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IELTS Academic을 위한 어휘 (점수 8-9) - 마케팅

여기에서는 Academic IELTS 시험에 필요한 마케팅과 관련된 몇 가지 영어 단어를 배우게 됩니다.

리뷰

플래시카드

철자법

퀴즈

학습 시작
Vocabulary for Academic IELTS (8)
direct marketing

the practice of selling products or services using phone, mail, or email

다이렉트 마케팅, 직접 판매

다이렉트 마케팅, 직접 판매

Ex: The company launched a direct marketing campaign by sending personalized emails to potential customers, offering them exclusive discounts. 
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elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

엘리베이터 피치, 짧은 프리젠테이션

엘리베이터 피치, 짧은 프리젠테이션

Ex: During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors' interest in just a few sentences. 
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giveaway
giveaway
[명사]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

프로모션 선물, 프로모션 추첨

프로모션 선물, 프로모션 추첨

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telemarketing

a method of selling and promoting goods and services by phone

텔레마케팅, 전화 판매

텔레마케팅, 전화 판매

Ex: The company's telemarketing team contacted potential clients to inform them about the new product line and offer special promotions. 
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viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

바이럴 마케팅, 바이럴 광고

바이럴 마케팅, 바이럴 광고

Ex: The brand's latest video ad utilized viral marketing techniques, rapidly spreading across social media platforms and garnering millions of views. 
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want ad
want ad
[명사]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

구인 광고, 작은 광고

구인 광고, 작은 광고

Ex: The company placed a want ad in the local newspaper seeking applicants for an administrative assistant position. 
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concern
concern
[명사]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

기업, 회사

기업, 회사

Ex: The multinational concern operates in various countries, specializing in the production and distribution of consumer electronics. 
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oligopoly
oligopoly
[명사]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

과점, 소수의 경쟁자가 참여하는 시장 구조

과점, 소수의 경쟁자가 참여하는 시장 구조

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advertorial
advertorial
[명사]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

기사형 광고, 광고 기사

기사형 광고, 광고 기사

Ex: The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging. 
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banner ad
banner ad
[명사]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

배너 광고, 광고 배너

배너 광고, 광고 배너

Ex: The website displayed a banner ad at the top of the page promoting a special sale on clothing. 
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gimmick
gimmick
[명사]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

속임수, 계략

속임수, 계략

Ex: The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product. 
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junk mail
junk mail
[명사]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

스팸 메일,  정크 메일

스팸 메일, 정크 메일

Ex: My inbox is flooded with junk mail from various online stores. 
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mailshot
mailshot
[명사]

a promotional message or material sent to a large number of people through the mail

홍보 메일, 메일샷

홍보 메일, 메일샷

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infomercial
infomercial
[명사]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

광고 프로그램, 텔레쇼핑

광고 프로그램, 텔레쇼핑

Ex: The infomercial for the new kitchen appliance demonstrated its multiple uses and featured testimonials from satisfied customers. 
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product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

제품 배치, 통합 광고

제품 배치, 통합 광고

Ex: The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film. 
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pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

피라미드 판매, 다단계 판매

피라미드 판매, 다단계 판매

Ex: Pyramid selling schemes recruit participants with the promise of earning money by enrolling others into the scheme, rather than selling actual products or services. 
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affiliate
affiliate
[명사]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

제휴사, 계열사

제휴사, 계열사

Ex: The local bookstore became an affiliate of a national chain, gaining access to a wider selection of books and promotional support. 
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niche
niche
[명사]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

니치, 시장 세분화

니치, 시장 세분화

Ex: The company focused on a niche market by selling eco-friendly, handmade products to environmentally-conscious consumers. 
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classified
classified
[명사]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

분류 광고, 광고

분류 광고, 광고

Ex: In the local newspaper, a classified advertised a vintage car for sale, capturing the attention of car enthusiasts. 
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World Trade Organization

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

세계 무역 기구, WTO

세계 무역 기구, WTO

Ex: The World Trade Organization oversees global trade agreements, promoting fair and open commerce among its member nations. 
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