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Slovní zásoba pro IELTS Academic (Skóre 8-9) - Marketing

Zde se naučíte některá anglická slova související s marketingem, která jsou nezbytná pro zkoušku Academic IELTS.

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Vocabulary for Academic IELTS (8)
direct marketing
[Podstatné jméno]

the practice of selling products or services using phone, mail, or email

přímý marketing, direktní marketing

přímý marketing, direktní marketing

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .
elevator pitch
[Podstatné jméno]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

elevator pitch, úvodní prezentace

elevator pitch, úvodní prezentace

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
giveaway
[Podstatné jméno]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

dárek zdarma, propagační akce

dárek zdarma, propagační akce

telemarketing
[Podstatné jméno]

a method of selling and promoting goods and services by phone

telefonní marketing, telemarketing

telefonní marketing, telemarketing

Ex: Advances in technology have telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .
viral marketing
[Podstatné jméno]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

virální marketing, virální propagace

virální marketing, virální propagace

Ex: The companyviral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .
want ad
[Podstatné jméno]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

inzerát na pracovní místo, inzerát s nabídkou práce

inzerát na pracovní místo, inzerát s nabídkou práce

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.
concern
[Podstatné jméno]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

podnik, společnost

podnik, společnost

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of concern, fostering a positive work environment .
oligopoly
[Podstatné jméno]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopol, oligopolní trh

oligopol, oligopolní trh

advertorial
[Podstatné jméno]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

reklamní článek, inzerce

reklamní článek, inzerce

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.
banner ad
[Podstatné jméno]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

bannerová reklama, bannerová inzerce

bannerová reklama, bannerová inzerce

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.
gimmick
[Podstatné jméno]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

vychytávka, finta

vychytávka, finta

Ex: The tech startup introduced gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
junk mail
[Podstatné jméno]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

nežádaná pošta, reklamní pošta

nežádaná pošta, reklamní pošta

Ex: The company was fined for sending junk mail to customers .
mailshot
[Podstatné jméno]

a promotional message or material sent to a large number of people through the mail

poštovní zásilka, propagační materiál

poštovní zásilka, propagační materiál

infomercial
[Podstatné jméno]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

informační reklama, reklamní pořad

informační reklama, reklamní pořad

Ex: The fitness guru starred in infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .
product placement
[Podstatné jméno]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

product placement, umístění produktu

product placement, umístění produktu

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
pyramid selling
[Podstatné jméno]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

pyramidový prodej, pyramidový marketing

pyramidový prodej, pyramidový marketing

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
affiliate
[Podstatné jméno]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

pobočka, dceřiná společnost

pobočka, dceřiná společnost

Ex: The technology startup sought to grow its user base by becoming affiliate of a popular app store , leveraging its platform for distribution .
niche
[Podstatné jméno]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

nicha, výklenek

nicha, výklenek

Ex: The restaurant successfully targeted a niche market, offering gluten-free and vegan options to customers with dietary restrictions.
classified
[Podstatné jméno]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

inzerát, inzerce

inzerát, inzerce

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
World Trade Organization
[Podstatné jméno]

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Světová obchodní organizace, Organizace světového obchodu

Světová obchodní organizace, Organizace světového obchodu

Ex: Trade negotiations at World Trade Organization ( WTO ) aim to create a level playing field for both developed and developing economies .
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