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Kosakata untuk IELTS Academic (Skor 8-9) - Marketing

Di sini, Anda akan mempelajari beberapa kata bahasa Inggris terkait Pemasaran yang diperlukan untuk ujian Akademik IELTS.

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Vocabulary for Academic IELTS (8)
direct marketing
[Kata benda]

the practice of selling products or services using phone, mail, or email

pemasaran langsung, pemasaran langsung melalui telepon

pemasaran langsung, pemasaran langsung melalui telepon

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .
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elevator pitch
[Kata benda]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

pidato elevator, presentasi singkat

pidato elevator, presentasi singkat

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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giveaway
[Kata benda]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

promosi gratis, penawaran gratis

promosi gratis, penawaran gratis

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telemarketing
[Kata benda]

a method of selling and promoting goods and services by phone

telemarketing, pemasaran melalui telepon

telemarketing, pemasaran melalui telepon

Ex: Advances in technology have telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .
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viral marketing
[Kata benda]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

pemasaran viral, pemasaran secara viral

pemasaran viral, pemasaran secara viral

Ex: The companyviral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .
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want ad
[Kata benda]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

iklan lowongan, iklan permintaan

iklan lowongan, iklan permintaan

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.
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concern
[Kata benda]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

perusahaan, entitas bisnis

perusahaan, entitas bisnis

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of concern, fostering a positive work environment .
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oligopoly
[Kata benda]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopoli, struktur pasar oligopoli

oligopoli, struktur pasar oligopoli

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advertorial
[Kata benda]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

iklan editorial, iklan artikel

iklan editorial, iklan artikel

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.
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banner ad
[Kata benda]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

iklan spanduk, iklan banner

iklan spanduk, iklan banner

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.
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gimmick
[Kata benda]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

alat peraga, gimmick

alat peraga, gimmick

Ex: The tech startup introduced gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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junk mail
[Kata benda]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

surat sampah, iklan tidak diinginkan

surat sampah, iklan tidak diinginkan

Ex: The company was fined for sending junk mail to customers .
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mailshot
[Kata benda]

a promotional message or material sent to a large number of people through the mail

surat promosi, brosur massal

surat promosi, brosur massal

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infomercial
[Kata benda]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

infomersial, program iklan

infomersial, program iklan

Ex: The fitness guru starred in infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .
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product placement
[Kata benda]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

penempatan produk, penempatan barang

penempatan produk, penempatan barang

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
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pyramid selling
[Kata benda]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

penjualan piramida, penjualan berjenjang

penjualan piramida, penjualan berjenjang

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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affiliate
[Kata benda]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

afiliasi, perusahaan afiliasi

afiliasi, perusahaan afiliasi

Ex: The technology startup sought to grow its user base by becoming affiliate of a popular app store , leveraging its platform for distribution .
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niche
[Kata benda]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

niche pasar, segmen khusus

niche pasar, segmen khusus

Ex: The restaurant successfully targeted a niche market, offering gluten-free and vegan options to customers with dietary restrictions.
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classified
[Kata benda]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

iklan baris, pengumuman

iklan baris, pengumuman

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Organisasi Perdagangan Dunia, World Trade Organization (WTO)

Organisasi Perdagangan Dunia, World Trade Organization (WTO)

Ex: Trade negotiations at World Trade Organization ( WTO ) aim to create a level playing field for both developed and developing economies .
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Kosakata untuk IELTS Academic (Skor 8-9)
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