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Vocabulario para IELTS Academic (Puntuación 8-9) - Marketing

Aquí aprenderá algunas palabras en inglés relacionadas con marketing que son necesarias para el examen IELTS académico.

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Vocabulary for Academic IELTS (8)
direct marketing
[Sustantivo]

the practice of selling products or services using phone, mail, or email

marketing directo, mercadotecnia directa

marketing directo, mercadotecnia directa

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .
elevator pitch
[Sustantivo]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

elevador discurso, discurso corto

elevador discurso, discurso corto

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
giveaway
[Sustantivo]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

regalo promocional, sorteo

regalo promocional, sorteo

telemarketing
[Sustantivo]

a method of selling and promoting goods and services by phone

telemarketing

telemarketing

Ex: Advances in technology have telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .
viral marketing
[Sustantivo]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral, mercadotecnia viral

marketing viral, mercadotecnia viral

Ex: The companyviral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .
want ad
[Sustantivo]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

avisos clasificados, anuncios clasificados

avisos clasificados, anuncios clasificados

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.
concern
[Sustantivo]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

empresa, firma

empresa, firma

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of concern, fostering a positive work environment .
oligopoly
[Sustantivo]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopolio

oligopolio

advertorial
[Sustantivo]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

publirreportaje, advertorial

publirreportaje, advertorial

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.
banner ad
[Sustantivo]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banner, banderola

banner, banderola

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.
gimmick
[Sustantivo]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

artificio, truco

artificio, truco

Ex: The tech startup introduced gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
junk mail
[Sustantivo]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

correo basura, correo no deseado

correo basura, correo no deseado

Ex: The company was fined for sending junk mail to customers .
mailshot
[Sustantivo]

a promotional message or material sent to a large number of people through the mail

correo masivo, mensaje promocional por correo

correo masivo, mensaje promocional por correo

infomercial
[Sustantivo]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

publirreportaje, infomercial

publirreportaje, infomercial

Ex: The fitness guru starred in infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .
product placement
[Sustantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

colocación de producto

colocación de producto

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
pyramid selling
[Sustantivo]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

venta piramidal, venta en pirámide

venta piramidal, venta en pirámide

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
affiliate
[Sustantivo]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

afiliado, filial

afiliado, filial

Ex: The technology startup sought to grow its user base by becoming affiliate of a popular app store , leveraging its platform for distribution .
niche
[Sustantivo]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

nicho, segmento de mercado

nicho, segmento de mercado

Ex: The restaurant successfully targeted a niche market, offering gluten-free and vegan options to customers with dietary restrictions.
classified
[Sustantivo]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anuncio clasificado, clasificado

anuncio clasificado, clasificado

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Organización Mundial del Comercio, Organización Mundial de Comercio

Organización Mundial del Comercio, Organización Mundial de Comercio

Ex: Trade negotiations at World Trade Organization ( WTO ) aim to create a level playing field for both developed and developing economies .
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