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Vocabulaire pour l'IELTS Academic (Score 8-9) - Marketing
Ici, vous apprendrez quelques mots anglais liés au marketing qui sont nécessaires à l'examen académique IELTS.
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the practice of selling products or services using phone, mail, or email
marketing direct
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
discours de présentation, pitch éclair
a promotional activity where products or services are offered for free as a means of advertising or generating interest
cadeau promotionnel, don gratuit
a method of selling and promoting goods and services by phone
télémarketing
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
marketing viral
a small advertisement published in a newspaper or website, expressing requirements of a person or company
petite annonce
a business entity, organization, or company engaged in commercial, industrial, or professional activities
entreprise, société
(economics) a market structure in which only a few competitors are involved but none of them have the overall control
oligopole
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
publi-communiqué, publi-rédactionnel, publi-reportage
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server
bannière publicitaire
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
astuce, gadget
unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients
courrier indésirable, publicité non sollicitée
a promotional message or material sent to a large number of people through the mail
envoi promotionnel, prospectus
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
publi-reportage, infopublicité
the inclusion of a company's product in a movie or TV program as a form of paid promotion
placement de produit
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
vente pyramidale, vente en pyramide
an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration
filiale, affilié
a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers
niche de marché, segment de marché
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
annonce classée, petite annonce
an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries
Organisation mondiale du commerce, OMC
| Vocabulaire pour l'IELTS Academic (Score 8-9) |
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