

gimmick, truque

gimmick, truque

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Definição e Significado de "gimmick"
junk mail

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

correio não solicitado, spam postal

correio não solicitado, spam postal

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Definição e Significado de "junk mail"
mailshot

a promotional message or material sent to a large number of people through the mail

Envio promocional, Correio promocional

Envio promocional, Correio promocional

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Definição e Significado de "mailshot"
infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

infomercial, programa de divulgação

infomercial, programa de divulgação

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Definição e Significado de "infomercial"
product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

produto de colocação, colocação de produto

produto de colocação, colocação de produto

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Definição e Significado de "product placement"
pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

venda em pirâmide, sistema de venda em pirâmide

venda em pirâmide, sistema de venda em pirâmide

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affiliate

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

afiliado, filial

afiliado, filial

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Definição e Significado de "affiliate"
niche

a specialized segment of the market for a particular kind of product or service

nicho, segmento especializado

nicho, segmento especializado

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Definição e Significado de "niche"
classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anúncio classificado, classificado

anúncio classificado, classificado

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World Trade Organization

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Organização Mundial do Comércio, OMC

Organização Mundial do Comércio, OMC

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Definição e Significado de "World Trade Organization"
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