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Vocabolario per IELTS Academic (Punteggio 8-9) - Marketing

Qui, imparerai alcune parole inglesi relative al Marketing che sono necessarie per l'esame accademico IELTS.

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Vocabulary for Academic IELTS (8)

direct marketing

[sostantivo]

the practice of selling products or services using phone, mail, or email

marketing diretto

marketing diretto

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .Le strategie di **marketing diretto**, come il marketing SMS, offrono alle aziende un modo rapido ed efficiente per comunicare offerte speciali e aggiornamenti direttamente ai dispositivi mobili dei clienti.

Chiudi

[sostantivo]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

discorso in ascensore, elevator pitch

discorso in ascensore, elevator pitch

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.

Chiudi

[sostantivo]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

omaggio promozionale, concorso promozionale

omaggio promozionale, concorso promozionale

Chiudi

[sostantivo]

a method of selling and promoting goods and services by phone

telemarketing

telemarketing

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .I progressi nella tecnologia hanno permesso alle aziende di **telemarketing** di utilizzare sistemi di composizione predittiva per aumentare l'efficienza e il volume delle loro chiamate.

Chiudi

viral marketing

[sostantivo]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing virale

marketing virale

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .La campagna di **marketing virale** dell'azienda ha coinvolto la creazione di un video divertente che si è rapidamente diffuso sui social media, attirando milioni di visualizzazioni e nuovi clienti.

Chiudi

[sostantivo]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

vuoi un annuncio

vuoi un annuncio

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.Gli **annunci** possono anche essere trovati su siti web di annunci, dove privati e aziende pubblicizzano articoli in vendita, servizi offerti o offerte di lavoro.

Chiudi

[sostantivo]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

impresa, società

impresa, società

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of the concern, fostering a positive work environment .I dipendenti apprezzano le politiche incentrate sui dipendenti attuate dal dipartimento delle risorse umane della **società**, favorendo un ambiente di lavoro positivo.

Chiudi

[sostantivo]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

oligopolio

oligopolio

Chiudi

[sostantivo]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

pubblicita' editoriale

pubblicita' editoriale

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.La sezione **advertorial** del giornale consente alle aziende di raggiungere un vasto pubblico con contenuti che educano e informano, pubblicizzando allo stesso tempo le loro offerte.

Chiudi

[sostantivo]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banner

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.Le aziende spesso utilizzano **banner pubblicitari** per aumentare la consapevolezza del marchio, aumentare il traffico sul sito web e generare lead per i loro prodotti o servizi.

Chiudi

[sostantivo]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

trucco, espediente

trucco, espediente

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .

Chiudi

[sostantivo]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

posta indesiderata, spam

posta indesiderata, spam

Ex: The company was fined for sending excessive junk mail to customers .L'azienda è stata multata per aver inviato eccessiva **posta indesiderata** ai clienti.

Chiudi

[sostantivo]

a promotional message or material sent to a large number of people through the mail

invio postale promozionale, mailing promozionale

invio postale promozionale, mailing promozionale

Chiudi

[sostantivo]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

televendita

televendita

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .Il guru del fitness ha recitato in un **pubblicità programmata**, spiegando i benefici del suo programma di allenamento e offrendo uno sconto speciale agli spettatori che ordinano entro i prossimi 30 minuti.

Chiudi

product placement

[sostantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

posizionamento del prodotto

posizionamento del prodotto

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .Il reality show presentava il **product placement** dove i concorrenti indossavano abbigliamento e accessori di una nota etichetta di moda, mostrando in modo prominente il logo del marchio.

Chiudi

pyramid selling

[sostantivo]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

vendita piramidale, schema piramidale

vendita piramidale, schema piramidale

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.

Chiudi

[sostantivo]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

consociata, affiliato

consociata, affiliato

Ex: The technology startup sought to grow its user base by becoming an affiliate of a popular app store , leveraging its platform for distribution .La startup tecnologica ha cercato di espandere la propria base di utenti diventando un **affiliato** di un popolare app store, sfruttando la sua piattaforma per la distribuzione.

Chiudi

[sostantivo]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

nicchia, segmento di mercato

nicchia, segmento di mercato

Ex: The restaurant successfully targeted a niche market, offering gluten-free and vegan options to customers with dietary restrictions.Il ristorante ha mirato con successo a un mercato **di nicchia**, offrendo opzioni senza glutine e vegane ai clienti con restrizioni dietetiche.

Chiudi

[sostantivo]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

annuncio classificato, inserzione

annuncio classificato, inserzione

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.

Chiudi

World Trade Organization

[sostantivo]

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Organizzazione Mondiale del Commercio, OMC

Organizzazione Mondiale del Commercio, OMC

Ex: Trade negotiations at the World Trade Organization ( WTO ) aim to create a level playing field for both developed and developing economies .I negoziati commerciali presso l'**Organizzazione mondiale del commercio (OMC)** mirano a creare un campo di gioco equilibrato per le economie sviluppate e in via di sviluppo.

Chiudi

Vocabolario per IELTS Academic (Punteggio 8-9)

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