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Vocabulaire pour l'IELTS Academic (Score 8-9) - Marketing

Ici, vous apprendrez quelques mots anglais liés au Marketing qui sont nécessaires pour l'examen académique IELTS.

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Vocabulary for Academic IELTS (8)

direct marketing

[nom]

the practice of selling products or services using phone, mail, or email

marketing direct

marketing direct

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .Les stratégies de **marketing direct**, comme le marketing par SMS, offrent aux entreprises un moyen rapide et efficace de communiquer des offres spéciales et des mises à jour directement sur les appareils mobiles des clients.

Fermer

[nom]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

pitch d'ascenseur, argumentaire éclair

pitch d'ascenseur, argumentaire éclair

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.

Fermer

[nom]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

cadeau promotionnel, offre promotionnelle

cadeau promotionnel, offre promotionnelle

Fermer

[nom]

a method of selling and promoting goods and services by phone

télémarketing

télémarketing

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .Les progrès technologiques ont permis aux entreprises de **télémarketing** d'utiliser des systèmes de numérotation prédictive pour augmenter l'efficacité et le volume de leurs appels.

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viral marketing

[nom]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral

marketing viral

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .La campagne de **marketing viral** de l'entreprise consistait à créer une vidéo amusante qui s'est rapidement répandue sur les réseaux sociaux, attirant des millions de vues et de nouveaux clients.

Fermer

[nom]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

petite annonce

petite annonce

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.Les **petites annonces** peuvent également être trouvées sur des sites de petites annonces, où les particuliers et les entreprises annoncent des articles à vendre, des services offerts ou des offres d'emploi.

Fermer

[nom]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

entreprise, société

entreprise, société

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of the concern, fostering a positive work environment .Les employés apprécient les politiques centrées sur les employés mises en œuvre par le département des ressources humaines de l'**entreprise**, favorisant un environnement de travail positif.

Fermer

[nom]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopole

oligopole

Fermer

[nom]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

publi-communiqué, publi-rédactionnel, publi-reportage

publi-communiqué, publi-rédactionnel, publi-reportage

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.La section **publicité rédactionnelle** du journal permet aux entreprises de toucher un large public avec un contenu qui éduque et informe, tout en faisant la promotion de leurs offres.

Fermer

[nom]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

bannière publicitaire

bannière publicitaire

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.Les entreprises utilisent souvent des **bannières publicitaires** pour accroître la notoriété de leur marque, augmenter le trafic sur leur site Web et générer des prospects pour leurs produits ou services.

Fermer

[nom]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

attrape-nigaud, gadget

attrape-nigaud, gadget

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .

Fermer

[nom]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

courrier indésirable, spam

courrier indésirable, spam

Ex: The company was fined for sending excessive junk mail to customers .L'entreprise a été condamnée à une amende pour avoir envoyé des **courriers indésirables** excessifs aux clients.

Fermer

[nom]

a promotional message or material sent to a large number of people through the mail

envoi postal promotionnel, mailing promotionnel

envoi postal promotionnel, mailing promotionnel

Fermer

[nom]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

publi-reportage, infopublicité

publi-reportage, infopublicité

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .Le gourou du fitness a joué dans un **infopublicité**, expliquant les avantages de son programme d'entraînement et offrant une réduction spéciale aux téléspectateurs qui commandent dans les 30 prochaines minutes.

Fermer

product placement

[nom]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

placement de produit

placement de produit

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .L'émission de télé-réalité mettait en scène du **placement de produit** où les candidats portaient des vêtements et accessoires d'une marque de mode bien connue, affichant de manière visible le logo de la marque.

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pyramid selling

[nom]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

vente pyramidale, système pyramidal

vente pyramidale, système pyramidal

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.

Fermer

[nom]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

filiale, affilié

filiale, affilié

Ex: The technology startup sought to grow its user base by becoming an affiliate of a popular app store , leveraging its platform for distribution .La startup technologique a cherché à développer sa base d'utilisateurs en devenant une **filiale** d'un magasin d'applications populaire, en tirant parti de sa plateforme pour la distribution.

Fermer

[nom]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

niche, segment de marché

niche, segment de marché

Ex: The restaurant successfully targeted a niche market, offering gluten-free and vegan options to customers with dietary restrictions.Le restaurant a ciblé avec succès un marché **de niche**, offrant des options sans gluten et végétaliennes aux clients ayant des restrictions alimentaires.

Fermer

[nom]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

petite annonce, annonce classée

petite annonce, annonce classée

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.

Fermer

World Trade Organization

[nom]

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Organisation mondiale du commerce, OMC

Organisation mondiale du commerce, OMC

Ex: Trade negotiations at the World Trade Organization ( WTO ) aim to create a level playing field for both developed and developing economies .Les négociations commerciales à l'**Organisation mondiale du commerce (OMC)** visent à créer des conditions équitables pour les économies développées et en développement.

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Vocabulaire pour l'IELTS Academic (Score 8-9)

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