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Kosakata untuk IELTS Academic (Skor 8-9) - Pemasaran

Di sini, Anda akan mempelajari beberapa kata dalam bahasa Inggris yang terkait dengan Pemasaran yang diperlukan untuk ujian IELTS Akademik.

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Mulai belajar
Vocabulary for Academic IELTS (8)
direct marketing
direct marketing
[Kata benda]

the practice of selling products or services using phone, mail, or email

pemasaran langsung, penjualan langsung

pemasaran langsung, penjualan langsung

Ex: A popular form of direct marketing is mailing catalogs to consumers' homes, showcasing new products and promotions. 

Bentuk populer dari pemasaran langsung adalah mengirimkan katalog ke rumah konsumen, menampilkan produk baru dan promosi.

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elevator pitch
elevator pitch
[Kata benda]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

pidato lift, presentasi singkat

pidato lift, presentasi singkat

Ex: Crafting an effective elevator pitch is essential for entrepreneurs who need to quickly communicate their business ideas to potential partners and clients. 

Menyusun elevator pitch yang efektif sangat penting bagi pengusaha yang perlu mengomunikasikan ide bisnis mereka dengan cepat kepada mitra dan klien potensial.

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giveaway
giveaway
[Kata benda]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

hadiah promosi, undian promosi

hadiah promosi, undian promosi

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telemarketing
telemarketing
[Kata benda]

a method of selling and promoting goods and services by phone

telemarketing, pemasaran telepon

telemarketing, pemasaran telepon

Ex: Successful telemarketing campaigns often rely on trained sales representatives who can effectively communicate the benefits of the products or services. 

Kampanye telemarketing yang sukses sering mengandalkan perwakilan penjualan yang terlatih yang dapat secara efektif mengkomunikasikan manfaat produk atau layanan.

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viral marketing
viral marketing
[Kata benda]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

pemasaran viral, iklan viral

pemasaran viral, iklan viral

Ex: Viral marketing campaigns can be unpredictable, as they rely on organic sharing and engagement rather than traditional advertising methods. 

Kampanye pemasaran viral bisa tidak terduga, karena mengandalkan berbagi organik dan keterlibatan daripada metode periklanan tradisional.

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want ad
want ad
[Kata benda]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

iklan pencarian, iklan kecil

iklan pencarian, iklan kecil

Ex: The want ad for the apartment rental specified the desired amenities, location, and rental price range. 

Iklan lowongan untuk sewa apartemen menentukan fasilitas yang diinginkan, lokasi, dan kisaran harga sewa.

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concern
concern
[Kata benda]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

perusahaan, korporasi

perusahaan, korporasi

Ex: The family-owned concern has been a cornerstone of the local community for decades, contributing to both economic and social development. 

Perusahaan keluarga telah menjadi landasan komunitas lokal selama beberapa dekade, berkontribusi pada pembangunan ekonomi dan sosial.

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oligopoly
oligopoly
[Kata benda]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopoli, struktur pasar dengan sedikit pesaing

oligopoli, struktur pasar dengan sedikit pesaing

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advertorial
advertorial
[Kata benda]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

iklan editorial, artikel iklan

iklan editorial, artikel iklan

Ex: Companies use advertorials to provide readers with engaging stories that subtly promote their products or services. 

Perusahaan menggunakan advertorial untuk memberikan pembaca cerita yang menarik yang secara halus mempromosikan produk atau layanan mereka.

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banner ad
banner ad
[Kata benda]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

iklan banner, banner iklan

iklan banner, banner iklan

Ex: The digital marketing campaign included targeted banner ads on social media platforms to reach a specific audience. 

Kampanye pemasaran digital mencakup iklan banner yang ditargetkan di platform media sosial untuk menjangkau audiens tertentu.

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gimmick
gimmick
[Kata benda]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

tipu muslihat, akal

tipu muslihat, akal

Ex: Many shoppers were drawn to the store by the promotional gimmick of a free gift with every purchase. 

Banyak pembeli tertarik ke toko karena gimmick promosi hadiah gratis dengan setiap pembelian.

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junk mail
junk mail
[Kata benda]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

sampah surat,  spam

sampah surat, spam

Ex: The mailbox was stuffed with junk mail, including flyers and advertisements. 

Kotak surat penuh dengan sampah surat, termasuk selebaran dan iklan.

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mailshot
mailshot
[Kata benda]

a promotional message or material sent to a large number of people through the mail

pesan promosi yang dikirim ke banyak orang melalui pos, mailshot

pesan promosi yang dikirim ke banyak orang melalui pos, mailshot

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infomercial
infomercial
[Kata benda]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

program iklan, telebelanja

program iklan, telebelanja

Ex: The company produced an infomercial to showcase their innovative cleaning solution, highlighting its effectiveness through before-and-after shots. 

Perusahaan memproduksi infomersial untuk memamerkan solusi pembersihan inovatif mereka, menyoroti keefektifannya melalui gambar sebelum dan sesudah.

Tutup
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product placement
product placement
[Kata benda]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

penempatan produk, iklan terintegrasi

penempatan produk, iklan terintegrasi

Ex: The music video included subtle product placement, with the artist drinking from a branded energy drink can during a key scene. 

Video musik itu menyertakan penempatan produk yang halus, dengan artis minum dari kaleng minuman energi bermerek selama adegan penting.

Tutup
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pyramid selling
pyramid selling
[Kata benda]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

penjualan piramida, skema piramida

penjualan piramida, skema piramida

Ex: Unlike legitimate multi-level marketing businesses, pyramid selling primarily relies on continuous recruitment to generate income for its members. 

Berbeda dengan bisnis pemasaran berjenjang yang sah, penjualan piramida terutama mengandalkan perekrutan berkelanjutan untuk menghasilkan pendapatan bagi anggotanya.

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affiliate
affiliate
[Kata benda]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

afiliasi, anggota

afiliasi, anggota

Ex: The university's research institute was established as an affiliate, allowing it to collaborate with other institutions on groundbreaking scientific studies. 

Lembaga penelitian universitas didirikan sebagai afiliasi, memungkinkannya untuk berkolaborasi dengan lembaga lain dalam studi ilmiah yang inovatif.

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niche
niche
[Kata benda]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

ceruk, segmen pasar

ceruk, segmen pasar

Ex: The company focused on a niche market by selling eco-friendly, handmade products to environmentally-conscious consumers. 

Perusahaan berfokus pada pasar niche dengan menjual produk ramah lingkungan buatan tangan kepada konsumen yang peduli lingkungan.

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classified
classified
[Kata benda]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

iklan baris, iklan

iklan baris, iklan

Ex: The online classified featured a variety of electronics for sale, from smartphones to gaming consoles. 

Iklan baris online menampilkan berbagai elektronik untuk dijual, dari ponsel pintar hingga konsol game.

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World Trade Organization

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Organisasi Perdagangan Dunia, WTO

Organisasi Perdagangan Dunia, WTO

Ex: The World Trade Organization plays a pivotal role in settling trade disputes, ensuring adherence to established international trade rules. 

Organisasi Perdagangan Dunia memainkan peran penting dalam menyelesaikan sengketa perdagangan, memastikan kepatuhan terhadap aturan perdagangan internasional yang telah ditetapkan.

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