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Kosakata untuk IELTS Academic (Skor 8-9) - Marketing

Di sini, Anda akan mempelajari beberapa kata dalam bahasa Inggris yang terkait dengan Pemasaran yang diperlukan untuk ujian IELTS Akademik.

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Vocabulary for Academic IELTS (8)
direct marketing
[Kata benda]

the practice of selling products or services using phone, mail, or email

pemasaran langsung, penjualan langsung

pemasaran langsung, penjualan langsung

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .Strategi **pemasaran langsung**, seperti pemasaran SMS, memberikan bisnis cara cepat dan efisien untuk mengkomunikasikan penawaran khusus dan pembaruan langsung ke perangkat mobile pelanggan.
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elevator pitch
[Kata benda]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

pidato lift, presentasi singkat

pidato lift, presentasi singkat

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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giveaway
[Kata benda]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

hadiah promosi, undian promosi

hadiah promosi, undian promosi

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telemarketing
[Kata benda]

a method of selling and promoting goods and services by phone

telemarketing, pemasaran telepon

telemarketing, pemasaran telepon

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .Kemajuan dalam teknologi telah memungkinkan perusahaan **telemarketing** untuk menggunakan sistem dial prediktif untuk meningkatkan efisiensi dan volume panggilan mereka.
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viral marketing
[Kata benda]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

pemasaran viral, iklan viral

pemasaran viral, iklan viral

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .Kampanye **pemasaran viral** perusahaan melibatkan pembuatan video lucu yang dengan cepat menyebar di media sosial, menarik jutaan tayangan dan pelanggan baru.
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want ad
[Kata benda]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

iklan pencarian, iklan kecil

iklan pencarian, iklan kecil

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.**Iklan lowongan** juga dapat ditemukan di situs web classified, di mana individu dan bisnis mengiklankan barang untuk dijual, layanan yang ditawarkan, atau lowongan pekerjaan.
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concern
[Kata benda]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

perusahaan, korporasi

perusahaan, korporasi

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of the concern, fostering a positive work environment .Karyawan menghargai kebijakan yang berfokus pada karyawan yang diterapkan oleh departemen sumber daya manusia **perusahaan**, menciptakan lingkungan kerja yang positif.
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oligopoly
[Kata benda]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopoli, struktur pasar dengan sedikit pesaing

oligopoli, struktur pasar dengan sedikit pesaing

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advertorial
[Kata benda]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

iklan editorial, artikel iklan

iklan editorial, artikel iklan

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.Bagian **advertorial** koran memungkinkan bisnis untuk menjangkau audiens yang luas dengan konten yang mendidik dan menginformasikan, sambil juga mengiklankan penawaran mereka.
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banner ad
[Kata benda]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

iklan banner, banner iklan

iklan banner, banner iklan

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.Perusahaan sering menggunakan **iklan banner** untuk meningkatkan kesadaran merek, mendorong lalu lintas situs web, dan menghasilkan prospek untuk produk atau layanan mereka.
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gimmick
[Kata benda]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

tipu muslihat, akal

tipu muslihat, akal

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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junk mail
[Kata benda]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

sampah surat,  spam

sampah surat, spam

Ex: The company was fined for sending excessive junk mail to customers .Perusahaan didenda karena mengirimkan **surat sampah** yang berlebihan kepada pelanggan.
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mailshot
[Kata benda]

a promotional message or material sent to a large number of people through the mail

pesan promosi yang dikirim ke banyak orang melalui pos, mailshot

pesan promosi yang dikirim ke banyak orang melalui pos, mailshot

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infomercial
[Kata benda]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

program iklan, telebelanja

program iklan, telebelanja

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .Guru kebugaran membintangi sebuah **infomersial**, menjelaskan manfaat program latihan mereka dan menawarkan diskon khusus kepada pemirsa yang memesan dalam 30 menit ke depan.
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product placement
[Kata benda]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

penempatan produk, iklan terintegrasi

penempatan produk, iklan terintegrasi

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .Acara realitas menampilkan **penempatan produk** di mana para kontestan mengenakan pakaian dan aksesoris dari merek fashion terkenal, dengan menampilkan logo merek tersebut secara mencolok.
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pyramid selling
[Kata benda]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

penjualan piramida, skema piramida

penjualan piramida, skema piramida

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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affiliate
[Kata benda]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

afiliasi, anggota

afiliasi, anggota

Ex: The technology startup sought to grow its user base by becoming an affiliate of a popular app store , leveraging its platform for distribution .Startup teknologi berusaha untuk menumbuhkan basis penggunanya dengan menjadi **afiliasi** dari toko aplikasi populer, memanfaatkan platformnya untuk distribusi.
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niche
[Kata benda]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

ceruk, segmen pasar

ceruk, segmen pasar

Ex: The restaurant successfully targeted a niche market, offering gluten-free and vegan options to customers with dietary restrictions.Restoran tersebut berhasil menargetkan pasar **niche**, menawarkan pilihan bebas gluten dan vegan kepada pelanggan dengan pembatasan diet.
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classified
[Kata benda]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

iklan baris, iklan

iklan baris, iklan

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Organisasi Perdagangan Dunia, WTO

Organisasi Perdagangan Dunia, WTO

Ex: Trade negotiations at the World Trade Organization ( WTO ) aim to create a level playing field for both developed and developing economies .Perundingan perdagangan di **Organisasi Perdagangan Dunia (WTO)** bertujuan untuk menciptakan lapangan bermain yang setara bagi ekonomi maju dan berkembang.
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Kosakata untuk IELTS Academic (Skor 8-9)
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