IELTS Académique (Band 8 et Plus) - Marketing

the practice of selling products or services using phone, mail, or email

marketing direct

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

pitch éclair, discours d'ascenseur

a promotional activity where products or services are offered for free as a means of advertising or generating interest

don, concours

a method of selling and promoting goods and services by phone

télémarketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral

a small advertisement published in a newspaper or website, expressing requirements of a person or company

petite annonce

a business entity, organization, or company engaged in commercial, industrial, or professional activities

entreprise, société

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopole

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

publi-communiqué, publi-rédactionnel, publi-reportage

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

bannière publicitaire

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

gimmick, appât

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

courrier indésirable, spam postal

a promotional message or material sent to a large number of people through the mail

Envoi postal promotionnel, Mailing promotionnel

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

publi-reportage, infopublicité

the inclusion of a company's product in a movie or TV program as a form of paid promotion

placement de produit

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

vente pyramidale, système de vente pyramidale

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

affilié, entité affiliée

a specialized segment of the market for a particular kind of product or service

créneau, niche

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

annonce classée, petites annonces

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Organisation mondiale du commerce, OMC