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Woordenschat voor IELTS Academic (Score 8-9) - Marketing

Hier leer je enkele Engelse woorden met betrekking tot Marketing die nodig zijn voor het academische IELTS-examen.

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Vocabulary for Academic IELTS (8)
direct marketing
[zelfstandig naamwoord]

the practice of selling products or services using phone, mail, or email

direct marketing, directe verkoop

direct marketing, directe verkoop

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .**Direct marketing** strategieën, zoals SMS-marketing, bieden bedrijven een snelle en efficiënte manier om speciale aanbiedingen en updates rechtstreeks naar de mobiele apparaten van klanten te communiceren.
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elevator pitch
[zelfstandig naamwoord]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

liftpitch, korte presentatie

liftpitch, korte presentatie

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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giveaway
[zelfstandig naamwoord]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

promotiecadeau, promotieloterij

promotiecadeau, promotieloterij

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telemarketing
[zelfstandig naamwoord]

a method of selling and promoting goods and services by phone

telemarketing, telefonische verkoop

telemarketing, telefonische verkoop

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .Vooruitgang in technologie heeft **telemarketing** bedrijven in staat gesteld om voorspellende dialsystemen te gebruiken om de efficiëntie en het volume van hun oproepen te verhogen.
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viral marketing
[zelfstandig naamwoord]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

virale marketing, virale reclame

virale marketing, virale reclame

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .De **virale marketingcampagne** van het bedrijf bestond uit het maken van een grappige video die zich snel verspreidde via sociale media, waardoor miljoenen views en nieuwe klanten werden aangetrokken.
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want ad
[zelfstandig naamwoord]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

zoekadvertentie, kleine advertentie

zoekadvertentie, kleine advertentie

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.**Kleine advertenties** zijn ook te vinden op websites met kleine advertenties, waar particulieren en bedrijven artikelen te koop, aangeboden diensten of vacatures adverteren.
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concern
[zelfstandig naamwoord]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

bedrijf, onderneming

bedrijf, onderneming

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of the concern, fostering a positive work environment .Werknemers waarderen het op medewerkers gerichte beleid dat door de afdeling personeelszaken van het **bedrijf** wordt geïmplementeerd, wat een positieve werkomgeving bevordert.
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oligopoly
[zelfstandig naamwoord]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopolie, marktstructuur met weinig concurrenten

oligopolie, marktstructuur met weinig concurrenten

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advertorial
[zelfstandig naamwoord]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

advertorial, reclameartikel

advertorial, reclameartikel

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.De **advertorial**-sectie van de krant stelt bedrijven in staat om een breed publiek te bereiken met inhoud die informeert en onderwijst, terwijl ze ook hun aanbiedingen adverteren.
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banner ad
[zelfstandig naamwoord]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banneradvertentie, advertentiebanner

banneradvertentie, advertentiebanner

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.Bedrijven gebruiken vaak **banneradvertenties** om de merkbekendheid te vergroten, websiteverkeer aan te drijven en leads te genereren voor hun producten of diensten.
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gimmick
[zelfstandig naamwoord]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

truc, stunt

truc, stunt

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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junk mail
[zelfstandig naamwoord]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

ongewenste post,  spam

ongewenste post, spam

Ex: The company was fined for sending excessive junk mail to customers .Het bedrijf werd beboet voor het versturen van overmatige **ongewenste post** naar klanten.
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mailshot
[zelfstandig naamwoord]

a promotional message or material sent to a large number of people through the mail

promotionele mailing, mailshot

promotionele mailing, mailshot

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infomercial
[zelfstandig naamwoord]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

reclamprogramma, televisiewinkel

reclamprogramma, televisiewinkel

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .De fitnessgoeroe speelde in een **infomercial**, legde de voordelen van hun trainingsprogramma uit en bood een speciale korting aan kijkers die binnen de komende 30 minuten bestelden.
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product placement
[zelfstandig naamwoord]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

productplaatsing, geïntegreerde reclame

productplaatsing, geïntegreerde reclame

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .De realityshow bevatte **productplacement** waarbij deelnemers kleding en accessoires van een bekend modemerk droegen, met duidelijk zichtbaar het logo van het merk.
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pyramid selling
[zelfstandig naamwoord]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

piramideverkoop, piramidespel

piramideverkoop, piramidespel

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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affiliate
[zelfstandig naamwoord]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

dochteronderneming, partner

dochteronderneming, partner

Ex: The technology startup sought to grow its user base by becoming an affiliate of a popular app store , leveraging its platform for distribution .Het technologische startup probeerde zijn gebruikersbestand te vergroten door **affiliate** te worden van een populaire app-winkel, waarbij het zijn platform voor distributie benutte.
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niche
[zelfstandig naamwoord]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

niche, marktsegment

niche, marktsegment

Ex: The restaurant successfully targeted a niche market, offering gluten-free and vegan options to customers with dietary restrictions.Het restaurant richtte zich succesvol op een **niche** markt, door glutenvrije en veganistische opties aan te bieden aan klanten met dieetbeperkingen.
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classified
[zelfstandig naamwoord]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

advertentie, klein advertentie

advertentie, klein advertentie

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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World Trade Organization
[zelfstandig naamwoord]

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Wereldhandelsorganisatie, WTO

Wereldhandelsorganisatie, WTO

Ex: Trade negotiations at the World Trade Organization ( WTO ) aim to create a level playing field for both developed and developing economies .De handelsonderhandelingen bij de **Wereldhandelsorganisatie (WTO)** hebben tot doel een gelijk speelveld te creëren voor zowel ontwikkelde als ontwikkelende economieën.
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Woordenschat voor IELTS Academic (Score 8-9)
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