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学术类雅思 (8分及以上) - Marketing

在这里,您将学习学术雅思考试所需的一些与市场营销相关的英语单词。

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Vocabulary for Academic IELTS (8)
direct marketing

the practice of selling products or services using phone, mail, or email

直接营销, 直接销售

直接营销, 直接销售

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"direct marketing" 的定义和意义
elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

电梯推介, 简短演讲

电梯推介, 简短演讲

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"elevator pitch" 的定义和意义
giveaway

a promotional activity where products or services are offered for free as a means of advertising or generating interest

赠品, 抽奖

赠品, 抽奖

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"giveaway" 的定义和意义
telemarketing

a method of selling and promoting goods and services by phone

电话营销, 电销

电话营销, 电销

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"telemarketing" 的定义和意义
viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

病毒式营销, 病毒营销

病毒式营销, 病毒营销

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"viral marketing" 的定义和意义
want ad

a small advertisement published in a newspaper or website, expressing requirements of a person or company

招聘广告, 求职广告

招聘广告, 求职广告

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"want ad" 的定义和意义
concern

a business entity, organization, or company engaged in commercial, industrial, or professional activities

企业, 公司

企业, 公司

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"concern" 的定义和意义
oligopoly

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

寡头垄断, 寡头市场

寡头垄断, 寡头市场

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"oligopoly" 的定义和意义
advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

广告文章, 广告特写

广告文章, 广告特写

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"advertorial" 的定义和意义
banner ad

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

横幅广告, 横幅

横幅广告, 横幅

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"banner ad" 的定义和意义
gimmick

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

花招,  gimmick

花招, gimmick

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"gimmick" 的定义和意义
junk mail

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

垃圾邮件, 非请求邮件

垃圾邮件, 非请求邮件

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"junk mail" 的定义和意义
mailshot

a promotional message or material sent to a large number of people through the mail

促销邮件, 邮寄宣传单

促销邮件, 邮寄宣传单

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"mailshot" 的定义和意义
infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

信息广告, 电视购物

信息广告, 电视购物

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"infomercial" 的定义和意义
product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

产品植入, 产品置入

产品植入, 产品置入

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"product placement" 的定义和意义
pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

金字塔销售, 金字塔营销

金字塔销售, 金字塔营销

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"pyramid selling" 的定义和意义
affiliate

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

附属机构, 子公司

附属机构, 子公司

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"affiliate" 的定义和意义
niche

a specialized segment of the market for a particular kind of product or service

细分市场, 利基

细分市场, 利基

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"niche" 的定义和意义
classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

分类广告, 招聘广告

分类广告, 招聘广告

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"classified" 的定义和意义
World Trade Organization

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

世界贸易组织, WTO

世界贸易组织, WTO

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"World Trade Organization" 的定义和意义
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