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C2 Level Wordlist - Marketing and Advertisement

Here you will learn all the essential words for talking about Marketing and Advertisement, collected specifically for level C2 learners.

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CEFR C2 Vocabulary
blurb

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

[noun]
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want ad

a small advertisement published in a newspaper or website, expressing requirements of a person or company

[noun]
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banner ad

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

[noun]
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classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

[noun]
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advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

[noun]
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infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

[noun]
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pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

[noun]
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gimmick

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

[noun]
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product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

[noun]
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direct marketing

the practice of selling products or services using phone, mail, or email

[noun]
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telemarketing

a method of selling and promoting goods and services by phone

[noun]
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viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

[noun]
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concern

a business entity, organization, or company engaged in commercial, industrial, or professional activities

[noun]
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elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

[noun]
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branded content

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

[noun]
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dark advertising

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

[noun]
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conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

[phrase]
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native advertising

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

[noun]
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engagement marketing

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

[noun]
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guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

[noun]
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remarketing

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

[noun]
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positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

[noun]
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zero moment of truth

the point in the buying cycle when a consumer researches a product online before making a purchase decision

[noun]
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hyper-personalization

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

[noun]
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niche

specialized or focused on a specific market or audience

[Adjective]
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