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Slovní zásoba pro IELTS Academic (Skóre 8-9) - Marketing

Zde se naučíte některá anglická slova související s marketingem, která jsou nezbytná pro zkoušku Academic IELTS.

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Vocabulary for Academic IELTS (8)
direct marketing
[Podstatné jméno]

the practice of selling products or services using phone, mail, or email

přímý marketing, direktní marketing

přímý marketing, direktní marketing

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .
elevator pitch
[Podstatné jméno]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

elevator pitch, úvodní prezentace

elevator pitch, úvodní prezentace

telemarketing
[Podstatné jméno]

a method of selling and promoting goods and services by phone

telefonní marketing, telemarketing

telefonní marketing, telemarketing

viral marketing
[Podstatné jméno]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

virální marketing, virální propagace

virální marketing, virální propagace

want ad
[Podstatné jméno]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

inzerát na pracovní místo, inzerát s nabídkou práce

inzerát na pracovní místo, inzerát s nabídkou práce

concern
[Podstatné jméno]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

podnik, společnost

podnik, společnost

advertorial
[Podstatné jméno]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

reklamní článek, inzerce

reklamní článek, inzerce

Ex: advertorial on healthy eating included tips and recipes , while also promoting a new line of organic food products .
banner ad
[Podstatné jméno]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

bannerová reklama, bannerová inzerce

bannerová reklama, bannerová inzerce

gimmick
[Podstatné jméno]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

vychytávka, finta

vychytávka, finta

junk mail
[Podstatné jméno]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

nežádaná pošta, reklamní pošta

nežádaná pošta, reklamní pošta

infomercial
[Podstatné jméno]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

informační reklama, reklamní pořad

informační reklama, reklamní pořad

product placement
[Podstatné jméno]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

product placement, umístění produktu

product placement, umístění produktu

pyramid selling
[Podstatné jméno]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

pyramidový prodej, pyramidový marketing

pyramidový prodej, pyramidový marketing

affiliate
[Podstatné jméno]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

pobočka, dceřiná společnost

pobočka, dceřiná společnost

Ex: The technology startup sought to grow its user base by becoming affiliate of a popular app store , leveraging its platform for distribution .
niche
[Podstatné jméno]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

nicha, výklenek

nicha, výklenek

classified
[Podstatné jméno]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

inzerát, inzerce

inzerát, inzerce

World Trade Organization
[Podstatné jméno]

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Světová obchodní organizace, Organizace světového obchodu

Světová obchodní organizace, Organizace světového obchodu

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