Akademisches IELTS (Band 8 und Höher) - Marketing

the practice of selling products or services using phone, mail, or email

Direktmarketing, Direktvertrieb

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

Elevator-Pitch, Kurzpräsentation

a promotional activity where products or services are offered for free as a means of advertising or generating interest

Gewinnspiel, Schenkung

a method of selling and promoting goods and services by phone

Telemarketing, Telefonverkauf

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

Viral-Marketing, virale Werbung

a small advertisement published in a newspaper or website, expressing requirements of a person or company

Stellenanzeige, Suchanzeige

a business entity, organization, or company engaged in commercial, industrial, or professional activities

Unternehmen, Firma

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

Oligopol

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

Werbeartikel, Werbebericht

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

Banneranzeige, Bannerwerbung

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

Gimmick, Trick

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

Werbungsmüll, Unzustellbare Werbung

a promotional message or material sent to a large number of people through the mail

Werbepost, Massenmail

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

Infomercial, Teleshopping

the inclusion of a company's product in a movie or TV program as a form of paid promotion

Produktplatzierung

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

Pyramidensystem, Pyramidenschema

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

Affiliate, Zweigniederlassung

a specialized segment of the market for a particular kind of product or service

Nische, Marktsegment

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

Kleinanzeige, Annonce

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Welthandelsorganisation, WTO