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Vocabulario para IELTS Academic (Puntuación 8-9) - Marketing

Aquí aprenderá algunas palabras en inglés relacionadas con marketing que son necesarias para el examen IELTS académico.

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Vocabulary for Academic IELTS (8)
direct marketing
[Sustantivo]

the practice of selling products or services using phone, mail, or email

marketing directo, mercadotecnia directa

marketing directo, mercadotecnia directa

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .
elevator pitch
[Sustantivo]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

elevador discurso, discurso corto

elevador discurso, discurso corto

telemarketing
[Sustantivo]

a method of selling and promoting goods and services by phone

telemarketing

telemarketing

viral marketing
[Sustantivo]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral, mercadotecnia viral

marketing viral, mercadotecnia viral

want ad
[Sustantivo]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

avisos clasificados, anuncios clasificados

avisos clasificados, anuncios clasificados

concern
[Sustantivo]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

empresa, firma

empresa, firma

advertorial
[Sustantivo]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

publirreportaje, advertorial

publirreportaje, advertorial

Ex: advertorial on healthy eating included tips and recipes , while also promoting a new line of organic food products .
banner ad
[Sustantivo]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banner, banderola

banner, banderola

gimmick
[Sustantivo]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

artificio, truco

artificio, truco

junk mail
[Sustantivo]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

correo basura, correo no deseado

correo basura, correo no deseado

infomercial
[Sustantivo]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

publirreportaje, infomercial

publirreportaje, infomercial

product placement
[Sustantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

colocación de producto

colocación de producto

pyramid selling
[Sustantivo]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

venta piramidal, venta en pirámide

venta piramidal, venta en pirámide

affiliate
[Sustantivo]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

afiliado, filial

afiliado, filial

Ex: The technology startup sought to grow its user base by becoming affiliate of a popular app store , leveraging its platform for distribution .
niche
[Sustantivo]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

nicho, segmento de mercado

nicho, segmento de mercado

classified
[Sustantivo]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anuncio clasificado, clasificado

anuncio clasificado, clasificado

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Organización Mundial del Comercio, Organización Mundial de Comercio

Organización Mundial del Comercio, Organización Mundial de Comercio

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