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C2 Woordenlijst - Marketing en Advertentie

Hier leer je alle essentiële woorden om over Marketing en Advertenties te praten, speciaal verzameld voor C2-leerders.

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CEFR C2 Vocabulary
blurb
[zelfstandig naamwoord]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

een korte promotiebeschrijving, een pakkende samenvatting

een korte promotiebeschrijving, een pakkende samenvatting

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
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want ad
[zelfstandig naamwoord]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

zoekadvertentie, kleine advertentie

zoekadvertentie, kleine advertentie

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.**Kleine advertenties** zijn ook te vinden op websites met kleine advertenties, waar particulieren en bedrijven artikelen te koop, aangeboden diensten of vacatures adverteren.
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banner ad
[zelfstandig naamwoord]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banneradvertentie, advertentiebanner

banneradvertentie, advertentiebanner

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.Bedrijven gebruiken vaak **banneradvertenties** om de merkbekendheid te vergroten, websiteverkeer aan te drijven en leads te genereren voor hun producten of diensten.
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classified
[zelfstandig naamwoord]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

advertentie, klein advertentie

advertentie, klein advertentie

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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advertorial
[zelfstandig naamwoord]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

advertorial, reclameartikel

advertorial, reclameartikel

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.De **advertorial**-sectie van de krant stelt bedrijven in staat om een breed publiek te bereiken met inhoud die informeert en onderwijst, terwijl ze ook hun aanbiedingen adverteren.
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infomercial
[zelfstandig naamwoord]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

reclamprogramma, televisiewinkel

reclamprogramma, televisiewinkel

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .De fitnessgoeroe speelde in een **infomercial**, legde de voordelen van hun trainingsprogramma uit en bood een speciale korting aan kijkers die binnen de komende 30 minuten bestelden.
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pyramid selling
[zelfstandig naamwoord]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

piramideverkoop, piramidespel

piramideverkoop, piramidespel

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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gimmick
[zelfstandig naamwoord]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

truc, stunt

truc, stunt

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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product placement
[zelfstandig naamwoord]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

productplaatsing, geïntegreerde reclame

productplaatsing, geïntegreerde reclame

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .De realityshow bevatte **productplacement** waarbij deelnemers kleding en accessoires van een bekend modemerk droegen, met duidelijk zichtbaar het logo van het merk.
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direct marketing
[zelfstandig naamwoord]

the practice of selling products or services using phone, mail, or email

direct marketing, directe verkoop

direct marketing, directe verkoop

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .**Direct marketing** strategieën, zoals SMS-marketing, bieden bedrijven een snelle en efficiënte manier om speciale aanbiedingen en updates rechtstreeks naar de mobiele apparaten van klanten te communiceren.
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telemarketing
[zelfstandig naamwoord]

a method of selling and promoting goods and services by phone

telemarketing, telefonische verkoop

telemarketing, telefonische verkoop

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .Vooruitgang in technologie heeft **telemarketing** bedrijven in staat gesteld om voorspellende dialsystemen te gebruiken om de efficiëntie en het volume van hun oproepen te verhogen.
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viral marketing
[zelfstandig naamwoord]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

virale marketing, virale reclame

virale marketing, virale reclame

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .De **virale marketingcampagne** van het bedrijf bestond uit het maken van een grappige video die zich snel verspreidde via sociale media, waardoor miljoenen views en nieuwe klanten werden aangetrokken.
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elevator pitch
[zelfstandig naamwoord]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

liftpitch, korte presentatie

liftpitch, korte presentatie

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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branded content
[zelfstandig naamwoord]

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

merkgebonden inhoud, gesponsorde inhoud

merkgebonden inhoud, gesponsorde inhoud

Ex: The beauty brand launched a branded content campaign on social media, encouraging users to share their makeup tutorials and skincare routines using branded hashtags, creating a community of brand advocates and generating user-generated content.Het beautymerk lanceerde een **branded content**-campagne op sociale media, waarbij gebruikers werden aangemoedigd om hun make-uptutorials en skincare-routines te delen met behulp van branded hashtags, een community van merkadvocaten te creëren en door gebruikers gegenereerde content te genereren.
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dark advertising
[zelfstandig naamwoord]

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

donkere reclame, onzichtbare gerichte reclame

donkere reclame, onzichtbare gerichte reclame

Ex: A financial institution may use dark advertising to reach high-net-worth individuals with personalized investment opportunities , without disclosing those opportunities to the general public .Een financiële instelling kan **donkere advertenties** gebruiken om vermogende individuen te bereiken met gepersonaliseerde investeringsmogelijkheden, zonder die mogelijkheden aan het grote publiek bekend te maken.
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the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: Continuous monitoring and adjustment conversion rate optimization efforts are essential for staying competitive in the ever-evolving digital landscape .
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native advertising
[zelfstandig naamwoord]

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

native advertising, geïntegreerde reclame

native advertising, geïntegreerde reclame

Ex: A search engine may display native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements .
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engagement marketing
[zelfstandig naamwoord]

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

betrokkenheidsmarketing, relationele marketing

betrokkenheidsmarketing, relationele marketing

Ex: Engagement marketing is effective at trade shows, where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest.**Engagement marketing** is effectief op beurzen, waar bedrijven interactieve stands opzetten met hands-on productdemonstraties en activiteiten om bezoekers te betrekken en interesse te wekken.
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guerrilla marketing
[zelfstandig naamwoord]

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

guerrillamarketing, ongewone marketing

guerrillamarketing, ongewone marketing

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .
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remarketing
[zelfstandig naamwoord]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, hermarketing

remarketing, hermarketing

Ex: By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe.Door gebruik te maken van **remarketing**-technieken kon de fitness-app gebruikers die de app hadden gedownload maar geen premium functies hadden geabonneerd, herinneren aan de voordelen en promoties om hen te verleiden om te abonneren.
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positioning strategy
[zelfstandig naamwoord]

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

positioneringsstrategie, positioneringsplan

positioneringsstrategie, positioneringsplan

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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to upsell
[werkwoord]

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

duurder verkopen, een hoger model voorstellen

duurder verkopen, een hoger model voorstellen

Ex: When booking a hotel room , the front desk might attempt to upsell by offering a more luxurious room or additional amenities for a higher price .Bij het boeken van een hotelkamer kan de receptie proberen te **upsellen** door een luxere kamer of extra voorzieningen tegen een hogere prijs aan te bieden.
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zero moment of truth
[zelfstandig naamwoord]

the point in the buying cycle when a consumer researches a product online before making a purchase decision

nulmoment van de waarheid, nulpunt van de waarheid

nulmoment van de waarheid, nulpunt van de waarheid

Ex: During the zero moment of truth, an effective SEO strategy can ensure that a company 's product appears at the top of search results , increasing the likelihood of capturing the consumer 's interest and driving sales .
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hyper-personalization
[zelfstandig naamwoord]

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hyperpersonalisatie, geavanceerde personalisatie

hyperpersonalisatie, geavanceerde personalisatie

Ex: Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer's shopping habits and preferences, enhancing customer engagement and retention.
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niche
[bijvoeglijk naamwoord]

specialized or focused on a specific market or audience

gespecialiseerd,  gericht

gespecialiseerd, gericht

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
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