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IELTS Academic için kelime bilgisi (Skor 8-9) - Marketing

Burada Akademik IELTS sınavı için gerekli olan Pazarlama ile ilgili bazı İngilizce kelimeleri öğreneceksiniz.

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Vocabulary for Academic IELTS (8)

the practice of selling products or services using phone, mail, or email

doğrudan pazarlama

doğrudan pazarlama

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

kısa tanıtım konuşması, yükseltici konuşma

kısa tanıtım konuşması, yükseltici konuşma

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
giveaway
[isim]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

çekiliş, hediye

çekiliş, hediye

a method of selling and promoting goods and services by phone

tele pazarlama

tele pazarlama

Ex: Advances in technology have telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

viral pazarlama

viral pazarlama

Ex: The companyviral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .
want ad
[isim]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

iş ilanları

iş ilanları

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.
concern
[isim]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

şirket, teşebbüs

şirket, teşebbüs

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of concern, fostering a positive work environment .
oligopoly
[isim]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopol

oligopol

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

reklam kuşağı

reklam kuşağı

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.
banner ad
[isim]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

internet sayfalarında en üstte verilen reklam

internet sayfalarında en üstte verilen reklam

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.
gimmick
[isim]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

numara, yöntem

numara, yöntem

Ex: The tech startup introduced gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
junk mail
[isim]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

spam posta, istenmeyen posta

spam posta, istenmeyen posta

Ex: The company was fined for sending junk mail to customers .
mailshot
[isim]

a promotional message or material sent to a large number of people through the mail

posta reklamı, mail atışı

posta reklamı, mail atışı

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

eğitici reklam

eğitici reklam

Ex: The fitness guru starred in infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .

the inclusion of a company's product in a movie or TV program as a form of paid promotion

ürün yerleştirme

ürün yerleştirme

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

piramid satışı, piramid satış modeli

piramid satışı, piramid satış modeli

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
affiliate
[isim]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

şirket bağlantısı, üye kuruluş

şirket bağlantısı, üye kuruluş

Ex: The technology startup sought to grow its user base by becoming affiliate of a popular app store , leveraging its platform for distribution .
niche
[isim]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

niş, pazar nişi

niş, pazar nişi

Ex: The restaurant successfully targeted a niche market, offering gluten-free and vegan options to customers with dietary restrictions.

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

ilan, sıralı ilan

ilan, sıralı ilan

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Dünya Ticaret Örgütü, Dünya Ticaret Organizasyonu

Dünya Ticaret Örgütü, Dünya Ticaret Organizasyonu

Ex: Trade negotiations at World Trade Organization ( WTO ) aim to create a level playing field for both developed and developing economies .
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