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Académico IELTS (Banda 8 y Superior) - Marketing

Aquí aprenderá algunas palabras en inglés relacionadas con marketing que son necesarias para el examen IELTS académico.

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Vocabulary for Academic IELTS (8)
direct marketing

the practice of selling products or services using phone, mail, or email

marketing directo

marketing directo

[Sustantivo]
elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

breve descripción de algo

breve descripción de algo

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[Sustantivo]
giveaway

a promotional activity where products or services are offered for free as a means of advertising or generating interest

regalo

regalo

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telemarketing

a method of selling and promoting goods and services by phone

telemarketing

telemarketing

[Sustantivo]
viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral

marketing viral

[Sustantivo]
want ad

a small advertisement published in a newspaper or website, expressing requirements of a person or company

avisos clasificados

avisos clasificados

[Sustantivo]
concern

a business entity, organization, or company engaged in commercial, industrial, or professional activities

empresa comercial o industrial

empresa comercial o industrial

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[Sustantivo]
oligopoly

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopolio

oligopolio

[Sustantivo]
advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

publirreportaje

publirreportaje

[Sustantivo]
banner ad

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banner

banner

[Sustantivo]
gimmick

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

truco

truco

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[Sustantivo]
junk mail

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

propaganda de buzón

propaganda de buzón

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mailshot

a promotional message or material sent to a large number of people through the mail

circular

circular

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[Sustantivo]
infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

publirreportaje

publirreportaje

[Sustantivo]
product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

colocación de producto

colocación de producto

[Sustantivo]
pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

comercialización de niveles múltiples

comercialización de niveles múltiples

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[Sustantivo]
affiliate

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

filial

filial

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[Sustantivo]
niche

a specialized segment of the market for a particular kind of product or service

nicho

nicho

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[Sustantivo]
classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anuncio corto en un periódico o revista

anuncio corto en un periódico o revista

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[Sustantivo]
World Trade Organization

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Organización de Comercio Mundial

Organización de Comercio Mundial

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[Sustantivo]
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