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IELTS学术词汇 (分数8-9) - Marketing

在这里,你将学习一些与市场营销相关的英语单词,这些单词是学术雅思考试所必需的。

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Vocabulary for Academic IELTS (8)

the practice of selling products or services using phone, mail, or email

直接营销, 直销

直接营销, 直销

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .**直接营销**策略,如短信营销,为企业提供了一种快速有效的方式,直接将特别优惠和更新信息传达到客户的移动设备上。
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a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

电梯游说, 简短介绍

电梯游说, 简短介绍

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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giveaway
[名词]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

促销赠品, 促销抽奖

促销赠品, 促销抽奖

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a method of selling and promoting goods and services by phone

电话营销, 电话销售

电话营销, 电话销售

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .技术的进步使得**电话营销**公司能够使用预测拨号系统来提高其呼叫的效率和数量。
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a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

病毒式营销, 病毒式广告

病毒式营销, 病毒式广告

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .该公司的**病毒式营销**活动包括制作一个有趣的视频,该视频迅速在社交媒体上传播,吸引了数百万的观看和新客户。
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want ad
[名词]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

招聘广告, 小广告

招聘广告, 小广告

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.**分类广告**也可以在分类网站上找到,个人和企业在这些网站上广告出售的物品、提供的服务或职位空缺。
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concern
[名词]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

企业, 公司

企业, 公司

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of the concern, fostering a positive work environment .员工们赞赏由**公司**人力资源部门实施的以员工为中心的政策,营造了积极的工作环境。
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oligopoly
[名词]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

寡头垄断, 少数竞争者参与的市场结构

寡头垄断, 少数竞争者参与的市场结构

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advertorial
[名词]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

软文, 广告文章

软文, 广告文章

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.报纸的**软文广告**部分允许企业通过教育和告知的内容接触到广泛的受众,同时也宣传他们的产品。
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banner ad
[名词]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

横幅广告, 广告横幅

横幅广告, 广告横幅

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.公司经常使用**横幅广告**来提高品牌知名度、增加网站流量并为他们的产品或服务生成潜在客户。
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gimmick
[名词]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

噱头, 花招

噱头, 花招

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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junk mail
[名词]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

垃圾邮件,   spam

垃圾邮件, spam

Ex: The company was fined for sending excessive junk mail to customers .该公司因向客户发送过多的**垃圾邮件**而被罚款。
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mailshot
[名词]

a promotional message or material sent to a large number of people through the mail

邮件广告, 邮寄广告

邮件广告, 邮寄广告

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infomercial
[名词]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

广告节目, 电视购物

广告节目, 电视购物

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .健身大师出演了一个**电视购物广告**,解释了他们的锻炼计划的好处,并向在接下来的30分钟内订购的观众提供特别折扣。
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the inclusion of a company's product in a movie or TV program as a form of paid promotion

产品植入, 嵌入式广告

产品植入, 嵌入式广告

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .真人秀节目中出现了**产品植入**,参赛者穿着知名时尚品牌的服装和配饰,显著展示了品牌标志。
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a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

金字塔销售, 传销

金字塔销售, 传销

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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affiliate
[名词]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

附属机构, 联盟成员

附属机构, 联盟成员

Ex: The technology startup sought to grow its user base by becoming an affiliate of a popular app store , leveraging its platform for distribution .这家科技初创公司试图通过成为一家热门应用商店的**附属公司**来扩大其用户群,利用其平台进行分发。
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niche
[名词]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

利基, 市场细分

利基, 市场细分

Ex: The restaurant successfully targeted a niche market, offering gluten-free and vegan options to customers with dietary restrictions.这家餐厅成功地瞄准了一个**利基**市场,为有饮食限制的顾客提供无麸质和素食选择。
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classified
[名词]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

分类广告, 广告

分类广告, 广告

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

世界贸易组织, 世贸组织

世界贸易组织, 世贸组织

Ex: Trade negotiations at the World Trade Organization ( WTO ) aim to create a level playing field for both developed and developing economies .世界贸易组织(**WTO**)的贸易谈判旨在为发达经济体和发展中经济体创造一个公平的竞争环境。
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IELTS学术词汇 (分数8-9)
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