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Slovní zásoba pro IELTS Academic (Skóre 8-9) - Marketing

Zde se naučíte některá anglická slova související s marketingem, která jsou nezbytná pro akademickou zkoušku IELTS.

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Vocabulary for Academic IELTS (8)
direct marketing
direct marketing
[Podstatné jméno]

the practice of selling products or services using phone, mail, or email

přímý marketing, přímý prodej

přímý marketing, přímý prodej

Ex: The company launched a direct marketing campaign by sending personalized emails to potential customers, offering them exclusive discounts. 
elevator pitch
elevator pitch
[Podstatné jméno]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

výtahová prezentace, krátká prezentace

výtahová prezentace, krátká prezentace

Ex: During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors' interest in just a few sentences. 
giveaway
giveaway
[Podstatné jméno]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

propagační dárek, propagační soutěž

propagační dárek, propagační soutěž

telemarketing
telemarketing
[Podstatné jméno]

a method of selling and promoting goods and services by phone

telemarketing, telefonický marketing

telemarketing, telefonický marketing

Ex: The company's telemarketing team contacted potential clients to inform them about the new product line and offer special promotions. 
viral marketing
viral marketing
[Podstatné jméno]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

virální marketing, virální reklama

virální marketing, virální reklama

Ex: The brand's latest video ad utilized viral marketing techniques, rapidly spreading across social media platforms and garnering millions of views. 
want ad
want ad
[Podstatné jméno]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

inzerát hledání, malý inzerát

inzerát hledání, malý inzerát

Ex: The company placed a want ad in the local newspaper seeking applicants for an administrative assistant position. 
concern
concern
[Podstatné jméno]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

podnik, společnost

podnik, společnost

Ex: The multinational concern operates in various countries, specializing in the production and distribution of consumer electronics. 
oligopoly
oligopoly
[Podstatné jméno]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopol, tržní struktura s několika konkurenty

oligopol, tržní struktura s několika konkurenty

advertorial
advertorial
[Podstatné jméno]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

reklamní článek, inzerční článek

reklamní článek, inzerční článek

Ex: The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging. 
banner ad
banner ad
[Podstatné jméno]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

bannerová reklama, reklamní banner

bannerová reklama, reklamní banner

Ex: The website displayed a banner ad at the top of the page promoting a special sale on clothing. 
gimmick
gimmick
[Podstatné jméno]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

triek, fígl

triek, fígl

Ex: The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product. 
junk mail
junk mail
[Podstatné jméno]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

nevyžádaná pošta,  spam

nevyžádaná pošta, spam

Ex: My inbox is flooded with junk mail from various online stores. 
mailshot
mailshot
[Podstatné jméno]

a promotional message or material sent to a large number of people through the mail

propagační poštovní zásilka, mailshot

propagační poštovní zásilka, mailshot

infomercial
infomercial
[Podstatné jméno]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

reklamní pořad, televizní nakupování

reklamní pořad, televizní nakupování

Ex: The infomercial for the new kitchen appliance demonstrated its multiple uses and featured testimonials from satisfied customers. 
product placement
product placement
[Podstatné jméno]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

umístění produktu, integrovaná reklama

umístění produktu, integrovaná reklama

Ex: The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film. 
pyramid selling
pyramid selling
[Podstatné jméno]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

pyramidový prodej, pyramidové schéma

pyramidový prodej, pyramidové schéma

Ex: Pyramid selling schemes recruit participants with the promise of earning money by enrolling others into the scheme, rather than selling actual products or services. 
affiliate
affiliate
[Podstatné jméno]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

pobočka, přidružený

pobočka, přidružený

Ex: The local bookstore became an affiliate of a national chain, gaining access to a wider selection of books and promotional support. 
niche
niche
[Podstatné jméno]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

nika, tržní segment

nika, tržní segment

Ex: The company focused on a niche market by selling eco-friendly, handmade products to environmentally-conscious consumers. 
classified
classified
[Podstatné jméno]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

inzerát, malá inzerce

inzerát, malá inzerce

Ex: In the local newspaper, a classified advertised a vintage car for sale, capturing the attention of car enthusiasts. 
World Trade Organization
World Trade Organization
[Podstatné jméno]

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Světová obchodní organizace, WTO

Světová obchodní organizace, WTO

Ex: The World Trade Organization oversees global trade agreements, promoting fair and open commerce among its member nations. 
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