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Vocabulaire pour l'IELTS Academic (Score 8-9) - Marketing

Ici, vous apprendrez quelques mots anglais liés au Marketing qui sont nécessaires pour l'examen académique IELTS.

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Vocabulary for Academic IELTS (8)
direct marketing

the practice of selling products or services using phone, mail, or email

marketing direct

marketing direct

Ex: The company launched a direct marketing campaign by sending personalized emails to potential customers, offering them exclusive discounts. 
elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

pitch d'ascenseur, argumentaire éclair

pitch d'ascenseur, argumentaire éclair

Ex: During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors' interest in just a few sentences. 
giveaway

a promotional activity where products or services are offered for free as a means of advertising or generating interest

cadeau promotionnel, offre promotionnelle

cadeau promotionnel, offre promotionnelle

telemarketing

a method of selling and promoting goods and services by phone

télémarketing

télémarketing

Ex: The company's telemarketing team contacted potential clients to inform them about the new product line and offer special promotions. 
viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral

marketing viral

Ex: The brand's latest video ad utilized viral marketing techniques, rapidly spreading across social media platforms and garnering millions of views. 
want ad
want ad
[nom]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

petite annonce

petite annonce

Ex: The company placed a want ad in the local newspaper seeking applicants for an administrative assistant position. 
concern
concern
[nom]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

entreprise, société

entreprise, société

Ex: The multinational concern operates in various countries, specializing in the production and distribution of consumer electronics. 
oligopoly

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopole

oligopole

advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

publi-communiqué, publi-rédactionnel, publi-reportage

publi-communiqué, publi-rédactionnel, publi-reportage

Ex: The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging. 
banner ad

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

bannière publicitaire

bannière publicitaire

Ex: The website displayed a banner ad at the top of the page promoting a special sale on clothing. 
gimmick
gimmick
[nom]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

attrape-nigaud, gadget

attrape-nigaud, gadget

Ex: The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product. 
junk mail

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

courrier indésirable,  spam

courrier indésirable, spam

Ex: My inbox is flooded with junk mail from various online stores. 
mailshot

a promotional message or material sent to a large number of people through the mail

envoi postal promotionnel, mailing promotionnel

envoi postal promotionnel, mailing promotionnel

infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

publi-reportage, infopublicité

publi-reportage, infopublicité

Ex: The infomercial for the new kitchen appliance demonstrated its multiple uses and featured testimonials from satisfied customers. 
product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

placement de produit

placement de produit

Ex: The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film. 
pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

vente pyramidale, système pyramidal

vente pyramidale, système pyramidal

Ex: Pyramid selling schemes recruit participants with the promise of earning money by enrolling others into the scheme, rather than selling actual products or services. 
affiliate

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

filiale, affilié

filiale, affilié

Ex: The local bookstore became an affiliate of a national chain, gaining access to a wider selection of books and promotional support. 
niche
niche
[nom]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

niche, segment de marché

niche, segment de marché

Ex: The company focused on a niche market by selling eco-friendly, handmade products to environmentally-conscious consumers. 
classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

petite annonce, annonce classée

petite annonce, annonce classée

Ex: In the local newspaper, a classified advertised a vintage car for sale, capturing the attention of car enthusiasts. 
World Trade Organization

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Organisation mondiale du commerce, OMC

Organisation mondiale du commerce, OMC

Ex: The World Trade Organization oversees global trade agreements, promoting fair and open commerce among its member nations. 
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