C2 Woordenlijst - Marketing en reclame

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

flaptekst, samenvatting

a small advertisement published in a newspaper or website, expressing requirements of a person or company

vacature, wantadvertentie

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banneradvertentie, banner

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

geclassificeerde advertentie, advertentie

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

advertorial, reclameartikel

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

infomercial, teleshopping

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

piramideverkoop, piramidesysteem

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

gimmick, truc

the inclusion of a company's product in a movie or TV program as a form of paid promotion

productplaatsing, productplaatsing

the practice of selling products or services using phone, mail, or email

direct marketing, directe verkoop

a method of selling and promoting goods and services by phone

telemarketing, verkoop via telefoon

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

virale marketing, virusreclame

a business entity, organization, or company engaged in commercial, industrial, or professional activities

bedrijf, onderneming

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

elevator pitch, korte presentatie

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

gebrandmerkt content, gesponsord materiaal

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

donkere reclame, verborgen reclame

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

native advertising, natuurlijke reclame

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

engagement marketing, interactieve marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

guerrillamarketing, niet-conventionele marketingstrategieën

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, hermarkeren

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

positioneringstrategie, positioneringsplan

the point in the buying cycle when a consumer researches a product online before making a purchase decision

nulmoment van waarheid, eerste moment van waarheid

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hyperpersonalisatie, hyper-gepersonaliseerde aanpassing

specialized or focused on a specific market or audience

niche, gespecialiseerd