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Vocabulario para IELTS Academic (Puntuación 8-9) - Marketing

Aquí, aprenderás algunas palabras en inglés relacionadas con el Marketing que son necesarias para el examen académico IELTS.

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Vocabulary for Academic IELTS (8)
direct marketing
[Sustantivo]

the practice of selling products or services using phone, mail, or email

marketing directo, mercadotecnia directa

marketing directo, mercadotecnia directa

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .Las estrategias de **marketing directo**, como el marketing por SMS, brindan a las empresas una forma rápida y eficiente de comunicar ofertas especiales y actualizaciones directamente a los dispositivos móviles de los clientes.
elevator pitch
[Sustantivo]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

discurso de ascensor, elevator pitch

discurso de ascensor, elevator pitch

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet , whether at a conference or a casual encounter .Practicar tu **discurso de ascensor** puede ayudarte a presentar con confianza tu propuesta de valor a cualquier persona que conozcas, ya sea en una conferencia o en un encuentro casual.
giveaway
[Sustantivo]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

regalo promocional, sorteo promocional

regalo promocional, sorteo promocional

telemarketing
[Sustantivo]

a method of selling and promoting goods and services by phone

telemarketing

telemarketing

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .Los avances en tecnología han permitido a las empresas de **telemarketing** utilizar sistemas de marcado predictivo para aumentar la eficiencia y el volumen de sus llamadas.
viral marketing
[Sustantivo]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral, mercadotecnia viral

marketing viral, mercadotecnia viral

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .La campaña de **marketing viral** de la empresa involucró la creación de un video divertido que rápidamente se difundió en las redes sociales, atrayendo millones de vistas y nuevos clientes.
want ad
[Sustantivo]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

avisos clasificados, anuncios clasificados

avisos clasificados, anuncios clasificados

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.Los **anuncios clasificados** también se pueden encontrar en sitios web de clasificados, donde individuos y empresas anuncian artículos en venta, servicios ofrecidos o vacantes de empleo.
concern
[Sustantivo]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

empresa, compañía

empresa, compañía

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of the concern, fostering a positive work environment .Los empleados aprecian las políticas centradas en el empleado implementadas por el departamento de recursos humanos de la **empresa**, fomentando un ambiente de trabajo positivo.
oligopoly
[Sustantivo]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopolio

oligopolio

advertorial
[Sustantivo]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

publirreportaje, advertorial

publirreportaje, advertorial

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.La sección de **publicidad editorial** del periódico permite a las empresas llegar a una amplia audiencia con contenido que educa e informa, al mismo tiempo que publicita sus ofertas.
banner ad
[Sustantivo]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banner, banderola

banner, banderola

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.Las empresas a menudo utilizan **anuncios de banner** para aumentar el conocimiento de la marca, impulsar el tráfico del sitio web y generar leads para sus productos o servicios.
gimmick
[Sustantivo]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

truco, ardid

truco, ardid

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .La startup tecnológica introdujo una función **truco** en su aplicación que permitía a los usuarios cambiar el fondo a temas caprichosos, generando revuelo y descargas.
junk mail
[Sustantivo]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

correo basura,  spam

correo basura, spam

Ex: The company was fined for sending excessive junk mail to customers .La empresa fue multada por enviar excesivo **correo basura** a los clientes.
mailshot
[Sustantivo]

a promotional message or material sent to a large number of people through the mail

envío postal promocional, mailing promocional

envío postal promocional, mailing promocional

infomercial
[Sustantivo]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

publirreportaje, infomercial

publirreportaje, infomercial

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .El gurú del fitness protagonizó un **infomercial**, explicando los beneficios de su programa de entrenamiento y ofreciendo un descuento especial a los espectadores que ordenen en los próximos 30 minutos.
product placement
[Sustantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

colocación de producto

colocación de producto

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .El reality show presentó **colocación de productos** donde los concursantes vestían ropa y accesorios de una conocida marca de moda, mostrando prominentemente el logotipo de la marca.
pyramid selling
[Sustantivo]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

venta piramidal, esquema piramidal

venta piramidal, esquema piramidal

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.Las estafas de **venta piramidal** pueden identificarse por su enfoque en incentivos de reclutamiento y la falta de un producto o servicio genuino que se ofrezca.
affiliate
[Sustantivo]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

filial, afiliado

filial, afiliado

Ex: The technology startup sought to grow its user base by becoming an affiliate of a popular app store , leveraging its platform for distribution .La startup tecnológica buscó aumentar su base de usuarios convirtiéndose en un **afiliado** de una tienda de aplicaciones popular, aprovechando su plataforma para la distribución.
niche
[Sustantivo]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

nicho, segmento de mercado

nicho, segmento de mercado

Ex: The restaurant successfully targeted a niche market, offering gluten-free and vegan options to customers with dietary restrictions.El restaurante apuntó con éxito a un mercado **de nicho**, ofreciendo opciones sin gluten y veganas para clientes con restricciones dietéticas.
classified
[Sustantivo]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anuncio clasificado, clasificado

anuncio clasificado, clasificado

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.**Un anuncio** en el mercado en línea ofrecía servicios de diseño gráfico freelance para empresas que buscan soluciones creativas.

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Organización Mundial del Comercio, OMC

Organización Mundial del Comercio, OMC

Ex: Trade negotiations at the World Trade Organization ( WTO ) aim to create a level playing field for both developed and developing economies .Las negociaciones comerciales en la **Organización Mundial del Comercio (OMC)** tienen como objetivo crear un campo de juego nivelado para las economías desarrolladas y en desarrollo.
Vocabulario para IELTS Academic (Puntuación 8-9)
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