Akademický IELTS (Pásmo 8 a Výše) - Marketing

the practice of selling products or services using phone, mail, or email

přímý marketing, přímý prodej

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

výtahový projev, krátká prezentace

a promotional activity where products or services are offered for free as a means of advertising or generating interest

giveaway, darování

a method of selling and promoting goods and services by phone

telefonní marketing, telemarketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

virální marketing, virální reklama

a small advertisement published in a newspaper or website, expressing requirements of a person or company

inzerát na práci, inzerát v novinách

a business entity, organization, or company engaged in commercial, industrial, or professional activities

podnik, společnost

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopol, tržní struktura oligopolu

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

reklamní článek, reklamní editorial

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

bannerová reklama, banner

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

gimmick, finta

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

nevyžádaná pošta, spamová pošta

a promotional message or material sent to a large number of people through the mail

Reklamní zásilka, Masová pošta

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

infomercial, teleshopping

the inclusion of a company's product in a movie or TV program as a form of paid promotion

umístění produktu, produktová umístění

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

pyramidový prodej, systém pyramidového prodeje

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

afiliant, pobočka

a specialized segment of the market for a particular kind of product or service

niche, segment trhu

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

inzerát, katalogový inzerát

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Světová obchodní organizace, WTO