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Academisch IELTS (Band 8 en Hoger) - Marketing

Hier leert u enkele Engelse woorden die verband houden met marketing en die nodig zijn voor het Academisch IELTS-examen.

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Vocabulary for Academic IELTS (8)
direct marketing

the practice of selling products or services using phone, mail, or email

direct marketing, directe verkoop

direct marketing, directe verkoop

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Definitie & Betekenis van "direct marketing"
elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

elevator pitch, korte presentatie

elevator pitch, korte presentatie

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Definitie & Betekenis van "elevator pitch"
giveaway

a promotional activity where products or services are offered for free as a means of advertising or generating interest

giveaway, weggever

giveaway, weggever

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Definitie & Betekenis van "giveaway"
telemarketing

a method of selling and promoting goods and services by phone

telemarketing, verkoop via telefoon

telemarketing, verkoop via telefoon

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Definitie & Betekenis van "telemarketing"
viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

virale marketing, virusreclame

virale marketing, virusreclame

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Definitie & Betekenis van "viral marketing"
want ad

a small advertisement published in a newspaper or website, expressing requirements of a person or company

vacature, wantadvertentie

vacature, wantadvertentie

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Definitie & Betekenis van "want ad"
concern

a business entity, organization, or company engaged in commercial, industrial, or professional activities

bedrijf, onderneming

bedrijf, onderneming

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Definitie & Betekenis van "concern"
oligopoly

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopolie, oligopolistische markt

oligopolie, oligopolistische markt

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Definitie & Betekenis van "oligopoly"
advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

advertorial, reclameartikel

advertorial, reclameartikel

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Definitie & Betekenis van "advertorial"
banner ad

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banneradvertentie, banner

banneradvertentie, banner

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Definitie & Betekenis van "banner ad"
gimmick

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

gimmick, truc

gimmick, truc

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Definitie & Betekenis van "gimmick"
junk mail

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

onnodige post, junkmail

onnodige post, junkmail

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Definitie & Betekenis van "junk mail"
mailshot

a promotional message or material sent to a large number of people through the mail

Mailing, Promotionele verzending

Mailing, Promotionele verzending

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Definitie & Betekenis van "mailshot"
infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

infomercial, teleshopping

infomercial, teleshopping

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Definitie & Betekenis van "infomercial"
product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

productplaatsing, productplaatsing

productplaatsing, productplaatsing

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Definitie & Betekenis van "product placement"
pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

piramideverkoop, piramidesysteem

piramideverkoop, piramidesysteem

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Definitie & Betekenis van "pyramid selling"
affiliate

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

vennoot, filiaal

vennoot, filiaal

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Definitie & Betekenis van "affiliate"
niche

a specialized segment of the market for a particular kind of product or service

niche, marksegment

niche, marksegment

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Definitie & Betekenis van "niche"
classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

geclassificeerde advertentie, advertentie

geclassificeerde advertentie, advertentie

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Definitie & Betekenis van "classified"
World Trade Organization

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Wereldhandelsorganisatie, WTO

Wereldhandelsorganisatie, WTO

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Definitie & Betekenis van "World Trade Organization"
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